At three o'clock in the afternoon of October 18, at a press conference held by Yuyao Technology Institute of Shangri-La Hotel, Yanjing, Chu Jun announced that the all-Chinese handwritten computer business pass developed and produced by the company was fully listed. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

In the evening of the same day, CCTV, provincial and municipal TV stations around the country, plus all the prime-time advertising positions of satellite TV on the stars were fully occupied by the commercial advertisements endorsed by Pu Cun Xin and Li Xiang.

As long as 20,000 minutes of advertisements are broadcast every day across the country, it can be said that as long as you turn on the TV, you can see the advertisements that are being played.

Twenty-seven sales branches formed by more than 300 sales staff of Yuyao Technology have entered the market long before the high-density advertising, and three business communication PDAs with a total of 50,000 handwritten input, large-capacity phone number storage, and up to 18 detailed remarks have already been placed in the eye-catching position of the boutique commercial building.

With high-tech as the selling point, high-end business people as the sales target, take the boutique route of the business through the full Chinese handheld computer, in the overwhelming advertising, in the media public opinion fueled, it has become a self-proclaimed business people, the necessary tool for successful people, its high national uniform retail price and its exquisite packaging, but also induce people to use this product as an elegant choice for gifts.

As the CEO of Yuyao Technology, Chu Jun saw the business development plan as soon as he took over Yuyao Technology, and was deeply worried about its extremely aggressive form of promotion, high-density and massive advertising, the sales model with full coverage of no dead ends in the domestic market, and the first phase of 50,000 units, especially the advertising budget of up to 100 million in the early stage, which made him feel that this was not a plan that a reasonable entrepreneur would formulate at all!

Crazy!

The mastermind who made this plan can only be described as crazy.

If it weren't for the fact that Yuyao Technology's MP3 products have always been in short supply in North America, if it weren't for the company's stable profits to support this simple and extremely crazy promotion plan, Chu Jun would even feel that taking over such a company would definitely lead to an indelible stain on his own career!

If it weren't for Ke Yayuan's explanation and persuasion, Chu Jun would have even had the idea of retreating when he saw this plan, but in the end, he still did his best to improve and implement it in accordance with the requirements of this development plan.

High-density, massive advertising began to be placed, when product posters all over the streets and alleys began to poison the eyes of consumers, when 'mobile phones, pagers, business passes' are indispensable advertising words poisoning everyone's ears, Yuyao Technology opened a precedent for domestic 'brainwashing advertising', the concept of 'advertising is king' has become more and more deep-rooted, and the waves caused by Qinchi wine that disappeared from CCTV were quickly forgotten by entrepreneurs.

The Pengcheng Feixiang Building project is still in the preparatory stage, and Ke Yayuan, who has no time to go on a honeymoon with Chu Jun, also stayed after marriage, and in just three days after the press conference, the phone call seeking cooperation and hoping to become an agent has paralyzed the investment call of Yuyao Technology, and Chu Jun, who is busy communicating with visiting agents and negotiating, is big, Ke Yayuan will sit in charge of Yuyao Technology and manage the internal affairs, and will ******** After the hotline was expanded, she saw that Chu Jun was busy with the sales supervisor until eleven or twelve o'clock in the evening every night, and she was really distressed.

Especially on the fifth day, when I learned that the company's four fax machines were overheated and scrapped, and the ten investment hotlines were blown up, Ke Yayuan hurriedly took the internal staff to make up for it, and when she saw that the operators could finally have someone to drink a sip of water and go to the bathroom during working hours, she felt that it was time for Chu Jun to report to the top.

Realizing that he was lacking in skills and unable to deal with all the agents who wanted to get the agent qualification, Chu Jun, who had delegated all the negotiation work, saw the fax summary of the sales forecast sent by the sales team abroad, and the heart that had been hanging back into his stomach fell back into his stomach, and when he saw Ke Yayuan walking into the office, he smiled and handed over the summary he had just gotten. "Yayuan, how strong do you say this Fu Zong's heart should be? The business development plan is directly arranged according to the annual output of 300,000 units, and the annual advertising cost of 100 million yuan is only allowed to increase, not decrease......

Glancing at the pre-sale fax, Ke Yayuan smiled. "Now you finally understand why I am so confident in this development plan, right?"

"It's amazing! It's amazing! When I held a press conference at the Shangri-La Hotel, Yanjing, I had no idea what kind of effect the advertising would have in the evening! I was afraid that this fairly ordinary electronic product would become a laughing stock in the industry, and even ruin my future professional ......"

"The boss hates the general generation mechanism, and would rather let the sales team stationed out directly manage the net sales, rather than establish a general agent, agent, distributor mechanism, although this will be the sales pressure will be greater, the speed of market expansion will be slightly slower, but as long as the advertising effect is revealed, the sales potential of the national market can burst out is amazing!"

Seeing Ke Yayuan smiling and not seemingly paying attention to what he said before, Chu Jun couldn't help but sigh, although he wanted to emphasize once again that this kind of 'all-or-nothing' sales model that pressed all his hopes on the advertising effect was like 'drinking to quench his thirst' and could not last, but his eyes were aimed at the pre-sales summary, so he smiled bitterly. "Yayuan, the problem is that the gamble is too big! The advertising expenses of so many TV stations across the country have gone out of 30 million at once, not to mention that if the 50,000 finished products in stock are not sold well, it will lead to a serious squeeze. Far from being the horror of the squeeze on electronics, it is something that can be destroyed at an additional cost......"

Before Chu Jun could finish speaking, Ke Yayuan immediately interrupted him. "Why don't you still have confidence! As long as the national uniform retail price of these three products can be stabilized, then the profit of each unit is quite amazing! The sale of 50,000 units in the early stage means that the inventory will not lose money if it is pressed to 80,000 units! Isn't it worth the risk of such a profit margin?"

"Electronics were the most profitable in the beginning, but it was unrealistic to maintain such profit margins. What's more, there are celebrities, Wenqu stars and other small companies that can manufacture PDA in China, and there are large companies such as Apple and IBM abroad, and the selling point of this product is currently only full Chinese, handwritten input, and it is very easy for other manufacturers to imitate, we do not have the possibility of monopolizing the market, but it is possible to detonate this industry at the same time, encounter similar manufacturers at home and abroad from the quality to the price of all-round sniping, and finally have to reduce the terminal price, sacrificing profits to maintain market stability, struggling to cope with the ...... of market challengers"

Chu Jun's analysis made Ke Yayuan, who was holding her cheek with one hand, a little stupid, until Chu Jun found that her eyes were wrong and stopped, Ke Yayuan smiled. "Don't be afraid, BOSS mentioned this possibility when formulating the development plan, and he said that what Yuyao Technology did was to start in advance and quickly detonate this market. High-density, massive, full-coverage advertising is formed is as long as you mention PD then you can only think of our business pass, our products will be the industry standard in terms of practicality and usability, even if some manufacturers can imitate our products, and even fight a price war with us, but the full-coverage advertising marketing brings our business pass is high-end, high-quality, The deep impression of the best choice for gifts, the profits brought by word-of-mouth will continue to expand, regardless of similar products at home and abroad, our products are the best! You know, boss has great ambitions, I think he doesn't just want to make a product......

Chu Jun was stunned, and pondered carefully for a moment before exclaiming. "Isn't it? Does he want to be the maker of the rules of the market? Doesn't he think about failure?"

"No, all I see is confidence and hope, development, and progress! But to be honest, this product is actually just an idea that came up to him by chance, and it was an idea that he came up with after the MP3 project was established. I was skeptical at first, but when I saw the success of the MP3 project, I was convinced that the project would not fail!"

Facing Ke Yayuan, who was full of confidence and eloquentness, Chu Jun couldn't help but smile bitterly, a professional financial manager is not only familiar with sales, advertising planning and housekeeping in just a few years, but also has his own unique insights into the enterprise, which can be called an all-rounder in a foreign workplace!

"Yayuan, have you ever thought about changing jobs?"

The sudden sentence made Ke Yayuan a little confused. "What do you mean?"

"With an ACCA license, you should have an annual salary of 50,000 US dollars, understand the ability of marketing planning and development, and know how to formulate effective marketing plans, such a talent can be said to be the best CEO, and the annual salary should be based on 200,000 yuan......

Ke Yayuan understood the underlying meaning of these words, but her face darkened. "When I first joined the company, my annual salary was 100,000, and it was increased to 150,000 in less than half a year, although the boss did not mention the salary increase after taking over the Pengcheng Feixiang Building project, but I don't think that the job of going abroad to get 200,000 US dollars will be better than my life now! Trust and tacit understanding, is money can not buy, you returned to China just met with the boss, chatted for an hour, he directly put Ji Baoguo, who has a higher education than you and a deeper qualification than you, to the production, what reason you should know……”

Seeing that Ke Yayuan was really annoyed, Chu Jun hurriedly wrapped his arms around her neck around the desk and whispered in her ear. "Clear, clear, that's what I said, where do you really have any ideas? Do you think you can tell Mr. Fu about the implementation of the business plan?"

patting Chu Jun's arm, Ke Yayuan smiled. "Go ahead, the boss will be happy, as long as someone doesn't want to take credit for themselves......" (To be continued.) )