Chapter 674: Exhausting the means

"What?

Wang Jun hurriedly came to the office and listened to the boss's words with an incredulous expression: "This is impossible." ”

"Impossible?"

The bald man's expression was a little gloomy: "Now look at how much Weibo, forums, and post bars boast about the movie "Those Years"? ”

"W-isn't this good?"

Wang Jun was a little puzzled: "Every time our movies are promoted like this, and in this way, our publicity advantages are obvious, and the box office will definitely be guaranteed at that time." ”

"Yes, every time a movie is released, it must be promoted, not only to publicize but also to make great efforts to expose. ”

The bald man nodded, and then said with some anger: "But this time is different, you look at the current atmosphere on the Internet, we have invisibly increased the audience's sense of expectation, if the movie "Those Years" can meet expectations, it will be fine, but if it does not meet expectations, then we will be scolded for being incomplete." ”

Listening to his boss's words, Wang Jun still couldn't figure it out: "But boss, what does this have to do with Lin Chen? It doesn't matter if we lose the reputation, as long as the box office is high." ”

"You !!"

The bald man almost vomited blood depressed at this time, if he didn't change him for Wang Jun's sake over the years, but now that he has exhausted his patience, it is obviously inappropriate for such a pig-headed person to sit in the position of the Propaganda Department.

Wang Jun didn't feel it at all, and still asked, "Boss, you say." ”

"Forget it. ”

The bald man waved his hand slightly: "You go and call Mr. Cao in." ”

"Uh, okay. ”

Wang Jun felt a little inexplicable, but still walked outside.

After a while, Cao Qing, as the second-in-command of 'Tianfeng Entertainment', said as soon as he came in: "Boss, the situation is a little bad, and the wind direction on the Internet is a little weird." ”

The bald man also nodded and said, "This is also the reason why I called you over, you have also noticed." ”

"Yes. ”

Cao Qing said at this time: "Originally, our publicity strategy was to launch "Those Years" to increase exposure. didn't expect that some people drove the wind and began to raise "Those Years", especially the propaganda of Jia Feng, Yachen, and Wang Jun made the movie on the cusp. ”

"These idiots. ”

The bald man scolded angrily and said: "Now Vice President Li is running the theater chain and channels, and then the publicity will be handed over to you." It is necessary to cool down "Those Years", the current audience has too high expectations for "Those Years", I am afraid that the slightest shortcomings of "Those Years" will be unacceptable to the audience at that time. ”

"I underestimated this Lin Chen, I used to see that his famous deeds were actually a veritable Erlengzi, but I didn't expect him to play tricks this time. ”

Cao Qing sighed, and his expression was also a little cold: "Then the boss should not delay this matter sooner rather than later." We should contact the magazine as soon as possible to cool down, in addition, Jia Feng, Yachen and the other leading actors also need to keep a low profile at this time, as for Lin Chen, how can it be a good thing if he wants to hide behind his back?"

"Go and prepare, I hope it's still too late. ”

The bald man waved his hand and said, he didn't think of this layer at all at the beginning, so they'Tianfeng Entertainment' almost went all out to publicize, all kinds of trailers came out, and countless resources were all smashed in, originally thinking about the abuse of "The Girl We Chased Together in Those Years". Then form a strong enough influence.

But who would have thought that Lin Chen would go off the rails and come to kill such a thing.

Although it has only been a few days, it has already mobilized the enthusiasm of the audience, so the bald man is remorseful, and he is now looking forward to cooling down.

In the afternoon, "Watching Movies" magazine conducted an exclusive interview with Jia Feng, the director of "Those Years", this time Jia Feng changed his previous arrogance and arrogance, but praised "The Girl We Chased Together in Those Years".

"I do have a lot of confidence in this film. But here I want to focus on another youth movie, this is Mr. Lin's "Those Years, The Girl We Chased Together", the current market of youth movies is in a slump. It can be said that Mr. Lin also carried the bridge. ”

"I'm looking forward to Mr. Lin's film and creating miracles with me. ”

……

Lin Chen looked at the report of 'watching a movie' and laughed: "Have you reacted? But it's too late!"

It's really late, at this time, 'watching movies' has no effect on Jia Feng's report, and the people have already had expectations for "Those Years" in the past few days of propaganda bombardment, and the habit has been developed so easy to solve.

"Damn. ”

The bald man slammed the table and said angrily, "Sure enough, it can't drop too much temperature." ”

Cao Qing also smiled bitterly at this time: "Yes, there is no way. But since it's a foregone conclusion, let's let go of the publicity, boss, on the other hand, the film scheduling rate in April must be our "Those Years" ranked first, so don't worry about the box office. ”

"That's right, I'm too cautious. ”

The bald man also flashed a trace of coldness in his eyes as he said: "Playing tricks with me, you are still far away, I see who dares to guarantee the scheduling rate for you in that movie." ”

Just when the 'Tianfeng Entertainment' side was furious, Lin Chen looked at the visitor in front of him with a smile: "Mr. Shen, thank you for your help, if it weren't for your help, I'm afraid my movie wouldn't have been approved." ”

Sitting in front of Lin Chen is Shen Song, the person in charge of the 'mobile', as the person in charge of one of the three major operators, although he is not the boss of 'mobile', it is very easy to have a relationship in radio and television.

So Shen Song also said: "Mr. Lin, you are polite, this is just a trivial matter, but about advertising, Mr. Lin, do you have eyebrows?"

"Hehe, there it is, the general idea is this. ”

Lin Chen talked eloquently, and just moved out the more undisciplined advertisements in another time and space.

"This, this, this ......"

Shen Song was shocked for a long time before he smiled bitterly: "Mr. Lin, I'm afraid you are the only one who can come up with such an advertisement." ”

"I have a request for this advertisement, that is, to cooperate with the promotion of "The Girl We Chased Together in Those Years". ”

Lin Chen looked at Shen Song and said: "This advertisement will definitely be launched in mid-March, and by then I hope to cooperate with "The Girl We Chased Together in Those Years" to promote." ”

"Haha, that's fine, and we can't ask for it. ”

Shen Song laughed and responded.

sent Shen Song away. Lin Chen looked at the Internet at this time, and the water armies who came and went to each other laughed: "These are all small paths, and when the time comes, what really fights is the quality of the film, I don't believe that the youth movies shot by your Jia Feng can compare to "Those Years"!"

It was at this time, following 'watching the movie'. The magazine 'Contemporary Cinema' also published a second report.

As a youth-themed movie with an investment of more than 100 million yuan in the history of China, I have to say that under the combination of the old, middle and young generations, Jia Feng's "Those Years" is indeed worth our expectations, and even many people think that Jia Feng's movie may be a rescue work for youth movies, but have you forgotten "Those Years". The Girl We Chased Together?

I admit that now when everyone mentions "Those Years", it is a "handjob" plot, that is, it has not passed the radio and television review, it is bombardment, the bombardment of parents, the bombardment of professors, everything is negative news, but everyone forgets one thing, which is that "Those Years" is Lin Chen's script.

I don't know if you've read the novel version of "Those Years", in my opinion, there are no three vulgarities in this. It's all full of youthful memories, and it's hard for me to understand why such a movie should be splashed with such dirty water, and it is revealed that there are not a few investments in this film, so I think 'those years' are really likely to compete with "Those Years". “

……

This report is written by the special writer of "Film World" "Ai Jingqing", this report should be said to be relatively neutral, and "Ai Jingqing" is also somewhat famous in the magazine circle, at this time no one thought that he would support "Those Years"!

Even Lin Chen was a little surprised to see this report, and he even ruled out 'Tianfeng Entertainment' in his first reaction, although this article was pertinent, it was obviously for "Those Years. The Girl We Chased Together" is right, this 'Tianfeng Entertainment' will do this unless it is kicked in the head.

However, I don't seem to know this 'Ai Jingqing', is this really an uneven road?

I want to do it. Since he can't figure it out, Lin Chen is too lazy to think about it, at this time, he plans to shoot the mobile advertisement in 20 days, and it can be exploded with the website made by the old man at that time.

The male and female protagonists of this spoof advertisement must be handsome and temperamental, and the other beautiful and cute.

"The male protagonist, Zhao Huan is obviously not suitable, even if he is the spokesperson of mobile. But it's obvious that the length doesn't match the tall temperament of the male protagonist. ”

"As for the Heavenly King, it is impossible to invite, and they will definitely not agree to such a spoof advertisement. ”

"Who should I invite?"

Lin Chen thought about it carefully, and suddenly patted his head: "This is really riding a donkey to find a horse, isn't it ready-made?"

……

A certain villa!

Liu Qingyun is educating his nephew: "Xiaodong, although the box office of "Those Years, The Girl We Chased Together" this time will not be too high, but this is your first starring movie after all, so you must follow the crew of "Those Years" closely and do a good job in publicity and exposure." ”

Liu Dongdong smiled a little wryly: "Uncle, aren't you even optimistic about "Those Years"?"

Liu Qingyun shook his head slightly: "It's not that I'm not optimistic, but this movie can't have any chances, even if there are no other blockbusters in April, but "Those Years" must account for a part of the film schedule, in addition, this "Those Years" is a new director and a new crew, and it is impossible for the theater to give a high film scheduling rate." ”

"Alas, uncle, is there no hope?"

Liu Dongdong sighed a little.

"Yes, unless there is a counterattack at the box office of "Those Years" on the first day, and it will fight its way out of the encirclement as a dark horse. ”

Liu Qingyun shook his head slightly as he spoke: "It's difficult, it's difficult, it's a miracle to have a film like this in a year." ”

Liu Dongdong wanted to say something, but suddenly the phone rang, and when he saw that it was Lin Chen, he was also busy answering the channel: "Teacher Lin, do you need me to publicize?" ”

"Huh?"

Listening to Liu Dongdong's energetic appearance, Lin Chen also laughed: "No, Xiaodong, I just want to ask, I have an advertisement here, it's mobile, are you interested." ”

"Huh??"

Liu Dongdong listened to Lin Chen's words as if he had been hit hard by a pie.

Mr. Lin is going to shoot an advertisement again?

And this ad is still shot for mobile?

Damn, this idiot is not interested.

Thinking of this, Liu Dongdong hurriedly said: "Yes, yes, Mr. Lin, where are you? I'll go over right away." ”

"Okay, okay, I'll go over now. ”

Liu Dongdong hung up the phone with a 'snap'.

"En, Xiaodong, is Mr. Lin looking for you to publicize?"

Liu Qingyun looked at Liu Dongdong with an excited look and was a little puzzled.

"No, advertising, Mr. Lin asked me to shoot an advertisement, haha. ”

Liu Dongdong laughed and said, "Uncle, I'll go first." ”

Seeing Liu Dongdong disappear in a flash, Liu Qingyun also laughed and scolded, and then was a little puzzled: "Mr. Lin, what is this going to do? Why don't you want to promote at this juncture, but want to shoot what 'mobile advertisement'?"

Liu Dongdong didn't think about it so much, shooting advertisements under Lin Chen was already very awesome, especially since this advertisement was still mobile, this was simply a big opportunity.

So when Liu Dongdong saw Lin Chen, he couldn't wait to say: "Teacher Lin, thank you, thank you for giving me such an opportunity, thank you very much." ”

"Hehe, Xiaodong, don't be polite, I'm looking for you because of your acting skills. ”

Lin Chen couldn't cry or laugh when he saw Liu Dongdong so exaggerated: "Okay, this time it's still your old partner who is playing against you, so the two of you don't need to run in." ”

"Huh? Feng Ru. ”

Liu Dongdong turned around to see Feng Ru, and he was also a little happy: "Feng Ru, it seems that we are going to play together again." ”

"Okay, gossip aside, this ad is less than 2 minutes long, you two read the script first. ”

Lin Chen said and asked Liu Dongdong and Feng Ru to read the script.

"Poof!"

Liu Dongdong was the first to laugh after reading it: "Teacher Lin, this is too ruthless." ”

Feng Ru was also a little crying and laughing, this Lin Chen was really getting more and more spoofed.

"Okay, if you two have no opinion, the shooting will start in three days, and the salary will be at your market price. ”

Lin Chen waved his hand slightly and said.

Needless to say, Feng Ru said that Liu Dongdong could have an opinion, even if he was willing to let him shoot this advertisement for free.

Three days later, the crew was officially formed, and Lin Chen did not shoot this advertisement himself, but handed it over to Geng Na, anyway, the crew are all old acquaintances.

However, no one expected that a week later, one thing directly attracted the attention of the entire entertainment industry, that is, Lin Chen and Tianfeng Entertainment were unexpected. (To be continued.) )