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Since March, Disney Studios has gradually begun to promote and market "Pirates of the Caribbean", and near the end of March, Disneyland Park held a carnival, and Disney Studios and Disneyland convened a grand media event in the square in front of Disneyland in California, so that the film's main creators and media reporters mingled.

Prior to this, the relevant publicity and promotion work has been carried out.

For example, after the New Year, news gradually circulated in the media in North America that Johnny Depp has British royal blood and is a cousin of Elizabeth II......

"Is this true?"

In a large makeup trailer in front of Disneyland, Keira Knightley, who had finished her makeup, snatched the newspaper from Matthew's hand and read it softly.

"Famous movie star Johnny Depp is believed to be related to the British royal family, the same person as Queen Elizabeth's grandfather twenty generations ago. ”

Even with Johnny Depp's cheekiness, he is a little embarrassed to hype up such news.

Matthew is also scratching his head, this Hollywood propaganda hype is simply doing everything to win attention, compared to this news, like the publicity plan that he and Keira Knightley have not started yet, it is simply a conscientious plan.

Keira Knightley is still reading, "Nick Barratt, a researcher on ABC TV's show Who Do You Think You Are?" revealed to the media that he found evidence that Johnny Depp and the British royal family are really related. Nick Barart, who is also the editor-in-chief of Your Family History magazine, said: Johnny Depp and Elizabeth Twenty have great-great...... The grandfather is the same person, and the two are cousins of the twentieth generation. Nick Balart also added: 'Although I can't prove it 100%, I believe that there is a possibility that Depp and the queen are related. ”

Matthew can see that Johnny Depp, who is gradually completing Captain Jack Sparrow's outfit, is also quite helpless.

Keira Knightley read out the last sentence of the report, and the most crucial sentence, "Regardless of whether Johnny Depp is related to the British royal family, his new film "Pirates of the Caribbean: The Curse of the Black Pearl" will be released as scheduled on July 7 this year. ”

In fact, all the previous content is to lead to the last sentence.

"Depp!" Keira Knightley asked again, "is there a little bit of authenticity?"

"I don't know. Johnny Depp stood up from the vanity mirror and walked squirming across from Keira Knightley, "This goes back 500 years, ask me if I had ...... Great-grandfather. ”

Matthew dressed like Will Turner, grabbed a prop saber next to him and hung it on his waist, and said, "It is probably news carefully created by the crew." ”

Johnny Depp also said, "They know my ancestors better than I do. ”

At this time, a staff member informed them that it was time to go out, and Johnny Depp took the lead, and Matthew accompanied Keira Knightley, who was dressed as a British lady, and walked out.

They walked along a specially set up passage into the event site and were immediately surrounded by media reporters.

According to the previous plan, Matthew, Johnny Depp and Keira Knightley all went it alone in order to face more reporters and media outlets, and to produce as much news as possible.

Matthew stood in front of a huge Black Pearl set, surrounded by more than a dozen journalists, who were covered by newspapers, magazines, television stations and the Internet.

A reporter from The Hollywood Reporter took the lead in asking, "Matthew, before you entered Hollywood, you worked in a variety of occupations as a construction worker and a driver, what made you choose to be an actor?"

Matthew thought for a moment and gave a patterned answer, "If I were an actor, I could be anyone, play different roles, experience different experiences, and I was looking forward to this opportunity and prospect." ”

He smiled and added, "Maybe it's because I'm too indecisive to know if I want to be a driver or a construction worker or something." I often think when I watch TV, movies, and theater that if I were an actor, I could be whomever I wanted, and that might be my actor complex. I didn't want to run away, I didn't want to hide. As a young person, I grew up confident and optimistic about my future life. ”

Another female reporter asked, "What does acting mean to you?"

Matthew didn't think about it and replied, "For me now, acting is my life!"

Then the reporter's question was a little sharp, "Why did you choose a film like "Pirates of the Caribbean"? Don't you know that pirate movies have declined?"

"I've loved pirate movies since I was a kid," Matthew started to talk nonsense again, but according to the crew's promotional settings, ""Black Pirates", "Captain's Blood" and "Treasure Island" are all movies that I like, and the charm of these pirate films is still the same as in the past, and we are not shooting a traditional pirate movie, I believe that "Pirates of the Caribbean: The Curse of the Black Pearl" will be more in line with the tastes of modern audiences." ”

This is all set by the crew in the promotional pitch, and Matthew will certainly abide by it, continuing, "Screenwriters Ted Elliott and Terry Rocio incorporated captivating supernatural elements into the film's story, and they were on set throughout the filming process. ”

This kind of gimmick that is deliberately released to attract fans is extremely skillful for any crew, Matthew added, "Actually, after completing 1992's Aladdin, Elliott and Rocío wanted to write a pirate screenplay, but no film company was interested in the idea at the time, and the idea was brewing for 10 years. ”

If there is still some basis for the previous words, if this kind of film has been brewing and planning for ten years, it is purely to create gimmick nonsense.

Well...... Ten years ago, the two screenwriters thought they could write a pirate script and did nothing, and ten years later, a pirate movie written by them was born, and so it was ten years in the making.

In the past few years here, Matthew has also discovered that almost all Hollywood blockbusters, in their publicity and marketing, will advertise how many years the film has been planned, which is of course foolish.

Why do you say that? Because that's what the media and the audience eat.

Hollywood has a complete market operation system, and publicity, marketing and promotion are like Hollywood's film production assembly line, with a large number of effective templates.

For example, the fake love affair between Matthew and Keira Knightley that has not yet been implemented, the scandal of the hero and heroine of a Hollywood movie is almost inevitable, and a large number of couples are also created from this.

There are precedents to refer to when a relationship is exposed, when to kiss publicly, when to live together, when to get engaged, and when to break up.

Even, in order to achieve a better publicity effect, it is not impossible to have a fake marriage.

It is still rumored in the circle that Tom Cruise and Nicole Kidman, who have divorced, are typical of a manipulated marriage.

What the truth of the matter is, it is estimated that only they and their agents, as well as the Scientologists, know best.

The interview went well, and everyone was actually followed by Disney's press and public relations staff to prevent the unexpected.

Then, Matthew, Johnny Depp and Keira Knightley gathered in front of a huge advertising poster used by Disney to promote Pirates of the Caribbean and the Pirates of the Caribbean tour, and let reporters take photos together, and the three of them always showed that their friendship lasts forever.

Of course, compared to the average crew, the relationship between Matthew, Johnny Depp and Keira Knightley is indeed much better.

After the event, the trio walked around behind the billboard, where a huge tent was set up, where Jerry Bruckheimer and some of Disney's top brass were located.

There were fewer reporters around, and when walking towards the entrance of the tent, Keira Knightley specially pulled Matthew and let Johnny Depp walk in front alone.

"Thank you for the Christmas and New Year's gifts. Keira Knightley whispered to Matthew, "Do you often please girls like this?"

Matthew shrugged slightly, but didn't deny it, "I gave my ex-girlfriend a gift like this. ”

Keira Knightley looked at Matthew, "You have an ex-girlfriend?" and her eyes widened, "Why didn't you tell me?"

"I said it was an ex-girlfriend. Matthew spread his hands, "It's already a long time ago, and it won't have any impact on our plans for the future." ”

Johnny Depp in front had just walked to the door of the tent when he suddenly stopped, and Matthew and Keira Knightley also stopped to stand next to Johnny Depp.

Because inside the tent, Michael Eisner, the chairman of Walt Disney, is complaining to Jerry Bruckheimer, and the protagonist of the words is Johnny Depp.

"They can't take the role! Fans certainly can't!" Michael Eisner didn't seem to notice the doorway, "Johnny Depp is going to ruin the movie! You know how I feel after watching the dailies? What's wrong with this guy? Is he a little mentally retarded? Is he drunk? Is he a gay!"

Johnny Depp's face is very ugly, and anyone who is said so will be unhappy.

"Depp ......"

Matthew anticipated that things were not going well and wanted to remind Johnny Depp, but before he could say anything, Johnny Depp strode up to Michael Eisner.

Johnny Depp stretched out his orchid finger, shook his ecstasy steps, and pointed at Michael Eisner with a twist and said, "Don't you know that Disney's female head?

(Depp and Michael Eisner's remarks are true, the two once scolded each other because of the captain)