The draw results for the 1/8 finals of the 2012-2013 Champions League came out, and several families were happy and some worried, and the draw for Shakhtar Donetsk was a good signing position for Dortmund now. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

If nothing else, there is little pressure to qualify for the quarter-finals of this season's Champions League.

According to the plan, Tang Zheng was originally going to return to China with his girlfriend Zhao Lina to spend New Year's Day with his family.

Professional players, especially those who play in European leagues, often have a game cycle that clashes with traditional holidays in China.

But Tang Zheng received a call from his agent, Chen Jia, who needed to stay in Germany for a few days and wait for Puma's latest contract reply.

At the end of 2009, Tang Zheng signed a three-year endorsement contract with Nike.

As Tang Zheng played better and better on the football field, Chen Jia, as a business agent, realized that the treatment given by Nike was far from worthy of Tang Zheng's performance on the field, so he hoped that Nike could give a new contract worthy of Tang Zheng.

After several rounds of negotiations, the conditions offered by Nike have always been somewhat different from those offered by Chen Jia.

Moreover, Nike feels that as the world's top sports equipment supplier, it has no fear and a relatively arrogant attitude.

At the end of last year, Puma contacted Chen Jia, hoping to sign Tang Zheng, and at the same time promised to give Tang Zheng a top contract under Puma, and enjoy the treatment of stars such as Aguero and Cesc Fabregas.

With the passage of time, Tang Zheng has also proved himself in the Champions League.

Whether it is facing AC Milan, Barcelona, or the Galaxy battleship Real Madrid, Tang Zheng's strength is phenomenal.

After Puma confirmed that it had a cooperation intention with the Bundesliga champion Dortmund, its intention to sign Tang Zheng in one fell swoop was well known, so that the business agent Chen Jia had no fear and waited for Puma to increase the price.

Coupled with the huge Chinese market behind Tang Zheng, it is difficult for Puma to think of it.

So, when Tang Zheng and Nike's three-year endorsement contract was about to end, Puma decided to sign Tang Zheng with the world's top endorsement fee of 5 million euros, and made concessions according to the original negotiated contract period, the five-year contract became 3+2, and the endorsement fee increased by 15% per year.

The details of the contract have been added to the supplementary agreement drawn up at the end of last year, which adds a place in the last four of the Champions League, a final and a winner's bonus given Borussia Dortmund's Champions League quarter-finals last season.

Personal honors such as German Footballer of the Year, Bundesliga Assist King, Champions League Best Player, Champions League Top Scorer, Champions League Assist King and other personal honors have award breakdowns.

Of course, the FIFA Ballon d'Or finalists, who talked about it at the end of last year, still have the same awards.

Speaking of which, I have to mention recently that the voting method for the FIFA Ballon d'Or is too cheaty.

Tang Zheng can be said to have performed very well throughout 2012, Messi, Inesta, Xavi and other stars who were pressed in the second leg of the Champions League 1/4 finals did not have any performance, and led Dortmund to beat Cristiano Ronaldo's Real Madrid to win the top spot in the super death group in the Champions League group stage this season, but the final list of three candidates for the FIFA Golden Ball Award just announced did not have Tang Zheng.

According to the voting percentage, Messi came first, Cristiano Ronald was many times, and Iniesta was third.

Tang Zheng, the Puskas award winner at last year's FIFA annual awards ceremony, is also invited to the 2012 FIFA annual awards ceremony, but he is not scheduled to travel to the annual awards ceremony in January next year.

Because his name is not included in the FIFA Team of the Year, all eleven players are from La Liga.

Real Madrid five, Barcelona five, and the remaining one is Falcao.

Neither the Premier League nor the Bundesliga player made the FIFA Team of the Year team has caused some dissatisfaction in the British and German media, especially the German and Chinese media.

Tang Zheng has been in a remarkable past season, leading Borussia Dortmund to defend the league title and reaching the quarter-finals of last season's Champions League, no worse than Xavi, Andres Iniesta and Xavi Alonso.

If you take the European Championship as a reference, there is nothing wrong with it.

But despite this, the mainstream European media is still speechless and angry with the FIFA judges.

It is understandable that the core members of the Spanish national team were elected, but what about the other positions?

Didn't the players in other leagues give?

If the tournament year is dominated by national team performance, why did 2010 have another surprise?

Obviously, there is a difference between what is on the surface and what is on the outside.

The water is deep!

Tang Zheng believes that instead of spending time on the annual FIFA awards ceremony, it is better to spend more time training and preparing for the second half of the 2012-2013 season.

※※※

Tang Zheng had business to stay in Germany, and Zhao Lina, after a period of ideological struggle, finally stayed in Germany, accompanied her boyfriend, and made progress together.

Tang Zheng practiced shooting, and Zhao Lina trained goalkeeper reactions to complement each other.

December 23, 2009 is the start date of Tang Zheng's three-year contract with Nike, and December 22, 2012 is the end date of Tang Zheng's three-year contract with Nike.

So on the morning of December 23, 2012, PUMA, the world's leading sports brand supplier, held a press conference in the town of Herzogenaulach in the county of Erlangen-Hirschstadt in Bavaria, Germany.

In order to show the importance of Tang Zheng, the new president of Puma last year, Franz Koch, attended the press conference in person.

The Chinese media reporters who were invited to the scene smiled and were very proud.

The vice president of PPR, the parent company of Puma, has ambitions to create a new legend after the company's restructuring.

Beginning last year, Franz Koch, who had just taken over Puma, tried to contact Tang Zheng's business agent, Chen Jia, but since Tang Zheng and Nike still had a contract, there was only a verbal agreement between the two.

With the collapse of Tang Zheng's partnership with Nike this summer, he seems to see Puma reborn in his hands, catching up with Adidas and Nike, the world's top sports equipment suppliers.

Tang Zheng's competitive level has been recognized, coupled with the huge Chinese market behind it, so Franz Koch has his eyes on the Chinese international who plays for Borussia Dortmund from the beginning of his tenure.

Franz Koch personally attended the press conference to pay tribute to Tang Zheng and to announce to the world that Corporal Puma is worthy of it.

Tang Zheng, who attended the press conference of signing Puma, lamented that he was very satisfied with the importance of Nike three years ago.

But compared with the current one, there is still a certain gap between the encyclopedia company.

But it's normal to think about it, Nike is the world's top supplier of sports equipment, and only top stars like Cristiano Ronaldo can attract them.

And himself, at most, is a potential stock.

Even if this potential stock shows more and more ability, Nike will have to pay attention to whose business value is more ideal.

Tang Zheng has a strong appeal in the Chinese market, but Nike also has to consider global appeal.

There is no doubt that Cristiano Ronaldo, who has won the European Ballon d'Or and World Footballer of the Year, is even better.

First of all, Tang Zheng, accompanied by Puma President Franz Koch and reporters from major well-known media around the world, visited the fairytale Puma Industrial Park.

The PUMA Industrial Park covers a large area, so Franz Koch and Tang Zheng could not have walked through the entire industrial park, but symbolically visited several buildings with the characteristics of the PUMA company.

Athletics Equipment R&D Center, Golf Equipment R&D Center, F1 Equipment R&D Center, Football Sports R&D Center and Puma Reception Building.

Among them, the football equipment research and development center is the key browsing place, the Frenchman Franz Koch in his early forties stood at the door, dozens of the world's top media reporters kept shooting, he pointed to the F1 equipment research and development center and said: "In September 2007, the F1 equipment research and development center was officially renamed the Schumacher building. ”

Immediately, he pointed to the track and field equipment research and development center building and said loudly: "After the end of this year's Summer Olympics, it was officially renamed Bolt Building, and our current football research and development center has not been renamed. ”

At the same time, Tang Zheng entered the future prospect portrayed by Franz Koch, flowers, applause, fame, everything, and his handsome face almost revealed the true feelings in his heart.

Fortunately, he coughed lightly at the critical moment and returned to reality.

Franz Koch has been polishing in the mall for many years, how can he not see the subtle changes in Tang Zheng's expression?

He chuckled, half-bent over, and made a gesture of welcome.

At about half past eleven, Tang Zheng and Franz Koch returned to the main building of PUMA's headquarters.

In other words, the real feast is about to take place!

Chen Jia has already dealt with the contract issue, which is equivalent to saying that Tang Zheng only needs to sign his name in the negotiated contract in triplicate.

Under the witness of the global pricing media invited by Puma, Tang Zheng signed his name on the triplicate contract [Party B].

From this moment on, Tang Zheng will become a contracted professional footballer under Puma in the next three years.

There is a detailed analysis of the terms in the contract details, and Tang Zheng will surpass Cesc Fabregas and Aguero to become Puma's world's number one promotion star in the three years of the contract.

Next, it was the turn of the media to interview.

"Mr. Franz, is it convenient to disclose the details of the contract?"

The middle-aged reporter of "ESPN" threw out a topic that everyone dared to be interested in.

Fritz Koch did not hesitate and smiled: "Why not?"

He turned his head to look at Tang Zheng, and then said in front of many reporters: "We have signed a 3+2 global top endorsement contract, what is the world's top one? Tang can take five million euros from PUMA every year in basic endorsement fees." ”

Speaking of which, Fritz Koch habitually sells off the dots, and then looks meaningfully at the many reporters.

A young female journalist with a Times work sign couldn't help but ask, "Are there any other bonus clauses attached?"

In fact, it is not uncommon for brand sponsors to have bonus clauses, and as long as the slightly famous signed players in world football have relevant supplementary clauses.

"Hmm. Fritz Koch tapped his head.

"That...... Convenient ......"

Before the words fell, Fritz Koch smiled understandingly and waved his hand to interrupt: "The specific link is more troublesome, I will focus on the key points, if Don wins the Bundesliga, the German Cup and the Champions League in the 2012-2013 season, he will be rewarded with an additional 3 million euros, and if he wins the league assist king and the Champions League assist king, he will be rewarded with an additional 500,000 euros respectively......

Before he finished speaking, a reporter from the Bavarian "Munich Evening News" pointed at Tang Zheng and asked unhappily: "Mr. Fritz, do you believe him so much?"

Fritz Koch is still smiling: "Mr. journalist, I think that's the fundamental reason why I'm president of PUMA and you're a journalist. ”

After that, he added: "Of course, I didn't discriminate against you as a journalist, just kidding. ”

"Hahaha. ”

There was a burst of good-natured laughter, and only the Munich Evening News reporter looked a little unpleasant.

Waiting for the atmosphere to ease, Fritz Koch continued: "If you win the Champions League top scorer, you get a million euros...... If Don can win the FIFA Ballon d'Or, he will receive an additional two million euros...... In other words, he can receive up to 14 million euros a year from our company in total endorsement fees. ”

What is the concept of 14 million euros endorsement fee?

Borussia Dortmund signed an eight-year contract with Puma for a total of 70 million euros, which translates to 8.75 million euros per year......

Cristiano Ronaldo now receives only 7 million euros a year from Nike, and Messi only gets 6 million euros from Adidas.

Even if the incentives added in the contract are not counted, Tang Zheng's basic endorsement fee is 5 million euros, which is equivalent to saying that Tang Zheng's current sports brand endorsement fee can rank third in world football.

Perhaps Tang Zheng's ability is somewhat different from Cristiano Ronaldo and Messi, but the market appeal is not a lot, especially when Puma is ready to focus on exploring the Asia-Pacific market, and the sky-high signing of Tang Zheng has become the most critical part of their entry into the Asia-Pacific market.

Even if Tang Zheng is paid 14 million euros a year for endorsement fees, PUMA is confident that it will earn ten times the profit from the Chinese market.

The Chinese market is a potential market that no sports brand should miss.

"Wow-"

The main building of Puma's headquarters was in an uproar, including Chinese journalists who had traveled from afar.

After about half a minute, the reporter of the old rival "Süddeutsche Zeitung" asked Tang Zheng with bad intentions: "Mr. Tang, do you think you are worthy of this treatment?"

Tang Zheng looked down at the reporter's work card and asked rhetorically, "Do you usually report table tennis?"

At the beginning, everyone didn't know why Tang Zheng talked about table tennis.

But after two seconds of reaction time, everyone let out a burst of laughter in tacit agreement.

Tang Zheng's answer was very decent, as long as the media who follow the football game know that his momentum is very strong.

may have a gap in fame and strength with Cristiano Ronaldo and Messi, but it is not far from it.

After a while, Tang Zheng propped up the podium with both hands and said with a serious face: "There will be no remuneration in this world that I don't deserve, because only the treatment is not worthy of my performance, that's all." ”

He doesn't talk much, but he is domineering.