Chapter 192: Breaking Through 100 Million (Asking for Subscription)

Ask for recommended tickets and commuter passes!

Affected by the poor word-of-mouth, the single-day box office of "The Scorpion King" plummeted on Monday's first working day, with a drop of up to 75 percent, which also far exceeded the average level of commercial entertainment films, and the single-day box office on Monday plummeted from $1,107 to $2.8 million. X

Even on Tuesday, the traditional North American ticket sale day, single-day ticket sales continued to fall, earning only $2.1 million, and now it is about to fall below $2 million.

By Wednesday, even with news about "Van Helsing" and Matthew's sympathy with Rex Reid, "The Scorpion King" had fallen below $2 million a day to just $1.85 million.

A new weekend is coming, and some media predict that the box office of "The Scorpion King" will drop by more than 70% the next weekend......

On Thursday, "The Scorpion King" dropped to its lowest box office since its release, earning $1.65 million in a single day.

Subsequently, the film entered its second weekend, and the weekend box office rebound was inevitable, probably because Universal Pictures was still hype, and the film also had enough prominent selling points, and the box office did not fall off a cliff of more than 70% as some media expected.

However, compared with the explosive results of $40.37 million in the first week of release, "The Scorpion King" still showed a 55% decline, closing $18.15 million in three days the next weekend.

Ten days after its release, the North American box office of "Scorpion King" totaled $66.92 million.

In the absence of strong competitors before May, most media generally believe that the final North American box office of "Scorpion King" will inevitably exceed 100 million.

Also this weekend, "The Scorpion King" also began to be released in some major overseas markets in Europe and the United States, and the overseas screenings were much colder than those in North America.

In Australia, it opened just under $1.9 million in the first week, Brazil, the largest market for Hollywood movies in South America, had just over $1 million in the first week, and in Europe, France had $1.2 million in the first week, Germany had nearly $2 million and Italy had less than $500,000......

Fortunately, the United Kingdom and Mexico, Hollywood's two largest overseas markets, fared well, with the former earning nearly $2.5 million and the latter bursting with $3 million.

The overseas box office of "Scorpion King" is roughly more than 13 million US dollars in the first week, and judging from the response of various markets, it is difficult for the final overseas box office revenue to exceed 100 million.

After Matthew got the statistics, he also analyzed the situation, although he is not an expert in the film market, but he is not the original rookie, and he has a little cognition.

Compared with the first-weekend box office in North America, "Scorpion King" was released in nearly 50 overseas markets, and the first-week box office can be said to be very average.

In overseas markets, especially in Europe, where is the biggest consumption point for the consumption of Hollywood entertainment films? He believes that it is stars and special effects, and the stars created by Hollywood by purely commercial means have more market appeal, and it goes without saying that the advantages of Hollywood are too obvious, and even Europe, which has a developed film industry, cannot be compared.

The special effects of "Scorpion King" are very average, there are basically no big scenes, and the battles are completely focused on the action scenes of the male protagonist, which has no obvious advantages.

Needless to say, there was no star-level actor before the movie was released.

As the two major selling points of "The Scorpion King", the male and female protagonists do not have much advantage, the actor is okay to say, his type of action actor also has a market in Europe, as for Hu Kaili, who has all kinds of charms and few clothes, there is no shortage of sexy and beautiful actresses in European movies, and the attraction to European audiences in this regard should not be very great.

Then there is the publicity and hype of Universal Pictures, whether it is the donkey kissing incident or the hard and soft publicity, it is mainly aimed at the North American market, and the impact overseas is relatively small.

Even, the crew did not go overseas to run the announcement.

Universal Pictures has limited publicity and distribution expenses, and the main direction of attack is naturally on the North American market.

In the North American market, "Scorpion King" won the North American box office chart three times in one fell swoop with $40.37 million, $18.15 million and $9.45 million, although it lost to "Hell" in the fourth week and lost the North American box office champion, but the box office performance of $4.25 million in the fourth weekend also made the total North American box office exceed $90 million.

Subsequently, the traditional North American summer season kicked off, this year's opening film is a little spider named Peter Parker, "Spider-Man" came out, all the bulls, ghosts, snakes and gods had to give way, Sony Columbia Pictures' film with a super-large-scale number of theaters and a super high scheduling rate, seriously squeezed the screening space of other films.

"The Scorpion King" was directly cut to less than 1,500 theaters, and each theater has an average of less than five screenings per day.

Without any suspense, "Spider-Man" dominated the North American film market this weekend, and with more than $114 million at the box office, it set a new North American premiere box office record, which is also the first film in the history of the North American film market to exceed $100 million in the opening weekend.

Under the suppression of "Spider-Man", the box office of other films was relatively low, and "The Scorpion King" only got a little more than $2 million at the box office in its fifth weekend.

However, coupled with the previous four working days, the North American box office of "Scorpion King" broke through the $100 million mark in one fell swoop!

The North American box office of 100 million US dollars is undoubtedly a watershed moment for Hollywood movies in this era.

As the absolute protagonist of the film, Matthew is undoubtedly a Hollywood actor who is quite high-profile in April and May, attending any public event, there is an endless stream of people who come up to ask for autographs, as long as he leaves the house, he will follow the paparazzi, and occasionally throw off the paparazzi, and he will soon be caught up.

His street photos and stills will appear on the Internet and newspapers and magazines from time to time.

Even his previous experience as an apprentice car mechanic, construction worker and small driver has been turned over by the gossip media.

There are even gossip reporters who found out the scandal between him and Britney back then, and hyped it up, so that more paparazzi chased after Matthew, but after following for a while, the paparazzi reporter found that this was just hype, because Matthew had never met Britney.

Although there are no gossip scandals to film, paparazzi reporters are still happy to follow Matthew, because there is indeed material to shoot, and readers and consumers seem to be more willing to watch the things filmed.

Santa Monica Beach, two female paparazzi sitting under a sun umbrella on the beach with a camera, looking at the sea not far away, looking like they were waiting for someone, there are not many people on the beach today, they followed all the way from North Hollywood here, planning to take a few swimsuit photos of the target.

"When he wears clothes, he is very stylish, it is simply a natural clothes rack......"

The female paparazzi with short hair muttered to her assistant, "The figure revealed in "Scorpion King" is also good, but who knows if it is the result of post-retouching, I will use a telephoto lens to take a close-up!"

The female assistant with long hair was adjusting the camera lens and said, "It should be almost there, when I rushed over, I saw his back, it was ...... It's perfect. ”

She had just arrived at the beach first, but because of parking, she only had time to glance at the back of the tracking target, and the other party went down into the sea.

Since this was not a pre-arranged pose, there were some other tourists in the water, and they did not lean over to take pictures, planning to wait for him to come ashore.

In the turquoise water, Matthew stretched out his head, wiped the water droplets on his face, and continued to swim away from the coast, he was not good at water, but the guy before was a good swimmer, but he also practiced the wild way himself.

Due to the possibility of going to the Caribbean for the role to be contested for in the future, Matthew has added swimming training for himself, and the benefits of swimming for fitness are self-evident, and he spent his first week swimming in the indoor pool, looking for the feeling left by this body.

This is the second time he's been to the beach for a swim, but the last time he went was to Malibu's Golden Beach, which is a private property that paparazzi reporters can't get into, which doesn't match the strategy he's pursued recently, so today he came to the open Santa Monica Beach.

After swimming another thirty meters, no one could be seen on either side, the shark net was not far ahead, Matthew turned his head and swam back, and it didn't take long to reach the shallow water where he could stand, he stood in the water that did not reach his lower abdomen, resting and looking at the beach.

Santa Monica Beach is blessed with a unique location, backed by rolling green hills, facing the vast Pacific Ocean, compared to Malibu, the sea is much quieter and more peaceful, with no white waves, no rough shores, and exceptionally quiet and turquoise.

It's also the terminus of the famous Route 66 that runs through the United States, a once-famous, but now losing its bustling highway and appearing in many Hollywood movies.

What Matthew remembers most clearly is that in "Forrest Gump", the male protagonist played by Tom Hanks ran across Route 66.

A girl who was a beginner swimmer, wearing a swimming ring, passed in front of him, suddenly stopped and stood up, looking at Matthew in surprise.

"Are you ......" the girl's eyes widened, "are you the Scorpion King?"

She looked at Matthew again and confirmed, "You're Matthew Horner?"

Matthew laughed and said, "yes, I am." ”

The girl looked surprised, and chattered to Matthew, and left after a while.

Watching the girl leave, Matthew was even more sure that he was really famous, and that someone could recognize him on such an ordinary beach, swimming in a very ordinary costume.

"It feels so good. ”

He walked towards the beach, looked around, and muttered, "Where's the reporter? What about the paparazzi? Come and shoot me, hurry up and shoot me...... r