The Chinese New Year movies have actually been released since the end of November.

But the real ambitions, or like making a fortune at the box office, are all from late December.

December 25th, Christmas Day.

The new film "Unlucky Egg" by well-known comedy director Wu Zikang in Hong Kong took the lead in firing the first shot in the box office battle for the Chinese New Year.

This movie, which gathers popular stars and Internet celebrities across the Taiwan Strait, has attracted the expectations of countless audiences before its release.

But in addition to looking forward to it, it is more worrying, because many popular Internet celebrities in this movie only have a little influence on the Internet, but when it comes to the big screen, it may just be a laughing stock, not even a joke.

However, some fans think that anyway, it's a comedy, how to laugh is not laughing, is it embarrassment that makes you laugh, or the plot and acting skills make you laugh, anyway, just laugh, and it's decided to look at this lineup.

"Unlucky Egg" received 70 million box office on the first day, but the word-of-mouth was inversely proportional, which directly affected the subsequent box office.

There are a few movies released on the same day, but most of them are small costs and can be of equal weight, and there is also a movie called "Praise Li", looking at this name is a literary film, in fact, it is indeed directed by the famous domestic director Feng Kai, and this movie is just the script, he has been polishing it for two years.

Although he has also made other films in the past two years, and most of them are slightly commercially successful but have a poor reputation, these cannot stop him from coming to a literary film this year, and it is called a gift to the motherland.

Before the release of "Praise Ceremony", there have been reservations about the box office prospects of the film, both inside and outside the industry, on the one hand, Feng Kai has spoken loudly in public many times in recent years, resulting in a decline in popularity.

On the other hand, the background setting of the film in the 80s of the last century does not seem to meet the taste of the current young moviegoers.

But in fact, the market performance of the film after its release was completely unexpected.

At 0:00 on the 25th, "Unlucky Egg" was the first to be released, and the box office of the film exceeded 20 million at the premiere and midnight show at midnight alone.

But a few hours later, the release of "Praise" at 8 a.m. changed the strength of "Unlucky Guy" and took most of the box office.

And "Praise", which was still in a backward position at the box office in the morning, began to exert its strength in the afternoon, and finally received 101 million box office on the first day, leading the 70 million box office of "Unlucky Egg" in the competition on the day.

This was followed by Saturday and Sunday.

In the case that there is little difference in the proportion of the two films, "Praise Gift" has gained 210 million box office with an attendance rate of more than 25% for two consecutive days, and the total box office has exceeded 300 million.

On the other hand, the attendance rate of "Unlucky Egg" fell from 19% when the painting opened at 0:00 on Friday to 10% on Sunday, and the box office of 53 million on Sunday was less than half of "Praise Gift".

In addition to these superficial figures, "Praise Gift" defeated "Unlucky Egg" by a large margin in the competition of IMAX resources, which is a point worthy of the attention of all people in the industry.

Many people have the impression that big-budget commercial films are more in line with IMAX theater standards, but "Tribute", which was only released in IMAX 2D, has grabbed a place in "Unlucky", which was released in IMAX 3D.

Take a theater under China Film as an example, the IMAX version of "Praise" has a total of four shows, and all of them are scheduled to be in prime time after 17 o'clock, while the three shows of "Unlucky Egg" are all released during the day.

This arrangement also reflects the advantages of "Praise Gift" in the market competition from one side.

In the face of the proud results obtained at the beginning, Feng Kai was very proud, and called his friends one by one, hoping to help him turn a fast blog and shout a few words for him.

Li Zhifan was naturally one of the objects invited by Feng Kai, so on the morning of Monday, Li Zhifan sent a congratulatory quick blog, and said in the article: "Director Feng, don't be complacent, four days later, I will chase your tail!"

Feng Kai immediately responded: "Haha, welcome, welcome! I'm a literary film, please save me some face!"

On the other hand, Wu Zikang, the director of "Unlucky Eggs", was extremely uncomfortable.

In fact, as a member of the director of Xiangjiang who went north to the mainland, Wu Zikang's works in recent years are generally above the average, and "Unlucky Egg" is not a completely bad film in terms of professionalism such as the three iron laws, shooting techniques and overall completion of commercial films, and there are still a lot of special effects and creativity, which are not lacking in freshness, and it is a qualified commercial film.

But at the same time, the problem is also very obvious - the special effects of the whole film are supreme, the story is lacking, there are flaws in the script creation, there are problems in the selection of actors, and they blindly cater to popular celebrities, but ignore the importance of acting.

In fact, since "Wolf Warrior", the ability to attract money for many years such as "IP" and "Little Fresh Meat" has suddenly decreased, and word-of-mouth has gradually become an important factor in determining the market prospect of a film.

So in the final analysis, it is still Li Zhifan's "trouble", if Wu Zikang can figure this out, he will definitely "hate" Li Zhifan, and now Li Zhifan is standing on the platform for his "opponent" Feng Kai, I am afraid it will only be "hate and hate".

……

December 31.

The last day of 2021.

The competition for the year-end movie New Year file has also entered a white-hot stage.

On this day, the market ushered in the three new films "Demon Xinglu", "Steel Gun Man 6", and "The Invincible Eternal Life of the King" in one go, coupled with the unabated popularity of "Praise Gift", the market market has exceeded 220 million yuan as of 8 o'clock in the evening that day, and it has reached a peak of 270 million yuan throughout the day.

The film schedule of "Praise Gift" is already half of the beginning of the release, only 11.6% left, but it still received 40 million box office, and the total box office also exceeded 600 million, Feng Kai posted a celebration poster on his fast blog, with a big "6" on it, and the comic version of Feng Kai, holding a gift box in his hand, with the word "Praise Ceremony" written on the box, showing off is overflowing.

Compared with the previous grappling "Unlucky Egg", now only 1.8% of the films are scheduled, and the single-day box office income is less than 10 million.

"Praise Gift" is a literary film, and many commercial films were cut down in the New Year file, can Feng Kai be unhappy?

Even Feng Kai had the illusion that even if he met Li Zhifan's "Infernal Affairs" tomorrow, he would be able to fight again.

In addition to "Praise", the other three movies also won 65.57 million, 65.02 million, and 49.23 million box office respectively.

"Demon Xinglu" and "The Invincible King's Eternal Life" are both special effects blockbusters with fantasy themes, and they are both adapted from "IP masterpieces".

The two movies won the first and second place of the day respectively, but compared with the first-day box office of "Praise", it is still a lot worse, which is enough to show that these two movies may not have a bumper box office in the coming days.

"Steel Gunman 6" was the only Hollywood blockbuster imported on the same day, this film was bought out by China Film at a price of 50 million yuan, and this result was not enough to return to the cost on the first day of box office.

Although all three are special effects blockbusters, the momentum of Hollywood movies in China has fallen and will never return, unless a movie that changes the world appears.

Early that night.

2022 is coming, and the New Year's bell rings throughout the world.

There are more movies released today, and the first to be released at zero o'clock is the new film "Sour Plum Soup" by the well-known domestic comedy group Wanli Drama Society.

This movie is very optimistic, because the three comedy movies produced by the Wanli Drama Club before have all won high box office results without exception, and the first film won 1.6 billion box office with less than 10% of the film schedule when it was released, so the Wanli Drama Club has received the attention and love of investors.

The second film of the Wanli Drama Club was as high as 33% of the film schedule, although it only got 1.2 billion box office, it was still a successful movie, because they met "Wolf Warrior" at that time, and the investment in the second film was not high.

The third part was released in May last year (21 years), because there were no other strong competitors in the same schedule, and Li Zhifan did not have a movie released last year, and the final box office exceeded 2 billion.

This time, the Wanli Drama Club faced Li Zhifan, and who won and lost was also a good show that the audience was looking forward to.

It was also released at zero o'clock, and there was also the same Hollywood introduction film "Dark Galaxy: Gaiden".

Hollywood movies seem to have encountered a curse, this sequel to the film that was once a global hit and entered the top ten on the Chinese box office list, but suffered a cold winter, with film scheduling, attendance, and premiere box office less than one-tenth of "Sour Plum Soup".

By 10 o'clock in the morning, "Sour Plum Soup" won 40 million box office, while "Dark Galaxy: Gaiden" only won 3.8 million box office.

Noon, twelve o'clock.

The moment of anticipation has arrived.

"Infernal Affairs" and "Insect Day" were opened at the same time, and were simultaneously released in dozens of cities across the country.

In fact, the box office predictions of the two movies can be seen on several ticketing apps.

Combining the "number of people who want to watch" of several companies, "Infernal Affairs" won the first place with 1.2 million, while "Insect Day" only had 80,000, and there were 11 other movies in between.

In this battle, "Insect Day" will definitely lose!

However, Austen is not blindly hard-hitting, and there are as many as 16 producers of this "Insect Day" in the mainland.

So all sorts of means came up.

The main thing is to make up for the ticket.

On any ticketing app, you can see ultra-low-priced tickets such as 8 8 and 9 9 for "Insect Day".

There is even a 2 yuan low-cost ticket on an APP, and it seems that Austin is really planning to make a loss-making deal.

In the current box office market, there is already a saying that "don't come to play ticket compensation without thirty or fifty million", and with the approaching release schedule, intensified competitors, and the bet with "Infernal Affairs", the ticket compensation of "Insect Day" will only become more intense.

The popularity of "Praise Ceremony" has exceeded 220 million yuan as of 8 o'clock in the evening on the same day, and the peak of 270 million yuan has reached throughout the day.

The film schedule of "Praise Gift" is already half of the beginning of the release, only 11.6% left, but it still received 40 million box office, and the total box office also exceeded 600 million, Feng Kai posted a celebration poster on his fast blog, with a big "6" on it, and the comic version of Feng Kai, holding a gift box in his hand, with the word "Praise Ceremony" written on the box, showing off is overflowing.

Compared with the previous grappling "Unlucky Egg", now only 1.8% of the films are scheduled, and the single-day box office income is less than 10 million.

"Praise Gift" is a literary film, and many commercial films were cut down in the New Year file, can Feng Kai be unhappy?

Even Feng Kai had the illusion that even if he met Li Zhifan's "Infernal Affairs" tomorrow, he would be able to fight again.

In addition to "Praise", the other three movies also won 65.57 million, 65.02 million, and 49.23 million box office respectively.

"Demon Xinglu" and "The Invincible King's Eternal Life" are both special effects blockbusters with fantasy themes, and they are both adapted from "IP masterpieces".

The two movies won the first and second place of the day respectively, but compared with the first-day box office of "Praise", it is still a lot worse, which is enough to show that these two movies may not have a bumper box office in the coming days.

"Steel Gunman 6" was the only Hollywood blockbuster imported on the same day, this film was bought out by China Film at a price of 50 million yuan, and this result was not enough to return to the cost on the first day of box office.

Although all three are special effects blockbusters, the momentum of Hollywood movies in China has fallen and will never return, unless a movie that changes the world appears.

Early that night.

2022 is coming, and the New Year's bell rings throughout the world.

There are more movies released today, and the first to be released at zero o'clock is the new film "Sour Plum Soup" by the well-known domestic comedy group Wanli Drama Society.

This movie is very optimistic, because the three comedy movies produced by the Wanli Drama Club before have all won high box office results without exception, and the first film won 1.6 billion box office with less than 10% of the film schedule when it was released, so the Wanli Drama Club has received the attention and love of investors.

The second film of the Wanli Drama Club was as high as 33% of the film schedule, although it only got 1.2 billion box office, it was still a successful movie, because they met "Wolf Warrior" at that time, and the investment in the second film was not high.

The third part was released in May last year (21 years), because there were no other strong competitors in the same schedule, and Li Zhifan did not have a movie released last year, and the final box office exceeded 2 billion.

This time, the Wanli Drama Club faced Li Zhifan, and who won and lost was also a good show that the audience was looking forward to.

It was also released at zero o'clock, and there was also the same Hollywood introduction film "Dark Galaxy: Gaiden".

Hollywood movies seem to have encountered a curse, this sequel to the film that was once a global hit and entered the top ten on the Chinese box office list, but suffered a cold winter, with film scheduling, attendance, and premiere box office less than one-tenth of "Sour Plum Soup".

By 10 o'clock in the morning, "Sour Plum Soup" won 40 million box office, while "Dark Galaxy: Gaiden" only won 3.8 million box office.

Noon, twelve o'clock.

The moment of anticipation has arrived.

"Infernal Affairs" and "Insect Day" were opened at the same time, and were simultaneously released in dozens of cities across the country.

In fact, the box office predictions of the two movies can be seen on several ticketing apps.

Combining the "number of people who want to watch" of several companies, "Infernal Affairs" won the first place with 1.2 million, while "Insect Day" only had 80,000, and there were 11 other movies in between.