Chapter 63: New Store Opening
"Uncle, aunt, you can take it!" Li Liang persuaded on the side, "If you don't accept it, then it will be difficult to implement the plan of printing New Year's pictures and Spring Festival couplets in the future!"
"Yes, Fa Gen and Ju Ying, it's not easy for the two of you to live, quickly put away the money, there will be a long time to live at home in the future, and there will be more places to use the money!" Li Shuangzhu made the final decision.
Wang Fagen folded the 24 yuan gross ticket given back by his sister, handed it to his wife Liu Juying, and motioned for her to put it away. He said movingly: "Sister, brother-in-law, don't worry, Liangzi's business is my business, and I will definitely do everything beautifully in the future!"
Li Meng winked at his younger brother Li Liang on the side, indicating that they were all his brother's masterpieces, which made this little uncle, who was not much older than himself, cry. Li Liang shrugged his shoulders and said that he was innocent.
In this life, Li Liang has a very light view of money, whether it is doing business with Chen Chunhua's family, or helping to guide his second uncle, aunt Wang Xiuyan and brother-in-law Wang Fagen, he is not for money, but sincerely wants to help people who are suffering to survive in this era.
In the next few days, Wang Fagen and Liu Juying set up stalls at the gates of No. 2, No. 3 and No. 5 Middle Schools, and soon sold out all the materials in their hands, and the two of them also received a dividend of 80 yuan. This is the first huge sum of money they have earned in nearly a year of marriage, and the two of them cherish it immensely.
As the two of them live in their own house these days, at night the brother-in-law Wang Fagen and Li Liang squeeze into a bed, and the aunt Liu Juying and sister Li Meng squeeze a bed, which is a little inconvenient for everyone. Li Shuangzhu sped up his search for a small courtyard for rent in the neighborhood. However, in the past two years, more and more educated youths have returned to the city, and housing in the city is generally relatively tight, and suitable housing cannot be found for a while.
The Li family's progress in finding a house is slow, but Zhang Qingxiang's search for a store over there has an eyebrow. Through the connections of the county commercial bureau, Zhang Qingxiang found three storefronts on the opposite side of the department store.
The three storefronts were originally the property of the Bureau of Commerce and leased to an oil press. The main customers of the oil press shop are villagers in the surrounding countryside, and the profit of oil extraction is not high, and the commercial bureau has raised the rent of a row of shops opposite the department store this year, from the original 5 yuan per month to 10 yuan per month, which makes the owner of the oil press shop feel a lot of pressure.
So Zhang Qingxiang threaded the needle through an acquaintance of the Commercial Bureau, and after paying the original shopkeeper a benefit fee of 50 yuan, the original shopkeeper readily agreed to move the store. After Zhang Qingxiang informed Li Shuangzhu's family, he signed a five-year long-term contract with the Commercial Bureau in the name of Wang Xiuyan.
Originally, he wanted to sign for a longer period of time, but was stopped by Li Liang. Li Liang clearly knew that in two or three years, the Hek County Government would build a new Avenue of Workers, Peasants and Soldiers to the north of Jiefang Street, and then the county government and the commercial shops on Jiefang Street would move to Workers, Peasants and Soldiers Avenue, and the old Jiefang Street would be completely destroyed.
The yard in the city is not easy to find, and Zhang Qingxiang rented an idle small warehouse from the supply and marketing cooperatives through the relationship of the supply and marketing cooperative. With a little remodeling, it can be used as a temporary dormitory for store employees.
After signing the contract, Zhang Qingxiang invited the group of villagers who knew how to renovate the shops that had been built for Wangke to come into the city to renovate the three shops. These shops turned out to be oil presses, and the shops were dirty and greasy. The masters shoveled off the original wall and repainted a layer of white ash, and renovated the stove and smoke pipes in the kitchen.
When everything was ready on November 18, Chen Chunhua took Wang Xiuyan, Chen Run, Chen Li, and two trained chefs and two assistant chefs to take their places in the new store.
At the suggestion of Li Liang, this store was named Wangkelai Main Store, and the original Wangkelai was renamed Wangkelai Branch. And the guests who dined at a branch were issued a discount card, telling them that from November 18th to the end of November, as long as the guests entered the main store with the card, they could enjoy a 10% discount. Zhang Qingxiang and Li Shuangzhu also presented the staff of the relevant departments with a nine-fold discount card through various relationships.
Now the people of this era have not experienced the baptism of various business routines in later generations, and the people who received the nine-fold reward card are very happy, and they all feel that it is a very face-saving thing to be able to receive the nine-fold card, and they have said that they will come to support the opening of the main store.
It happened to be a Tuesday, and Li Liang and Chenchen were both in school and didn't have time to attend the opening ceremony. Zhang Qingxiang and Li Shuangzhu invited some of the staff of relevant departments they had dealt with during this period to the opening site, and invited the factory-level leaders of the coal yard and the textile factory, as well as some acquaintances in business dealings.
In the sound of two hanging firecrackers, Wangke came to the main store to open.
In winter, Wangkelai has long ended the summer gift of rock sugar water, and now the store is giving freshly squeezed orange juice. Hek County is a large orange-producing county, almost every household will plant a few, and Li Liang's yard planted an orange tree and a grapefruit tree respectively. In the second half of the year, when oranges are available in large quantities, the price of oranges becomes cheaper.
Giving a glass of orange juice to customers who enter the store is not expensive and can also win the favor of customers. At the beginning, under the leadership of Li Liang, this practice of giving small favors to others to win favor has been skillfully used by the managers of Wangkelai.
Doing business in the city is different from doing business at the cement factory at the overpass. Doing business at the cement factory, the main customers are passing drivers, and they pay attention to cheap and affordable meals.
In the county, everyone goes to the restaurant to eat, which is more of a face. In particular, the reception of some enterprises and institutions pays more attention to service and face.
Before the opening, Chen Chunhua took the time to have an in-depth exchange with Li Liang, and Chen Chunhua clearly remembered what Li Liang said to herself.
"Auntie, Wangkelai head office opened in the county, how to win customer satisfaction, service is the most important. Li Liang said categorically, "Now there are state-run restaurants in the county, as well as guest houses of the county party committee and county government, and even various better government agencies and enterprises also have their own canteens. ”
Chen Chunhua emphasized this point when he was training employees at Wangkelai a branch during this time. She asked Li Liang to formulate detailed service rules, Li Liang tried to recall that he often spent outside the home in his previous life, and the services he enjoyed, mainly summarized three points, which together are seven words: "three light", "four diligence", and "ten services".
The so-called "three light" refers to the light talking, walking and operation; the so-called "four services" refers to the hands, feet, eyes, and mouths; the so-called "ten services" refers to the service when you hear the voice of the guest, the service when you see the guest, the service when you see the guest entering the store, the polite service (standing service, smile service, honorific service), the fast service, the active service, the special service, the special service, the service after the complaint, and the service for the front.
Some of these contents have been understood by Chen Chunhua, and some have not yet been understood. However, she believed in Li Liang's judgment, and in the store, she asked Wang Xiuyan, Chen Run, Chen Li and others to strictly implement these service rules.