Chapter 170: Liu Hanyan's Ambition
Compared with Liu Hanyan, who has a full sense of business crisis, Zhou Man is even more surprised, because only she knows that this magical skin care product comes from the hands of Su Bei.
10,000 yuan a bottle, isn't northern Jiangsu really going to soar.
In the TV program, Zuo Lianrui has issued a statement through the media, and the snow smoke skin care products that Lin Wanqing tried in the program are slightly different from the ones they want to push into the market, the price is dozens of times lower, and the functional effect is certainly not comparable. But this wind of traditional Chinese medicine beauty has been unstoppably flying all over the country overnight.
The first to distribute goods is, of course, Jianghai City, which is not only the production base of Xueyan Company, but also one of the top metropolises in China.
However, 10,000 yuan is indeed a very high price point. Rich Bai Fumei didn't dare to try it, because they used Maybelline Estee Lauder at the same price, but international brands have quality assurance, they just pay attention, but they don't dare to really try their own skin.
For girls who don't have money, 10,000 yuan may be their savings for a year, and they are more cautious when buying.
Therefore, within two days after the broadcast of the program, although the name Xueyan Products and Zuo Lianrui are household names, it is still very conservative to contact the company to seek the goods. Some small shopping malls are interested, and the purchase will cost one or two million.
And these are obviously not what the three bosses are worried about, the emperor's daughter is not worried about getting married, the real thing, as long as a few bottles are sold, there is feedback in the market, and those consumers who are waiting will definitely buy it.
Mia's college classmate, a model with a height of 1.75 meters, is preparing to participate in the National Supermodel Contest because she used a poisonous product of hibiscus in the past two months, which caused skin allergies. She also participated in Friday's show, there were many guests on the scene that day to try the magical Chinese medicine skin care products, after the fact Su Bei gave her a bottle, after a few days of use, she felt that her skin not only became shiny, but also a lot whiter, provoked the beauties of the school model team to ask her what cosmetics she used, so the first batch of consumers who came to buy products in a group was actually a group of college students.
This is a crab-like marketing case, first with Lin Wanqing, and then Miya and her classmates, one by one, ten to hundred, the feedback on the Internet Weibo, gradually fed back to the company, major businesses, and also began to frequently contact Zuo Lianrui.
Because Subei has not shown his head, he simply doesn't like to join in the excitement, for a while, Zuo Lianrui has become a man of the year in Jianghai City these days, and various orders from shopping malls and counters are overwhelming.
Some merchants who reacted slowly, came back to their senses, and when they invited Zuo Lianrui to eat again, when they asked, the warehouse was sold out, and they could only wait for the next batch.
This is only less than ten days of operation and sales, and more than 200 million funds are quickly returned, although the company is not large, and the cosmetics pattern is not high enough. But for a while, it caused a lot of sensation in China, and even internationally renowned enterprises came to discuss business cooperation.
And at this moment of unlimited prospects, Zuo Lianrui publicly delivered another speech.
The purchase order of Xueyan traditional Chinese medicine skin care products is a unified sub-region with purchase restrictions, and the pricing of the products after they are put on the shelves must be retailed in strict accordance with the reference standards given by the company, which is also in accordance with the industry norms and standards formulated by the Jianghai Chamber of Commerce.
In addition, after the first batch of Xueyan Chinese herbal skin care products is sold, the second batch of products will adopt stricter production and distribution standards, and there is no trend of launching a second batch at present. The company is also building its own plant and assembly line, the official genuine website is also under construction, at the sales conference, Zuo Lianrui vaguely revealed to the media that snow smoke products because of the limitation of technical funds, will expand financing, there is a great trend to seek partners.
The businessmen who can analyze this passage are all successful, no one will not be optimistic about this product, if you can cooperate with the snow smoke company, it is a godsend. These successful people will not let these trade secrets spread, and are secretly preparing for the official release of the cooperation document on the official website of Xueyan.
Of course, the announcements issued by Zuo Lianrui are all based on the will of Northern Jiangsu. The price of the product is so high, but the three-life grass in Su Bei's hand has already picked the leaves once, and Su Bei doesn't want to overdraft this spirit grass in order to make money.
In the office of the chairman of Liu's Group, Liu Hanyan sat at his desk, looking down at the downstairs of the building with an expressionless face.
Dangdang, knock on the door.
"Please come in. β
"Chairman, here's this month's sales statement. Jiang Tao put the information on her desk.
Liu Hanyan motioned for her to sit, there was no internal struggle in the company, and Liu Hanyan's work focus was all on the company's products.
"As we expected, the entire daily chemical market has indeed been impacted by Zuolianrui's traditional Chinese medicine skin care. However, it caused the influence of public opinion, and had little impact on our actual sales results. β
"I guessed this a long time ago, the price positioning is different...... Liu Hanyan frowned and said: "This small company of Zuolianrui is aiming at the international market, and their positioning is very high, it seems that it ...... It seems to disdain to compete with us. β
Jiang Tao nodded and said, "Now Xueyan, a small company, and the president of an international brand who talks to them about cooperation, I'm afraid they will have to step on the threshold." I heard this morning that Zuo Lianrui had just rejected the invitation of the president of Maybelline Huaxia District to cooperate. You say we ......"
"What about us?" Liu Hanyan seemed to test her operations director again.
"What are our chances?"
Liu Hanyan shook her head, her thoughts in the past few days are not all on the Liu Group, Chinese medicine skin care, Xueyan Is it a coincidence, the name Xueyan happened to be taken from the last word combination of Liu Hanxue and Liu Hanyan sisters.
Liu Hanyan sighed, she felt that she must be a psychological effect, after all, whitening skin care products, snow characters appear very frequently, especially domestic products. But smoke......
"What's wrong with Liu's Group, isn't it qualified to compete with international brands? Xueyan is also a small company, compared to which we have decades of heritage here. Although Liu Hanyan said so, but his heart is still very empty, Liu's Group was already in a downhill road, Hong Wei died, the company directly shrunk to one-third of the original, and now Liu's Group has long launched the first echelon of Jianghai daily chemical enterprises and has become a third-rate enterprise.
In the evening, Su Bei went to a very remote Western restaurant as promised, and he promised to invite Fu Yixin to dinner today.
The waiter brought the food ordered by Fu Yixin one after another, lit two red candles, bowed and left.
Su Bei retracted his gaze and shook the red wine in the cup, "Miss Fu, this cup is still my respect for you, the company has been too busy these days, I can finally take a little time to come out today, I haven't had time to thank you for the last interview, I did this glass of wine, one is a thank you, and the other is an apology." β
"Boss Su, you didn't take me Fu Yixin as your own, did you?"
"Really?" Su Bei smiled and dismissed her words: "If you also treat me as your own, you won't open your mouth and shut up and call me Boss Su, it sounds weird." β
Fu Yixin pursed her thin lips and pretended to be angry and said: "This is what you said, in the future, we will all be called by name, if anyone violates his promise, he should be punished, what do you say?" β
"Let's go, Miss Fu......"
"Huh?" Fu Yixin glanced at him.
Su Bei smiled and said, "I should punish myself, Fu Yixin? haha, I found that the name of the three words seems to be ......."
"Then call me Yixin. β
Yixin?Su Bei felt that this title was a bit ambiguous.
Fu Yixin is not an ordinary girl, she has been cultivated in the TV station for so many years, she has never seen any big shots, she talks about people and talks nonsense, and she has developed a good eloquence At the same time, the amount of alcohol is the largest among the women in northern Jiangsu.
Seeing Fu Yixin drinking so quickly, Su Bei naturally couldn't hide it, red wine candles, and a quiet corner of the western restaurant, this kind of situation and you can trigger feelings beyond friends.
Fu Yixin seemed to be a little unable to hold on, her face was flushed, and an abnormal aura in her heart was slowly spreading, her fingers flicked the car keys on the desktop, which seemed to be very natural, and it seemed that she had hinted to Su Bei that it was time to send her home.
Talking and talking, the topic fell on Fu Yixin's private life, the last time Zuo Lianrui and Subei went to Ningxing City and met robbers, the robbers kidnapped the anchor, and her fiancΓ© escaped, which left a shadow in Fu Yixin's heart.
"The man I'm looking for, I want to be richer and more capable than me, otherwise why should I give myself to him. You don't think I'm a snobbish woman, do you?"
"No, in your words, everyone's choices and pursuits are different. β
Fu Yixin pushed all the remaining caviar on her plate in front of Su Bei, in the face of Su Bei, she couldn't be like water, but she could always control her own scale.
And this action reminded Su Bei of having dinner with Liu Hanyan once, and Liu Hanyan that day also let himself eat up her things in order to anger Tang Hao.
I don't know why, Su Bei really didn't eat Fu Yixin's half of caviar, maybe he has a mustard in his heart, and only Liu Hanyan can have this kind of permission.
A trivial temptation made Fu Yixin know the answer, smiled, and picked up the car keys, "It's not too early, I have to go to work tomorrow, send me home, right?"
The two stood up at the same time, Fu Yixin stumbled a little, and his high heels were crooked, just pounced on Su Bei's shoulder.
"Miss Fu, be careful, I thought you had a good amount of alcohol, haha, I didn't expect it to be hard. β
"You should be punished, what did you call me just now?"
Su Bei smiled awkwardly, Yixin, a very sensual name, he couldn't call it, and he always felt that if he called it, the relationship between the two would be different.
Walking out of the restaurant, blown by the wind, there were very few people on the street, Fu Yixin shouted, like other women who drank too much, they would actually play drunk madness to vent the depression at work during the day, take off their shoes and run on the street.