Chapter 639, 1.5 rounds of broadcast rights!
Online.
Suddenly, someone broke the news, saying that CCTV intervened in the first round of broadcast rights of "Latent" and began to compete head-on with Mango Channel.
For a while, netizens also joined in the fun.
"Ah? Isn't "Latent" invested and produced by Mango Channel? Why does CCTV still want to grab it?"
"This is Mango's self-made drama, right? CCTV won't force it, right?"
"If it's possible, don't hand it over to Mango Channel, although Mango Channel is a big broadcast platform, but it's too ruined, a 30-episode TV can be cut into 50 episodes, each episode repeats the previous episode for five minutes, and the new content is not even half an hour. ”
"Leave it to CCTV! Don't let Mango TV be ruined!"
"Yes, Mango Terrace is too watery, and the advertisements are already lawless, hidden in every corner. ”
I have long said that dramas like "Latent" do not conform to the idol positioning of Mango Channel, and should be handed over to other more serious TV stations, but I didn't expect it to be Yang's mother. ”
"I think it's very likely that "Latent" will really remarry CCTV, because your dad will always be your dad!"
"Boycott Mango Channel, the TV series is blind J8 cut, the cut is messy, and all the important shots are cut!"
“……”
In fact, up to now, CCTV has only unilaterally submitted a request to Men's Gang Film and Television to purchase the broadcast rights, and has not had any contact with Mango Channel, but Men's Gang Film and Television has contacted Mango Channel and invited their people to come to the meeting.
The battle for the right to broadcast became more and more noisy on the Internet, and CCTV, Mango Channel, Men's Gang Film and Television and related personnel did not make any reply, but netizens relied on the news that they didn't know where to catch the wind and catch the shadows, and they kept brushing the topic, resulting in the formation of two factions, supporting CCTV and Mango Channel respectively.
"Wow! I got news from a friend in the morning, Yang Ma proposed to hold a meeting in Beijing to help film and television in the capital, but Mango TV strongly rejected Yang Ma, not only did not come to Beijing, but also refused to give up the first round of broadcast rights of "Latent". ”
"Who is going to decide the right to broadcast this? Didn't you say that Mango TV made its own?"
"yes, I'm curious, too!"
"Who said it was self-made on Mango Channel? Didn't you see that the advertisement on Mango Station was a co-production? What kind of solo drama is this, I see it hanging!"
"That's not hanging, Yang Ma has shot!"
……
"Hey, have you heard? Yang Ma has sued the radio and television, originally the central mother is a subordinate unit of radio and television, and this radio and television must support Yang Ma!"
"Ahh
"What kind of state-owned enterprise, that's called a central enterprise! But then again, Yang Ma is not kind this time, in order to grab the first broadcast rights, even radio and television have also been used, I heard that if it is not broadcast to Yang Ma, radio and television will not give "Latent" to pass the review. ”
"It's too dark!"
"Where did you get the information? The official didn't say anything, did you?"
"This kind of thing will the official say? This is all inside information! Little brother, you just graduated from elementary school, right?"
"Nonsense, I'm in my second year of junior high school!"
……
"Hey, the news from my friend is to witness with my own eyes, the director of CCTV 8 directly slapped the director of Mango Station in the radio and television conference room, it is so loud, it hurts!"
"Poof, isn't it? A director, slap a director?"
"That's not it, the director of CCTV No. 8, the deputy director, has a higher authority than the full-time director of Mango Channel. ”
"Isn't it? It's the director of a big platform like Mango Terrace. ”
"This slap has nothing to do with what authority or position, it is estimated that he is holding his breath in his heart, just because of the broadcast right of "Latent". ”
"That's for sure, I didn't expect the director of CCTV 8 to be so powerful and actually do it. ”
"Fake, don't believe it! If you really do it, don't call the police, don't arrest people, don't be officially exposed?"
"My friend saw it with his own eyes, can there be a fake? It must have been suppressed!"
"When this kind of thing happens, it's still in the radio and television conference room, and I can only swallow my anger! But the director of this eight sets will definitely have to deal with it internally, you wait and see!"
……
The director of CCTV No. 8 is really "people sit at home, and the pot comes from the sky", he just slept all night, and when he woke up the next day, the screen was full of his news.
Even he didn't know when he dared to slap the director of Mango Terrace?
These are just part of the nonsense gossip, which has some impact on Mango TV and CCTV.
Even the top management of CCTV put forward the idea of giving up the broadcast right of "Latent", because the Internet public opinion is too big, and it is very good to them, and there are attacks on them.
However, in fact, when Mango TV got CCTV to take a fancy to "Latent" and was willing to pay double the price to buy the first round of broadcast rights, it expressed its willingness to have a deep discussion with CCTV.
As for the location and time of the negotiations, it has not been decided until mid-January, and the negotiations will begin after the post-production of "Latent" is completed, and the two sides will try out the samples together.
So the focus fell on Li Zhifan.
As soon as he finishes post-production, the two sides can start talking.
Only insiders in the TV circle know that the broadcast rights of "Latent" do not want to be so unbelievable as uploaded on the Internet, and after learning that Mango TV is willing to negotiate with CCTV, other satellite TV stations have also begun to move.
……
Deep Blue TV.
"Let's try to communicate with the producers of "Latent", it's nothing more than the price, if they can afford the highest price at the moment, we will follow it!"
"I'm afraid not, right? I heard that CCTV is willing to pay the price of two copies of the drama on Mango Channel, so that it can sit down and talk. ”
"Then we'll triple it!"
"Is it worth it?"
"Hmm...... Inquire about the price first!"
……
Dragon TV.
"The drama "Latent" actually let CCTV come out and grab Mango, it seems to be very powerful? Which drama do we have set for the beginning of the year? Do you want to avoid it?"
"Boss, I heard that Mango TV is willing to talk to CCTV, and the time has been set, just after the post-production is completed, do you want us to send someone to contact the man to help the film and television?"
"Oh!
At this time, another staff member pushed the door in: "Boss! I just got the news, Beijing Satellite TV and Jiangsu and Zhejiang Satellite TV are interested in snapping up the broadcast rights of "Latent", but if they can't get the first round, they can win the second or third round of broadcast rights. ”
"This ...... Reliable information?"
"Boss, you still don't believe my sources?"
"That's going to be hilarious!"
……
Many satellite TVs actively contacted men to help film and television, which made Li Zhifan's gang happy.
And everyone is not only grabbing the first round of broadcast rights, but also very interested in the second and third rounds of broadcast rights of this play.
This made the post-production team led by Li Zhifan also energetic, and successfully completed the post-work in three shifts 24 hours a day, a week earlier than the original plan.
This morning.
Men gang film and television, in the conference room.
Although it was early in the morning, the curtains were drawn in the conference room, and it became dark and winter.
There were Gao Qian of CCTV and several leaders of the drama buying department, as well as several senior executives of Mango Channel.
At this time, what everyone is watching is the sample film of "Latent".
Everyone held their breath and watched every scene seriously.
Because of the trial, it is impossible for them to watch the whole film with 30 episodes at one time, so they can only skip and watch a few episodes.
And these episodes were jointly decided by both parties and selected by lottery.
But in the process of watching, I often sighed because of the excitement of the TV content, and hoped to watch the content immediately following below.
It wasn't until eleven o'clock that all the test films selected were watched.
Everyone got down to business and officially started discussions on the issue of premiere rights.
Mango Channel's opinion is very clear, they can give up the premiere rights to CCTV, as long as they talk about money.
In addition, Mango TV also brought its own purchase price, after the price here is announced, it will be seen if CCTV still has a reason to increase the price on this basis, especially the "double price" that was originally promised to men to help film and television.
"The purchase price of our Mango TV is 1.5, this price is a very suitable reserve price for an excellent TV series like "Latent", I don't know what you mean?"
The people on the Mango Terrace quoted the price, and Li Zhifan's heart was shocked.
actually opened to 150 million?
Although this number is not the highest in the history of TV dramas, it is also a very powerful number.
And it is completely earned by the producer, and it is more than 130 million after tax.
However, this price is also one-size-fits-all, after the sale, how the broadcaster wants to add advertising, editing content and formulating the duration, are all the business of the TV station, and the producer does not interfere at all.
"Oh?1.5?That's just right, our CCTV estimated psychological price is exactly 200 million, if the first round of broadcast rights is handed over to us, and all the advertising revenue generated by CCTV during the broadcast of the TV series is bought out, then we can 300 million, which is exactly twice as much as originally said!" Gao Qian stretched out three fingers with a smile.
"I'm sorry!"
Li Zhifan said, "Director Gao, Mango Channel's 150 million only includes the purchase price of the drama, and does not include the advertising revenue, which we also have to share, after all, the drama will also be launched on major online platforms, so the advertising revenue is settled separately, and then we will take the advertising contract to negotiate with those online platforms." ”
"In this case, we will only be able to get 200 million!"
Gao Qian said, "But this is also higher than the bid of Mango Terrace, Ms. Ye Qiuxin, do you say?"
Ye Qiuxin is the main person in charge of the negotiation sent by Mango Terrace.
She smiled: "Director Gao, 150 million is just our first round of bidding, and in this 150 million, it is minus the share income of our Mango Station as the producer, if you count this part of the income, we can also give 200 million, the reason why I don't want to be so troublesome is that I don't want to do the money in the left pocket and put it in the right pocket, you understand!"
"Well, I understand, but even if you count the share income of Guitai, it can't reach 50 million? As far as I know, Guitai only has a small stake in Men's Gang Film and Television, and the biggest producer of "Latent" is actually Timeline, isn't it?"
Gao Qian smiled, "Hey, don't be busy explaining, listen to me make it clear, since your advertising revenue is shared, then we will also share, to be honest, 200 million is not low for you!"
"Director Gao, I'm afraid you didn't understand what I just said!"
Ye Qiuxin smiled and said, "What I'm saying is - we can also contribute 200 million, not that counting our share income, it must be 200 million, understand?"
"Oh!"
Gao Qian nodded, "Then let's talk about it, how much do you want to increase the price?"
As long as CCTV is willing to pay 300 million yuan and the advertising revenue is divided into 55 percent, we will give up the fight for the premiere right this time!" Ye Qiuxin said.
"Wait a minute! I've got to ask the leader!"
Gao Qian stood up, picked up his mobile phone and went out to make a call.
Ye Qiuxin looked at his back and smiled, and after he left, he looked at the other negotiators from CCTV and began to communicate one by one.
Li Zhifan listened and watched from the sidelines, and had to admire Ye Qiuxin's strength, and with her experience of nearly fifty years old, there must be more than that, because what she did had not reached the point of tearing her face with CCTV.
After a while, Gao Qian returned.
"I'm sorry, everyone, the Taiwan leader said, 250 million is the final bottom line! Otherwise, we can only give up!"
After hearing Gao Qian's words, everyone turned their attention to Ye Qiuxin.
If the bid of Mango TV is higher than 250 million, then CCTV will officially announce that it is out, unless Gao Qian retains a hand, and the price can be increased again.
Seeing that Ye Qiu was silent for a long time, Li Zhifan asked, "Ms. Ye, I don't know what the reserve price of Mango Terrace is?"
"It's 200 million!"
Ye Qiuxin had an apologetic expression, "But if we give up 200 million, we will give up the dividends of Mango Film and Television's shares in the project, so that we have essentially paid a cost of 220 million, and at the same time, the advertising fee is willing to be divided 5:5." ”
"In that case, why don't we cooperate with the two TV stations?" Li Zhifan smiled.
"Huh?"
Gao Qian was stunned, "You mean...... Broadcast at the same time?"
There have been many such experiences in the history of television, some of which are two satellite TVs that buy the first round of broadcast rights of TV dramas at the same price, and some of which are joint efforts of two satellite TVs to knock down other satellite TVs and buy TV series at the highest price, and then the two sides broadcast together.
However, these two are not a fixed number, the most records in the history of domestic TV dramas, is that four satellite TV stations broadcast a TV series at the same time, but there are political factors in it, and CCTV was also one at that time.
"No! not at the same time!"
Li Zhifan picked up a stack of A4 paper in front of him and sent it to everyone who was doing it, and then said: "It's 1+1.5 round playback rights!"
"To be honest, whether it's CCTV or Mango Channel, we all want to cooperate. In this case, how about the two of you get the first round and 1.5 rounds of the show respectively according to the price?"
"One point five wheels, what does this mean?" Ye Qiu was puzzled, and Gao Qian was also curious.
"It's halfway through the first round that another TV station starts broadcasting, but it can only show two episodes a day, and it can't play more, or try to finish it before the first round. ”
Li Zhifan knocked on the table, "What do you think, how is this model?"