When Jiang Ran wanted to hold a beauty contest on ATV, he thought of Victoria's secret, which was extremely successful in commercial promotion in later generations, and Jiang Ran very much wanted to transplant this model to Oriental Charm Company.

Although Ran Dong is the person in charge of Bluestar Investment, and Oriental Charm is now under his control, he has no intention of opening his mouth when it comes to actual business operations.

After hearing Jiang Ran's words, Yi Yiyi frowned slightly, and then asked with some hesitation: "We also hold a beauty contest?"

Jiang Ran shook his head when he heard this, and said, "No, it's not a beauty contest. I'm talking about a similar form of promotion. I think for our oriental charm, maybe a sensational model catwalk will be more in line with our requirements. ”

Jiang Ran directly denied Yong Yiyi's conjecture.

"Models on the catwalk?" asked Yiyi, who was not sure enough. "We also have such catwalks in Hong Kong, but it is not easy to cause a sensation. ”

Jiang Ran smiled confidently and said, "Of course ordinary low-end catwalks can't do it. What I hope is to hold a high-end lingerie show with the help of the Asia Television beauty pageant. ”

"I think the beautiful and sexy beauty pageants, wearing all kinds of sexy lingerie from our company, confidently walking with catwalks, showing their charm and sexiness to the whole Asian public, I think it will definitely cause a sensation. ”

"And, to make it more recognizable and appealing, we were able to have the models wear a pair of white wings on the runway. ”

"When the sexy and charming figure is paired with angel wings that symbolize purity, on the one hand, it can make the show more attractive and play a role in increasing the publicity effect. ”

On the other hand, we can also use this to enhance the connotation of the brand, after all, the purity of angels is also the most important trait of women. In this way, we can distinguish our oriental charm lingerie brands from those that are purely sexy. ”

In this era, the whole society still tends to be conservative compared to later generations, so Jiang Ran's words are still very impactful for the two of them.

After relieving his nerves slightly, Yi Yi slowly came back to his senses, although he felt that Jiang Ran's plan sounded good, but he still couldn't help but say: "But, Mr. Jiang! ”

Jiang Ran waved his hand when he heard this, and said, "I didn't have it before, and it's not too late to start doing it now." ”

Then Jiang Ran didn't wait for Yi Yi to open his mouth to refute, and directly said again: "We can cooperate with ATV to add a special session of oriental charm in the ATV beauty pageant, our concept of oriental charm is to show the charm of oriental women, which can be perfectly matched with ATV's beauty pageant." ”

"In addition, we can also design commemorative underwear for the winners of this beauty contest, such as diamond-encrusted underwear, etc., and then auction off these commemorative underwear in the name of charity to maximize the publicity and enhance the influence of our brand. ”

Jiang Ran has already said it so bluntly, the two of them will naturally not come out to oppose it again, and in the next time, Jiang Ran will discuss the details and gains and losses with Yong Yiyi and Ran Dong in detail.

In the end, after several people's discussion and improvement, a rough plan was basically set, and Jiang Ran named this plan the 'Charm Angel' plan.

Of course, Jiang Ran will naturally not give up the opportunity of the golden finger in this process. He told the two of them all the operating models and plans of Victoria's Secret that he had learned about the future, so as to avoid more detours.

In fact, in the process of discussion between the two, Jiang Ran also saw the benefits of this operation model and plan for Ranfeng Group.

Ranfeng Group has always only operated the film and television industry, and has not been involved in the modeling industry, but when the 'Charm Angel' plan of Oriental Charm Company is implemented, it can obviously bring expansion and changes to the business of Ranfeng Group.

In the future, Ranfeng Group can sign a large number of models while signing film and television talents. In this way, on the one hand, it can provide a new channel and resources for those film and television actors, and on the other hand, these model resources can also provide a broader channel for Ranfeng Group to choose actors and talents in the film and television industry.

Moreover, in Jiang Ran's view, when Ranfeng Group has signed a model, the interaction between the group and the advertising industry will be more frequent, which will give Ranfeng a solid foundation in the advertising industry in the future, and provide more convenient and mature conditions for the group to finally get involved in the advertising business.

Jiang Ran thought of it, and after discussing with Ran Dong and Yong Yiyi at Bluestar Investment, he immediately returned to Ranfeng Mansion again and found Le Zhiren, Zhong Chuhong and Liu Liwei.

"I just discussed with Ran Dong and Yong Yiyi at Bluestar Investment, Oriental Charm Company will take the opportunity of this ATV beauty contest to launch the 'Charm Angel' program, which will involve a lot of models. ”

Jiang Ran said this, and looked at the few people who were listening seriously, "I hope that our Ranfeng Group can also take this opportunity to increase the business of signing with models, and at the same time expand the interests of our group in the advertising industry." ”

Jiang Ran's words made several people a little unable to react, but they didn't have much opinion, after all, the current Ranfeng Group is already a giant in the Hong Kong film and television industry.

Ranfeng Group itself has always attached great importance to the endorsement of artists and the development of advertising, and is not very new to the advertising industry, as for models, they have the lowest status in the entire Hong Kong film and television ecosystem, and for film and television groups like Ranfeng Group, it will be a fairly simple thing to get involved in this business.

"I see, Mr. Jiang. Le Zhiren nodded and replied, "After I go down, I will arrange for someone to do this work." ”

"Don't worry! I'll leave the matter of signing a model to me. Zhong Chuhong also nodded and said.

Jiang Ran nodded, and then spoke again: "My idea is to set up a special advertising company under our group, the main business is to take over advertising, and at the same time take on the training of new directors, behind-the-scenes personnel, and even new actors within the group. ”

Jiang Ran looked at Le Zhiren as he spoke, asking for the other party's opinion.

This time, Le Zhiren was really a little surprised, feeling that Jiang Ran's steps were a little big, he hesitated slightly, and tentatively put forward his own opinions.

Mr. Jiang...... We didn't have a lot of experience in this area, so why don't we set up an advertising department and then spin it off when the time comes?"

Jiang Ran didn't directly oppose it when he heard this, but thought about it seriously, and then said: "It's better to do it in one step, lest they develop the habit of relying on the group from the beginning." As for experience, we can poach people from other sources. ”

At Jiang Ran's insistence, the matter of the advertising company was thus determined.

Jiang Ran did not pause, and then said again: "Now there are more and more signed artists in our group's artist affairs department, in order to ensure the centripetal force and interests of the group's signed artists, and also to promote the professionalism of our agents, I want to separate the business of artist economy from the film and television company and set up a professional economic affairs company separately." ”

Jiang Ran's decision is a big deal for the entire Ranfeng Group, affecting a lot of companies and personnel, which is truly unexpected by the three of Le Zhiren.

"Mr. Jiang, there's no need for this. Liu Liwei was slightly stunned, and immediately said, "The separation of the Ministry of Economic Affairs and the film and television company will cause the group's artist resources to flow out, which is very unfavorable to the interests of the film and television company and the group." ”

Liu Liwei's worries are reasonable, it turns out that artists sign contracts with film and television companies, and the company has a strong binding force on artists, but now when the economic company becomes independent, it will inevitably reduce the binding force of film and television companies on artists.

As a result of the reduction of binding force, the number of times that economic companies and actors take on scenes outside the group increases, which affects the interests of film and television companies.

Of course, Liu Liwei's main thing is to worry about the success of a certain drama of Ranfeng Group, and other companies will follow suit.

It turns out that although the movies of Ranfeng Group have also been followed by many people, because of the group's control over the actors, these works that follow the trend have lost the participation of the original actors, which naturally reduces the impact on Ranfeng to the greatest extent.

Jiang Ran looked at Liu Liwei, who was a little anxious, and naturally knew the Tao in it, and comforted him with a smile: "Although the economic affairs are independent, they still belong to the Ranfeng Group, and in fact, the business relationship between you will not change much." ”

"Of course, in order to protect the interests of your film and television company, you can sign a restricted contract with the actors before the film starts. For example, for them to take on the same type of film, add restrictions and so on. ”