"Walt Disney wants my stake in Marvel?" Matthew said he was low-key, "I'm just a minority shareholder, why me?"

Robert Iger looked sincere, and once again emphasized, "You're not a minority shareholder, you're a majority shareholder." He smiled and replied, "Your fame and influence." ”

Matthew understood the meaning behind these words and said, "Bob, since Disney is preparing to buy Marvel, you must know very well that Marvel's stock price has been rising steadily since the box office of "Iron Man" sold in the first week, and now no one wants to sell Marvel's shares easily. ”

"Disney is very sincere. Robert Iger came prepared and tentatively said, "Disney is willing to buy your stake at a premium of 10 percent above the market price." ”

Matthew just smiled, but didn't say anything.

Robert Iger added, "If Disney completes the acquisition, it will recognize all the agreements you have with Marvel. ”

"Bob, I'm not short of money right now. ”

Since it is a commercial negotiation, Matthew will not be polite, "The agreement I signed with Marvel is fair and protected by law. ”

The meaning of this statement is very clear, and he is not satisfied with the conditions offered by Disney.

Robert Iger smiled, those words just now were originally meant to be tentative, and from Matthew's words, it was not difficult for him to judge that Matthew did not rule out selling his Marvel shares.

After Matthew vaguely released the meaning that could be discussed, he said, "Marvel's stock price has been rising, we don't count what the future holds, even by the end of this year, the stock price will rise by more than ten percent, right?"

"We're old friends, Matthew. Robert Iger simply said, "Let's talk about your thoughts." ”

Matthew didn't go around in circles, saying, "I think Disney's approach to buying Pixar Studios is very good. ”

Robert Iger immediately understood what Matthew meant, "Equity swap?"

"I'm interested in becoming a shareholder of Disney. Matthew said calmly.

Robert Iger thought for a moment and said, "I can't give you an answer right away. ”

Matthew nodded slightly, "What I said is just an assumption, and I need to think about it." ”

"Yes. Robert Iger still has his usual smile, "We keep in touch and then talk in depth." ”

Matthew replied, "Okay." ”

The two shook hands, and Matthew took the lead in saying goodbye and leaving.

Robert Iger looked at Matthew's distant back and nodded slightly, it is not difficult for Disney Studios to get the management of Marvel, but it is relatively troublesome to deal with Marvel's many scattered minority shareholders, if you can open a breakthrough in Matthew Horner, the follow-up work will be much easier.

The choice of a star shareholder has a far greater impact than that of an ordinary shareholder.

The logic of Disney's acquisition of Marvel is not complicated, and in the completion of the acquisition of Pixar Studios, Robert Iger found that in the case of production capacity and film and television resource construction, acquisition is one of the simplest, most direct and powerful methods.

The success of "Iron Man" strengthened the idea of the entire Disney acquisition of Marvel.

Prior to this, Disney's assessment of Marvel was: Marvel's 5,000 characters are the best assets, which can be called a sleeping mountain of gold.

Disney's vast platform allows Marvel's thousands of heroes to be developed and expanded more effectively, and at the same time, Disney's distribution network is fully displayed around the world.

Matthew left the golf club and got in the car to Burbank, all the while thinking about a conversation with Robert Iger, Disney is undoubtedly on its way to a super-entertainment business empire.

So far, looking at the development of Hollywood for decades, it is not difficult for him to find that except for Walt Disney, other Hollywood companies have changed hands several times, and now they have become part of large media groups.

In the 90s of the last century, Disney successively bought Miramax and acquired ABC TV, and in the new century, after Robert Iger became the helm of Disney, he completed the acquisition of Pixar Studios with 7.4 billion US dollars in cash and 7% of the shares.

In fact, even people like him who do not know much about business operations can see that the establishment of Disney's entertainment business empire did not happen overnight, but it is always inseparable from the capital operation method of "mergers and acquisitions" at important moments.

Disney's "play" can be understood to a certain extent as follows: when it is unable to directly and effectively cut into a certain subdivided content field through its own business capabilities, mergers and acquisitions are the most practical approach.

Disney can't get DC Comics from Warner Bros., and Marvel Comics is undoubtedly the best option.

Matthew came to the angel agency and told Helen Herman about the general story, and Helen Herman also supported his idea, if Walt Disney buys Marvel Comics, and Marvel Comics' management does not exclude it, the probability of the acquisition being completed is extremely high.

"I also got a message. Helen Herman reminded Matthew, "Disney doesn't just want to buy Marvel, it's also interested in George Lucas's Lucasfilm." ”

Hearing this, Matthew immediately woke up, "Disney wants to reboot the Star Wars series?"

Helen Herman didn't think about it, and said, "If it were you, how would you maximize the benefits if you bought Lucasfilm?"

This kind of question does not need to be answered, and it is undoubtedly the Star Wars series.

"I recommend. Helen Herman added, "If possible, not only will you buy Disney's shares, Disney will definitely increase its shares in order to complete these two acquisitions, and you will also try to get Disney's shares to have the right of first refusal when it expands." ”

Matthew nodded, "You're more comprehensive. He smiled and said, "Helen, you still have to negotiate this matter." ”

Helen Herman made a rare complaint, "It's beyond the scope of an agent." ”

Matthew said casually, "Then you can also be my manager." ”

Helen Herman reached out and pushed her glasses up, and didn't say anything more, just as Matthew talked about it, she was mentally prepared to negotiate on behalf of Matthew.

Matthew told Helen Herman in more detail and left Angel Agency.

In fact, Helen Herman can get a commission from him has long exceeded the scope of an agent, such as investing in "Iron Man", as a direct agent of Matthew's negotiations with Marvel, she can get a 10% commission from Matthew's investment income.

In the new week, "Superman Hancock" still occupies an absolute market dominance in the North American film market, but with the upcoming release of "The Dark Knight", the promotion of this film is obviously weakening, and Warner Bros. has more resources and energy on Christopher Nolan's new work.

The publicity for The Dark Knight is overwhelming, and too many people have joined the ranks of spontaneous spread of The Dark Knight because of Heath Ledger.

Warner Bros. certainly couldn't pass up this last opportunity to extract the surplus value of a man.

The crew released a video of Heath Ledger participating in the clown audition, and Heath Ledger's appearance in the audition was terrifying, like a ghost.

Subsequently, more related videos continued to appear on the Internet.

"In order to play this smiling killer well, I once locked myself in my room for six weeks, and I kept figuring out his voice and movements. You know, he's a psychopath, and he doesn't have the slightest bit of empathy. ”

A video of Heath Ledger's interview before his death was also revealed, which is very conducive to the image of him dying because of the Joker, "I couldn't sleep well every night while I was filming in London. Last week, I only slept an average of two hours a night, and I couldn't stop my thoughts. Even though my body was exhausted, my brain was still working. ”

Christopher Nolan also came out and said he should be responsible for Heath Ledger.

In fact, what people are most afraid of is that when they are attacked by grief, they are at a loss and do not know what to do. So for him, Heath Ledger, I feel a responsibility on my shoulders like never before. His departure is an unbearable pain in everyone's life, especially his family and friends. When you, as a director, feel responsible for an actor, there is only one reason, and that is that his excellence in front of the camera has conquered you. ”

In the face of media interviews, Christopher Nolan also inevitably entered the big picture of this marketing, "When I saw Ledger's clown in the editing room, I suddenly felt as excited as if I had an electric current, because we had no second way to go, and all he left us with was this, so I knew I had to try to keep the great performances he gave us." ”

On the other hand, the Joker's doll was hot before it was released, and the doll launched by Warner Bros. in advance was sold out directly, which also reflected the success of this marketing promotion.

In particular, Warner Bros. also launched a 1:2 oversized clown full-body statue, a wax figure-level head sculpture, perfectly painted to restore details, and was released in a limited edition of 1,000 pieces worldwide.

The statue sold out on the day it was released......

As a result, Hollywood and major film market forecasting agencies believe that "The Dark Knight" will set a new box office record for Hollywood movies in the North American market.

Warner Bros. put on a near-perfect marketing show.

In the midst of this hustle and bustle, the premiere of "The Dark Knight" is getting closer and closer, and the red carpet on the day of the premiere will be replaced with a black carpet, and Warner Bros. also issued an initiative to suggest that the guests participating in the premiere wear black dresses to mourn the death of Heath Ledger for the play.

This premiere will have many heavyweight stars participating.

Matthew also adjusted his schedule to act as a chauffeur to pick up Emma Watson at the airport and prepare to attend the premiere of "The Dark Knight" together.