In order to cooperate with Leila's publicity, after she picked up the topic, the company also followed closely behind, and at a rate of two or three times a day, some stills from the filming of the movie, some landscape pictures, and some funny clips that were stuck were put on the official website.

This technique is very effective, and as more and more photos appear, the mystery of the film is slowly revealed. It's a pity that even if so much is revealed, it is only the tip of the iceberg. It's a wasted effort to understand the whole movie with these things.

Because the book itself is a very grand work, although the film has reduced the description of many scenes, it still has a huge world. It can be said that a lot of things can be studied by cutting off a small section.

Just in the midst of all the comments and speculation, the Super Bowl is coming.

Layla has always been a fan of watching these kinds of shows, but the family, including Roy and Abel, seem to be very interested in it.

So while the whole family sat in front of the TV to watch the live broadcast, Leila was holding the computer and checking the various reviews of the movie on the Internet. If you want to do a good job of publicity, you can't just apply a rule, you must know that everything has a different context.

Let's take the way some little stars like to fight out of position - walking on the red carpet.

This is probably the easiest way to get out of position, whether it is wearing clothes without covering your body, or walking on the red carpet and pretending to step on the skirt, or pretending to trip over high heels, gently falling and rubbing to reveal some parts that you can't usually see and many people want to see in every possible way...... Anyway, as soon as the flash flashed, she succeeded.

But the risk of going this way is also very large, if you don't get it right, you will be disliked by the public, and then tragically hidden in the snow, and in the end you can only be ignored by the people. Unless there is a good opportunity, there is no place to get ahead.

If you're lucky not to be disliked, then here's your chance. Media outlets of all sizes will release photos or videos of the time, and the name will be promoted.

The reason why there are two completely different results has a lot to do with the propaganda behind it. If you do it right, then just wait to be famous. It's wrong, hehe, just wait to be sprayed.

The different approach here is that the propagandists have figured out the context of the matter. Those who follow the path succeed, and those who go against the line fail. Therefore, how to grasp this context is really important, and different times must be matched with different means of cooperation.

From her previous life, Leila had a strong sixth sense in this regard. In the years when she became a TV drama director, although most of the TV she filmed was thunder dramas, the ratings were always good, otherwise she wouldn't have so many TV series to film.

After being reborn, she relied on her experience and ability to plan successful publicity again and again, which shows that she is indeed talented in this area.

It's also thanks to her that she can calm down and study the propaganda while her family is waving beer bottles and shouting at the TV, and I'm afraid that someone else will either be unbearable to be noisy, or she has joined the camp of shouting together.

"Layla! the trailer is about to begin!" Roy suddenly grabbed her and told her to watch TV.

That's when she realized that it was halftime for the Super Bowl, and this year she bought 90 seconds of her best promotional time of the year to play her carefully edited trailer for "The Lord of the Rings 1: The Lord of the Rings."

"Is there a trailer?" said Janet, excitedly using the remote control to turn the TV to the maximum sound. "I don't know what the hell is going to be?" she cares about the clothes she designed, after all, she designed them for her favorite works, and she just hopes that she doesn't downplay the tone of the whole movie.

Roy smiled and nodded, "yes, it should be almost there." ”

Leila didn't speak, and to be honest, she was a little nervous now, as if she had gone back to a few years ago when she first put her film in theaters.

It's been a long time since I've felt this way, and even "Iron Man," which is more strategic for the company's future, didn't make her as nervous as she is when it was released.

She knows what will be said about this film in the future, and many people consider it to be the greatest film work. She didn't think it was that great, but she didn't deny that this was indeed a movie that left an indelible mark on film history.

There are many reasons why she likes this movie, and she can't allow such a great work to be made into a bad movie in her own hands.

From the fact that she bought the rights and did not shoot for so many years, she knows the importance of this film to her, and it is not surprising to say that all the films she has made before have paved the way for this film.

In fact, as long as you study carefully, you can also find some clues, such as the movies she shoots are grander than the other, and the special effects technology is more used than the other.

From the small-scale special effects of "The Grim Reaper" at the beginning, to the later "Pirates of the Caribbean", "Harry Potter" and "Iron Man", she has been researching and exploring the use of special effects.

Not only the special effects, but she is also studying her own personality, adding her own views and thoughts to those movies. Because she knows that the good aspects of these movies will be retained and carried forward in later generations, and the bad parts will be improved or simply removed.

When she was sure that she had eaten everything thoroughly, she finally took out the filming plan for "The Lord of the Rings".

Now, the time has come to validate the results. Although the trailer is not a feature film, the role that a good trailer can play is huge. Some people may say that the trailer may have cut all the best shots from the whole movie, but that's not bad, and you can do that if you're not afraid of spoilers. At least it can pull a lot of people who are attracted (tricked) into the movie theater, doesn't it?

As for how you will scold the film and the production company after watching it, that's a question for later.

Of course, this is a trick used only by bad movies. In order not to spoil the spoilers, many companies even cut some clips that were not included in the feature film into trailers for playback.

This is actually a good technique, the movie is generally about 90 minutes long, and the longer one is two hours. But it will be at least much longer than that, and the rest of the footage that is not included in the feature film will be sold on CD as an extended version, or simply discarded.

By using these discarded parts to edit the trailer, you don't have to worry about spoilers that will make the audience not want to go to the cinema, and you don't have to waste those extra shots.

"It's on!" Janet saw the camera on TV, and immediately patted Channing's arm excitedly: "Look at it! That's the clothes I designed!"

"Yes, yes, of course you designed it. Channing took her hand so as not to continue to destroy his poor arm.