After the premiere, "The Hunger Games" landed in more than 4,200 theaters across the United States on Thursday night, and due to the overwhelming crowds, some theaters even decided to show "The Hunger Games" for three days over the weekend to satisfy the surging crowd.

The response to this film in all aspects exceeded the most optimistic estimates, and even Matthew, the investor and producer, was quite surprised.

"The Hunger Games", as a non-sequel film that opened in April, set a record at the box office in advance of its premiere, with a score of $19.74 million, setting a new midnight box office record for a non-sequel film.

This even puzzled many people, after all, "The Dark Knight", which has all kinds of halos and marketed Heath Ledger's death to the extreme, has only $18.6 million at the box office in advance.

Compared with Batman, "The Hunger Games" has any advantages in terms of character popularity and cast lineup?

But just like bad movies are big hits, the film market often doesn't make sense by the quality of the film.

Although there is no high ticket price bonus in 3D, it is screened in 2D format, and the schedule is also a general schedule for non-summer and non-holiday files, but these can't stop "The Hunger Games" from being a big success.

As Friday passes and more stats reach Matthew, The Hunger Games' box office numbers are growing at a very frightening rate.

On Friday's first day, "The Hunger Games" earned $68.25 million in more than 4,200 theaters in North America, the best April opening in the history of the North American film market.

This box office figure greatly exceeded the original expectation of about $50 million.

The $68.25 million also set a new record for the highest opening day grossing of a non-sequel film in the North American film market.

In addition, the film has naturally received very high praise from the mainstream audience of fans, with CinemaScore also giving an A score, including an A+ for 18-year-old teenagers, and in the eyes of film critics, Rotten Tomatoes has a freshness of 88% and a MetaCritic media review of 68 points also proves that the positive reviews are the majority.

Facts have also proved that whether a film will get a good reputation is sometimes not directly related to the quality of the film.

Although the box office expectations of this film are high enough because of the excellent pre-sale, it turns out that their expectations are still too conservative, and even some older film industry practitioners can't understand why such a movie with no outstanding plot, ideas, structure and even actors' performances can get such a high box office?

Perhaps, the market research report that Matthew got his hands can explain this reason to a certain extent.

Ninety-one percent of the audience who went to the theater to watch "The Hunger Games" on the first day was under the age of 25, and the proportion of female audiences was more than 60 percent!

In fact, it is very simple to say, in addition to the excellent publicity and marketing work, the positioning of the film is clear, and it accurately grasps the mainstream tastes of the target audience, and this part of the audience occupies a majority position in the film market, which is enough to ensure the audience base of "The Hunger Games".

Of course, it is impossible for the film to continue to maintain such a high box office, and the decline is inevitable.

Saturday's single-day grossed $51 million, setting a new highest-performing Saturday box office in April, with a one-day drop of just 23 percent, showing that the film has the ability to attract more general audiences in addition to avid fans.

By Sunday, "The Hunger Games" had taken in more than $36 million, also setting the best April Sunday box office record.

At the end of the first weekend, "The Hunger Games" earned $155.25 million, easily entering the top five in film history.

Matthew doesn't even have such a high number of production costs and publicity investment.

On the surface, in just three days of one weekend, The Hunger Games has paid off.

Almost at the same time as the box office in North America was released in the first weekend, Matthew also officially announced that the sequel to "The Hunger Games" was officially launched.

That morning, the Los Angeles Times commented on the front page of its official website that with at least two sequels to The Hunger Games, Matthew Horner has once again managed to develop a huge gold mine of potential for himself.

The major entertainment media have described this film as 'unbelievable' and 'box office miracle', even if Matthew and Warner Bros. don't have to do more work, they are willing to depict this incredible youth film in a large article on the front page

And the producers with flexible minds gradually feel that the era of youth films is coming.

As for whether this era has really arrived, just look at the subsequent performance of "The Hunger Games".

$10.82 million on Monday, $10.34 million on Tuesday and $8.5 million on Wednesday...... By Friday, "The Hunger Games" had already scooped up $189.93 million from North America.

For a time, the youth similar to "Twilight" and "The Hunger Games" on the market has become the focus of Hollywood contention, and the two series of "Moving Labyrinth" and "Divergent" have more than five studios competing for film rights.

In particular, "Divergent", this series is somewhat similar to "The Hunger Games", the same dystopian genre, and there is also a heroine similar to Katniss.

Matthew got the news that Lionsgate was about to reach a copyright transfer agreement with the original author, and "The Hunger Games" exploded at the box office, and the original author directly overturned the previous negotiations and asked Lionsgate for the film copyright transfer fee of up to $80 million for the trilogy.

The success of "Twilight" and "The Hunger Games" seems to tell everyone that this kind of sci-fi or magical youth is worth a lot......

In its second weekend of North American releases, "The Hunger Games" took in another $61 million, pushing the North American box office past the $250 million mark.

Anyone knows that Matthew is an investor who has made a lot of money.

Also this weekend, "The Hunger Games" appeared in many overseas markets, and the box office in English-speaking markets was quite good, thanks to the popularity of North America.

The UK grossed $15.33 million in its first week, a seven-figure seven-figure box office in Australia, $7.53 million was enough to make Matthew laugh, and even New Zealand grossed $2.62 million in its first week due to the lack of strong competitors.

In addition, France, Germany, Italy, Spain in continental Europe, Hong Kong, Taiwan, Japan and other countries in the Far East are also within the scope of overseas screenings this week.

However, the performance of "The Hunger Games" in these non-English-speaking regions is much worse, the box office is far from excellent, and many local audiences think that they do not know what to say, and even many overseas media are talking about why such a strange film can be a big hit in North America?

Films are heavily influenced by the language, culture, and social environment of the region in which they are located, and films that perform well in some regions may encounter the same situation as The Hunger Games in another region, which is still the most popular Hollywood film in the world.

This dystopian setting itself is not the popular culture of some countries and regions.

An overly strong heroine, in a market with a mediocre status of women, such as the Middle East, will inevitably lead to the exclusion of the film by male audiences.

This is unavoidable, not every place is like North America, there is always a white left jumping out to do things in the west.

Conversely, people in many parts of the world today have limited acceptance of the so-called new feminism in North America.

The opening of "The Hunger Games" in overseas markets was $59.3 million, which can only be said to be a mediocre performance compared to the North American market.

But the huge success in North America is enough to guarantee Matthew's super high returns.

The North American box office explosion of "The Hunger Games" is inseparable from the publicity that Matthew and Warner Bros. are trying to promote.

In the three months or so between the film's first trailer and the release of the "Twilight: On the Dawn" roll in November last year and January this year, sales of the original book nearly doubled.

As of last Friday, The Hunger Games had been on the cover of nearly 50 magazines, backed by a large number of resources.

Matthew asked Bella Anderson to do the exact count, and all the TV commercials and sponsorship of the film reached about 120 million people in North America.

Subsequently, "The Hunger Games", like all Hollywood blockbusters, got into trouble with plagiarism and imitation.

There are many media outlets outside of North America, especially in Japan, that claim that there are many similarities between the original book of The Hunger Games and the famous work "Battle Royale" by the late Japanese master of heterochromatic film, Shinji Fukasaku.

At this point, Matthew was prepared when he won the copyright.

Of course, with the usual attitude of Hollywood movies, you don't need to do too much to prepare, just respond.

The Hollywood Reporter published an article refuting the claims of these non-North American media outlets, and also listed the fundamental differences between the two.

"'Battle Royale' is much smaller than 'The Hunger Games' in terms of story structure and setting; 'Battle Royale' is just a story of killing for survival, while 'The Hunger Games' is killing for revolution...... the two heroines of the two films are very different, and the roles and roles of the media in the two films are different."

Of course, this is talking nonsense with his eyes open, whether it is plagiarism or not, how does Matthew know? The original author, Susan Collins, would not be stupid enough to say that he plagiarized, let alone he, a film investor.

"The Hunger Games" should be screened or how it should be screened, completely ignoring the protests of the Japanese media.

This is a consistent practice in Hollywood films.

In its third weekend, "The Hunger Games" earned another $32.1 million in North America, and the North American box office successfully exceeded the $300 million mark, reaching $300.45 million, and achieved three consecutive tops at the North American box office.

However, the dominance of this film has come to an end, because with the arrival of May, the North American summer season is about to kick off.

The film released on the first weekend of the summer of 2012 is called "The Avengers"!