Chapter 233, Business Strategy

In the evening, Chen Shu had already greeted Liu Sifang and was going to go to the store the next day. If it is suitable, it will pick up a new car and leave, and as for the car in hand, it will be directly put in the store, of course, the brand must be passed to the new car.

Liu Sifang was a little excited when he received Chen Shu's call, when the company started selling Lexus 570, Chen Shu was the first supporter, but he didn't expect to change it to a new one after so many years.

Today, Liu Sifang deliberately got up early and rushed to the Toyota 4S store, and in his impression, it seems that Chen Shu came back less often, and even the Lexus independent 4S store came back only a limited number of times.

"Mr. Liu, are you in the store? I'll be there in about ten minutes. Chen Shu drove the car and made a phone call.

"I've been waiting for you in the store for a long time, I've been an old friend for so many years, and I'm still taking care of my business so much, if you come and I don't greet you in person, isn't it too boring, even from the perspective of a friend, I should come out in person." Liu Sifang said.

"Yes, you're at the Toyota 4S store, right? I'll be there soon. Chen Shu responded.

"Yes, I'm worried that people over there won't know you, so let's go over together after coming over, and the two stores are not far away. It just so happened that you came over to take a break, and also look at the Cruiser we put here, if it is compared to off-road performance, this is definitely the best. ”

"Of course, if it's more luxurious and high-end, it's not as good as the Lexus 570. Liu Sifang said.

"Okay, we'll talk when we get to the store in a moment. After saying that, both of them hung up the phone.

"Mr. Liu, who has such a big shelf and has to let you greet it in person?" asked the store manager next to Liu Sifang.

"Don't talk nonsense, it's not good if you let the customer know, don't talk nonsense for a while, otherwise the customer will regret it when he hears it." ”

"He was one of the first customers to support our Lexus 570, and I heard another friend say that his assets at that time were only one or two hundred million. Now his assets have reached tens of billions, and he is still driving our 570. ”

"To put it mildly, at the beginning he drove this car purely as a liner person, but now it is a human foil car, and he uses that car to save face. Liu Sifang said.

"No, what you said about Mr. Chen is so powerful?" The assistant next to him had little stars in his eyes.

"If it's not true, I'm so serious? When he maintains his car, I explain it in advance every time, and I have always maintained it in our shop, and the maintenance cost alone is a big expense over the years, but he has never asked. ”

"There is also this friend introduced by Mr. Chen, so far he has taken no less than seven or eight cars from our store, do you think he is worthy of our special attention?" Liu Sifang said, and the assistant next to him was also completely convinced.

Soon the car drove to the parking lot of the 4S store, and when Chen Shu and Wang Zilan got out of the car, Liu Sifang hurriedly stepped forward to shake hands with Chen Shu.

"Mr. Chen, you're doing a surprise attack, hehe! Don't say anything in advance, if you tell me in advance, I have to assemble everything for you. Liu Sifang had a reproachful expression on his face.

"Actually, my car is very good, but the age is a bit long, and the mileage has indeed run a lot, so I'm a little worried about running long distances, so I won't call you. ”

"Do you have any cars in the store? I heard that they have been selling well in the past few years, and they still have to increase the price to get the car. Chen Shu asked.

"This car is indeed selling very well, and it has indeed been sold at a higher price, but it is another matter if Mr. Chen comes over. Now Cruiser is also good, Mr. Chen can also take a look, and if you don't need friends, you can also recommend it if you plan to buy a car. Do you want me to take you to see it?" asked Liu Sifang.

"I also said that the current Cruiser is not inferior to Lexus in any way, and now many people in Tangshan buy Cruiser, do they have a current car?"

"Yes, but now they are all 4.0 and 4.6 displacement, as for the 5.7L displacement, they are all imported models, not for our domestic models. Liu Sifang said.

"It's okay, I'm just going to see it today, and I'm still running for 570. After speaking, Liu Sifang led the way into the hall in front, where a 4.0 was placed, and his assistant hurriedly ran forward, how could the introduction of the model make the boss go out in person.

Seeing that the other party took the initiative to come up and introduce, it was impossible for Chen Shu and Liu Sifang to give each other a cold face. Although I didn't have the idea of buying it, I still listened to the other party's introduction very carefully.

Wang Zilan followed Chen Shu's side, and there was no impatience at all. At this time, Liu Sifang felt that Chen Shu's success was not accidental, although he clearly said that he had no idea of buying, but he was still very serious when he listened to it at this time, without the slightest perfunctory look.

During the whole listening process, one or two questions were occasionally asked, mainly for the difference between the Lexus 570, after so many years, although it was very good when there was a problem, but after each maintenance, Chen Shu would still take a serious look at the list listed by the other party.

Either when the other party introduces it now, Chen Shu can't ask so many professional things, and the other party is more detailed when he introduces it at this time, especially for the differences between the two models.

"The car is updated really fast, the original buy overbearing 4.0 does not have so many configurations, at that time I really wanted to recommend two or three people to buy the overbearing, but the other party also changed to 570, and it was also a car mentioned by you. Chen Shu said.

"You're talking about Xu Wenxiang and Mr. Xu, this is my light, by the way, his domineering is also sold by me, and it is sold at a good price. ”

"What are you going to do with this car, won't it be in the second-hand car market?" asked Liu Sifang.

"I can't sell it for a few more money when I get it to the second-hand market, so it's better to give you more peace of mind. As for how much it is, you can just look at it, at least you have a better vision than me. ”

After speaking, a few people laughed and started to walk out of the exhibition hall, the Lexus 4S store is next to Toyota, in fact, there was a purpose for opening the store at that time.

Putting two brands under the same company together, especially when customers choose off-road vehicles, virtually constitutes a situation of choosing one of the two, allowing customers to compare and choose between the two brands.

This not only satisfies the diversity of customer needs, but also circles customers in the two brands of their own company, so that the number of customers retained is numerous.

Because Liu Sifang had said hello in advance, the store manager here was also waiting for Chen Shu to come over, and when he saw them coming over together, he hurried over to say hello.

"Mr. Chen is good! Mr. Liu is good!" the other party immediately greeted, and at the same time nodded to Wang Zilan to show respect.

"Hello! I'm sorry to let you come out to greet you in person. Chen Shu said politely.

"Yes, it's supposed to be for customers. Yesterday, Mr. Liu called me and said that you plan to pick up a car. Now we have two in the store. ”

"One is the 2013 model, which has not changed much since it was launched, so there is no change in the external name, and it has been called the 2013 model. The other is the Middle East model, that is, the version for the Middle East production, this one has a 2015 model. ”

Introducing this, the other party has been paying attention to Chen Shu's expression, and it is obvious that when Chen Shu heard the Middle East 2015 model, his expression changed slightly, and the other party naturally noticed it.

Sometimes the customer's expression changes slightly, and it may also determine whether the recommendation is successful or not, so the other party intends to focus on this aspect. Regardless of whether Chen Shu has a tendency to do this or not, it must be tailored to the interests of customers.

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(End of chapter)