"Running man, are you sure!" Su Cheng glanced at Yao Lijuan, saw her expressionless, looked at Xiao Tao, and her eyes narrowed involuntarily. Pen, fun, and www.biquge.info

Gulreyi's side helped her solve part of the matter of public opinion, but there is still a long way to go before completing the system task.

To complete the task, she must ask the running man crew to apologize to her, Su Cheng originally planned to contact Liang Yongyan and Huang Han and ask them for help.

But at this time, Xiao Tao's words made Su Cheng have some other plans in his heart.

"Sure and sure. Xiao Tao nodded, handed a piece of paper in his hand to Su Cheng and said: "This is the phone number of the office director, after the call, I went to the official website of Jiangsu and Zhejiang TV to take a look, Yili Group has withdrawn from "Running Man", and now it has been transferred to "Happy Camp", so now the exclusive naming right of the "Running Man" program has been vacant. ”

……

In the office, Su Cheng sat in a leather chair, holding a piece of paper with a string of phone numbers and three words written on it.

"Jin Jiangyou, Jiangsu and Zhejiang TV stations, running man. Muttering non-stop, Su Cheng looked up at Yao Lijuan and asked, "Manager Yao, how much do you know about running men?"

Yao Lijuan pulled up a chair and sat opposite Su Cheng, brushing the hair on her ears and temples: "Mr. Su, you should be referring to "Run", this variety show, I also asked Xiao Tao to contact their crew before and wanted a sponsor position, but the position was already full at that time, and there was no way to get it. ”

"This show is a program with very ideal ratings in China, and the members of the running men's team are all stars with fans worth more than 10 million and have a certain influence in the entertainment industry. ”

"This time Yili Group's sudden change of mind and withdrawal of capital is definitely a blow to the running male crew, but for us, it is an excellent opportunity. ”

Yao Lijuan said, staring at Su Cheng with clear eyes, who nodded slightly and motioned for her to continue.

Clearing her throat, Yao Lijuan smiled and said, "I think we can use this opportunity to win the exclusive naming rights of Running Man." ”

At the same time, you can also put forward requirements to their program team, let them promote our company and company products during the recording of the program, and let every member of the running man recommend our sleeping pillow on Weibo. ”

Speaking of this, Yao's mature woman's gentle eyes flashed, the corners of her lips lifted, and she said excitedly: "In this way, our pillows can basically be popular in most of China." ”

"It's popular in most of China?"

"That's right, as long as you win this naming right, it's definitely not a difficult thing!" Yao Lijuan is very sure.

The variety show "Running Man" was the advertising bidding target she had previously fancied, although she had not won it before, but she had also done a lot of understanding in this regard.

Although "Running Man" is only an exclusive program produced by Jiangsu and Zhejiang Satellite TV, it will be played on the whole network, such as TX video, Youku, iQiyi and other video portals.

In the fourth season, the average number of broadcasts on the whole network of each issue exceeded 300 million, and the total broadcast volume of one season exceeded 5 billion, which is not counting the broadcast volume of TV stations.

Of course, the authenticity of the data may be somewhat biased, but when the broadcast volume of all programs is this standard, Running Man can get more than 5 billion views in one season, which is enough to prove that the popularity of this show should not be underestimated.

It is not difficult for Chaowei Technology Company to add its own products to the program elements, follow the popularity, and be well-known by the masses.

The quality of the sleeping pillow is there, the higher the exposure, the faster it will become popular, and the more money it will make.

"In terms of price, how much does it cost for a season?" asked Su Cheng.

Yao Lijuan blurted out: "The exclusive naming rights of one season need about 500 million, and now that the running man has filmed it, half of it should be taken, and the cost of the second half of the season should not exceed 300 million." ”

"Three hundred million, so expensive?" Su Cheng's pupils shrank, he thought that at most he would be more than one hundred million.

"Mr. Su, the more popular variety shows in China now are all at this price, 300 million is actually nothing, a while ago an automobile group showed its face on the news network for a minute, do you know how much it cost?"

"How much?"

"It's a full 500 million, and I only got one minute of time to show my face, and I can't get into this show even if I have money. ”

When Su Cheng heard this, his heart jerked, 500 million a minute, it was still the kind of advertisement with no price.

However, the news broadcast is indeed the most watched program in the country, which is undoubted, and being able to show your face on it for a minute, as long as the promotional clip is appropriate, will greatly help to improve your fame.

Of course, CCTV will definitely carry out offline special promotion of this company's products afterwards, after all, 500 million.

Just as Yili previously became the sponsor of "Running Man", Jiangsu and Zhejiang Satellite TV not only promoted it in the program, but also gave it a very considerable promotion in the advertising position outside the program.

Touching his chin and thinking about it, Su Cheng said: "Okay, since Manager Yao, you think it's okay, then the exclusive naming rights of this "Running Man" program, our company, I want it!"

Hearing Su Cheng say that he thought he could, then he wanted it, Yao Lijuan looked happy and said, "Mr. Su, my plan is to sign this season and the next season together, and the cost may be ......."

"Together for the next season? Su Cheng pondered for a moment and nodded slightly, Chaowei Technology Company, in addition to the sleeping pillow, in the second half of the year, there are other products to be launched, and Su Cheng has already had a plan.

When the time comes, after the publicity of the sleeping pillow is saturated, you can discuss with Jiangsu and Zhejiang TV stations to replace the product promotion, and it will not be a loss anyway.

"You can control the price yourself, and if you can, you can compress it. In addition, there are a few requirements, you need to explain clearly to Jiangsu and Zhejiang TV stations......"

……

Jiangsu and Zhejiang TV Station, in the deputy director's office, the time was close to noon, but Wenyang didn't have the heart to eat at all.

Just now, the director of the TV station began to urge him to hurry up and solve the problem of the exclusive naming rights of "Running Man", and he was also anxious at this time.

Not only did he let his subordinates start operating, but he also found some group companies that he had worked with before and made phone contacts.

"Boss Zhang, our Taiwan ...... Hey, hey, I really have something good to tell you, absolutely a great thing, you listen to me. ”

The other party said impatiently: "Deputy Director Wen, I'm really busy now, I'm still in a meeting, and our company is not ready to invest in advertising recently, so I'm sorry." ”

"Boss Yang, I have a great good thing to tell you...... What? Your group signed a contract with Dragon TV, that's okay, bother. ”

"Old Liang, ......"

"Brother Zhou......"

“……”