In fact, Shi Jianren has never had the authority to control the cinema system. Pen "Fun" Pavilion www.biquge.info

It is precisely because of Shi Jianren that Ren Jianren comprehensively sorted out the internal affairs of the original film and television group that she was able to get out and fully devote herself to the cinema when the policy time was just right.

So Shi Jianren is just joking, otherwise this film is terrible, and the box office is not enough to recover the investment?

Even if the investment of 200 million yuan has shrunk significantly, it is not a small amount in the end.

Paying such a price and smiling inappropriately should always achieve the corresponding purpose behind it, and no one really cares.

It was supposed to be a celebration party in a week or so after the box office was counted, but now it looks like a joke.

After the premiere was completed, Shi Jianren still smiled and sat in the living room outside with several company executives as the vice president of Runfeng Group, watching the directors of several distribution departments on the other side of the door send off the media and film critics to leave, and also handed out red envelopes one by one according to the customary expression, Liu Jie tensed his expression and Liu Qing and these secretary assistants stood on the side admiring the boss's superior mentality.

Shi Jianren didn't say a word about the bad movie he just watched, all of them talked about the work that the company was going to do now, until the outsiders left, he got up and waved his hand to signal Runfeng's people to concentrate: "The cinema company will naturally take over the things after the release, and everyone has seen today's movie, in the cinema era, when the blockbuster era comes, there will definitely be many experiments and setbacks, we as the distributor have fully completed the task, and then please assist the cinema company to expand this achievement as much as possible, and do our best to refuel marketing and promotion, thank you." ……”

Then he left the stage with the two beauties in a round of applause.

Wu Xiaoying also represents the mentality of all subordinates: "I really can't imagine that, Mr. Shi, you can calm down in this situation at such a young age, and when I watch the movie, I feel a burst of hot ...... on my face" Maybe she has never seen such a braggadocio in the past few years, secretly pressing the cost, and then handing over a bunch of messy movies.

Shi Jianren, who refused to drive home from the driver, didn't listen to the praise: "I'm thick-skinned. ”

Liu Qing, who was sitting on the other side of the airline seat in the back, raised his head and smiled at Wu Xiaoying, and then looked down at the microcomputer in his hand: "There has been a lot of scolding on the Internet, and the comments we can influence are still the media...... Well, after receiving the money, I'm still desperately trying to say good things, but it's a little tough. ”

Shi Jianren didn't comment, first sent Wu Xiaoying home, she lived in a small villa with her parents, she introduced it as a divorce income, it was worth more than two million yuan in Pingjing, but now it has doubled or tripled, and the mini car she usually works in is parked at the door: "Invite Mr. Shi and Liu Mi to come to the house as guests another day, it won't affect your mood today, good night!"

Liu Qing seriously studied her elegant farewell gesture, Shi Jianren only smiled and nodded and said good night, and drove away.

There were only two people left, and Liu Qing didn't step to the front, so he sat in the back: "Actually, you don't have any emotions, right? It's not that we take the lead, and it's not that we want to do this, just let you sit in the vice president position bear it, this kind of thing won't make you feel sad, right?"

This personal secretary is indeed much more confidant, Shi Jianren nodded: "I only look at how they end it now, haven't they assessed throwing money around like this, no matter what the purpose of these capital flows is, this is also a cost consumption." ”

The situation was a bit unexpected by Shi Jianren.

Starting from the next day's work, the box office data reported by theaters across the country is shocking!

The result of the pre-release push and frenzy is that in addition to the more than 100 theaters in the Runfeng Cinema Line, the other cinemas and cinemas that have not entered the theaters must all agree that this is a popular film for the Chinese New Year, if this movie is not lined up at this time, it is obviously taking the initiative to push the audience to other places, so the first batch of theaters is lined up very much, and some cities also score a set of copies to several families, which is equivalent to deceiving so many people to see!

So the box office data on the first day was quite good, even on Thursday night, when there were only three to five shows scheduled for half a day, it really sold more than 8 million box office!

You have to sit in the cinema to watch it, so that the first audience feels deceived, right?

Then all the media related to Runfeng Film and Television and the cinema chain got the news release of the box office of 30 million in half a day, anyway, bragging and not paying taxes, which was a common practice in the industry before, but at most it was only a no-give-and-go, but this time it seems to have been blown in the early stage of promotion, and it has directly doubled several times!

At this time, there was already a scolding war on the Internet, a large number of audience film critics criticized "Xuanwu" as bloody and useless, and all kinds of sarcasm and ridicule emerged in endlessly, some of which were even better than movies, and the distribution department and marketing department hurriedly encouraged the penmen who had collected the money to start-for-tat, believing that this was jealousy, this was hype, and this was malicious slander by competitors......

On Friday, the all-day schedule continued, and Sister Ren began to mobilize all her relationship resources to ensure that each theater was scheduled in prime time, and Shi Jianren's previous and Wang Li's refined handling of the film scheduling manager also came in handy at this time, and the prince began to supervise everywhere with a large group of people.

But there was still a significant pause at the box office on Friday, with a box office of about six million for hundreds of theaters at the same time, providing more than tens of millions of box office slots, each screening hall is already scarce, which is definitely a failure for a luxury blockbuster on the second day of release.

But the theater company actually cheekily reported a box office figure of 57 million!

Shi Jianren didn't keep staring at the data like he paid attention to stocks, he still did his job, occasionally looking at real-time data changes, obviously the ticketing system data he could see was still more than 8 million, and if he didn't pay attention, it would become more than 50 million!

So by the early morning of Saturday, the news releases reported by major entertainment media, magazines and newspapers were already nearly 100 million at the box office!

This directly contributed to the fact that the actual number of viewers who walked into the theater on Saturday was indeed soaring, and Shi Jianren, who had already noticed that the number had huge moisture, called Lin Yuena and said that the summary feedback he got from the bubble tea shops around the country in the evening was that the sales data had skyrocketed by three or four times!

There really are so many of them!

The box office of the whole Saturday has dared to directly announce that it is breaking 100 million yuan in a single day!

Major portals and forums began to promote this powerful box office data one-sidedly, no matter who said that the movie has poor special effects, chaotic plots, and scumbag performances, here is a straightforward voice: "The box office says everything!"

Now it's true that even the media that didn't pay for it are participating in this feast of topics and helping to hype it for free, because as long as this film is touched, the ratings and attention will obviously increase significantly.

It seems that no matter how false and bad things are, in this era of shameless marketing, they can be packaged as the focus of attention, no matter whether they are beautiful or ugly, as long as they become hot spots and become the focus of attention, even if it is already said everywhere that this is a bad movie, there are still many people who walk into the theater with the curiosity mentality of going to see how bad it is, and then spread out this feeling of being so bad that they want to vomit to attract more people to watch this high-box office super luxury bad movie!

Anyway, if you have fun for forty or fifty yuan, newspapers, TV, and the Internet are saying everywhere that this bad movie cost 200 million to shoot, so you should be even more interested in watching it!

Is that okay?

The entire well-planned half a week, three days and four nights, finally claimed to have a box office of more than 330 million!

Even if it contains a huge amount of water, Shi Jianren also knows that there are at least tens of millions and 100 million.

In this absurd era, just because of the herd mentality and curiosity mentality, in China, a country that has never been too crowded, such a box office miracle of domestic films was born!

At the end of the year, it can be said that it has accounted for a fraction of the total national box office this year.

This is how the evil consequences of bad money driving out good money are planted, because this seems to be a demonstration effect, as long as you are willing to spend money on publicity, invite big stars, and shoot things like can still make money.

Bragging and not paying taxes.

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