The rapid explosion of users has attracted the attention of various media, and all kinds of articles about Youyan have been published, on the famous Internet writing website ITT, the famous Internet analyst Lao Jiu wrote an article called "Youyan: The Most Powerful Dating Software in History", which was quickly reprinted by various reprints at lightning speed as soon as it was published.

Recently, a social software called Youyan is popular all over the Internet, as a senior Internet analyst, I downloaded this app, I originally wanted to experience it, and then write an analysis article, but this experience can't stop at all, and I remembered that my original purpose was to analyze why this app is so popular.

First of all, we have to say that there is no big threshold for this software in terms of technology, and you can find a few programmers to get it out, but the design concept of this software is very powerful, accurately grasping the most primitive desires of people, that is, the pursuit of the opposite sex, this is a social software of the opposite sex, a software specially designed for strange men and women, why do I say he is powerful? is because this software takes the attribute of appearance to the extreme.

Many people should have heard of such a joke: said that a beautiful girl walked when she encountered a bandit robbery, and then a hero beat the robber away and saved the girl, at this time, if the hero is handsome and chic, then the girl usually says, thank you for the hero's life-saving grace, the little woman can only repay the life-saving grace with her body, if the hero's thief eyebrows, rat eyes, dog-headed toad look, then the girl usually says, thank the hero for saving her life, the little woman can only repay the life-saving grace only in the next life to be a cow and a horse。

Many people are happy to listen to this paragraph, but this paragraph expresses the importance of appearance clearly, whether in ancient times or in modern society, our first impression of a person is based on appearance, people with high appearance will always be treated preferentially, and people with low appearance will usually be treated coldly, although we have been taught since childhood not to judge people by appearance, a person's appearance can not determine everything, but in the real society, judging people by appearance still occupies an absolute dominant position.

Especially in heterosexual interactions, people with high appearance usually occupy absolute dominance, and whether to continue dating depends entirely on high appearance, while people with low appearance are usually in a passive position.

Youyan has graded all users,And the standard of grading is the appearance,From 3 points to 9 points,Use a number that everyone can understand to standardize a person's appearance,In Youyan,Your appearance is not set by yourself,Nor is it evaluated by software,But evaluated by other users,Whether you look good or not is not what you say,But what the public says。

I believe that many people will have a very clear understanding of how they look after using Youyan, in the past you may be narcissistic, you may have low self-esteem, but in Youyan you will know whether you look good in the eyes of others.

In society, we evaluate the class in which a person is usually based on a person's wealth, prestige, and occupation, while in the appearance is to determine the class a person is in, the more the person at the top, the greater the privileges he can enjoy.

9 points is currently the highest score in Youyan,And the privilege enjoyed by users with this score is that they can freely choose people of any class,People with other scores can also have the right to choose down,This behavior of giving users privileges is an important reason why Youyan can become popular so quickly,No matter what stage your appearance is in,You have the right to pick other people,Of course, if your appearance is the lowest 3 points,Then there is only the share that is selected。

Rights are one of the most basic desires of people, and Youyan strengthens this experience through appearance, which allows many people who are originally at the bottom of society to enjoy the taste of rights for the first time, and it is so direct.

I don't know if you have noticed a place that is very contrary to common sense, that is, before you are added as a friend, you can only watch each other's appearance, and you can't communicate with each other, which many people don't understand, why does Youyan set up such a setting that violates common sense, so that users can communicate with each other Isn't it better to understand each other?

This idea is very idealistic,Before the appearance of Youyan,There have been a lot of video dating software,These software have a very fatal place,That is, users don't know what to talk about,That is, awkward chat,If the other party's appearance is not satisfactory, I don't want to say a word,And Youyan prohibits users from chatting to put an end to embarrassing chat,At the same time, it strengthens the importance of appearance,Users don't need to think about how to talk to each other in the process of matching,But you can put all your energy into observing each other's appearance,If a person concentrates on looking at a person,You can find a lot of places that you don't usually noticeFor example, some people just look better the more they look at it, and some people look good at first glance, but the more they look at it, the more they feel ugly.

If the prohibition of chatting with strangers is set by Yan in order to strengthen the appearance, then the other setting is too admirable, this is the increase and decrease mechanism of the appearance.

A person's appearance is not the final appearance when it is first identified, and every subsequent match will have an impact on your appearance, if the other party does not fancy you and is unwilling to become friends with you, then your rating is down, on the contrary, if you look at it, then your rating is going up, this simple setting leads to an inevitable result, that is, in order to maintain their appearance, the appearance in the lens must be the best side, whether it is makeup, or dressing, will consciously think of a good direction of development, from another aspect, there is a face to promote the evolution of the national appearance, just in my company, many unkempt little girls in the past have begun to learn makeup after using beautiful hands.

The next thing I'm going to talk about is a golden score that many users hate.,I hated the setting of golden points very much at the beginning.,My first reaction was,It's unfair.,Why is a 3-point user.,So ugly.,You can buy 9 points with money.,It's unfair to many people.。

I hated this setting at first, and then I calmed down and thought about it, in fact, this setting is very fair, and it is extremely fair, the reason why I hate it, is because I am reluctant to spend money to improve my appearance points, 10,000 yuan a point, this price can definitely be said to be sky-high, and because of the existence of the increase and decrease mechanism, you don't know how long the gold points you buy can last, I am actually jealous, but then I couldn't help but spend money to buy 2 points, and increased my appearance from 7 points to 9 points, and then I fell into a situation of ice and fire, and the system matched me with high-value beauties, Almost every one of them I want to add as a friend, but the rejection rate is very high, but occasionally a beautiful woman who is willing to add a friend will make me very excited, and the beauty across the two segments is willing to add me as a friend, which really has a feeling of a toad eating swan meat, and I feel that the money is well spent.

Aside from my own feelings, now let's talk about why the golden points are fair?