Chapter 1266: A Ferrari Seeking Cooperation

That's what Domenikali came to EMP for.

Although he is not a big name in the global car world, this time, he came to EMP as a plenipotentiary to promote cooperation with Ferrari.

Because it has foreseen the development of electric vehicles in the future, Ferrari is not willing to be eliminated by the times and reduced to toys and ornaments, but it is impossible for them to abandon the various things accumulated over the past tens or hundreds of years.

This is not only the dilemma faced by Ferrari, but also by many large car companies.

From so many years of development, so that they already have a mature system, which means that all of their every step forward, must be based on the current system, regardless of whether the system is suitable for the future environment, because for them as an enterprise, this is undoubtedly the least cost, so their development path, it can be said that it is getting narrower and narrower, such a huge body, want to turn around, it is not an easy thing to do, they lack the courage to start over.

Wanting to make electric vehicles means that they have to abandon all the shell design, all the engine skills, and all their mechanical control systems and other emissions, traction, and everything that they were once proud of must be abandoned, which is tantamount to a complete denial of the previous decades or hundreds of years of technology accumulation, and a complete denial of everything except their brand. Such a price is definitely not what the old car companies can bear now, especially when it comes to a series of complex situations such as partners in the parts supply chain, so under the pressure of profits, they can only continue to move forward, even if the road is getting narrower and narrower.

Their strength at this time, and the accumulation of technology that they were proud of, have just become a heavy shackle that drags them into the quagmire of lag and cannot get out, restricting them from breaking through!

In the same way, Ferrari also wants to ensure the positioning of its own brand, so all things considered, the same electric car company cooperates, uses the technologies of both parties, corroborates each other, and then jointly develops an electric supercar suitable for the future, which is currently the most cost-effective way.

At present, there are not many companies dedicated to the research of electric vehicles, but there are not many that can achieve scale and popularity, that is, there are only a few, among them, EMP from Huaxia and Tesla from the United States are among the leaders.

EMP with the electric coupe Falcon, once it came out it caused a strong response, excellent performance and the appearance of people at first sight is to make it sought after, can be called in short supply, more importantly, EMP's global strategy is underway, in many countries are carrying out the construction of charging network, so far, has made great achievements, the foundation is more solid, relatively speaking, Tesla although the reputation is not small, but in many aspects of progress to significantly lag behind EMP, more importantly, Tesla's first product is an electric supercar, and Ferrari's target products overlapped, on the other hand, EMPOn the one hand, Falcon's coupe has given it the reputation and pedigree of a sports car, on the other hand, they are still blank in terms of supercar products, and after the cooperation, it is also an improvement for the EMP brand itself, so it seems that EMP should have more cooperation base, after several trade-offs, Ferrari selected EMP as a partner, and represented by Domenikali, took the initiative to come to China and visit EMP to seek cooperation.

Obviously, Domenicali's words were somewhat unexpected by Bai Ningyuan and Sun Ying, and after hearing what Domenikali said, the two of them subconsciously looked at each other, and they couldn't react for a while.

At the beginning, Bai Ningyuan and Sun Ying were a little unclear about Domenicali's arrival, after all, with the status of Ferrari, there seemed to be no reason to take the initiative to visit them, but now, they suddenly understood.

"As you know, although the sales of supercars only account for a very small part of car sales, it is undeniable that with the amazing exaggerated appearance and excellent performance, as well as the high price, even if the sales are not as good as civilian cars, but still can bring huge profits to the car company, more importantly, the supercar is the embodiment of the company's brand grade and technical strength, so having its own supercar also plays a very important role in the promotion of your company's brand height。 Probably seeing that Bai Ningyuan and Sun Ying didn't speak for a long time, Domenikali continued to persuade them.

"Why us?" Bai Ningyuan was silent for a moment, then looked at Domenicali and asked, at this time, he had already passed the excitement of meeting the president of the Ferrari Executive Yuan at the beginning, and after entering the working state, he regained that calm.

"Because we think EMP is a great company with the potential to grow into a world-class car company, and to work with you and to be in line with the current situation of Ferrari. Domenicali said in a deep voice, unstinging in his praise for EMP.

Of course, Bai Ningyuan knew very well that this was in the business field, so he was not carried away by Domenicali's compliments, and as soon as his mind turned, he understood Ferrari's plan.

The current EMP, don't look at it already has a great reputation, but in the world car world, it is still a newcomer, the qualifications are too shallow, and it is a Chinese car company, whether it is admitted or not, for Chinese enterprises, Europe and the United States always look at it with a little colored glasses, perhaps in Ferrari's opinion, compared with Tesla with an American background, it is obvious that EMP is easier to control, and Ferrari can get more benefits from it.

"So what do you want? I don't think Ferrari would have come to help us so unselfishly, and it would make us feel very uneasy. After Bai Ningyuan thought of that, a faint smile appeared on his face quietly, and he looked at Domenikali and said.

"Please don't doubt our sincerity, there is no conflict of interest between our Ferrari and EMP, the reason why we want to cooperate is that EMP is currently in the field of electric vehicles, as we all know, we Ferrari pursue speed and passion, which has been deeply engraved in Ferrari's genes, will never change, and we hope that in the coming era of electric vehicles, we participate in the production, The electric racing car with Ferrari blood still able to gallop on the field and become synonymous with high-end. ”

When Domenicali said this, his eyes were full of pride......

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