Chapter 264: Expansion Momentum

After entering August 984, the box office competition in the Hong Kong film market became more fierce under the competition of Golden Princess, Golden Harvest and Ranfeng Group.

At the same time, although the Shaw Brothers Film Company, the leader of Hong Kong films, also released a few movies in July and August, the results were very average.

"Thirty Virgins" is more than 7 million, "Goodbye Yiren" is more than 7 million, "Love in a Fallen City" is more than 8 million, and none of these movies released by Shaw Brothers Film Company has exceeded 10 million, and the results of the other three theater companies are extremely bleak.

Not to mention Shaw Brothers Film Company, just talk about the other three movies that were released in August. Among them, Princess Jin's "Family Portrait" was released at the earliest, and finally after more than 20 days of release at the end of August, it was painted in Hong Kong, and achieved a total box office result of more than 22 million, becoming the first film to box office more than 20 million this summer.

Soon after, in early September, Golden Harvest's "Fast Food Truck" also began to be painted, and the 20-day screening achieved a box office result of more than 21 million.

In the summer of this year, compared with the other two theater companies, Ranfeng Group was much inferior, and "Happy Ghost" finally achieved a box office result of more than 19 million Hong Kong dollars in the fierce competition, one step away from the 20 million level.

In addition, the number of producers of Ranfeng Group this summer is too small, and there is only one self-produced movie, so the overall image of a slight decline in the outside world is given.

So much so that some media said in the newspaper that after the four major cinema companies in Hong Kong were about to close down Shaw Brothers Films, Ranfeng Group also began to decline, and the Hong Kong film market will return to the situation of two power competition in the future, but this time the two top two have changed from Shaw Brothers and Golden Harvest to Golden Princess and Golden Harvest.

What the outside world thinks of the box office market performance of Ranfeng Group this summer, Jiang Ran doesn't care too much, he knows that there is no problem with the current development of Ranfeng Group, and even the group's development and expansion speed this year has exceeded that of previous years.

First of all, the group's production base in Shenzhen began to fully enter the production stage this year, so far, the clothing production business of Oriental Charm Company has recovered nearly half and slowly stabilized, and finally the group's goal is to achieve the production business of Oriental Charm Company, which can achieve a self-production rate of 70%.

Now, after the Shenzhen Ranfeng Industrial Company has straightened out its clothing production business, it has begun to study the establishment of a production line for movie peripheral products such as dolls and toys, and has even reached a new land contract with the mainland government.

The only pity is that the production business of Long, Tiger and Leopard was not able to reach an agreement with the mainland government, so Wei Jianbang had to change his strategy and seek cooperation with the production company in Hong Kong.

On the one hand, the production base is on the one hand, and on the other hand, after the integration and reorganization of the original Ranfeng Cinema with the business of the distribution department, after entering May, the business in all aspects has been greatly expanded.

Among them, the new Ranfeng Cinema is mainly engaged in all the properties of Ranfeng Group, and after a new round of acquisitions this year, it controls three commercial buildings, four floors, and even opens a cinema operating in a new model.

At present, the renovation of six other cinemas is already underway, and it is foreseeable that after the completion of the renovation of several other cinemas, the business of Ranfeng Cinema will be greatly improved.

The other two newly established companies, Ranfeng Cinema Distribution Company and Ranfeng Audio Publishing and Distribution Company, operate cinemas, film distribution and videotapes, records, books and movie peripherals respectively.

Now the two companies have begun to jointly develop the Southeast Asian market, and have established three cinemas in Singapore and other places, and they are still expanding.

In addition to these businesses, Ranfeng Group's propaganda weapon - Tiantian Media Co., Ltd. has also begun to take steps of expansion this year, from the establishment of the literary magazine - Tiantian Wenhui at the beginning of the year, to the acquisition of five small newspapers in June, to improve its own business, and even the construction of a comic magazine, all of which show that Tiantian Media is now on the road of comprehensive expansion.

Finally, the outside world predicts that Ranfeng Film and Television Company, which has begun to decline, although it has only produced one movie in Hong Kong this summer, but just look at the few films that Burning Feng Film and Television Company has completed or is producing.

"Saw 2", the sequel to "Saw 2", has already made a certain number of well-known ult movies around the world. Mainly aimed at the Western market, after the start of shooting in April, it has gone through five months so far, and now all the pre- and post-production work has basically been completed, and it is ready to be released at any time.

"Zombie Out of the Cage", Jiang Ran's new film, with an investment amount of tens of millions of dollars, Hong Kong's unprecedented large-investment film, is still aimed at the Western film market, and has now entered the post-production stage.

"The Working Emperor", Tsui Hark's new film, began filming at the end of May, and now all the production work has been completed, and the release is being discussed with the distribution company.

"Zombie Road 2", the sequel film to "Zombie Road Chief", has experienced film, television and all-round packaging promotion, has a high reputation and box office potential in Hong Kong and Asia, and has completed the preliminary preparations and will enter the filming stage in the middle of this month.

From the production of the above films, it can be seen that Ranfeng Film and Television Company is not going downhill as predicted by the outside world, on the contrary, they are still developing the market, but their expansion direction is concentrated in the Western film market.

When the outside world was disturbed, Ranfeng Group was still carrying out its own planning smoothly and step by step. After Jiang Ran completed the filming of "Zombie Out of the Cage", his time began to become free.

While continuing to follow up on the post-production of the films, he also has more time to deal with the affairs of the group and follow the production of several films.

On this day, Jiang Ran was working on his own movie in the editing room, and Liu Liwei came over.

"Mr. Jiang, now that all the production work of "Saw 2" has been completed, Miramax Film hopes to organize a viewing party as soon as possible to prepare for the release of the film. ”

Jiang Ran nodded when he heard this, and said: "This matter is indeed going to be stepped up, it's already September, and we have to release this movie on Halloween in the West, and time is running out." ”

"Then when is the right time for you to watch this film?" After Liu Liwei was warned by Jiang Ran last time, he is now much more serious and careful.

Jiang Ran glanced at Liu Liwei, and then said: "You can discuss this matter with Miramax Films yourself, anyway, as soon as possible, after setting the time, notify me in advance, and I will also go and see." ”

Speaking of which, the sequel to this chainsaw movie has been completed for a few days, and Ranfeng Film and Television Company has already held a viewing party, but Jiang Ran has not found time to watch it.

"Okay, Mr. Jiang!" Liu Liwei came today mainly to invite Jiang Ran to watch this movie, after all, he is the planner of this movie and the director of the previous work of this movie, without Jiang Ran's final opinion, Liu Liwei would never dare to take this movie directly for distribution.

As for Miramax Films, they have no say in this film at all.

Two days later, Jiang Ran, Liu Liwei, Tsui Hark and other relevant personnel of the Ranfeng Group and the film and television company, as well as a producer sent by Miramax Film Company, walked into a small screening room of the Ranfeng Group.

This movie still continues the style of Jiang Ran's previous movie, the whole is full of bloody thrillers, and in terms of the logical plot of the movie, it is much inferior to the first one, adding more organs and bloody scenes.

Jiang Ran quietly looked at the picture on the screen, waiting for the lights in the screening room to come on again. Everyone didn't say anything, and they all looked at Jiang Ran, including which representative of Miramax Films.

Jiang Ran was not modest at this time, and said: "On the whole, it is not bad, it continues the characteristics of the previous work, although it is a little thin in terms of storyline, but in terms of visual impact, I think it is better than the first part." ”

When Jiang Ran said this, he glanced at Yu Yunkang, who was a little nervous, smiled at him, and then said again: "If you don't have any opinions, let's settle it like this." ”

Saying that, Jiang Ran also deliberately glanced at which representative of Miramax Films, and after the other party smiled and nodded, indicating that he had no opinion, Jiang Ran said again:

"Since everyone has no opinion, it is settled. Mr. Liu, you have to coordinate with the distribution department, Zhou Rui and Miramax Films, and set the theater schedule and publicity plan as soon as possible. ”