Chapter 54 Milan Fashion Week

Milan Fashion Week was the latest of the four fashion weeks to rise, but its influence has reached its peak in later generations.

Unlike New York Fashion Week, which has a strong commercial atmosphere, Milan Fashion Week is more design-oriented and has the ability to grasp the pulse of fashion. Want to know what's trending next year? Take a walk around Milan Fashion Week!

Leila ran to Italy, of course, for her dear mother, Janet. At last year's New York Fashion Week, she designed and produced a set of brochures for her mother's brand, which was praised by many people and allowed her to fulfill one of Leila's wishes to help her mother.

This time she came again, but she wanted to help her. Even if Janet only cares about her daughter, Lyra not only occupies little Lyla's body, but also possesses the selfless love of her mother and family, just for herself, and she wants to do something for this lovely woman.

"Honey, I'm so glad you came. Janet gave her a big hug when she saw her.

Laila smiled and hugged her: "It's good to be happy, I'm not afraid that no one will invite you to dinner now." ”

Her playful remark made Janet laugh at her, and she wrung her nose lovingly: "Can I still give you something to eat when you come over?" But how did you get the time to come?

"It's over. I also gave Louise some of the follow-up work, she is a trustworthy helper and very capable. I'm relieved to leave things to her. ”

Janet touched her hair lovingly: "It's good if you're happy." When she thought that such a good child almost had to be taken away by God in advance, she felt that it was not too much for her to give her much love.

After a short rest at the hotel, Leila asks her mother to take her to the place where she works.

Speaking of which, the last time Janet vetoed the proposal to hire a professional photographer and let her daughter, who was not yet 18 years old at the time, take on the task of making a promotional brochure, in fact, it received a lot of criticism.

Including the veterans and employees in the company, they all feel that the boss spoils the children to the limitless. No matter how much you pamper your children, you can't joke about the company's development, right?

Why do those buyers and fashionistas come to your runway, do you know how many shows are going to go at Fashion Week every year? In between, a sophisticated brochure can do a very powerful thing.

In order not to delay the normal catwalk, some high-level officials even secretly asked the famous photographer to make an extra brochure to come out, so that Laila's brochure could be taken out after the production failed.

It's just that when Leila really took out the work, everyone stopped talking, and all they saw in their eyes were stunning and charming photos. As for the spare brochure that they thought was excellent, no one ever talked about it again.

So at this Milan Fashion Week, when the people in the company heard that Leila was willing to make a brochure for the company, they immediately smiled and said that they would cooperate 100%.

Janet naturally knew about these things, but she just didn't bother to pay attention to them. She believes in her daughter's strength and knows that since she speaks, she will not just talk about it. The result was the birth of a talented photographer and a stunning brochure.

After the last time the brochure was sent out, the praise it received was quite good. Not only are many people in the fashion industry very optimistic about the design of the Moran brand, but some people are also very interested in the way the photos are taken.

In the words of those people, there is more to the picture than the soul.

Like paintings, calligraphy works, sculptures, artworks, etc., all outstanding works will feel the existence of "soul" from above.

This is a rather illusory adjective, but if you really understand it, you can really feel that works with a soul are better than works without a soul.

In the eyes of those photographers, what Leila photographed not only has a soul, but also something that others cannot imitate. Just like the ink painting of the Orient, a few light strokes can outline the mountains and rivers, flowers, birds, fish and insects.

It is a kind of heritage, a long and long-standing cultural heritage.

If such a work is from the hands of a master who is dozens of years old, it is not so amazing, but when it is known that the album is from a girl who has not yet reached the age of eighteen at the time, it can only make people sigh with the word genius.

Laila's soul comes from an ancient oriental country with a rich history and culture, and she has seen many things that are different from Westerners, influenced by poetry and history.

Just like a few strokes of ink painting, the refinement of poetry and poetry can show beautiful sentences, and she can feel the charm from her mother's design.

Of course, it is not enough to just feel, what makes people sigh is that she captures this charm and perfectly reflects it in the photo.

"This year's design is mostly black and white, inspired by those black and white films. On the way to work, Janet introduces Leila to her work.

After her daughter devoted herself to the film industry, she also became interested in movies. She gets a lot of inspiration while watching some old movies, even silent films. And so this press conference was born.

"Black and white are timeless classics, and every woman needs to have an elegant black dress. When it comes to work, Janet grows more and more frowning, wishing her daughter could come and share her joy.

Leila didn't really have much research on fashion, but she was also a director at the beginning, and she also needed to deal with costumes and props, so she naturally knew some fashion trends. Those memories of the future are definitely a valuable asset.

It's a pity that she has no interest in the fashion industry, and if Janet has her memories, it is estimated that she can make the company more than ten or twenty times more profitable in a short period of time.

"So this time it's all about black and white and vintage?" asked Lyra.

"Yes, vintage, understated luxury, fashion that never fades. Janet flipped through the design and explained to her the costume design that needed to be photographed so that she could have a clearer understanding.

Layla looked at the sketches and already had some ideas in mind.

When it comes to the ancient countries of the East, the most common thing that many people think of is probably the calm and brilliant red. In fact, black and white also occupy an important place in that country.

Take calligraphy works as an example, beautiful words, simple lines, and various font expressions can make black characters leave a meaningful charm on snow-white paper.

It is also necessary to mention again the black and white ink paintings, white and deep shades of black, do not need to be complicated outlines, only a few brushstrokes, can clearly show the beautiful picture, without thousands of years of history would never have been possible.

Leila took out one of the designs and smiled, she had the theme of this shoot - ink and smoke!