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After the premiere of the film, it was not released immediately, but until the weekend, at first, Disney Studios planned that "Pirates of the Caribbean" would be officially released in North America from this Wednesday, but after a few test screenings, because of the film's good reputation, it was adjusted, and the release time was still placed on the traditional weekend.

Pirates of the Caribbean: The Curse of the Black Pearl kicks off a pirate adventure with an early screening in more than 3,500 theaters on Thursday night.

As an actor, Matthew will not have any say in this regard, just to cooperate with the crew and Disney Studios' release plan.

After the premiere of Disneyland, he paid more attention to the word-of-mouth of the film, which can directly affect the box office trend after the first week for a film that is not an adaptation or sequel.

In the three days following the premiere, various media and critics commented on "Pirates of the Caribbean: The Curse of the Black Pearl", and the overall word-of-mouth of the film was quite good, as was the case at the preview screening.

Roger Albert wrote in his column, "Pirates of the Caribbean is a film of 'family-style light-hearted humor mixed with a little bit of nervousness' for all ages, and most notably the film's computer stunts. Overall, "Pirates of the Caribbean" has not escaped Hollywood clichés, and the plot is relatively simple, but that doesn't stop it from being a recommendable film. In addition to watching films that denounce society or expose darkness, we can also choose this kind of movies that can be passed by with a light smile, reminisce about the yearning and imagination of pirates in childhood, and satisfy the visual enjoyment and pursuit of beauty. ”

He also specifically mentioned the two male leads, "Johnny Depp's Captain Jack Sparrow subverted the image of all pirates in the past, Johnny Depp brought an extremely wonderful performance, and his partner Matthew Horner played Will Turner, who complemented the pirate captain's strengths, created a pair of sparkling partners!"

The mainstream media in North America basically praised the movie.

"The film is suitable for all ages, but it is too long. —USA Today

"A great robber movie, extraordinary, funny and spectacular. - Entertainment Weekly

"Johnny Depp and Matthew Horner have teamed up to bring some of the most fun and dynamic on-screen performances of the summer, and the two of them are the best reasons to watch this film. —The Washington Post Review

"This film looks like an elongated musical video, with two starring Johnny Depp and Matthew Horner, one crazy and the other masculine, and if you're tired of summer movies, this film is sure to leave you enchanted by Gore Verbinski's pure cinematic magic. —Los Angeles Times

"Pirates of the Caribbean has great special effects, and the two lead actors, Johnny Depp and Matthew Horner, are impressive and worth watching with the whole family. —The Houston Chronicle

Matthew has read almost all the mainstream media reviews these days, and he has simply classified them according to his impressions, and there are almost no useless comments that really belittle "Pirates of the Caribbean", anyway, he didn't see it, and the criticism is basically focused on the shortcomings of the film that is too long, the rhythm is slightly slower, and the heroine who plays the soy sauce gorgeously.

The praise was relatively focused on excellent special effects, innovations to the old pirate genre, director Gore Verbinski, and his two leading actors, Johnny Depp.

The reviews of the magazine "Premiere" are the most representative.

"Pirates of the Caribbean" tells an interesting adventure story, which can be called the best commercial blockbuster since the beginning of this summer, director Gore Verbinski can't help but applaud in the use of many shots, the two male protagonists Johnny Depp and Matthew Horner are definitely the most distinctive characters in this year's movie, the two characters collided with passionate sparks, and there is no pirate movie with such obvious contrasts, but complementary advantages and disadvantages. ”

These positive comments, after being disseminated by the media, can effectively arouse the audience's desire to buy tickets, after all, the previous crazy hype scandal has left a certain impression on the potential audience, and a good evaluation can undoubtedly make the impression more profound.

Moreover, the characteristics of "Pirates of the Caribbean" as an adult children's film also contribute to box office growth, and family audiences will always be an important consumer group that cannot be ignored in the theater market.

Moreover, for a film like "Pirates of the Caribbean" with many wonderful special effects, the theater is the most suitable place to watch it.

Now, and even more than a decade from now, this type of film will be more effective in theaters than mass family entertainment facilities simply can't match.

A film has good reviews and bad reviews.

For example, criticizing Matthew for his acting skills in the film except for being handsome, the appearance of the film is greater than the substance, Jack Sparrow seems to be a gay, Will Turner and he seem to be a gay couple, the heroine Elizabeth Swan is dispensable, etc......

But overall, Pirates of the Caribbean has very few bad reviews, the film itself has a quality guarantee, and Walt Disney's PR has always been excellent.

Matthew has been in Hollywood for so long, and naturally knows that the word-of-mouth of a film is not at all as ordinary viewers imagine, it is naturally formed by the media, audiences and critics based on the evaluation of the film, and Hollywood has one of the most common publicity methods called word-of-mouth marketing.

In this bizarre circle, movies can be made, stars can be made, couples can be made, and word-of-mouth can also be made.

Of course, if a film is really bad, word-of-mouth marketing won't have much effect.

The reputation of "Pirates of the Caribbean" is absolutely outstanding among this summer's Hollywood commercial blockbusters.

The film's rating on Rotten Tomatoes has been lifted, and the vast majority of the 46 reviews collected on the website are positive, with a freshness rating of 82 percent and an average score of 7.5.

This is very rare for a child-oriented comedy movie.

The Internet age has arrived, and the speed of information circulation has become faster than ever, and the word-of-mouth of the premiere of a super-masterpiece often only takes two to three days to spread all over the United States.

So, by Thursday night, when "Pirates of the Caribbean" was released in advance, the attendance in most screening rooms was quite ideal, Matthew had some fans through "The Scorpion King", Johnny Depp had a lot of supporters over the years, and there were also audiences who admired Keira Knightley, plus the appeal of Disney's brand and people who were affected by a fierce publicity and marketing campaign, basically constituted the main audience of the early screening.

If a film is neither an adaptation nor a sequel, it is often the promotion and marketing, brand influence, and the appeal of the leading actor and director in advance.

Pirates of the Caribbean has its own strengths and weaknesses in these areas.

In the early hours of the night, Matthew was woken up by the text ringtone of his mobile phone, and took out his phone from under the pillow to take a look, it was a text message from Helen Herman, and the content of the entire text message was only one number: 610!

He certainly knew that that represented $6.1 million, which is the advance box office figure for Pirates of the Caribbean.

Seeing this number, Matthew couldn't help but sit up, and the sleepiness in his eyes was immediately replaced by excitement, which was much better than the box office of his "Scorpion King" midnight show!

He began to calculate in his heart, based on this midnight box office figure, the first-day ticket of "Pirates of the Caribbean" is very likely to be close to the level of $20 million, and the probability of the first-weekend box office exceeding $50 million is very high!

In this way, how much can the total North American box office of "Pirates of the Caribbean" be?

Matthew only remembers that the film was very successful and was made into a series, as for the specific box office, how could he, who only watched Hollywood popcorn movies as entertainment, specifically looked into this aspect?

In his opinion, if the box office trend of the film is stable and the audience has a good reputation, it may be able to hit 300 million US dollars in North America and 500 million US dollars worldwide......

If this is the case, there is absolutely no problem for him, as one of the leading actors, to climb to the position of a second-tier star in Hollywood.

Hopefully, the $6.1 million midnight box office will be the beginning of the North American and global box office explosion of "Pirates of the Caribbean"!

With this in mind, Matthew lay back down, but he didn't feel sleepy at all.

He simply dialed Johnny Depp's phone, most Hollywood stars are nocturnal creatures, and Johnny Depp is a typical one.

As soon as Johnny Depp was connected, Matthew asked, "Depp, the box office statistics are out in advance, do you see it?"

Johnny Depp doesn't seem to have gotten the word yet, "How much?"

Matthew raised his voice, "$6.1 million!"

"Oh......" Johnny Depp replied in a weird tone, and then said dissatisfiedly, "Matthew, it's very rude to call someone in the early morning!"

Matthew didn't listen at all and said, "Would you care about that?"

But as soon as he finished speaking, he heard the voice of the woman, it seemed to be more than one, and he coughed under his breath and said, "Then I won't bother you, Depp." We'll talk about it when we meet. ”

Johnny Depp's side immediately cut off the phone.

Listening to the beep that came from him, Matthew shrugged his shoulders and put the phone back, Johnny Depp seemed to be calm, but this guy has a weird temper, who knows what he's thinking, maybe he's having a carnival party to celebrate in advance.

Then, Matthew closed his eyes, but he couldn't fall asleep over and over, and his head was full of pictures of "Pirates of the Caribbean" being a box office hit and his popularity all over the United States.

"Maybe after this film, I'm more famous than Depp now, maybe not?"

As soon as such a thought popped into his head, Matthew suddenly remembered that Helen Herman had reminded him that "Pirates of the Caribbean" was not without competitors, and "Twentieth Century Fox's "Fallen from the Sky" was also released this weekend!