Penguin Interactive Entertainment Meeting Room

The executives of a group of penguins looked at Chen Junxian on the podium with a solemn face.

Chen Junxian pressed the remote control of the PPT in his hand: "Ladies and gentlemen, please see, this is the latest number of players officially released by the game "Cats and Masters", as of noon today, the number of registered users of this game has exceeded 300 million, and the daily active users have reached 170 million. ”

"Although we don't have real user data of cat owners, we have confirmed this through the analysis of WeChat information flow, please look at this graph. ”

"This is the heat of the cat owner's relevant information flow in WeChat, from the beginning of the online to the present 36 days, the heat of each day is a geometric outbreak, users in the circle of friends to publish a variety of cat owner-related information, articles, photos, and cat owner recommendation information, it can be said that our WeChat is the main communication channel of the cat owner. ”

"Why did the cat owner make such a crazy publicity?" Our data analytics team has the following answer. Chen Junxian said this, pressed the remote control in his hand to switch to the next PPT.

"First of all, let's take a look at the main user group of cat owners, 22-30 years old, mainly young people, this age group is in the struggle period of the career, work, life pressure is relatively large, is to this part of the population is also the main group of people who feed pets in our country, the main purpose of feeding pets is to relieve pressure, and in life to feed a pet but need a lot of obstacles. ”

"The landlord does not allow it, the boyfriend and girlfriend don't like it, there is no time to take care of pets, the cost of having a pet is too high, and so on, resulting in a large part of the inability to have pets in reality, and the emergence of cat owners at this time just fills the needs of this part of the people. ”

"Virtual cats, as long as they have a mobile phone, can be adopted, and most importantly, adopted cats have a variety of personalities, some are lazy, some are lively, some are naughty, some are arrogant, etc., these personalized cats are easy to like, and these cats can follow the adopter to any place, and can interact with the cat anytime, anywhere. ”

"Of course, there is also one most important factor, which is that this game has no hardware requirements and can be played on any mobile phone, which breaks our previous perception of the rice engine. ”

"Before, the rice engine developer platform attracted a large number of game developers because of the popularity of the Eye of Doom, but most of these game developers are small individual studios, our previous judgment is that there will not be much threat to our game business, after all, although the Eye of Doom is hot, but it is only 70 million users, our company's random game is more than this number, but the appearance of cats and owners is different, this game has no hardware requirements, and now it has a very big impact on our game business。 ”

"In a month, the activity of mobile game users, mainly Honor of Kings, has dropped by 30%, and according to the data, it is speculated that it will continue to decline in the future. ”

"PC games haven't had much impact yet, but with the popularity of AR games, they will inevitably be affected in the future!"

"Okay, get here first!" At this time, Hua Yueshan's voice came.

Chen Junxian nodded when he heard this, and then returned to his seat.

Hua Yueshan's eyes swept over everyone present and said in a deep voice: "Everyone, the game business is the most important monetization channel of the group, in the past days we had no opponents, relying on the group's powerful social software, but now we have met opponents, unlike previous opponents, this is a technology-driven company, they have no traffic, no channels, no advertising, just relying on technology and creativity to reach the point where it is today, the explosion is rapid, has exceeded our seriousness." ”

"We have to take this company seriously and do our best, so let's talk about how the group should respond now."

After Hua Yueshan finished speaking, the executives below began to speak one after another.

"Blocked across all traffic channels of the group. ”

"I agree to do so!"

"I think that now we can cooperate with them to develop new games, I have inquired about the cat and the owner, the company and Rice Technology's share is 55 points, with our strength, as long as we talk to Rice Technology, we will definitely get a big share. ”

"Do you think Rice Technology will cooperate with the group?"

"Why not, since he is an open platform, we can cooperate. ”

"In my opinion, the most important thing now is to develop relevant technologies, and the sooner this technology is in our own hands, the future will not be restricted. ”

"This is still with you to say, the demon uses AR technology, but how big the gap is, this will definitely not be able to catch up after three or five years, and the daylily will be cold by then. ”

"What do you think of the acquisition, there are only a few hundred people in this company now, and even if you smash it with money, you can smash it to death!"

"Liang Guohua of 100000000 US dollars was rejected, do you think we have hope?"

"1 billion is not good, let's give 10 billion, I still don't believe that this is not tempting?"

"Is 10 billion a lot? Do you know how much cats and their owners earn in a day?"

"How do you know if you don't try. ”

“……”

The executives in the conference room expressed their opinions one after another, and for a while the whole conference room was like a vegetable market, Hua Yue sat in the first place, watching his executives arguing, and at the same time writing something with a pen from time to time!

20 minutes later, Hua Yueshan knocked on the table and attracted everyone's attention and said, "I have heard everyone's opinions, so let me tell me my opinion?"

When the executives present heard this, they all stopped arguing and waited for Hua Yueshan's speech.

"I have summarized what you have just said, and I think the following points are feasible. ”

"First, blocking is a must, WeChat, Penguin, the two main products are blocked, and all and cats and owners, Doomsday Eye, and other AR games on the rice open platform are not allowed to spread in our ecosystem. ”

"Second, technology research and development is a must, and it is the most important, I have already begun to organize the team to develop in the front-end time, but the strength is not enough, the lack of experts in image processing, so the next investment department will find me a company with relevant technology, individuals, whether it is acquisition or investment, must recruit enough professionals for me. ”

"Third, in addition to the mobile games that have entered the testing stage, suspend the development of all mobile games, and concentrate all manpower and material resources on existing products, especially Honor of Kings, to increase the upgrade of the game and the speed of monetization. ”

"Fourth, contact Rice Technology, if they are willing to give us a share of 19, then we can lift the block"

After Hua Yueshan finished speaking, the executives present nodded one after another.

"Let's do it!"