Chapter 518: Teacher Fang's Analysis Lesson
There are two things in the world that make the passage of time feel the most unnoticed, one is to learn what interests you, and the other is to practice the posture that interests you.
In the continuous study and internship, the days are turning quickly.
The establishment of the database went smoothly and even far exceeded the needs of the real Shih Tzu.
On the 17th, the "Shih Tzu Data Monitoring System" was officially launched, and a large amount of customer data was collected in just three days to form a detailed feedback.
The only problem is...... The results of the data need to be analyzed manually.
Han Xiyi looked at the chart and asked innocently, "Can't you tell me the conclusion at once?"
"I'm afraid not......"
The little fifth brother couldn't cry or laugh.
"Even the artificial intelligence that is fed can't do the foolish operation you want, and the one I got for you is straightforward and clear. β
"Cut! I thought it was an artifact...... That's it?"
The eldest lady couldn't see the little fifth brother fluttering, and immediately expressed her disdain.
Syllable!
A slap on the ass.
Don't get me wrong, it wasn't Fang Xiaowu who did it, it was her mother-in-law Guo Yingyue who was angry for the little fifth brother.
"What nonsense! This software is amazing, it's so useful!"
"You still know the goods!"
The fifth brother gave a thumbs up, and explained diligently after patting the sycophants: "Look at this, in the four nearest residential communities, 68% of the residents in the Fulin Community have ordered takeout, 92% of the residents in Huahai Apartment have ordered takeout, and only 51% of the residents in the Dijing Mansion have ordered takeout. β
Guo Yingyue immediately humbly asked: "Little Wu, what does this mean? From which angle should we analyze?"
Gu Yiran immediately pricked up her ears and grabbed the pen.
Behind her were Han Xiyi, Yang Minglong, and Bai Wushuang, Bai Wushuang was holding Han Xiyi's mobile phone, and Han Luoyin was on a video call.
Ahem, everyone sit down and listen to Teacher Fang's lesson!
"Uh-huh!"
Teacher Fang cleared his throat with a serious expression.
"To analyze the data, we must first find the commonality, then grasp the individuality, integrate the rest of the external factors, and dig deep into the reasons for the formation of various labels. β
"For example, there is a label in the Fulin community that says 'average price of 20,000 yuan', which is the latest information we have derived from the external extension data table. β
"Looking at the nearby housing prices, we found that the Fulin community is the lowest price, the unit is small, and the construction time is relatively long. β
"Then the preliminary conclusion should be that the income of the residents in the community is low, and they are not willing to order takeout. β
Then we look at the composition of the people, the number of orders, the frequency of orders, and the average price of the Fulin community, which can basically be verified that the above conclusions are correct. β
The classmates suddenly realized, and the chickens nodded like pecking rice.
"Next, look at the Dijing Mansion, the median house price is 40,000, all of which are large units, and there are even villas in it, it is said that the house price of single-family villas is as high as 80,000, and there is no doubt about high-end real estate. β
"Why are the cases here so small? Supposedly, they are all high-income groups?"
Fang Xiaowu looked around and stretched out his hand to point at the eldest lady: "Classmate Han Xiyi, you can answer." β
Han Xiyi exclaimed excitedly: "I know, I know! They pay more attention to food health, and many families have nannies!"
"That's right!"
The little fifth brother smiled and applauded, coaxing a child.
"The data shows that the categories they order more are sushi, pizza, fresh fruit fishing, high-quality pastries, etc., and they don't care much about the unit price, but they rarely eat outside meals. β
"So, looking back at our dishes, the sales in the Imperial Mansion are simply clear. β
"Dishes with heavy oil are sold relatively rarely, but light dishes such as grilled prawns with conpoy, choy sum, and broccoli are very popular. β
"In the Fulin community, the opposite is true. Heavy staple dishes are more favored, and light dishes are selling urgently due to their relatively low cost performance. β
Speaking of this, Fang Xiaowu called up a histogram and knocked heavily on the two dishes.
"If you look at the general table, the sales of sauerkraut pork belly and choy sum are basically the same, if you don't use data to break down the analysis, will you realize that the goals of the two are completely different?"
Everyone sighed.
The fifth brother raised another question: "If we have to choose a dish between sauerkraut pork belly and cabbage sum, which one do you think should be ordered?"
"Pork belly !!"
Everyone, in unison.
"Why?"
Miss Han pushed the glasses that didn't exist, and replied in a deep voice: "Because the sales are the same, but the profit margin of choy sum is higher than that of pork belly, and the cooking time and processing difficulty are far less than that of pork belly!"
Yang Minglong added: "Royal Mansion has more potential for high-income customers, and we should give priority to their tastes. β
"The reason is very good...... "The little fifth brother smiled, but suddenly shook his head, "It's a pity that the conclusion is not right." β
Yes?!
How can it be?!
Everyone was collectively confused.
"There are many reasons, let's start with the first one. Fang Xiaowu brought up another visible view and knocked on it, "Let's take a look at the ratio of men and women who order food in Zhenwei Xishi so far." β
51%: 49%, no problem?!
"How can there be no problem?
The little fifth brother smiled dumbly.
"Please remember that the food delivery market is essentially a male-biased market, and our situation is a special case, but it is not a sustainable and replicable special case!"
Some people continued to be confused, and some people's eyes lit up, so the little fifth brother spoke more deeply.
"In terms of income, men are generally higher;"
"From the perspective of consumption, men are more likely to spend money on food, while women are more keen on clothes and cosmetics, and are relatively less willing to invest in food;"
"In terms of living habits, men prefer worry-free takeout, while women prefer to make their own;"
"When they have to eat outside, men are more inclined to order takeout and eat at home and play games after eating, while women are more inclined to go out to eat, even if they only eat a bowl of Malatang after a walk. β
Six classmates, four women, and two single dogs, all of whom felt the same way and kept nodding their heads.
Fang Xiaowu said with a light smile: "There are many reasons, and there is no doubt about the conclusion - men are the main consumers in the takeaway market, and our menu ratio must pay more attention to meeting the needs of men." β
"So, a dish of pork belly that is heavy on meat and oil but especially goes well with rice, and a dish of light and elegant cabbage, even if it seems to be selling the same now, which one should we choose? β
At the "whoop", everyone couldn't help but applaud and admire.
The little fifth brother waved his hand modestly and summed up.
"The data has been mined, but how to use it, how to find value in the data, and how to discover the deep-seated needs of customers require us to continue to work hard, make bold assumptions, carefully verify, respect data, and use logic well. β
"Whether it's doing food delivery FMCG or data services, it's the same. β
In the crackling applause, the system panel also beat vigorously.
[Guo Yingyue's favorability +1+1+1......]
[Gu Yiran's favorability +1+1+1......]
γYang Minglong ......γ
Yang Minglong's don't look at it!