Chapter 118: Level 1 Entrance

"Penguins have entered?" Yang Qing reached out and took the document.

"That's right, it's not just penguins, but also silent!" Liu Dan nodded.

"I'll take a look!" Yang Qing opened the document and read it.

After Youyan became popular, Liu Dan specifically told Yang Qing that there would definitely be competitors, and Yang Qing had already expected it, and now the entry of the penguins was completely expected.

A chart shows the current market and the same kind of APP,Because there are no barriers in technology,Countless similar software have sprung up on the market,Yang Qing looked at the statistical data,As of today, there have been 146 apps of the same type on the market,There are all called them,Two of these apps are taken out separately and highlighted。

One is Moyan, this app is developed by the silent team, online for 19 days, and the official user data is: 30 million daily active users, more than 100 million registered users.

The other one is Weiyan, which was developed by Penguin, and it was just launched today, not in the form of a standalone app, but in the form of a small program, embedded in prestige.

"Moyan inherited the original users of Silent, Tangshan Stone used the method of address book bombardment to migrate the original relationship chain of Silent to Moyan, and now the number of users is almost the original Silent users, this is one of the biggest competitors of our current Yan, after all, Silent itself is a selling point in the field of stranger socialization, and now we have added the function of Yan, although the temporary number of users is not as much as ours, but once its own stock of users is completely migrated, it is enough to surpass our existing users, and the loyalty of users is stronger than ours!”

After listening to Liu Dan's analysis, Yang Qing nodded and said, "What do you think of Weiyan?"

Liu Dan said in a deep voice: "Although Weiyan is only embedded in the prestige in the form of a small program, I think his threat to us is much higher than that of Moyan, for three reasons, the first is that the huge users of Weixin itself are the best hotbed for Weiyan, and now Weixin has added Weiyan to the discovery menu bar, which is almost equivalent to integrating Weiyan into Weixin." ”

"The second point is that Weiyan is embedded in Weixin in the form of a small program, which can not only bring a huge number of users to Weiyan, but also is more convenient and fast than the form of an independent APP, which can allow the original users of Weixin to use Weiyan very naturally, and there is no need to transfer the user's relationship chain like Moyan. ”

"The third point,Weiyan has no restrictions on friends,There is no charge,And only 1000 yuan is sold for 1 point above the gold score,Weiyan's change caters to the needs of a large number of ordinary users,1000 yuan a point is not too expensive for users,Basically, you can take it out,For ordinary users,Especially for users below 7 points, this is very attractive。 ”

Yang Qing put down the analysis document in his hand and said: "Mo Yan is not afraid, it can be deduced from his full plagiarism of our settings, Tangshan Stone is just following the trend, and does not have his own innovation, once the original silent stock of users is migrated, if you want to increase users, you have to directly compete with us and Weiyan users, not that I look down on Tangshan Stone, but fight for capital, he really can't fight." ”

Excluding Mo Yan, Yang Qing continued: "Now our biggest opponent is Wei Yan, do you have any good ideas for dealing with Wei Yan?"

Liu Dan shook his head and said: "I don't have any effective method for Weiyan, whether it is to fight for capital or users, we are not the opponents of Weixin, and for Weixin, Weiyan embedded in the mini program is just to open up a stranger relationship chain in Weixin's original acquaintance social chain, this innate advantage is useless no matter how many advertisements we play." ”

Yang Qing said in a deep voice: "That's right, prestige in the social field is indeed unshakable, but although we can't confront prestige head-on, but the launch of Weiyan can hit a wave of prestige hard, this time we must let the penguin know that there are some things that cannot be copied!"

"The manager is not going to revise Youyan's rules?" Liu Dan said loudly.

"That's right!" Yang Qing nodded.

"If you wait until the crisis of public opinion breaks out to revise, then Youyan will definitely be greatly injured!" Liu Dan said a little unwillingly.

Yang Qing comforted: "I know you are reluctant to have Yan, but now that the penguin has entered, we have no way, Youyan will definitely be reduced to a niche application, in fact, the company is not bad for Youyan to make this little money, wait for a while, I will arrange for you to be in charge of the new project, what do you think?"

Liu Dan said coldly when he heard this: "Manager Xie, I'll go out first!"

"Well, you can get busy!" Yang Qing nodded.

Yang Qing didn't care about Liu Dan's attitude, Yang Qing could understand Liu Dan's mood, after all, Youyan was a project developed by Liu Dan himself, and now he knew that he was going to be sacrificed and he couldn't do anything, so it would be like this if Yang Qing was replaced.

However, Yang Qing did not hesitate about his decision, Youyan is indeed first-class in terms of creativity, from the current number of users, and the degree of popularity can be verified, but it is useless to be creative, if there are no technical barriers, there are only two results in good ideas, the first result is to accept the acquisition of Penguin, take the money and leave, the second is to be beaten to death by Penguin's copy products, if it is a product in other fields, there may still be a way to live, but in the social field, Penguin will not give Youyan any way to live, after all, Youyan now has the possibility of shaking his prestige and hegemony, although it is only possible, but the penguin will never let the face grow.

…………

Every update of the prestige version is followed by countless people on the Internet, especially the major version changes will attract the attention of the entire Internet circle.

"The Weixin Discovery Channel has added a new entrance to Weiyan, and its location is second only to the circle of friends!"

"The biggest change in Vixen 8.1, a new love has been added to the first-level entrance"

"Slightly beautiful, the national beauty competition!"

"The dimensionality reduction blow from prestige, there is a face activity to drop 3 layers!"

"Why is this Weiyan so similar to Youyan?"

"You don't need to ask, of course it's copied!"

"I'm afraid that I'm not losing my mind and copying Penguin's products!"

"66666, the upstairs has just been connected to the Internet!"

"What do you mean?"

"It's not that you have a face to copy a penguin, but a penguin to copy a face!"

"Whatever, whatever, I think it's good to be a little good, that one has a face, the fee is so expensive, the ghost will use it!"

"I feel that Weiyan is very good, the price of gold points is acceptable, and the range of matching users is wider!"

"It's very convenient to have a slight face, it's much more convenient than having a face, and you don't have to be afraid of being seen by your wife!"

"Although I don't think it's good for penguins to do this, but from the point of view of ease of use, it is indeed better than Youyan!"

"It's amazing that Vixen has such an awesome function!"

“……”

Youyan spent 400 million yuan on advertising on subways across the country, which made Youyanti popular on the Internet, and Weixin just added an entrance to the discovery channel, which made Weiyan rise instantly, and quickly formed a new wave of discussion, so that netizens left Youyanti behind in a blink of an eye.