Chapter 917, the release of "I Am Not the God of Medicine" caused controversy!
"I Am Not the God of Medicine" has not yet been officially released, and word-of-mouth has begun to brew and ferment.
In addition, screening activities have been launched across the country, which has further increased the audience for promoting films.
There were only two screenings on the first day, respectively in the student cinemas of Beijing Film and Chinese Opera, and the audience added up to more than 100 people.
Li Zhifan personally attended the scene in these two scenes, and after the movie ended, he also took a group photo with the student audience.
In the following week, in student theaters in major cities, "I Am Not the God of Medicine" was screened.
But there are not many screenings, and there are only a few in total.
Then.
A week before its release, "I Am Not the God of Medicine" was finally officially screened.
On the first day, 15,000 were held across the country.
It is no longer a cinema in some schools, but a commercial cinema open to the public.
But it is only the cooperative theaters involved in the distribution of the film, and other theaters can only watch it after the official release.
The 15,000 screenings won a box office of 14 million for "I Am Not the God of Medicine".
This result, in the history of domestic film screening, won the seventh place.
On the second day, the number of screenings rose to 27,000, and the box office directly exceeded 40 million, which was also the result of the high word-of-mouth after the first day of screening.
On the Internet, the screening venue can be described as hard to find, comparable to Li Zhifan's concert tickets and Spring Festival train tickets.
Many viewers thought that there would definitely be an increase in screenings on the third day, but they didn't expect that there would be only more than 200 screenings left all of a sudden.
Immediately, a large number of netizens began to vent their dissatisfaction online.
Li Zhifan was very helpless, so he had to stand up and explain, because it would be released in three days, so the screening was canceled directly.
But because I saw everyone's enthusiasm for watching the movie, I communicated with the theater and assured netizens that two days after tomorrow, that is, two days before the release, there will be no less than 25,000 screenings per day.
As a result, the screening venue the next day was immediately restored to 25,000, and the online ticket sales were opened, and they were sold out.
In the face of this situation, the screening was directly increased to 33,000 screenings the day after tomorrow, but it was still sold out.
The number of screenings on the first day of release of "I Am Not the God of Medicine" has been set at 150,000.
Because this is a drama movie with serious components, the film schedule is not very high.
Because of this, the movie tickets for the first two days of the release have been sold out.
The major theaters have also begun to actively prepare for additional shows, and the theater manager is very happy, who can get along with the money?
The final box office of the screening got 160 million.
This screening result directly won the first place in the box office list of Chinese films.
Of course, this is also because there are many movies that only have a few screenings, or are not screened at all.
But the move of "God of Medicine" made major film companies start to move, and the films with good quality were aimed at the screening.
September 25th.
"I Am Not the God of Medicine" was officially released nationwide.
This is Li Zhifan's first realistic feature film.
It is also the first film to expose real social problems.
The first day of release.
The final first-day schedule of "The God of Medicine" was finally released, and it got 51%.
In this schedule, the actors are not as good as movies like "The Lord of the Rings" and "Avatar", but they are enough.
Among the movies released at the same time, there are still many big productions by big directors, so you can't help but save face and fruit for others!
Of course, Li Zhifan doesn't care, but Oriental Entertainment is a company, and their high-level executives will care.
After a day of intense and exciting competition.
The box office of "God of Medicine" on the first day got 177 million.
On the Kuaibo, there was a blessing in the circle, and many celebrities took the initiative to watch it and cheer for Li Zhifan.
Even the rival directors who were released at the same time showed the photos of watching "The God of Medicine" on Kuaibo, as well as all the screenshots of ticket purchases, and Aite Li Zhifan, hoping that he can also go back to book a movie of his.
Li Zhifan doesn't have that much spare time, at the moment he is paying attention to the comments on the word-of-mouth of the movie.
On Rotten Tomatoes, the freshness of "I Am Not the God of Medicine" is always maintained at 100%.
There have been many viewers who have left comments after watching the movie:
"This is a domestic high-scoring movie that has finally been made to this day - a commercial genre film with a realistic theme, the social significance is there, and the group drama is also handled quite well. For our country, one more such movie is one, and one step at a time is one step. ”
"The movie can do it well, and the movie does it all. All that remains is that this era does not make it better. In the torrent of the great changes of the times that we have just experienced, there are countless such little people who are struggling to survive in the torrent of the times, and at the same time trying not to lose their souls. Finally, there is such a movie that allows us to see the times, see goodwill, and see hope. I hope this movie can also be treated well by this era. ”
"No color, no powder, no polishing, a rare masterpiece of realism in recent years. What's even more valuable is that it clearly writes about China and India, and clearly shows that this is Shanghai, and Shanghai is printed on the license plate, and now many movies have become more and more realistic and empty. War themes involve terrorists having to fictionalize a non-existent country, and crime themes have to fictionalize a non-existent city. "The God of Medicine" restores the dignity of Chinese realism. ”
"Sickness is a sin that cannot be forgiven by God, and poverty is a disease that cannot be cured by the God of medicine. Sihui put on the clothes she took off one by one, Huang Mao cut off her long hair inch by inch, Cheng Yong filled the gap, and took off her mask. Whoever goes up and down in law and love, who goes up and down in life and money, whose head is smeared with the red potion of calamity, and where does the lucky savior descend to the world. Many people have been looking for a medicine all their lives, can we live in a world of myrrh?"
“……”
Of course, there is also a section of people who have their own unique opinions and give bad reviews.
"Delicately striking a balance between flattering the censorship mechanism and catering to the needs of the market. It seems that he has wandered between legal principles and human feelings and made some tentative reflections, but he is extremely shrewd in pushing the social and moral moral blame that should have been borne by the government (the end of the legal propaganda) and the protagonist (the endowment of "divinity") to big capital, which is essentially a tricky act of shirking responsibility. ”
"The score is half, another work that has changed its flavor under high-pressure censorship, and the whole film is full of good people, and foreign profiteers are bad guys. The audience was so moved that after reading the ending subtitles, the medicine entered the medical insurance and took this cheap but effective placebo. On one question, the high price of imported drugs in China is the pot of foreign pricing, and when it comes to copyright, it is even more inevitable that people will think about it. ”
"Courage in facing up to real problems is commendable. However, it is unfair to point the finger at drug development manufacturers, which require huge capital investment and long time and cost investment. Imagine if no one develops drugs, how can generic drugs be imitated? For patients, they can really only wait for death. However, if the finger is pointed at where it should be, this movie will not be released, so those who want to change reality through movies, wake up. ”
"The route taken is very good, but unfortunately I didn't dare to fight the tiger, but I just beat the fox with the tacit consent of the tiger, which greatly weakened the power of the movie, don't compare with Korean high-scoring movies, I can't compare. ”
“……”
Li Zhifan can think of these bad comments.
If it was in the past, he would have been silent, and there were always more positive reviews than bad reviews anyway.
But this time he was not silent and stood up directly.
He introduced these bad reviews one by one, and even brought his ID account to reply on Kuaibo.
In response to flattery, Li Zhifan directly attacked: "That's a problem that radio and television and the leaders above need to consider, not a problem for me as a film director to consider, what I need to consider is to tell the story in the most popular way within the rules formulated by the state, the people are my audience, and they are also the basic components of this society, whether it is me, this country, this society, they are inseparable from them." ”
For those who didn't tell the story, Li Zhifan didn't bother to explain, and said directly: "So many people have understood the details, you young people still can't understand it?
In response to those who said that he didn't dare to commit crimes, but only dared to fight mosquitoes, Li Zhifan also angrily snorted: "You are so good, you come to film, make a movie that dares to fight tigers and can be released, I count you as a cow! Don't pretend to be a few hairs here, who do you think you are?"
There are also those who smash green tomatoes, just because there are too many red tomatoes, Li Zhifan is even more polite: "I see that you are psychologically ill, I advise you to go to a mental hospital as soon as possible to take a look, don't find out that it is too late, it will affect your family, wife and children, so like to smash green tomatoes without logic, I think you just like green, do you want me to give you a few green hats?"
After Li Zhifan scolded so many people, he began to scold those, saying that the movie pointed the finger at genuine pharmaceutical companies.
He scolded so many people in front of him, but he didn't scold these people, which also made many netizens think that Li Zhifan acquiesced in this matter.
But, now his counterattack is coming!
Li Zhifan directly posted several pictures.
The first of these is a blog comment posted on the Internet by Gleevec's key inventor, Professor Bryan, a leading medical scholar: "Don't Abuse Patents".
This blog post was mentioned by Li Zhifan to his classmates in his speech when he was at Huazhong University of Science and Technology before.
But I didn't show the original or screenshots at the time.
This time, he sent the screenshot directly, along with a translation.
In addition to these two photos, there are some data graphs behind.
The first is from the United States.
Since 1892, the U.S. government has invested hundreds of billions of dollars in drug research every year, from hundreds of millions of dollars a year at the beginning.
Only during World War I and World War II did this decrease slightly, but it still stood at 40 percent of the national tax revenue.
Next, there is the data map from China.
Since the fifties, funds have been allocated to pharmaceutical R&D every year, and by 2023, it has exceeded 2 trillion yuan, much higher than the investment in pharmaceutical research and development in the United States.
After that, there are data charts for Japan, Germany, Switzerland, Canada, and other countries.
These data directly show that the state is spending money on drug research every year, and it is very high, and the source is the people's tax revenue.
The last two figures.
One is currently the R&D unit and pharmaceutical unit of the ten most expensive targeted drugs in the world.
The two diagrams easily illustrate that although the R&D unit has invested heavily in the early stage, it basically or even completely relies on the national basic public funds, especially the research laboratories of some universities.
Including Harvard, Yale, Cambridge, Qingbei, Xiangjiang Chinese University School of Medicine, etc.
However, after these took the state's money and developed the drug, all the patents of the drug were sold to the drug manufacturer.
Only some low-cost drugs will be sold to the state's pharmaceutical factories, and the expensive targeted drugs are almost monopolized by private pharmaceutical companies.
Some research laboratories will cooperate with private pharmaceutical companies to take a share of the shares.
But there are also some who sell all the rights to the drug directly at a very low price.
And these private pharmaceutical companies, where will they pay billions to buy, basically hundreds of millions will be up to the sky.
Yes, there is also a cost to pharmaceuticals.
But many people are talking about the investment in early research and development, isn't this also a shift in focus?
Isn't this exactly the guise that private pharmaceutical companies use to sell high prices?
Why did the people pay high royalties when they bought drugs later?
Is the so-called patent fee reasonable?
Going back to Professor Brian's article "Don't Abuse Patents", the answer is clear at a glance.
"I know that there will be many people who will say that the movie dumped the pot on the pharmaceutical companies, but after you read these pictures, you will understand that they can only carry the pot. The difference between them and those generic drug manufacturers is that they pay hundreds of millions of dollars more in patent fees, and even if they sell patented regular drugs at a low price, they can still earn back this money in 20 years, or even more, enough to continue to sell the next patent right. ”
"But they don't do that, they think about recoup the royalties in the first year and then sell the next one right away. ”
"Because, their medicine can't be stopped!"
Li Zhifan spoke a lot at length and solved many mysteries for the people.
Those who deliberately say that the movie dumps the pot, in fact, they don't know the relationship between R&D and pharmaceuticals at all.
Of course, Li Zhifan also said: "If it is a private pharmaceutical company, the targeted drugs developed by their own studios, their own investment, and their own research and development can of course sell at a high price to recover costs, but according to the current available data, there is no targeted drug research that does not apply for national funding at all, but it is just a matter of more and less." Gleevec was originally a drug developed by scientists from CG company, and this company was invested and established by Yale University, and after the successful drug research and development, it was acquired by Novartis in Switzerland, and the purchase price was less than one-tenth of the research and development funds!"
"Afterwards, Yale University and the professors who developed the drug at the beginning expressed their dissatisfaction with Novartis' high drug costs more than once, and even wanted to take back the patent rights, but they underestimated the face of the businessman. ”