1284 Global Propaganda Strategy

(Thanks to my friend Pipe Brother Li for his encouragement, and thanks to my friend Colorless Hualuo, Ying Jay, Starry Sky, Xiuming, and the down-and-out fat man for his encouragement)

Jin Meina knows the habits of Lao Liu's family very well. I know that the boss's family came here this time, in fact, it is supplemented by inspection work, or mainly eating, drinking and having fun. Therefore, the dishes she prepares are also very rich, not to mention the best cooking skills in Korea.

A large table full of them, even if Lao Liu and the others had just gotten off the plane, their appetite was very good now.

It can be said that their family has not eaten a meal cooked by others for a long time. Even if it was in Japan in the past, that is, to eat a little, it was more Lao Liu and Alex who cooked.

In fact, Korean food is not particularly attractive to this family. I just came to play two years ago when I felt okay to eat some food, but now except for the seafood and Korean beef, I think the rest of the dishes are very bland and tasteless.

"Kim Mina, you don't have to worry. Eating less doesn't mean that these foods don't taste good, they still taste very good, but for those of us who have eaten a lot of food, we are a little picky. Liu Heming said with a smile.

"In my family's ranch, we grow and raise all kinds of ingredients ourselves, and only some seafood needs to be harvested. Although today's ingredients are also grown by ourselves, they are still more or less inferior to those in the pastures. ”

"Boss, I'm curious, if that's the case, will it be difficult for you to eat food that really satisfies you outside in the future?" asked Jin Mina curiously.

Lao Liu smiled and shook his head, "How is it possible, we are not so picky yet." ”

"For example, in comparison, seafood and Korean beef are more flavorful. Without these two things, we would have slammed into other dishes. ”

"When we are selective, we care about the quality of the food. But in the absence of a choice, we still focus on filling our stomachs. ”

Kim Mina thought for a moment, then nodded.

It stands to reason that children are the most picky eaters. But the two babies in the boss's family really don't seem to be picky eaters. Even if it's a little bit of a fuss, now when you eat, you will go with some vegetables.

"Boss, I used to think about finding a suitable spokesperson. However, because the sales of our products were very good, it was not carried out. Kim Mi-na said.

"A few days ago, I saw an email from the head office, as if it was to invite spokespersons around the world to promote it. Is there anything I need to pay attention to on the Korean company's side?"

Lao Liu put down his chopsticks, "The main purpose of this publicity activity is to promote our sub-brand products." In the future, we will launch a large number of sub-brand products, and we must keep up with the publicity. ”

"In fact, it's similar to the standard we have discussed before, don't want small fresh meat, don't have real materials, don't have a lot of negative effects. ”

"The spokesperson we hire must be the kind of person who can stand the test. Because they speak for us, it is also a symbol of quality. ”

"You should collect it carefully in South Korea, and if there is a suitable one, you will send them an invitation, and it doesn't matter if you don't meet our standards. It is good to uphold the principle of preferring shortage to excess, and the contract period can be longer. ”

"It's probably to match the expansion of fast food companies. In the past, fast food was synonymous with junk food in everyone's cognition. However, these foods of our fast food company have been added with healthy elements. In our company, basically no matter what it is, either don't do it, and do it to do the best. ”

The reason why he said a few more words was that in his feelings, Jin Meina seemed to be a little unable to let go. This can't be done, the person in charge of these industries under him must be the kind of person who dares to think, dare to do, and can do well.

If Kim Meina is a little conservative and dares to think but dare not do it, it will definitely affect the development of Korean companies. The market prospects of Korean companies are also very good.

"When I came to Korea before, how was the tall young man I saw?" Sasha on the side continued.

"Madam, you're talking about Li Guangzhu, it's okay so far. Jin Mina thought for a moment and said.

Although his image in variety shows is a bit negative and he often betrays, in real life, he is still a very calm young man and has a huge fan base in South Korea. ”

"I remember what you said, I seem to have his agent's phone number here. Lao Liu answered, and then hurriedly flipped through the phone.

Jin Woozhen, who was resting in the company, saw the phone number on his mobile phone, and he didn't want to answer it. In his senses, it seemed like a scam call.

Just thinking about it, he felt that if it was a business, he couldn't miss it because he was lazy.

"Hello, I'm Kim Woo-jin. After the phone was connected, even though he had been promoted to a director, the current Kim Woo-jin was still very polite.

"Hello Kim Woo-jin, I'm Dexter. Lao Liu on the other side of the phone said with a smile.

Kim Woo-jin searched around his head, trying to figure out who Dexter was. finally found out the memories of Lao Liu, and then he almost threw his mobile phone out.

Lao Liu feels that he is a very kind person, but in Jin Yuzhen's heart, this is the devil. But the memories of contact with Lao Liu don't seem to be very beautiful.

"Hello, Mr. Dexter, I don't know what you called me for?" asked Jin Yuzhen carefully.

"Well, if you don't have anything to do, come to our resort for once. And bring your Li Guangzhu here, there are some endorsement things that need to be discussed. Liu Heming said with a smile.

"This is our group's endorsement campaign, not just in Korea, but globally. If we can, we will shoot interactive ads with the rest of our endorsers. ”

"Judging from what we expect now, at least each spokesperson will shoot more than five. Then, it will be played in rotation in the rest of the countries and regions. ”

Hearing Lao Liu's words, Jin Yuzhen here felt that his heart was beating vigorously, and then squeezed the blood in his veins and rushed to his head.

This is why he has recently been promoted to a director, and he is not as busy as before, and he has enough opportunities to exercise and defend himself, otherwise he would feel that he may have a cerebral hemorrhage.

As for Liu Heming, although he doesn't know very well. But even the scale and half claw that he understood let him know that Liu Heming's strength was no longer ordinarily strong.

There are many chaebols in South Korea, and perhaps some chaebols are not comparable to the five chaebols of Lee, Jung, Gu, Choi, and Sin, but for people like them, those small chaebols are also untouchable.

And what about Liu Heming? Even if South Korean companies are already far surpassing those small chaebols, in the international community, their influence is actually not inferior to these five big chaebols.

More importantly, the news revealed by Liu Heming this time is a group-level advertising campaign. And in the future, the people who will be invited will be celebrities who will be very influential in the world.

Who helped make the last advertisement? It was the big landlord and the rich man Kroenke, it is conceivable, even if Liu Heming lowers some standards, can this standard be lowered?

And now Liu Heming thinks of himself and Li Guangzhu. It can be said that if he really becomes the spokesperson of Liu Heming's company, even if he does not pay endorsement fees, it is acceptable for Li Guangzhu.

Because this is a great thing to climb to the sky, it is directly on the big platform of internationalization. Even if it's just a spokesperson, it's just a few ads. But for Korean artists, this is a great thing.

"Hey, hey, Jin Yuzhen, are you still listening to the phone?"

Lao Liu waited for a while, found that there was no sound in the microphone, and shouted hard. How did he know that the current Jin Woo Jin had fallen into the illusion of the future.

"Hello, Mr. Dexter, I'm sorry, I was a little distracted just now. I don't know when it's convenient for us to go over?" Jin Yuzhen on this side hurriedly said.

"It's up to you guys, we'll be here for two or three days anyway. Lao Liu said indifferently.

"OK, we'll arrive at your resort early tomorrow morning. Kim Woo-jin said.

"So be it. ”

After finishing speaking, Lao Liu hung up the phone directly.

"This Jin Yuzhen may still think I'm a liar, and I even played tricks just now. Lao Liu said helplessly after putting down the phone.

Jin Meina covered her mouth and smiled, "Boss, maybe he's happy and going crazy." Although it is said that people in the entertainment industry receive endorsements and advertisements, it is also a normal thing. But the spokesperson and advertising of our company are very unusual for them. ”

Just like Samsung and LG, no matter which artist can receive an advertisement or endorsement for their company's products, it is an affirmation of their status in the Korean entertainment industry. ”

Lao Liu shook his head helplessly, how did he know that there were such twists and turns. But since Jin Meina said so, it is estimated that it is almost the same.

After all, Kim Mi-na is a serious Korean and knows a lot about things in South Korea.

Maybe I inadvertently helped the tall young man, but it doesn't matter, after all, there are no acquaintances here, and I thought of him by chance, that is, he was lucky.

This is also the only serious thing he has done since he came to South Korea, and after dealing with it, he threw himself into a vigorous meal.

As he said, although the children in the family are picky, they are not willful. There are so many dishes, so you must pick up the delicious ones first, and the ones you love to eat, and the rest will not be wasted.