Chapter 290: Treasure Gold Coin (Subscription Requested)

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The crew has a complete set of plans for publicity and marketing, and the showdown between Matthew and Dwayne Johnson was not released immediately, but was to be used in the pre-screening publicity later, in order to create a topic, Anderson Martinez did not have the idea of letting Matthew and Dwayne Johnson have a real showdown in the ring, but Matthew and Dwayne Johnson are not interested in it for the time being.

Matthew has other work to fight for, and if he gets injured, it will be very troublesome, and it is even possible that the upward momentum will stop.

It was not easy for him to get to this point, not only because of his own efforts, but also because of his luck.

After a week of filming at Disney Studios' Studio 10, the crew moved to nearby Studio 9 to begin filming the Catacombs of Trinity Church, where Jerry Bruckheimer's team of set designers began to set up again last November, taking five months to complete until late March.

The crew is only planning to shoot here for more than ten days, and after filming, all the scenes that have been built need to be dismantled, and most of them will be directly turned into garbage and sent to the garbage disposal station.

The film industry is a veritable high-investment industry, and sometimes it takes months to build a set, or even a day to shoot.

At the same time as filming, Matthew was also following the latest developments in Dawn of the Living Dead.

The film's stellar $34.1 million in its first week attracted a lot of media touting, as well as Matthew's PR and Universal's publicity.

"After the huge success of the co-star of Pirates of the Caribbean, Matthew Horner proved his box office appeal to Hollywood with the absolute lead role in Dawn of the Living Dead!"

"If "The Scorpion King" and "Pirates of the Caribbean" are testaments to Matthew Horner's prowess in costume-themed action roles, then the success of "Dawn of the Living Dead" is just as good as a modern action character. ”

There is a lot of similar hype, and a lot of it comes from Matthew's self-imposed promotional advertorials for hiring a gunman.

Compared with the box office share that can be obtained from the big sale of the film, this publicity cost is nothing at all, not to mention that it can effectively improve his fame.

"Dawn of the Living Dead" showed some lack of stamina after its opening weekend box office, with Monday's weekday box office falling 60 percent from last Sunday's $7.1 million to a little over $2.8 million, and in the following days, the single-day box office showed a steady downward trend, and by Thursday, the single-day output had dropped to $2.2 million.

The film came to its second weekend of release, again without strong competition, but like all horror and gore films, "Dawn of the Living Dead" was still declining slightly faster at the box office.

The three days of the second weekend were down 58 percent from the first weekend, and the film took another $14.3 million from the North American market.

Combined with the $9.8 million earned in the previous four working days, the North American box office of "Dawn of the Living Dead" has reached $58.2 million.

If you don't calculate the publicity and distribution costs, just the North American box office can already achieve a return on investment.

Sitting at the top of the North American box office charts for two consecutive weeks, "Dawn of the Living Dead" has also rapidly depleted its box office potential, and the lack of stamina of this type of film has been even more obvious in subsequent screenings.

On the ensuing weekday, the film's daily output dropped to $1 million, and the box office fell another 60 percent to $5.7 million in the third weekend, bringing the total box office in North America to $67.9 million.

According to the predictions of Universal Pictures and multiple market organizations, it is unlikely that the final box office of "Dawn of the Living Dead" will exceed $90 million.

But compared to the production cost, even if the $5 million publicity and distribution cost is included, the North American box office alone is enough for "Dawn of the Living Dead" to achieve a profit of nearly 10 million US dollars.

By any measure, "Dawn of the Living Dead" can be described as a great success.

An investigative agency later released a report on relevant data, believing that the biggest contributors to the success of the film are Matthew and Zack Schneider, praising Matthew for creating a male protagonist who has enough hardness but is not lacking in emotion, and is very likable to the audience, while Zack Schneider did not stick to the rules and regulations of the original version, which also gave the film more vitality.

"Dawn of the Living Dead" was screened in North America at the same time, but also appeared in many overseas theaters, Matthew and Scarlett Johansson's "elevator door" incident, with the help of the popularity of the Oscars, almost spread throughout the Western world, which also brought a lot of attention to the film, and zombie films have always had a large audience in the West, compared with traditional American plasma films, the overseas box office trend of this film is much better.

Especially in the United Kingdom and Australia, where zombie apocalyptic movies are also popular, the box office is much higher than the average plasma horror film, with the box office close to $10 million in the first three weeks of release in the United Kingdom and more than $5 million in more than two weeks in Australia.

By the fifth week of the North American release of "Dawn of the Living Dead", the North American box office exceeded $80 million, and the overseas box office had accumulated more than $70 million, and the global box office combined exceeded $150 million.

And Universal Pictures is also in commercial negotiations with distributors in a number of countries and regions to allow Dawn of the Living Dead to reach more overseas markets.

After five consecutive weeks of screenings, the screening of "Dawn of the Living Dead" in North America has entered the final stage, and it is difficult for this genre to avoid the fate of a short theatrical cycle.

Since the sixth week, the film's weekday box office has dropped to less than $200,000, and even fell below $100,000 on Thursday, and the three-day box office on that weekend was only in six figures, and the theatrical journey has basically come to an end.

Similarly, North American theaters are also decreasing the theater and scheduling rate of "Dawn of the Living Dead", with the number of theaters showing in the seventh week dropping to 300, and these 300 theaters have an average of less than four screenings of "Dawn of the Living Dead" per day.

However, "Dawn of the Living Dead" has grossed $85.5 million in North America and more than $86 million overseas.

The film "Dawn of the Living Dead" allowed Matthew to take the first step from a second-tier star to a first-tier star.

The film was a big hit, which can be said to be of great significance to Matthew, and the rest of the crew also benefited a lot.

As the heroine, Jessica Alba received a test screening invitation for a major commercial project of Twentieth Century Fox and successfully won the heroine of "Fantastic Four".

Director Zack Schneider also received offers from many producers, but with this time with a lot of work experience, Zack Schneider was cautious and did not take on other jobs easily.

The last time Matthew spoke to him on the phone, Zack Schneider said he was poring over Frank Miller's illustration of The Three Hundred Warriors of Sparta.

After all, in May, the filming of "National Treasure" also came to an end.

In Studio 9 of Disney Studios, the crew was filming the final part of the catacombs of Trinity Church.

Facing the direction of the lens of the first camera, Matthew held the torch, his expression solemnly walked forward step by step, his eyes kept sweeping over the various golden utensils and props in the room, and came to a brazier-like table, he first picked up a gold coin, wiped the dust off his clothes, put it in front of his eyes and looked at it carefully, and then put it back casually.

He seems to be only interested in treasure hunting, but not particularly interested in the treasure itself.

Matthew put down the gold coin, reached out and touched the inside of the basin, then put the torch inside, and the flames immediately rose up, along the trench behind the brazier, all the way into the distance, and soon illuminated the huge treasure room.

It took the crew five months to build this treasure house, and there were all kinds of "treasures" in the treasure house, and at this time it emerged from the darkness, and even Matthew took a few steps forward in surprise, standing on the edge of the stairs, looking straight into the distance.

Although I know that there are some fakes below, I only feel majestic when I stand here and look at it.

I have to say that the crew is really generous in terms of scene construction.

Jon Walter, Diane Kruger, and Justin Basha, who were holding torches, also walked over one after another, stood next to Matthew, and looked over together.

"Yes!" Jon-Walter patted Matthew on the back, "Ben, you're right! We're all right! It's a Templar treasure!"

Matthew laughed, "We found it!"

Diane Kruger, who was next to her, also smiled, turned her head and asked, "Reilly, are you crying?"

"Look!" Justin Basha pointed to a corner of the treasure room camera, "That's the staircase! ”

Matthew, Jon Walter and Justin Basha all laughed.

This shot ended without a hitch, and today's work was completed.

Director Joe Detdurbar walked over and stood behind the four actors, "There's only one last scene left, and tomorrow we're going to shoot in Beverly Hills, where there's a mansion that came out of the sky a few days ago and was just right for us to shoot." ”

Matthew turned his head and asked, "So we don't have to go back to this studio?"

"That's right. Joe Detdubar nodded, "This place is going to be demolished starting tonight." ”

"Joe......" Matthew said directly, "can I choose a few souvenirs from this huge treasure?"

Diane Kruger chimed in, "And me. ”

Justin Barsha raised his hand, "Count me in." ”

Jon-Walter said, "I'll forget it, I've got too many memorabilia." ”

As he spoke, he smiled and left first.

"Absolutely. "Joe Detdurbar seems very generous," Jerry said, and it was useless. ”

Matthew turned and left, "Okay, I'm going to pick a souvenir." ”

He went straight to the extinguished brazier and picked up the ancient Roman gold coin, which was beautifully made because it would appear directly in the camera.

Joe Detdubar reminded, "Don't forget to be in Beverly Hills tomorrow at eight o'clock for our final scene." ”

Matthew waved at him, and his eyes fell on Diane Kruger, who was filming the reunion scene at the end of the film tomorrow.