While the number of comments is increasing rapidly, the attention of the studio account is also skyrocketing.

Of course, there are not many people who are interested compared to Fang Xiaowu's fans.

19 million miles, most of them are passers-by, and men can even account for 4 percent, but the other party Xiaowu is a little interested and admired.

The transfer from a personal account to a studio account may seem like a redundant move, but it is actually a screening process.

Fans who will follow the studio's account mean that the other party is interested in everything about Xiao Wu and wants to know everything about him, which is a typical performance of loyal fans.

In this way, only some people can see the QQ group number released by the studio.

Those who are willing to join the group to chat nonsense are a small number.

Second shunt.

A very important task of the studio team is to divide the fans in the QQ group for a third time.

By observing their chat enthusiasm, speech quality, and personal identity, the most valuable part of the fans is screened out and pulled to the superior group alone.

Normally, the operation team of celebrities prefers female fans who are younger, more incendiary, more fanatical, and have a good family background, who are willing to pay and have money, which is perfect.

Fang Xiaowu's requirements were completely different.

The first priority of absorption is intellectual, sensible, and less fanatical fans, and the ratio of men and women does not make any requirements.

Fang Hua was very puzzled by this: "Boss, it's not easy to create an atmosphere and gather loyalty......"

Why do I want such loyalty?

I'm not going to make money directly from them!

Waving his hand, he explained simply: "I just want to avoid this group from being too fanatical, at the very least, the image shown on the outside cannot be young, fanatical, and irrational." You have to remember, I'm not a star. ”

Fang Hua seems to understand whether he understands or not, in his opinion, even if he is not a star, he has to be an anchor to trick fans to beg for rewards......

Little Fifth Brother didn't plan to talk to him more, it was too complicated.

Positioning is important.

Ordinary celebrities take the road of directly converting traffic into economic benefits, and all the current research on fan economy is based on direct conversion.

Fang Xiaowu didn't plan to take this path.

The book Attention, the Internet, and Artificial Intelligence presents a very interesting theory, the theory of possession.

To understand this concept, we must first understand the three concepts that preced, namely, the attention economy, the willingness economy, and the experience economy.

Attention is a selective mental process, and if we want to participate in an activity and choose a certain outcome, we must first pay attention, pay attention first, and then participate.

In the age of the Internet, there is too much information and too much complexity, and our time is only 24 hours, and our energy is just a little bit more, and the limited attention span can only be divided into very little information.

What merchants are competing for is the attention of users.

This kind of scramble is exclusive, a person's entertainment time is only 4 hours, and 3 and a half hours of Douyin is not enough to eat two more rounds of chicken, some people make a profit, and some people lose money.

How did the so-called content era come about?

It is brought about by the scarcity of attention, when a business can provide enough high-quality content, it can firmly lock the attention of users.

Dianniang's family is dominant, which is based on content.

On the other hand, merchants continue to optimize the push algorithm, which is also competing for users' attention, reducing the interference caused by useless information to users, and providing a better experience, deeper immersion, and higher value display.

The attention economy is also applicable to the little fifth brother.

Fans focused a lot of attention on him, and the rest of the stars were thinned out and gradually diluted by those fans.

However, the little fifth brother does not plan to provide enough content to not make dramas, not to act in movies, not to release albums, and not to frequently appear in variety shows......

All in all, as little as possible in front of the general public.

Because, he doesn't want to use himself to directly take on attention, it will be very profitable, but it makes no sense.

……

The willingness economy is another new hot spot, which talks about the personalized needs of users.

The attention economy is limited to "attention to external things", while willingness is people's exploration of "inner needs and desires".

i.e. what I want.

There was once a website in China that explored this field, Zhubajie.com.

Buyers put their needs on the Internet, and through the reward mode, they can get a lot of solutions and ideas, and match service providers in a speed-dating way to provide accurate services.

This is the prototype of the economy of will.

It's a pity that ZBJ.com is too advanced, and when big data and artificial intelligence have not developed to a certain height, whether it is service crowdsourcing or knowledge sharing, it cannot solve the most fundamental problem of rights and interests protection.

It's a question of screening, it's a matter of matching, it's a question of trust, but at the end of the day, it's a technical issue.

The technology hasn't reached that height, and you're walking fast, you're actually wading through the mud with your feet.

……

Finally, there is the experience economy, which is simple, and now high-end cake shops often let customers participate in making birthday cakes, which is a typical experience economy.

There's a game called Second Life, and it's just as much an experience.

Virtual reality, augmented reality, in a sense, is still selling experience.

……

Synthesizing these organically is known as the theory of possession.

External attention and inner needs also come from the flow of consciousness, and the flow of consciousness will bring experience.

The whole process of paying attention to needs and getting experience from attention is the competition for the user's consciousness space.

Not fresh, but clear.

This is how the little fifth brother unveiled the social veil, condescendingly, and then looking at some phenomena, it is clear at a glance.

In the current and future era, the main goal of business competition is probably the occupation of user awareness.

Provide enough high-quality content, and at the same time tap the internal needs of users, accurately push, and give users the best and most comfortable experience......

Sound familiar?

That's right! Many companies do this consciously or unconsciously!

How can Douyin do it and grow at such a rapid rate?

Many analyses say that the algorithm is excellent and the artificial intelligence technology is powerful.

That's right, but too superficial.

In essence, Douyin is in the competition for user awareness, and the two factors are adjusted to the best in a targeted manner!

Little Fifth Brother wants to be a chaser, how can he not analyze the situation of his opponent?

So, he won't be outputting anything right now.

Why?

Do not compete for the attention of fans with personal identity, do not grab the consumption power of fans with personal identity, do not create the fanatical atmosphere of "Wu Meng", do not let "Wu Meng" be rejected by the public, and do not consume personal reputation.

When the app is launched, it is time to start the war.

To be a successful entrepreneur, the concept is very important, the knowledge is very important, and the overall situation and vision are more important.

Only by seeing the end of the era can we hope to transcend.