Chapter 1410: Burning Money

Ha?

After hearing Jian Zhengqing's words, Sun Yue's face had a confused look, and a series of question marks appeared on his head, and he looked at Jian Zhengqing with some confusion.

Faced with his doubts, Zheng Zhengqing didn't mean to hide his secrets, and directly explained: " If there is no website of the same type in China, or other domestic competitors, the dominance of the market is not strong, in this case, Mr. Sun, there is no problem with your development strategy, step by step, steady and steady, step by step to accumulate word of mouth, but you know, the current situation of this industry is not as I just said, in China, the orchestra network has long been deeply rooted in the hearts of the people, when it was a public comment, it was already famous, after being acquired and reorganized by Lo International, it was reborn, and under the promotion of Bai Ningyuan, it has firmly controlled the domestic market 90In this case, there is no way to grow slowly little by little. ”

When Zheng Zhengqing said this, he first paused slightly, and then continued to speak under Sun Yue's gaze: " You know, we are a challenger, first of all, we have to make a challenger posture, and whether it is the market or the orchestra network, will not give us the opportunity to develop calmly, so we have to find another way, on the one hand, quickly expand the scale, strengthen people's impression of the United States, first create momentum, and on the other hand, is to increase subsidies, so that the people can really enjoy enough discounts, people are born with a kind of love to take advantage of the psychology, as long as they taste the sweetness once, they will soon be able to form a habit of use, and at the same time drive word of mouth, this mode of burning money through continuous burningThe Internet economy is becoming more and more developed, and it is no longer the era when you can start from scratch simply by relying on creativity, and you must rely on a lot of money to attract attention. ”

Hearing what Zheng Qing said, Sun Yue's whole person fell into deep thought, obviously thinking seriously.

In fact, Sun Yue is not weaker than Zhengqing in terms of talent, he was also a high-achieving student who graduated from Qingmu back then, and studied in the United States, and returned to China to experience many entrepreneurships, it can be said that in business, his experience is also very rich.

But he is still different from Zheng Qing, because Zheng Qing already has a mature business, although he has been in contact with business for only a few years, but in the past few years, he has experienced all kinds of hardships and tribulations, and finally gritted his teeth and survived, it is precisely because he has experienced many things that others have never experienced that he has achieved what he is now.

And Sun Yue, don't look at him all the time he has been starting a business, but he has almost never succeeded, but he has been in the process of starting a business, maybe his creativity is really good, but he has never run a formally successful company, so he is still a step behind Zhengqing in terms of vision.

Therefore, Sun Yue is more conservative in the development of Tesco.com, but after hearing what Zhan Zhengqing said to him, his whole mind is like opening a new door, and he instantly appreciates the essence of Zhan Zhengqing's words.

If before, Sun Yue was still a little unconvinced by Zheng Qing and had a little rejection, but now, he really agrees with the identity of Zheng Qing as his partner in his heart.

"Listening to Mr. Sun's words, it's really like being enlightened and taught!" Sun Yue said politely to Zheng Qing, he finally let go of the arrogance in his heart.

"It's nothing, now we are partners, this Tesco is not only your effort, but also my business, so Mr. Sun, please believe, I also hope that it can develop and grow quickly, so that I can receive profits better and faster." ”

There has never been a pie in the sky in this world, and venture capital is not a philanthropist, so what is the main purpose of Zhengqing's investment in his own Tesco, Sun Yue can be said to know it, but this is also what the capital market should look like, and he is not disgusted with these, or in other words, what he resists is those who obviously don't understand but want to intervene in it, and the words just now are enough to make Zhengqing get out of this range in Sun Yue's mind.

"But according to what you said, if you want to achieve this effect, the amount of money you want to subsidize can be said to be an astronomical amount, and there was nothing when there were few sub-sites before, and when the scale is getting bigger and bigger, there are more and more businesses cooperating with it, and it makes people shudder when you think about it. Sun Yue's brows couldn't help frowning slightly, and he said to Jian Zhengqing with a little solemnity.

"The current capital market is like this, everything is to burn money, if you want to make a profit, there is no big money to burn that is absolutely impossible, want to develop step by step, it is estimated that it has not yet developed and grown, it was eaten by those big sharks, the society is impetuous, the rhythm has become very fast, our thinking must also keep up with the development of this situation. Qian Zhengqing said calmly, and after a pause, he looked at Sun Yue again: "As for the money, I was already prepared when I first invested in the capital, so you don't have to care too much about this for the time being. ”

"I did a general check on the band, and in terms of price subsidies, they actually didn't do that much. Sun Yue, who sat down again, stared at the screen in front of him, and said to Jian Zhengqing while watching that in the process of development, it is also very necessary to keep abreast of the information of competitors, not to mention, Sun Yue has always treated the orchestra as a fierce rival on his own development path.

"The orchestra has also burned money for several years, and now all their previous foreshadowing has ended, and they have begun to enter the harvest stage, with the large-scale subsidies in the early stage, they have successfully cultivated the habits of users, and users are sometimes not as sensitive to price as we imagined, 1~The difference between 5 yuan, many times they are not actually aware of it, plus the orchestra has successfully proved its strength to the merchants, tied those merchants to their chariots, relying on those users in their hands and in a strong position, so that the merchants have to compromise in front of the commission. Lu Zhengqing continued to speak, "Originally, the current market was monopolized by the orchestra, and those merchants had no way even if they were unwilling, so this time was our best opportunity. ”

These tirades of Zheng Qing naturally conquered Sun Yue, and the development strategy of Meigou was readjusted in this way.

Soon, those users of Meigou began to find that for the same products in the same merchants, there is often a price difference of 1~5 yuan between Meigou and the orchestra.

It is said that there is no harm if there is no comparison, if it is only the orchestra network before, then users are often not too sensitive to price fluctuations, but because they have a reference, even if it is only a cheap dollar or two, for users, it seems to have made a lot of money.

As for the potential service value of "convenient consumption", "smooth system" and "good reputation" behind these two dollars, they will be ignored by them gorgeously.

In addition, Meigo.com suddenly accelerated the pace of expansion, almost every day there are a large number of sub-sites in preparation, just half a month has passed, Meigo.com has opened more than 80 new sites again, and the total number of sub-sites has exceeded 150, almost all over the country's large and medium-sized cities.

For a time, this big move of Meigo.com immediately attracted the attention of the public and the media, not only the media reported on it, but also the various benefits of Meigo.com began to circulate in the circle of friends.

Soon, Meigou has almost become a magic weapon for user consumption, and almost every user, before making a purchase, will subconsciously search for whether there is a related Meigou package, because they have really benefited from it.

At the end of August, the cumulative number of transactions exceeded 1 million, and the total amount reached more than 4,600 yuan.

Of course, for this beautiful figure, the investment of Meigou is also quite amazing, in addition to the daily operation and market public relations costs, the subsidy for users alone is as high as tens of millions.

It's only been a month, and it's just over 150 sub-sites.

According to some media estimates, at this rate of development, in the entire 11 years, the subsidy level of Meigo.com will exceed 200 million.

This kind of money-burning speed is really a big deal.

At this time, both the media and the public subconsciously ignored that when the orchestra network was burning money, this amount of money was simply insignificant, just because of the status of the orchestra network now, people subconsciously feel that these are all logical things.

More and more capital began to pay attention to the United States, and the United States has become a popular website that is talked about endlessly, as for the original king in this field, the orchestra network seems to have disappeared from people's field of vision......

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