As soon as the box office of "Thirty-three Days of Broken Love" came out the next day, the entire film industry and the whole of China were in shock. Pen, fun, pavilion www. biquge。 info

A small-budget movie with a cost of only 9 million can get 70 million at the box office in just two days, which is a miracle in the eyes of many experts.

As a result, many experts jumped out and came to analyze why "Thirty-three Days of Broken Love" is so popular.

The famous film critic Zhao Liyuan commented: Recently, a small investment movie was very popular, and it swept away 70 million box office in just two days, and it is very likely to gain 100 million box office in three days, this movie is called "Thirty-three Days of Broken Love"!

So the question is, why is "Thirty-Three Days of Broken Love" so popular? Why is her box office so, well, perverted?

In my opinion, there are several factors!

First of all, let me first talk about a statistic, the main audience of "Thirty-three Days of Broken Love" is people between the ages of fifteen and thirty-five!

This part of the people accounts for more than ninety percent of all moviegoers, and among them, people between the ages of eighteen and thirty account for about seventy-five percent!

In other words, the people who like to watch "Thirty-three Days of Broken Love" are all young people.

So the question is, why is "Thirty-three Days of Broken Love" so popular with young people?

There are several reasons, one of them is that this is a movie about broken love, or rather, this is a movie that cures broken love, and young people, most of whom are in a state of falling in love, will be more interested in this movie.

The second reason is that the quality of "Thirty-three Days of Broken Love" is good, of course, and more importantly, this is a "down-to-earth" movie, in this movie, you can see a lot of shadows in reality.

She's not so much a movie as a documentary, nothing more than a romantic version.

The third and most important point is that the publicity of "Thirty-three Days of Broken Love" is in place.

Although her publicity cost is tens of millions of Chinese dollars, which seems to be a lot, compared with those big-budget movies, the publicity expenses are pitiful, not to mention, just the recent vigorous promotion of "Casting Names", its publicity cost is 50 million Chinese dollars!

The production cost is even more sky-high, and Li Lianjie's salary alone is 100 million!

Let's get back to business.

The question is, how did Hu Yu use this 10 million Chinese yuan to achieve his biggest goal?

Let's take a look at a data, according to statistics, in the past 20 days, "Thirty-three Days of Broken Love" has always been a hot topic for Du Niang, and during this period, it also occupied the first place on the hot search list!

As we all know, the main group of the Internet is still those young people.

In another aspect, while maintaining popularity, Shuguang Entertainment also launched a novel, also called "Thirty-three Days of Broken Love", which tells the story in the movie.

As far as I know, there are not a few people who go to the cinema because they like this novel.

This is another wave of box office.

Let's talk about another data, how much is the publicity cost of "Thirty-three Days of Broken Love" in reality, less than one million!

It's just a few posters.

In other words, Hu Yu invested more than ninety percent of the publicity expenses on the Internet, and it is precisely under the cooperation of these three that the box office miracle of "Thirty-three Days of Broken Love" will be caused!

Having said all that, I would like to say that we all underestimate the role of online propaganda!

Now a lot of people are talking about whether "Thirty-three Days of Broken Love" will be the next "Assembly", in my opinion......

……

Imperial capital, Huayi Brothers headquarters building.

Wang Zhongjun looked at Zhao Liyuan's comments with a thoughtful face.

"Internet propaganda?" before, Wang Zhongjun was very contemptuous of Internet propaganda, or in other words, in Wang Zhongjun's mind, there was no concept of Internet propaganda at all!

In his opinion, film propaganda is undoubtedly two kinds of TV propaganda and reality propaganda.

But now, a new door has opened.

That's network propaganda!

"You need to pay attention to it!" Wang Zhongjun said in a deep voice.

At the same time, as soon as Zhao Liyuan's article came out, online publicity entered the eyes of many filmmakers and directors.

Everyone found that the Internet can also be used for publicity, and the effect is good.

With the development of the Internet, the main audience of future movies will definitely be netizens.

In this case, why not do a good job of online publicity?

Magic City, the headquarters of Dawning Entertainment.

In the past two days, Hu Yu has been relatively busy, and there are calls from him all the time, either to say hello to him or to seek cooperation from him.

Now, Dawning Entertainment's status in the industry is not low.

Two movies with a box office of more than 100 million yuan in a year are difficult for other film and television companies to do, even those film and television giants are difficult to accomplish this achievement!

Because in the past, a big-box office movie meant a big-budget movie!

Without a big production, it's hard and hard to win a big box office movie!

And these big companies often only have one big-budget movie a year, and it is impossible to open two big-budget films at the same time, because, once they lose money, they will not be able to slow down.

In Hollywood, there are many high-minded film and television giants who have started big productions for several years, and then lost money for several years in a row, and finally played themselves into it, and went bankrupt and were acquired by others.

Therefore, in the treatment of big productions, many film and television giants attach more importance to it.

This is one of the reasons why "The Assembly" can't attract investment!

The cost of 80 million is a big investment in Huaxia.

"From now on, everyone should have recognized the power of online propaganda!" Hu Yu said with a smile.

Zhao Liyuan is right, "Thirty-three Days of Broken Love" can have this box office, online publicity is very important, in the original history, "Thirty-three Days of Broken Love" relied on online publicity to finally get a box office of 350 million! Of course, that was 11 years, and now it is 07 years, "Thirty-three Days of Broken Love" wants to achieve historical achievements, it is still a little difficult.

However, if the box office breaks 200 million, it is still relatively stable.

Time passes.

On the third day, "Thirty-three Days of Broken Love" once again won a box office of 29 million, although it did not break 30 million, but the box office still entered the 100 million club steadily!

Break 100 million in three days!

After "The Assembly" broke 100 million in three days, after a lapse of one month and eleven days, another movie that broke 100 million in three days was born.

Subsequently, the entire Chinese film industry went completely crazy!

Many bigwigs have sent their blessings.

Feng Xiaogang: I asked you (Hu Yu) at the beginning, why do you want to make movies now, I said, your current background is not enough, you should first make a TV series to thicken your own heritage, now, I know the answer, I take back my previous words, Hu Yu, you are a genius!

Jackie Chan: Break 100 million in three days, brother, brother, I'm convinced, you are a cow!

Wu Jingyuan: I still remember your youthful appearance three years ago, but I haven't seen you for three years, and your achievements are so great, which makes me ashamed. "Thirty-three Days of Broken Love" is a good movie, and she deserves it to break 100 million at the box office, come on!