Chapter 144: Process
"Why not?" asked Liu Shixin. Pen | fun | pavilion www. biquge。 info
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At this time, in the publicity department of Roots, Liu Shixin had some disputes with Mr. Smith, the person in charge of the three newcomer advertisements, and the key to the dispute was the selection of print models. When Liu Shixin proposed that he could personally appear as a graphic model in a T-shirt, he was strongly opposed by the person in charge, Smith.
The reason given is that the models of Roots have always been European and American, and there are no Asian faces. Although Liu Shi promised that if something went wrong, he could bear all the consequences, but Smith did not give in, and if something went wrong, the Roots company would eventually find him here, and the trust in him from above would be reduced. So even if Liu Shixin said the flower, Smith didn't agree.
"Mr. Angus, otherwise, this print ad is divided into two types. The main picture is still based on the company's models, and the secondary picture can be used in person. Smith proposed this method with a double consideration: first, Liu Shixin's body appearance is really suitable as a graphic model, and second, Liu Shixin will definitely become a designer of Roots, if he has achieved something in the future, in case he turns back to trouble, it is definitely not something that he, the new person in charge, can afford. To sum up, Smith also thought of such a compromise.
In fact, it's not that Liu Shixin wants to eagerly show his face in front of everyone, it's just that the meaning of the costume this time is really extraordinary. This is Liu Shixin's first finished clothing design, which condenses the sweat of him and Zheng Xiuyan, and it is a work completed by the two of them, which is of great significance, so Liu Shixin wanted to shoot an advertisement for his costume himself. It is impossible to fully act as a graphic model in a T-shirt, and now that Smith has given such a way to do both, Liu Shixin thought about it and agreed, something is better than nothing.
After the advertising matter was discussed, the Propaganda Department waited for Kirby to provide the finished clothing. The first set of handmade couple T-shirts, Liu Shixin was reluctant to take it out. Moreover, when shooting print advertisements, one set of clothes is far from enough, each model needs at least 5 pieces of the same style of clothing or even more to complete the shooting of multiple occasions.
Kirby provided Yoo with the final cost price of a T-shirt this morning. Liu Shixin reported to the company, and with the company's consent and authorization, he began to let Kirby go there for mass production. Although we don't use all the production lines of the garment factory, we can make hundreds of sets of T-shirts for couples every day. It can be said that from tomorrow or even this afternoon, the shooting of advertisements will be possible. However, the main body of the shoot was still the in-house model of Roots, and Liu Shixin's shooting plan was postponed and put on the weekend.
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Time passed quickly, and it was noon in a blink of an eye, and Liu Shixin, who was eating in the cafeteria, called Zheng Xiuyan who was at home.
In the study, Zheng Xiuyan is humming a song and practicing painting, and she is copying the design drawings of Liu Shixin. Although Liu Shixin's T-shirt design is not very good, it is a rare good practice work for her, a novice. Seeing that Liu Shixin was calling, Zheng Xiuyan pressed the speakerphone and continued to practice.
The humming that came from the microphone showed that Zheng Xiuyan was in an excellent mood. Zheng Xiuyan is in a good mood, and Liu Shixin is a sunny day here.
"Ouch~What is Wuli's girlfriend doing at home?Why are you so happy?"
"Secret!"
"Is there anything you still need to keep from me?"
"Of course!"
"What secret, tell me quickly~" Liu Shixin was really curious.
"You just die, I won't tell you. Zheng Xiuyan refused very simply.
"Oh well. Liu Shixin didn't ask much, this matter can make Zheng Xiuyan's mood better, this alone is enough. "Have you eaten?"
"No, I ate late for breakfast, I'm not hungry now, let's wait for you to come back and have dinner together." ”
"It's fine. Mao Mao, Roots has agreed to shoot print ads, and will also be responsible for providing us with the venue, photographer and funding. ”
"That's great!"
"I'm not done yet. The meaning of the company is to shoot two print ads, one main and one and one for us, and we are the deputy one. ”
"But that's good, at least we'll have a chance to make a memory. ”
"I think so too. You might be able to take some photos at the company's studio this afternoon. Maomao, if you are bored at home, or miss me, you can come to me~"
"Who would miss you? You don't know how much nourishment I have at home? But I can go and see ......" Zheng Xiuyan's words took a big turn up and down. There is nothing to see about the shooting of print ads, for Girls' Generation or herself, there are so many advertising contracts, and shooting print ads is simply easy for her. The reason why Zheng Xiuyan still wants to go is mainly to familiarize herself with the working environment of designers. Of course, you can take a look at Liu Shixin by the way, just by the way.
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At more than 2 o'clock in the afternoon, Kirby asked the staff to send the first batch of 10 sets of couple T-shirts, which shows how high the production efficiency is after mass production. With these 10 sets of T-shirts tailored to the model's body shape, the print ad can be shot smoothly. This kind of thing is not too late, Liu Shixin and the three of them are in a competition, and whoever finishes it faster can show that person's outstanding ability. Liu Shixin didn't see the other two people in the past few days, so he didn't know the progress of the other party's work. But according to his current work schedule, he thinks it should be considered very fast.
Smith was only responsible for the advertising coordination of the three of them, and the specific affairs were handled by the subordinate departments of the Propaganda Department. Every major clothing company will have a team of photographers. Roots' main studio is located on the second basement floor of the headquarters building, and the entire floor is divided into various large and small photo booths, which are specially used for advertising shoots. Of course, outside of the Roots headquarters building, there are also a number of location studios, and even some high-end garment factories will have their own studios.
For shooting print advertisements, Liu Shixin is a complete layman, and he can only watch from the sidelines. The models and costumes are particularly well matched under the photographer's photograph. Halfway through the shoot, Jung so-yeon came to the outside of the Roots headquarters building, and Yoo Shi-shin took her into the studio.
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Both photographers and models are familiar with print advertising shoots, and the subject is just a T-shirt, so there are few points that need to be expressed, so the work progress is fast. After more than two hours, all the indoor shots were done, and all that was left was to go outside. After the models left, the photographer found Liu Shixin.
"Angus designer, I heard Mr. Smith say that you have a second print ad to shoot, I wonder if the model is here?"
"Yes, the model is here. ”
"Here?" the photographer looked around, but didn't see the familiar company model.
"I am, and this ...... beside me" Liu Shixin pointed at himself and then at Zheng Xiuyan.
"You're here in person?" the photographer was confused, he only heard that a set of secondary photos were going to be taken, but he didn't hear that the model was the designer himself.
"Yes, then you see?" Liu Shixin didn't have any idea in this regard, so he asked the photographer, hoping to get some advice.
"You can put on a T-shirt and try ......"
The costumes on the scene are all made with the figures of the previous two models. The men's model is okay, it can be held up with Liu Shixin's figure, but the women's model has a problem. Although Zheng Xiuyan's body is well proportioned, she does not have the broad shoulders of North American women, so the T-shirt looks a little loose on her.
"Photographer, this can't work, right?" Seeing Zheng Xiuyan changing into a T-shirt, Liu Shixin asked.
"No! just ......"