Origin is a video site that just started this year. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Like the existing video website,When the origin was first launched, it was mainly based on user-made videos,But in the current situation of video websites with picture beans and Youku after the current situation,Origin, an emerging website, can not attract many video providers,There is no volume、 Naturally, it can't give birth to quality,Plus the origin doesn't have strong financial support,Can't dig out excellent video producers,So whether it's from the volume of shops or from the high-end route, this website has no characteristics.,It's like many small video websites that follow the trend has been obscure.,There is very little traffic。 However, the origin is still a little different from other video sites, that is, the origin is in addition to the type of personal video resources, there is also a part of the formal production - yes, the formal production of some stage videos.

It has signed exclusive video content supply contracts with several little-known 18th line theaters, and netizens can see the members of these theaters perform programs on Origin every week, including songs and dances, movies, and a variety of content.

Although the production content of these theaters is really rough compared with the content of those programs that can be screened in theaters and can hold concerts, it still seems much more formal than a large number of individual video producers, so it has also formed a feature, attracting some netizens who are tired of this form after the early personal video trend, and the veterans of this part of the netizens can even call out the names of some of them, such as Paramount Song Zhen, DKB48's Jiang Chacha, etc. And in the past few months, these theaters have even begun to lead the video site in terms of clicks on their performances - even though this small site doesn't have much traffic in the first place.

It can be regarded as a king without tigers and monkeys in the mountains.

However, in the last two months, the content of the origin has changed.

It has an extra live section.

Different from the traditional live broadcast of large-scale parties and various large-scale events, the live broadcast content of Origin is so boring that it is simply outrageous - it can broadcast everything live under the slogan of "everyone is an anchor" and "zero threshold".

You can broadcast live when you cook a dish, you can live broadcast when you eat, and even if you don't do anything, you just stare and chat with netizens who watch your live broadcast, as long as you don't violate national laws and regulations......

When some netizens first saw this new section, they had a feeling of "why are you kidding me?", and they felt that it was simply thunder and thunder.

This stuff is even more boring than a personal video, will anyone watch it?

No one believed it.

But no matter whether anyone watches it or not, as long as you are willing to broadcast live, you have the opportunity to directly obtain money - yes, when the origin of the live broadcast section was opened, the income mechanism of individual anchors was directly established, theoretically speaking, as long as there are many people watching and willing to spend money on you, then you can get a lot of salary.

Capital has always been the best accelerant, and after having a visible profit system, some netizens who have nothing to do and want to make some money, and some netizens who want to show themselves have joined the ranks of anchors and started their live broadcast careers: some of them broadcast live daily life, some live broadcast singing and performing arts, and some live broadcast jokes......

Contrary to the expectations of many netizens, there are really people watching such a boring live broadcast, and compared to the total traffic of the origin, there are still a lot of people watching it.

Several theaters in the Chang'an department naturally joined the ranks of live broadcasts, so every week the audience can only see the performances in hindsight, and now they can watch the live broadcast, and the number of viewers has increased compared to the number of viewers of the video, obviously compared to the video, the attraction of the live broadcast is greater, but among these live contents, the most attractive is the live broadcast of beautiful women.

No matter what content you broadcast live, as long as you are a beautiful anchor, you can attract netizens to watch. You cook, you eat, you just don't do anything, just chat with the audience, and what you say is not very standard, but it can also attract netizens to stop and watch, if your chest is bigger, and then a little bit of groove out, then there will be more people to watch - the live broadcast allows those netizens in front of the computer who have little opportunity to contact this level of beauties have a chance to interact at zero distance, and from time to time you can still feel the flattery thrown by the other party, and the coquettishness that comes over, no wonder they are so excited.

Just like the audience in the DKB48 theater who get close to the stage and feel the hormones of girls.

"A new industry touches the market of the inherent industry, often starting with **** and violence. ”

This was the sentence that Duane made from the bottom of his heart when he saw the relevant report at that time.

As the big boss behind the origin, the origin live broadcast section was opened under his instruction, and the first profit point of the live broadcast industry is also in line with his expectations - just like dkb48 is the most promising to become the first profit growth point in several theaters.

Different from the rapid development of the Chang'an system, the development of the origin live broadcast can be described as advancing by leaps and bounds, in just one month, the daily traffic of the live broadcast sector has exceeded that of the origin main station, and most people are attracted by the beautiful anchors. In such a situation, PPTV, YY, etc. also followed suit and launched their own live broadcasts of beauties.

In terms of time, they should have been doing it a long time ago, otherwise they wouldn't have been able to launch it so quickly, but they were just one step ahead of the origin.

In terms of funds, the origin is not enough to compete with these companies, but fortunately, it has taken a lead and will not be left behind, and the live broadcast market has entered a scorching situation for a while.

"In this situation, I think we should start from the content aspect, such as improving the treatment of anchors, increasing the types and levels of gifts, and using different money to divide different identity levels to stimulate audience recharge and consumption, etc., to retain high-quality anchors and generate income, so as to enhance our competitiveness. ”

Zhang Guangming said this when discussing the future development route of the origin with Du An.

Zhang Guangming is the leader of the origin creative team dug by Duane from Nanshan, this young man born in the 80s is full of passion for new things, has ideas and skills, and although the management methods are a little weaker, this can be cultivated in a long time.

Faced with Zhang Guangming's proposal, Du Ane nodded and shook his head at that time.

"What you said is very reasonable, you can do it, but I hope your eyes should not focus on the beautiful anchor, but should be bigger. ”

Du An's hands made a fist and made a circle, "The market for beautiful anchors is so big, the ceiling is very low, and it is not big to rely on this." ”

He knew that seeing the rapid development of the live broadcast of beautiful women, many people, including their competitors, were dazzled by the mystery, and they wanted to become bigger and stronger when they devoted themselves to it. But maybe it's his identity as a director, he always thinks that the live broadcast of beauties is just a trick, not a king.

"Content is king. ”

As a worker in the creative industries, he has always believed that content is king, and other things are helpful, but only helpful.

"Taking advantage of the fact that they are now invested in the live broadcast of beautiful women, while maintaining the existing market volume, we should pay more attention to long-term investment and multi-faceted development, such as game live broadcast, major project live broadcast, diversified content live broadcast, and consolidate the foundation. In addition, the live broadcast of beauties can also complement each other in these aspects, in the final analysis, there must still be content, and it will not go far just by chatting and singing with beautiful women. ”

And it is also under the guidance of Duane's development policy that the origin live broadcast section also broadcast the Huabiao Award ceremony today.

“…… This year's hosts are still Zhu Jun and Jing Wei, it's been a few years, and I don't know how to change people, I think last year's Duane speech was very good, and the effect of getting him over as a host must be good......"

The live broadcast is a reference to the live broadcast source of the movie channel - of course, it was paid for the online broadcast rights - but the voice of the scene is deliberately downgraded, and the anchor's voice is interspersed with it, occasionally expressing his opinion.

This is also the live broadcast of the Huabiao Award ceremony, which was contracted by the movie channel, and others did not give the authorization for the live broadcast, so they could only broadcast it live in this way. It is also a loss to the live broadcast of the network broadcast, the live broadcast of the Huabiao Award is mainly for TV, and it does not pay attention to the traffic of the network, so it can get the copyright of the network broadcast.

Facts have also proved that compared to the huge TV audience, the number of viewers of the live broadcast of the Huabiao Awards is indeed very small - the figures show that the number of people in the live broadcast room is only more than 120,000, which is too pitiful for tens of millions of households around the world to steal the traffic of TV stations. But for Origin, this is not the case.

123768, this is the peak of the number of viewers in the Origin live broadcast so far, more than double the 45,000 people at the peak of the audience in the last live broadcast room of the origin, and the 45,000 people when a female anchor's live broadcast accident was suspected of revealing two points, verifying the idea that Duane's content is king.

However, the picture of the live broadcast room of the origin is a little strange.

"Zhu Jun always speaks in this tone, he is so pretentious that I want to vomit" "Don't tease the anchor, Duane is almighty enough to be a director, an actor and a producer, do you still want people to be the host, do you want to give others a way to live?" "Jing Wei is so sexy today, I really want xxxx" "The anchor amplify the background sound, let's not listen to you!" "Why is this thing turned off? Blocking me from watching the live broadcast!" "Origin, you are going to die, how can we watch the live broadcast like this?" I'm going to make the head!" "Shut up, I want to hit someone when I hear your voice!" ......

Comment subtitles appear one by one from the right side of the screen, swimming to the left like a fish, and at the same time, the barrage swims in the second row, and then the third row......

The screen in the live broadcast room is densely packed with comments and subtitles from the audience.

This is called "barrage", which is taken as subtitles that pass through the screen like bullets, and was also proposed by Duane, so that the audience can see the real-time comments of others without looking at the chat box next to it and directly watching the live screen, and can see their own comments appear on the live screen, which will also give the audience a real sense of participation.

After he proposed this concept, the technical team worked overtime to produce and test, and finally carried out the official implementation at the award ceremony of today's Huabiao Awards. And the response has been very good.

With an audience of more than 120,000, in addition to the appeal of the Huabiao Awards itself, this new form of commentary has also played a role, and many netizens are very interested in this new thing, and keep commenting - you know, many of them are too lazy to type when they usually watch live broadcasts.

At the moment when this new transaction is online and implemented, Zhang Guangming, as the number one, naturally cannot be alone, and he is monitoring the hosting status of the server and the real-time feedback of the audience with the staff at the test site.

Zhang Guangming's name is very cheesy, but the person is not bad: the young man looks okay, his deliberately groomed hair is oily and shiny, his delicate gold-rimmed glasses, and his decent white shirt are spotless, and he can't tell that he is a programmer at all. At this moment, he is looking at the big screen at the test site, above which is the live broadcast room of the Huabiao Award Ceremony, and the dense barrage is full of it, some comment on the host, some guess the award, some make **** remarks and want xx someone, some scold the anchor, some scold a star who participated in the award ceremony, some scold each other, and some claim that the school girl left a mobile phone number for making friends......

Zhang Guangming had only one feeling at the moment - shock.

He doesn't even feel like he needs the Huabiao Award anymore, and these audiences can have a good time by themselves.

The barrage has turned this place into a venue for online carnivals, which is an ecological model that has never been seen before!

"Terrible Weapon ......"

Zhang Guangming muttered to himself.

For Duane's long-term development, he privately feels that his boss is thinking too much, in his opinion, it is very good to be able to do a good job in the live broadcast of beautiful women, and he really can't see the market in other aspects.

Let's take the game live broadcast that the boss wants to vigorously develop, PPLie has started to test the waters of game live broadcast, live broadcast some international e-sports events, but the market response to this is not enthusiastic, far from reaching the popularity of the beauty live broadcast mode, so no one has followed up. Moreover, the broadband resources invested in the live broadcast of the game are much larger than the investment in the live broadcast mode of the beauty, but the market response is so poor, it is really worth the loss.

This is a faint move, this is Zhang Guangming's idea.

But for the "barrage", he felt terrible from the bottom of his heart.

That's right, terrifying, as a science student, he can only find this one word in his scarce thesaurus to describe how he feels about this scene.

He even felt that with this weapon alone, Origin Live could surpass the existing competitors, and even this weapon could be extended to the main station and to those inherent videos, in that case, maybe it could even catch up with Youku and Tudou......

In Zhang Guangming's reverie in the sky, time flies quickly, and after a while, it has reached the award for Best Supporting Actress.

“…… Among the nominees for Best Supporting Actress were "Crazy Stone", ...... Duane"

Zhang Guangming came back to his senses at this time, looked at the big screen, and the corners of his mouth hooked up a hint of a smile.

As a man who was nominated for Best Supporting Actress, it feels outrageous to think about it, and this person is still his big boss.

He turned his head and looked around the scene again, the employees were working nervously, after all, it was the first day that the barrage system was put online, although it had been tested internally, but no one could know what would happen temporarily, and the boss was on the scene again, so it was no wonder they were so nervous.

And in the face of this strange nomination, although I have known it for a long time, there are still employees who laugh in nervousness.

If these people know that the man nominated for Best Supporting Actress on the screen is the big boss behind all of them, I don't know if they can still laugh?

Such a strange thought flashed in Zhang Guangming's heart. (To be continued.) )