After the opening weekend, "Special Forces 2: Total Strikes Back" ushered in the Independence Day holiday, along with a strong competitor, The Amazing Spider-Man.

Sony Columbia Pictures has high hopes for The Amazing Spider-Man, hoping to achieve the huge success of the old version of "Spider-Man".

In recent years, especially after Sam Raimi's "Spider-Man" trilogy, everything has not gone well for Sony Columbia Pictures, ranking first in performance for several years among the six major Hollywood companies, and there have even been rumors that Sony is ready to sell Columbia Pictures, after all, the situation of Sony as a whole is not very good.

Sony Colombia invested heavily in the effort to regroup, with The Amazing Spider-Man having a production budget of $230 million.

In addition, the producers took into account the superhero film market with young people as the main body, and also made Peter Parker completely younger, such as the pure identity of a high school student and the chattering character design.

Even the heroine is Gwen Stacy, Spider-Man's first love in the comics.

If the publicity and distribution costs are also included, "The Amazing Spider-Man" is definitely a top-level production with a volume of 400 million US dollars.

As one of the world's most engaging and sought-after superheroes, the cultural saga associated with "Spider-Man" has finally opened a new chapter in the story.

Frankly, Spider-Man is actually a very likable character, Peter Parker is neither a natural superhero (Superman) nor a billionaire playboy (Batman, Iron Man), much like an ordinary student and the big boy next door.

Before the film's release, producer Columbia Pictures had said that this version of Peter Parker would be transformed into "the most stylish and funniest Spider-Man yet" and that the new heroine played by young Emma Stone would be even more interesting.

In terms of distribution, Sony Columbia also fully considered the possible impact of Matthew's film, and specially avoided the first weekend of the outbreak of "Special Forces 2" and chose to release it the day before Independence Day, hoping that the box office effect that the holiday will inevitably bring can make "The Amazing Spider-Man" get a better opening result.

But on the first day of release of "The Amazing Spider-Man" on July 3, it was still defeated in front of "Special Forces 2".

Boosted by the holiday effect, "Special Forces 2" has maintained a high attendance rate, although it can't be compared with the first week of its premiere, but on the 3rd, it still cut $25.6 million from the North American market.

The box office revenue of $23.35 million on the opening day of "The Amazing Spider-Man" is not low, but in front of Matthew and "Special Forces 2", it can only rank second on the box office list.

At the same time, "The Amazing Spider-Man" has attracted a lot of criticism, not only from the media, but also from countless fans.

As the core audience of this series, comic book fans are quite dissatisfied with the adaptation of the film, thinking that the male protagonist Andrew Garfield is not suitable for the role of Peter Parker at all, and the female protagonist Emma Stone has attracted a lot of criticism, most people think that she is far worse than Kirsten Dunst, who played Mary Jane before.

Another part of the core audience of the "Spider-Man" movie, most of whom have not read the comics, are basically fans cultivated by the old trilogy, these people are deeply affected by the greater the ability and the greater the responsibility, and they are also used to Toby McGuire's hatred and bitterness, and they are somewhat unacceptable to the new version of Peter Parker's jumping and chattering.

There is also a very important point that Matthew personally thinks is that Sony Columbia Pictures has not done much cooperation with Marvel at all in order to prevent Marvel and Disney, and "The Amazing Spider-Man" naturally cannot borrow the aura of Marvel's great law, so it can only fight alone.

As a result, this "The Amazing Spider-Man" became unpleasant.

On Independence Day, the box office of "The Amazing Spider-Man" plummeted by 33%, and the single-day harvest fell to $15.81 million, while "Special Forces 2" continued to maintain a single-day harvest of more than $20 million, firmly sitting in the first place in the North American box office list.

In the following two days, both films were in this situation, and even though the box office of "Special Forces 2" steadily declined, it still firmly suppressed "The Amazing Spider-Man", occupying the top of the North American box office charts every day.

Then, "The Amazing Spider-Man" ushered in its first weekend, and "Special Forces 2" will also experience its second weekend in North America.

This is the summer season, and the most critical factor in the success or failure of commercial films is the box office, and the box office data once again proves why the Independence Day schedule is called "Matthew Horner's schedule" by Hollywood circles and beyond. ”

Three days after the weekend, "Special Forces 2" swept away another $63.2 million in North America, beating "The Amazing Spider-Man" with $51.2 million, and won the top spot at the North American box office!

Ten days after the opening of "Special Forces 2", the North American box office easily exceeded $250 million, and the global box office totaled $523.8 million.

In comparison, The Amazing Spider-Man, which opened the day before Independence Day, is somewhat bleak.

The film will be released in North America for six days and will cross the $100 million mark at the box office.

While $100 million is still a desirable figure for most Hollywood movies today, and $100 million in six days may seem good at first glance, the $230 million production cost of The Amazing Spider-Man is a bit low.

The outside world's estimates for "The Amazing Spider-Man" have also been released, generally about $200 million in North America and $600 million + worldwide.

This made Sony Columbia Pictures a little disappointed, after all, such box office results cannot be compared with the old "Spider-Man" trilogy.

Only industry insiders know that after the success of "The Avengers", Sony Columbia Pictures is also planning the Spider-Man universe, planning to bring the copyrighted Marvel characters such as Little Green Goblin, Rhino Man, Venom, Spider-Woman, Silver Sable and Black Cat together in the same cinematic universe space.

The Amazing Spider-Man was the beginning of the series, which is why Sony Columbia Pictures invested so much in this project.

But this new version of Spider-Man doesn't seem to be very entertaining.

Sony Columbia Pictures did not give up, and as soon as the box office of "The Amazing Spider-Man" came out on the first weekend, it announced the sequel plan, which can be regarded as a shot in the arm for the somewhat sluggish "The Amazing Spider-Man".

It also turns out that Spider-Man is not a guarantee of a box office hit, and "The Amazing Spider-Man" did not meet expectations, which also made Sony Columbia Pictures a little crazy.

Even so, Sony Columbia Pictures had to bite the bullet to shoot the second part of "The Amazing Spider-Man", after all, the first part just fell short of expectations, it was not a big failure, and so much money invested could not be invalidated.

In addition, this also involves the copyright issue of Spider-Man and many characters in the series.

Sony Columbia Pictures must continue to make the Spider-Man movie, or the franchise may not be kept.

It is said that the franchise of "Fantastic Four" on Twentieth Century Fox's side is also about to expire, and Twentieth Century Fox is also planning to remake the "Fantastic Four" movie, but there are also rumors that the remastered version of the "Fantastic Four" trilogy has a staggering amount of investment, and Twentieth Century Fox intends to create a new "Fantastic Four" with ultra-low-paid actors plus five-cent special effects to avoid copyright violations.

Maybe it won't be long before Hollywood will give birth to an earth-shattering "Fantastic Four" movie.

This has nothing to do with filmmaking, in fact, it is all about profit.

While Matthew was running a promotional announcement for "Special Forces 2", he was also analyzing the reasons why "The Amazing Spider-Man" did not meet expectations based on feedback from all sides.

After all, he is also an investor and producer in addition to actors.

"The Amazing Spider-Man" has a lot of problems, Matthew summed it up, and thought that this film was a bit out of time, and Sam Raimi's "Spider-Man 3" itself was rotten, resulting in a bad reputation, so that Sony Columbia Pictures had to cut "Spider-Man 4" and restart the series instead.

The two films are not far apart, even if Sony Columbia changes the title, the negative effects still continue, and the little spider can't borrow the Marvel law that has been formed, plus the problem of character design, it is reasonable to be unpleasant.

Also, "The Avengers" has just exploded, and now the aftermath is still there, Peter Parker, who was originally a member of the Avengers, is fighting alone alone, which inevitably makes people who have eaten a superhero luxury meal unable to raise the interest of eating hot dogs again.

To be precise, Spider-Man is being transitioned to consumption by Sony Columbia Pictures.

In Matthew's words, what should I do if Sony Columbia Pictures is not doing well? It doesn't matter, I'm filming "Spider-Man"! What should Sony Columbia Pictures do if it is facing a bankruptcy crisis? It's easy, I'll continue to shoot "Spider-Man"! What if Sony Columbia Pictures wants to turn over from the bottom of the big six?

These events between Spider-Man and Sony Columbia Pictures also reminded Matthew that he was more determined to give the racing family a break for a while after "Fast and Furious 7".

The short-term closure is also for more profit in the future.

As Matthew followed the crew of "Special Forces 2" around to promote, the film also spent its third screening weekend in North America, and the North American box office is about to pile up over the $300 million mark, and the global box office is close to $700 million.

The Amazing Spider-Man took a 65 percent jump at the box office the following weekend, and the North American box office could only reach $200 million.

At the same time, the two films invested by Matthew have also entered the late stage of screening in North America, and after the North American box office of "The Hunger Games" exceeded 400 million US dollars, the popularity is close to freezing, and it is only one step away from the next gear.

"The Avengers" is steadily moving towards $600 million in North America, and the global box office has already exceeded the $1.2 billion mark.

After receiving this good news, which represented a large amount of money, Matthew returned to Australia happily and continued the filming of "The Martian".

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