Chapter 46: Distribution and Solicitation (II)
For the distribution rights of the movie "Shaolin Temple", Jiang Ran invited the managers of ten theaters that had cooperated to participate in the dinner organized by Ranfeng Film Company.
At the dinner, Jiang Ran proposed to the ten theater managers to join forces in order to gain more say in the future Hong Kong film market.
The managers of various theaters were deeply convinced of this proposal, but they all thought that Jiang Ran's Ran Feng was going to prepare to set up a theater chain. However, it is clear that Jiang Ran has no plans to set up a theater chain.
Although ten theaters can already organize a small theater chain, it is clear that these scattered theaters cannot support the development of Ranfeng Film Company in Xiangjiang in terms of location and scale.
"No! I think you misunderstood me. By union, I mean that when it is time to release a movie, our ten theaters can temporarily form a temporary theater chain for a certain movie. This temporary cinema chain will not exist for long, and after the film is shown, everyone can return to their previous business pace. ”
"It's not much different from now, is it?" said one of the theater managers, a little puzzled.
"Mr. Tsang, although it seems that there is no difference, if we join forces, we can increase the choice of independent film companies in Hong Kong in terms of distribution. And we ourselves can add more source selection bases than the original. In addition, in the distribution of big film production companies or big cast movies, we can fight for more voice. Jiang Ran explained.
"So Mr. Jiang thinks how to organize the distribution?"
"I think that each of us here can find the source of the film by itself, but after finding the source, we need to organize everyone here to watch the film, and everyone will evaluate the source together, and through the evaluation, we will organize a temporary theater for public screening, and the company that provides the source will automatically get the distribution profit. ”
When he said this, Jiang Ran glanced at the theater manager present, and then said: "Of course, if several companies fancy a certain source at the same time, then in order to avoid disputes, several companies can conduct internal negotiations and then issue them together." Of course, I am only mentioning a general idea here, and you can discuss the specific measures. ”
After listening to Jiang Ran's idea, these theater managers felt that Jiang Ran's proposal did not affect the operation of the theater, and it really might increase the source of the film and everyone's right to speak in the film industry, so they agreed to Jiang Ran's proposal one after another.
Jiang Ran saw that the time was almost up, so he spoke again: "Since you agree with my proposal, and the younger brother happens to be optimistic about a movie, we can try to operate it, let's see how it goes." ”
As soon as these theater managers heard this, they immediately understood that Jiang Ran had already planned to release the movie, and the main purpose of inviting everyone here tonight was probably also for this movie.
But to understand it, everyone believes in Ran Feng's vision and publicity ability very much, and the movies Jiang Ran watched should not be bad. Anyway, now that the film market is being plundered by several large cinema companies, everyone's life is not easy, Ran Feng has a movie to release, of course everyone supports it.
"Mr. Jiang is optimistic about the movie, and we will definitely support it unconditionally. The theater managers agreed.
When Ran Feng negotiated the theater, Liao Yiyuan of Zhongyuan Company also persuaded the company's management to agree to Jiang Ran's Ran Feng Company's participation in the distribution of "Shaolin Temple" in Hong Kong.
Of course, although Jiang Ran won the distribution rights of the movie, but in terms of box office sharing, Ran Feng only got a sixty percent share ratio, excluding the theater's share, Ran Feng could only get two layers of box office sharing in the end, and Ran Feng did not take advantage of economic interests.
After everything was negotiated, various gossip about the movie "Shaolin Temple" appeared on the entertainment page of "Daily Daily" that day.
For example, Liao Yiyuan burned the film that had been filmed, for example, all the shots of the film did not use stand-ins, such as shooting a shot forty or fifty times, and then for example, the real-life shooting of the mainland in the movie, etc.
At the same time, Jiang Ran proposed to Liao Yiyuan that the actors in the movie and the mainland's martial arts performance team could be organized to perform in Hong Kong, so that the film could be promoted and Hong Kong citizens could deepen their understanding of the mainland.
From the 29th, ten theaters organized by Ranfeng Film Company began to participate in the film screening. Because Jiang Ran's Ranfeng movie joined the promotion of "Shaolin Temple", coupled with the word-of-mouth accumulation and fermentation in the early stage of the movie.
The movie "Shaolin Temple" has finally begun to really enter the field of vision of the whole Hong Kong people, the original real-life shooting of the mainland, coupled with more ornamental martial arts scenes, makes this movie in the last few days of January, quickly become another viewing choice for Hong Kong citizens in addition to "Best Partner" and "Young Master Dragon".
The film "Shaolin Temple" began to become popular in Hong Kong in the last few days of January, so that Shuangnan Cinema also began to increase the number of screens and screenings of the film, and by the beginning of February, the film reached 23 joint cinemas in Hong Kong, which is not inferior to the films of the three major cinema companies in terms of the number of joint cinema lines.
Before Ran Feng participated in the release, "Shaolin Temple" had been released in Hong Kong for a week, achieving a box office of nearly 2 million. By the time Ran Feng joined the distribution, due to word-of-mouth fermentation and publicity, the film became popular in Hong Kong in the week of early February, and the box office received more than 8 million Hong Kong dollars a week.
"The movie "Shaolin Temple" has become a box office dark horse in this year's Spring Festival movie, and the box office has exceeded 10 million in more than two weeks after its release. ”
After experiencing the accumulation of word-of-mouth in the first week, the movie "Shaolin Temple" ushered in a box office explosion this week, with a single-week box office of 8.1 million Hong Kong dollars. ”
"Director Zhang Xinyan has opened up a new direction for Hong Kong martial arts films, and "Shaolin Temple" will become a masterpiece of new martial arts films. ”
When the Hong Kong media began to hype the movie "Shaolin Temple", the actors of "Shaolin Temple" organized by Liao Yiyuan and the mainland martial arts troupe arrived in Hong Kong.
That night, the Central Plains Film Company organized a welcome dinner for them, and Li Jusheng, the second director of the Hong Kong Xinhua News Agency, actually attended the welcome dinner that night, and talked with Jiang Ran a few words, which surprised Jiang Ran.
The martial arts troupe from the mainland and the actors of "Shaolin Temple" went to Hong Kong to perform and promote, and with the influence of "Shaolin Temple", it caused a great sensation in Hong Kong.
At the same time, this in turn played a great role in promoting the film, making the box office of "Shaolin Temple" maintain at nearly 6 million that week, and at the same time, the overall box office of the film has been close to the final result in its history.
After Jiang Ran's performance mission in the martial arts troupe, he specially hosted a banquet to entertain these mainland performers of "Shaolin Temple".
"Hello Mr. Li! After meeting at the welcome dinner of Zhongyuan Film that day, I haven't had a chance to meet and chat with you, but we have to have a good chat tonight. Jiang Ran said to Jet Li with a smile on his face in standard Mandarin.
Jet Li met Jiang Ran at the welcome dinner in the Central Plains and knew that Jiang Ran's Mandarin was very good, but the other actors were surprised that Jiang could speak such standard Mandarin.
"Hello, Mr. Jiang, thank you very much for your hospitality tonight. After Jet Li and Jiang Ran exchanged pleasantries, they began to introduce other actors to Jiang Ran.
"Mr. Jiang, this is Yu Hai, the actor of Master Tanzong. ”
"I know you, Mr. Yu Hai, you are a very famous martial arts master in the mainland, a descendant of Mantis Boxing, and welcome to Hong Kong. ”
This is Yu Chenghui, the actor of Wang Renze. ”
"Teacher Yu Chenghui, welcome! I heard that your swordsmanship is very powerful, and you also created your own two-handed sword 'Praying Mantis Piercing the Forest', I hope to have the opportunity to see it in the future." ”
"This is Ji Chunhua, the actor of the vulture. ”
"Mr. Ji's vulture is very impressive, I'm very happy to meet you. ”
Jet Li finally pointed to the beauties around him and introduced.
"This is Ding Lan, the actor of the shepherdess. ”
"Miss Ding, women don't let their eyebrows go. Welcome to Hong Kong. ”
Then Jiang Ran invited him to sit down for a few days and talk to a few people about the filming of "Shaolin Temple" and the situation in the mainland. Until the end, Jiang Ran suddenly said to a few people inadvertently: "Now that "Shaolin Temple" is being screened in Hong Kong, and several of you have also gained a certain reputation in Hong Kong, I don't know if you have ever thought about taking this opportunity to come to Hong Kong to make movies and develop?"
Jiang Ran glanced at a few people as he spoke, and then said, "I may have been a little shallow and deep. However, you should also know that the performance fee in Hong Kong is much higher than in the mainland, and the audience is forgetful. I think that if you consider your personal development, taking advantage of the influence of "Shaolin Temple" in Hong Kong, it is a good time to come to Hong Kong for development. ”
"Of course, if you don't have that in mind, then I'm not going to say it. And if you have ideas in this regard, I hope you can consider our Ranfeng, our company has a lot of employees from the mainland, which is helpful for everyone to integrate into Hong Kong. ”