The convenience brought by the development of science and technology to human beings is all-round, for example, if it was in the last century, then everyone needs to get together to have it, but in this era of global Internet connectivity, it is not needed. Pen & Fun & Pavilion www.biquge.info

Even on the remote island of Nand, Duane can hold an impromptu video conference with his partner whenever he needs to, such as now.

From the computer desktop in front of Du An, you can see that there are five windows on it, of which the upper left one is the picture captured by Du An's own camera, and the characters on the other four windows are Shu Yu, Yin An'an, Cheng Tailai, and Feng Kang.

Except for Cheng Tailai, these people are all busy people, and it is not easy to gather them all for a meeting temporarily, especially now that it is more than eight o'clock in the evening, which is everyone's private time. Fortunately, everyone didn't have a party today, so after waiting for half an hour, everyone was finally summoned, and now Feng Kang is speaking.

“…… With the release of "Back to the Future", this number has been continuously rising, and it has been full for the first time last week, and it has fallen back to 330 this week, which is a normal fluctuation, and it is expected to enter the normal average basic full stage in two weeks, and Paramount ticket sales are basically like this. As can be seen from the chart, the main increase in tickets occurred after the release of "Back to the Future", and the feedback survey found that the audience generally has a favorable impression of this play, which shows that at the current stage of theater development, a good work is very important to increase the theater occupancy. Although this drama has its particularity and irreproducibility, and there are difficulties in creation, the improvement of the play is within our ability, and I have always followed the principle of using a reward and punishment mechanism to encourage the creative team to continuously revise the play according to market feedback and strive for excellence......"

“…… The number of real-time online viewers of Paramount live performances in the origin has also grown steadily, and now the average game can be maintained at about 2,000, and a small part of this group of people has converted into ticket consumers in the subsequent process, which is also a growth point for ticket sales, and another obvious growth point is the news of director Duane in November, which attracted a large wave of traffic, and a small part of them has been converted into stable ticket consumers......"

“…… With the increase in audience traffic, the number of blog followers of most of the actors in the theater has also increased to a certain extent. According to statistics, 70% of the audience in the last two performances are fixed audiences, and compared with the traditional cinema model, the theater's audience stickiness and consumption power conversion have obvious advantages, in addition, the sales of actors and drama peripheral products are also far better than the traditional film market model in terms of proportion, the specific data are as follows......

Du An saw through the computer screen that several people attending the meeting were listening carefully, only the eldest young master Cheng Tailai was yawning alone, looking spiritless, obviously a little dissatisfied with sitting in front of the computer for a meeting when he should have gone out to surf - thanks to Yin An'an's arrival, otherwise he would probably find a random excuse and not come.

After Feng Kang finished speaking, several others also made a brief exchange of work information, and from everyone's words, it can be seen that the development of several theaters is roughly the same, and they are all in a steady rising stage, although none of them can maintain a stable full capacity, but the situation is much better than at the beginning.

Then Duane began his concluding remarks.

Everything was in his head, so he didn't look at any relevant information, and just spoke.

"From the average of more than a dozen tickets per game in August, to the current basically entering the full stage, it took us half a year, I am very satisfied with this speed, I believe everyone is also very satisfied. ”

As soon as Du An's words came out, there was no thunderous applause, and everyone on the screen looked like they were going to die: Shu Yu was looking at the documents with his head down, Yin Anan was looking at the computer with his head up, and Cheng Tailai leaned back in the chair with his eyes half-open, and Feng Kang was the most face-saving, sitting in danger, but he was only coping, and he was really not enthusiastic.

That's just as well.

If you let a flat-headed ordinary person open a theater and finally start from scratch to achieve an average of basically full seats, then you must be very happy, but several of the people present are all doing big business, and even if the theater is full, this profit is dispensable for them, and they are really not interested.

Du Andang couldn't see it, and continued: "Now that the goal of the first phase has been basically achieved, then we can discuss the development plan of the second phase." ”

As soon as he said this, the few people who were still going to die just now immediately came to their senses.

Yin An'an's crooked head was straightened all of a sudden, Feng Kang leaned in front of the computer, Shu Yu stopped his pen and raised his head from the documents on the table, and Cheng Tailai still didn't react alone, and continued to paralyze there like a waste snake, motionless.

"In the second stage of the Chang'an system, the inherent profit growth points such as theater tickets and peripheral sales cannot be abandoned, and at the same time new monetization models are added, theater sales. ”

Since this is mentioned, Duane also mentions dkb48 in passing.

"Everyone knows DKB48, which is also a part of our Chang'an department, but the development route is different. DKB48, which focuses on singing and dancing, is the fastest growing in our Chang'an department, and it is also the first theater to reach full seats and complete the first phase of the goal. ”

Make a movie?!

The eyes of several people who participated in the meeting brightened even more.

When it comes to making movies, no one is better at it than the guy in front of them who is talking!

Feng Kang was the first to hold back, and took the lead in asking, "Mr. Du, are you here to shoot in person?"

Duane shook his head, "Of course not. ”

"According to the plan I expected, each of the four theaters will produce one, and I will shoot all of them, and I can't shoot them even if I am tired. And if it's all me who shoots it myself, why do I have to run a theater, just get a studio by myself?"

"It's better for them to make this movie themselves. ”

As soon as Du An's words came out, the few people who were excited just now immediately died down again, and Feng Kang was discouraged but objectively raised a most important question.

"Mr. Du, even if we can pay for them to shoot, but at the level of those directors and actors in our theater...... Will the audience buy it? I'm afraid it's hard to say whether it will be able to return to its original cost then. ”

Yin Anan also agreed with Feng Kang's opinion.

"Director Du, if that's the case, it's all the work of newcomers, I don't think it can get good results, the result of doing so will only be throwing money into the water, and it will have no effect. ”

Shu Yu also nodded, and said succinctly: "Agreed." ”

Duane knew that they would have such doubts, and said: "Aren't these movies being staged in the theater now directed and acted in? Aren't there still many people watching them? This shows that they still have a certain degree of creative ability, and they have been tested by the market." ”

Feng Kang said again: "This is different. The short-term prosperity of the theater is related to the repertoire that the theater is performing - we all know that these plays are all scripts provided by Mr. Du, which in my opinion is the cornerstone, and it shows that you need Mr. Du's participation in the film to succeed, and it is difficult to rely on them alone. ”

At this time, without waiting for Du An's response, Shu Yu, who had not spoken much, spoke.

"I think it's still like we planned, you pick the one with the best market response among these works, and then you shoot it. ”

This brings her to what Duane had said.

When she entered the Chang'an department, Du Anla once told her a plan, that is: to use the Chang'an department as a laboratory, Du An's ideas are put here, and the one with the best market feedback is screened to shoot a movie, so as to maximize the benefits.

In Shu Yu's view, Du An's has achieved the first half of his promise - whether it is Paramount "Back to the Future" or "Men in Black" on Chang'an Road, it is the script and rough storyboard provided by Du An. - Now it is time to select a movie with the best market feedback in the second half, rather than suddenly putting everything on the big screen.

Faced with Shu Yu's proposal, Du An's head was shaken.

"Too slow. ”

Without waiting for a few people to speak, he directly said to himself: "I know what you are worried about, yes, I admit that if I were to shoot it, then the box office results would definitely be much better than theirs, but do we really have to be so short-sighted?"

Several people at the meeting didn't take the small profit of theater tickets in their eyes before, and in a blink of an eye, Duane said that they were short-sighted, and they were a little unconvinced, but Duane didn't give them a chance to speak, and continued to speak quickly.

"That's right, if you give them the movie as I think, and the four of them are released together, they may not make as much money as me, but they have a lot of them, and they are still young, and the market is completely open to them. ”

"For example, the profit I make from making a movie is 10, they are 1, they don't add up to me, but the market is open to them, when they accumulate experience, technology, popularity, their ability to absorb gold will grow, next year may be 2, then the year after 3, and so on, and my ability to attract money has basically reached the peak, at most 11, 12 like this, so if you calculate, it only takes two or three years, and their combined ability to attract money can surpass me. And this is only in the case of building four teams, according to our current team building, in the future, we are fully capable of making 8 movies a year, or even 12!

Duane understood very well what the correct brainwashing technique should be, so he didn't give them time to think at all, and went on with it quickly.

"This is considered from the perspective of long-term development, and in addition, it is the characteristics of being able to get in touch with the cultivated idols. ”

"At this point, we can hold an award, which is different from the Huabiao Award, we don't need judges, the only judge is the market, that is, money. ”

"The current film awards are too monotonous and pedantic, and they will only evaluate a film from technical, ideological, and social responsibility, but they ignore one of the most important attributes of the movie, that is, entertainment. ”

"Movies shouldn't be like this, and film awards shouldn't be like that. ”

"Movies should be inclusive, only focusing on artistic depth, itself is a kind of pedantic, a crime, only the existence of this kind of award itself is an unfair act, we should give rewards to those who are committed to providing the audience with viewing enjoyment, encourage them to create more works that can bring the audience viewing enjoyment, and how to judge the entertainment? It is very simple and fair, that is, box office data. ”

"The box office data of these films will be used as a measure of their merits, and they will be ranked accordingly in the awards at the end of the year, and then the corresponding reward standards will be stipulated, for example, the crew members who place first will enjoy rewards such as double salary, a certain percentage of the box office, etc., and external resources, off-site performance opportunities, etc., will also be distributed according to the ranking, if you want your favorite actors to get better development opportunities?"

Duane snapped his fingers, "Then let's go charter." ”

And in order not to determine the ranking of the film when it is drawn, and in order to give the audience a little more room to look forward to, we can also calculate the sales of discs in the family market later this year, and distribute it according to a certain proportion of the box office of the release, which together form the total annual box office of the film. Is the box office of the actor you like lagging behind? I'm afraid that he will be sad and crying, and I'm afraid that he won't get better development opportunities in the coming year?"

Duane snapped his fingers again, "Then go buy the plates, box by box, and it's okay to throw them away directly after you buy them." ”

"The box office will not simply be the box office again, it will be like a prop in an online game, it will become a weapon for the audience to fight, and it is up to us to give it more meaning. And these meanings are all that I can't carry, I can only be done by them, because I have already formed, and the audience will not enjoy the fun of cultivation in the process, only they can do it, so this is why I insist on asking them to be on it. ”

After some words, several people at the meeting were stunned, and Cheng Tailai no longer collapsed on the back of the chair, and the whole person lay down in front of the computer.

It's okay to win by quantity in the front, although the angle is different but it can be understood, but what are the back ones?

A film award that's totally piled up with money?

Publicly calling on the audience to charter the venue?

Buying a video not to watch it, but just to support his favorite person and help him rush to this year's rankings?

It's all money, and it smells of copper throughout!

Yin An'an couldn't imagine that such remarks would be heard from the mouth of the youngest best director in the history of the Huabiao Awards, tying movies and money so closely, even a person with a strong business mind like her has never thought about it so thoroughly.

However, Du An's eloquence is good, and he has broken a copper-smelling award designed for making money into a righteous act for the benefit of the audience and people in the film and television industry......

A green lotus full of copper smell?

Well, it sounds fine anyway.

Among the several people, Cheng Tailai was the most excited.

Also, he is good for nothing but money, and the system that Duane mentions is completely supported by money is too suitable for a tyrant like him - he just thinks about who he likes and smashes her with money, and then enjoys her adoring gaze, and experiences the feeling of controlling everything, this feeling is so cool!

This is a lot more enjoyable than playing an online game and playing a car.

"That's ...... Will it work?"

Feng Kang hesitated and asked his own question: "Will the audience spend this money for them?"

Duane believed that this was also a question from several others, so he replied, "Yes." ”

"As you mentioned in your report, the audience stickiness of this model of theater is very high, 70% of the audience is a fixed audience, which is a very scary number - the same slightly modified play can make them buy tickets to watch and watch again, which shows how loyal they are, and they will pay for it. Moreover, in addition to the additional meaning of this part, our movie tickets also have the basic meaning of the movie tickets themselves, which are not completely replaced, but only a supplementary means to promote growth. ”

"There is no need to doubt the loyalty of the audience, what we have to worry about now is just how to expand the audience, and in this case, the launch of multiple works with multiple themes and diversification is obviously a good opportunity to reach out and expand the audience, so I said, you can't screen, if you want to go on all of them. ”

Duane looked at the expressions of several people on the monitor, and finally said: "Of course, it may be a bit insufficient to rely solely on their strength for market development in the early stage, and I will use the method of producer to assist them in creating and ensuring the smooth production of the film." In other words, all four tentative films will be made, and I will be the executive producer, and all four films will be released before October this year to catch up with the tentative year-end awards. ”

If what Duane said earlier was just a plan, then what he said at the end was undoubtedly a powerful engine for the whole plan, which provided the possibility for the whole plan to be realized.

5 Duane works a year......

Feng Kang was stunned for a long time, and finally muttered: "Mr. Du, you are going to ruin Chinese movies......

If Duane were allowed to use violence to open up the situation and realize what he envisioned, Feng Kang could not imagine what a world would be like in a world where the box office is the mainstream standard for evaluating a movie. (To be continued.) )