Section 256 of the text: Ratings

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Du An's look at the computer screen, on the video, he had already finished the performance that seemed very erotic to others, and at this moment he sat back in his position and looked at Ying Qiao and said: "The same performance just now, you and I performed a completely different effect, I believe you can feel this yourself, right?"

Ying Qiao nodded.

Duane continued, "You may think it's a gap in acting, but what I'm going to tell you is that the reason for the bigger difference is not in acting, but in other aspects. What are the other things? If you join my team, I'll teach you. ”

This is too limitless, saying that the teaching result turned into a lure later, the audience was also eye-opening, and the comments kept rolling up in their leisure.

"Hahaha, Duane is also hard enough, I took it. ”

"Fifteen minutes have passed? ”

"Explain the guide and make a big move quickly, if you don't work hard, you will be snatched away by the Duane who has no lower limit!"

"Hit and fight! Beep is boring, hurry up! At the last moment, if you don't do it, you won't have a chance!"

"You're recovering so fast, and I haven't gotten out of that place yet. ”

"I never knew what acting skills were, but today I understood it all at once, and sure enough, you have to compare to understand. ”

……

And Ying Qiao decided to choose Duane after hesitating and struggling for a while, which caused a heated discussion among the audience, some said that the most lowly person is invincible, some said that Duan's performance just now shocked her and affected her, and there was no discipline to say that Duan's cry just now attracted her, maybe she wanted to do something.

The next contestants are also very interesting: there are simple girls who came to the big city for the first time after coming out of the mountains, there are special actors who have graduated from the college class and have run for several years without any achievements, and there are folk hosts who host red and white ceremonies and run the field every day, etc., which opened the eyes of the audience and kept hot comments.

Duane also saw that the number of viewers staying on the live broadcast was rising, until the number of registered users reached its peak of 1.37 million when the show was broadcast for more than 50 minutes. After that, the number began to decline slowly, and by the end of the show, there were still 860,000 viewers who stayed until the end, and judging from the real-time comments, although there were a lot of scolding, and the most lively people watched, there were also a lot of likes, which was still quite good, and there were signs of fire.

This is also confirmed by the collection of the next day's counts.

"71 Cities has an audience rating of 1.97% and a market share of 4.28%!"

Feng Kang's voice on the other end of the phone tried to remain calm, but Du Ane could still hear the fluctuations.

In addition to cooperating with the recording of the program, Du Kang basically did not participate, and sent Feng Kang to follow up and hand over the situation.

“1.97，4.28？”

After hearing these two numbers, Duane muttered, leaned sideways on the sofa, put his two long legs up, and the whole person lay down against the armrest of the sofa, his eyes were still a little confused.

It's half past nine in the morning, Su Jin has already gone to the store as a clothing store, everyone has money and time in their hands for the New Year, but it is a good time to make money, so her store has not even closed for the New Year, leaving Du ane alone at home. As soon as Duane was called by the phone, he was still in a hazy state, and he wanted to go back to sleep again, but the matter was important, he finally shook his head violently, slapped his cheek with his backhand, forced himself to sober up, and then repeated the two numbers: "1.97?4.28?"

He knew what these two numbers represented, but he didn't know what level they were.

There are many ways to count the ratings of TV programs, and now there are two kinds of national networks and city networks, of which the statistical method used by CCTV is the national network, and the statistical method used by most provincial satellite TV is the city network, that is, the ratings of the 71 cities that Feng Kang just said.

The advantage of the two statistical methods is that the national network has a large population and covers both urban and rural areas of the country, while the disadvantage is that the sample number is small, only 6,000 households in the whole country, and the accuracy of the numbers is insufficient; the advantage of the urban network is that the number of sample households is large, as many as more than 80,000 households, which fully covers the first-tier cities, and the second- and third-tier cities also have many samples, while the disadvantage is that the rural population is completely excluded.

Generally speaking, when advertisers decide which satellite TV to advertise on, they look at the number of city networks, which also causes the vast majority of satellite TV to use the number of city networks as the benchmark, of course, CCTV ignores these at all, and the market share is a number different from the ratings, for example, assuming that Nanyang has a population of 8 million, of which 800,000 people watch program A, then the rating of program A is 10% If only 4 million of the 8 million people in Nanyang City were watching TV at that time, then the market share of program A would be 20%.

Feng Kang knew that his boss had always been in the film industry, and he didn't know a lot of things in the TV industry, so he reported the information he had one by one, "Among the variety shows at the same time this week, our program is the second in the ratings. ”

Duane understood now: didn't he understand if he said this earlier?

The ratings of the same period ranked second, which has met his expectations and is qualified.

Feng Kang over there continued to say: "And if you compare it with previous programs, the situation of our program is not bad, let's take the phenomenal variety show "Super Girl" as an example. ”

"The best year for "Super Girl" was last year, that is, in '05, according to the number of records, the first game of their top 10 play-in tournament last year was 2.96% in 71 cities, with a market share of 9.14%. In terms of market share, we are more than half of the difference, according to the general law, the ratings should be about 1.5%, that is to say, our ratings are about 1.5% is more reasonable, but our ratings are not much, at 1.97%, only 1%. ”

"We analyzed it and believed that this situation was mainly due to the development of the Internet, coupled with the fact that Jiangsu and Zhejiang Satellite TV handed over the right to broadcast live on the Internet this time, and the TV station and the network were screened simultaneously, and a part of the audience was diverted, which led to the current situation. ”

When Du An heard this, he thought about it and asked, "Why does Jiangsu and Zhejiang Satellite TV engage in simultaneous live broadcast on the TV station and the Internet?"

Since the network will be diverted, why does Jiangsu and Zhejiang Satellite TV still go to such great lengths to engage in synchronous live broadcast on the network?

"The website also paid a fee if it wanted to get the right to broadcast synchronously, and the price paid by Youku.com was not small, and part of the cost of buying our program was distributed to Youku.com. ”

Feng Kang explained on the other end of the phone: "In addition, now that the Internet is developing so fast, no one has done it yet, but no one has done it yet, and they are doing such a gimmick to gather popularity." ”

As soon as Feng Kang explained this, Duane understood.

After chatting with Feng Kang, Du An's lay on the sofa in a daze for a while, and waited until noon to finally fully wake up.

After getting up and making something to eat, and washing all the dishes and chopsticks, Duane went to the study to sit down, turned on the computer and started surfing the Internet.

As soon as the penguin was opened, a message popped up.

"Look at my signature. ”

This is a message from a netizen named Su Su, this is Su Jin's penguin.

Du Ane was a little curious, and when she clicked on her signature and looked at it, she saw a sentence written on it: When I knew that I was going to spend the rest of my life with you, I wanted the rest of my life to begin.

It was the last sentence of the first line that should have been read by chance last night.

Duane couldn't help but type: "How did you use this sentence to make a personal signature?"

After a while, the news came from there, "Don't you think this sentence is handsome? Several little girls in my store are using it." ”

After the two chatted back and forth for a while, Du Ane learned that after the broadcast of last night's show, nothing else was popular, and these lines specially written by him began to become popular first. (To be continued.) )