The biggest criterion for measuring an anchor is the number of viewers during each live broadcast, but no one knows how much real data there is except for the official platform, because of competition, now the data of the live broadcast platform has become a common phenomenon, and an anchor with a real audience of only 10,000 may show 100,000, or even 200,000, which is not an uncommon thing, and even 100 times the leverage has been done by the platform, making the number of viewers more than 100 million speechless, but this kind of very extreme thing is becoming less and less now, and the major platforms generally do not exceed 10 times in leverageUnder normal circumstances, it is 2-5 times leverage.

Increasing the popularity of the anchor is not only to enhance the popularity of the anchor, but more importantly, to improve the anchor's net worth, so that the advertising can sell better, and there are so many million-level anchors on each platform, and it doesn't matter if these anchors really have more than one million people watching each time they broadcast live, the important thing is that these anchors will get the recommendation of the entire platform, this is the key, that is to say, as long as you invest in a few anchors at the head, then all users of the entire platform will basically see your ads, as for those small anchors, the value of the placement is much smaller, and it is more of a supplement to traffic。

Yang Qing naturally will not do anything when contacting these three anchors, he specially developed a crawler to crawl the number of barrages of anchors, and the number of fans who apply for cards, from this point of view to measure the real number of anchors, although this method cannot accurately judge the actual fans of an anchor, but at least can make a rough judgment, through the analysis of data Yang Qing came to the conclusion that the number of fans who are willing to apply for cards for anchors accounts for about 1% Around, that is to say, about 1 out of 100 people are willing to spend 6 yuan to get a card and become a fan of this anchor.

An anchor with more than 10,000 fans is definitely a real big anchor, which is the conclusion that Yang Qing came to through data analysis.

Putting down the data provided by the three companies, Yang Qing also took out three documents with the names of the three platforms written on them, and handed them to the three of them:

"This is the data analysis that our company conducted on the big anchors on your three platforms, which lists the real number of fans we speculated, you can see it!"

All three of them smiled as they took the document handed to them.

A minute later, the faces of the three people who were still smiling changed unnaturally after reading the analysis report handed to them by Yang Qing, and the person in charge of the cat star people said after reading the analysis of their platform anchor: "I don't know where Manager Yang's data came from?"

"Naturally, our company did the data analysis ourselves, since we want to advertise on your platform, then we must do a survey!" Yang Qing said with a smile.

"Manager Yang, since you have made this report, then I will not go around in circles for you, our platform is willing to reduce the quotation by 3%!"

"Okay!" Yang Qing smiled, and then said to the other two, "What about you?"

The person in charge of the cuttlefish net said apologetically: "I'm sorry, I'm going to call and ask for instructions!"

"Please!" Yang Qing nodded.

The person in charge of the cuttlefish net left the lounge with an apologetic face and went outside to call for instructions!

Although the face of the person in charge of National Treasure TV was a little ugly, he said: "Your analysis data is far from our real data, and what I give you is definitely our real data!"

Yang Qing nodded when he heard this: "Okay, then what do you mean is that the 7 million advertising fee will not drop at all?"

"This is our first cooperation, of course, the price is negotiable, I can make the decision to reduce it to you, it can't be lower!" said the person in charge of National Treasure TV.

"4 percent, you can sign it!" Yang Qing said in a deep voice.

"Impossible, I can't explain this price when I go back!" The person in charge of National Treasure TV flatly refused.

Yang Qing made a gesture of please: "Since that's the case, then I won't send it!"

"4 million, I want to sign our top anchor, when we are called Hanako!" The person in charge of National Treasure TV said coldly and turned around and walked out.

Yang Qing waited for this person to go out and said to the person in charge of the cat star people with a smile: "It's a pity! I still like the white phoenix on their platform!"

"Their platform is now supported by that Bai Feng, so they are naturally reluctant to reduce the price, but Manager Yang, your analysis is too accurate, this data is really analyzed by your company, not through our insiders?"

"Hey, you're thinking too much, this is really our company's own analysis!" Yang Qing said with a smile.

The person in charge of the cat star man heard this: "How do you do this analysis? Speaking of which, we are also analyzing the data of other platforms, but we can't do it as accurately as yours, if we can, we want to cooperate with you!"

Yang Qing heard the words and said: "It's just a reptile, I can send it to you if you want it!"

The person in charge of the cat star man was overjoyed when he heard this: "Really?"

Yang Qing confirmed: "It's just a little crawler, I'll give you a copy of the source code when I go back!"

"Thank you so much!" The person in charge of the cat star stood up excitedly, and then said: "Manager Yang, we won't ask you for this code in vain, I am reducing the advertising fee to you by one percent, and I have a small request I don't know if you can agree?"

Yang Qing was also an unusual surprise to hear that this cat star was willing to reduce his advertising fee by one percent, and this achievement was more than one million: "What do you want?"

The person in charge of the cat star said: "I want to ask Manager Yang not to publish this analysis software, especially for other live broadcast platforms, do you think it's okay?"

Yang Qing laughed and said: "No problem, don't worry, this software will never be published except for my own use!"

"That's Manager Xie Yang!" As soon as the cat star finished speaking, the door was pushed open, and it was the person in charge of the cuttlefish network who went outside to make a call.

"We can also give you three percent," said the person in charge of the cuttlefish net, stretching out three fingers.

"Cheng, then let's sign the contract now!" Yang Qing said with a smile.

"Good!"

"No problem!"

The heads of the two platforms have said that there is no problem.

Signing the contract and paying the first installment of the advertising fee, this series of processes went down, and it was already evening, after inviting the two to a meal, Yang Qing returned to his apartment.

Lying on the bed and looking at the contract in his hand, Yang Qing said to himself: "18 million, I hope this money is worth it!"

18 million, signed 6 million-level big anchors with 2 hours of advertising time each, and the cost of these 6 anchors alone is as high as 12 million.

The remaining 6 million signed more than 70 popular anchors on the two platforms for half an hour a day for a month's advertising.

In the end, the platform also sent Yang Qing more than 300 small anchors for a month's advertising as an additive, although Yang Qing knew that the effect was not great, but he was still very happy, no matter how small the mosquito was, it was meat!