In the next week, the promotional advertisements of Dongfeng VR games were officially launched on major platforms, including self-media, satellite TV prime-time, including mobile phone APP, and even subway TV advertising.

In the era of the information explosion, there are too many places to place advertisements, and advertising expenses alone are a daunting expense for small and medium-sized enterprises.

Fortunately, Dongfeng is not short of money, and it is supported by three companies behind it, and it has abundant funds. Every company is a huge money-absorbing machine.

The advertisement is a two-minute 3D game, which was originally just a small fire in the field of mobile games, "Flood World", a cottage in a cottage, but in the past few days, it has been crazy to brainwash the people of the country.

It adopts the same advertising model as "I am a scumbag": brainwashing!

The core idea of the advertisement is brainwashing, from the brain gold of the year to the later "scum slag", and then to the "start has been Kun, the upgrade is all about swallowing" some time ago, and now "Flood World".

It's just that the brainwashing advertisement of "Flood World" is not promoting games, but VR game blindfolds. Many people are extremely unfamiliar with this thing, and at most they have a simple understanding and popularization of science through online consultation.

Despite the strong brainwashing ability, the people who are used to advertising bombardment do not pay much attention to it, and some of their peers, who are half-incomprehensible, even scoff at this advertisement, thinking that it is an exaggerated gimmick created by unscrupulous developers.

How can that kind of thing exist, and it may be possible to develop in another ten years.

But it didn't take long for Qin Baobao and Qin Ze to post an advertisement on Weibo, recommending this VR device to fans.

They released the performance and advantages of this VR device, with Qin Baobao's game experience testimonial, sprinkled with 500 words. Detailed introduction and playability, which cannot be done by advertising.

It wasn't until their Weibo ad came out that the VR game blindfold was really taken seriously.

This is the star effect, the outside advertisement is loud again, and the brainwashing effect has been achieved, but there are actually very few people who really experience and pay attention, and if a public figure posts a recommendation, fans will pay attention to it out of love for the house and Wu, especially the article has Qin Baobao's personal experience testimonials, which is much more attractive than data-based articles and advertisements.

"It's really fake, it's not an exaggerated advertisement. ”

"Did the goddess accept the endorsement or advertisement? Don't, a "scumbag" has disappointed me so much. ”

"If it's true, I'll definitely buy it, it feels like eating chicken. ”

There is also a half-baked expert analysis: "This kind of VR game connected to a computer has long been available abroad, but even if it cannot be popularized abroad, and the price is expensive, there are even fewer in China." Looking at Qin Baobao's sense of experience, what is written is more bullish than that of foreign countries, which is a bit fake. ”

But immediately afterwards, many celebrities posted on Weibo to tout this VR game blindfold that came out of nowhere, including artists under Tianfang, as well as well-known celebrities in the entertainment industry, when a few or even a dozen celebrities posted on Weibo to praise it, the nature is completely different.

The biggest advantage of mixing in the entertainment industry is that you will never worry about not doing enough advertising6, Qin Ze sent a set of VR game blindfolds to the stars with good relationships, and gave them a trial experience.

If you can "like" it on Weibo, the VR game blindfold will be given to them.

This is a kind of publicity that changes direction, but unlike serious advertising, this method can save a lot of publicity money. And after the star tried it, he was surprised and excited, and he was willing to sell Qin Ze's face.

Some celebrities casually reposted Qin Ze and Qin Baobao's Weibo, and if they were attentive, they wrote a trial experience, or took a picture of the VR game blindfold and posted it.

The heat is instantly stir-fried.

Because it occupied the headlines, the topic was so hot that whether you paid attention to it or not, you heard more or less about it. Immediately afterwards, there were many doubts on the Internet, and several professionals in the field of virtual reality have posted articles expressing doubts about the authenticity of VR game blindfolds in the propaganda, classifying them as "exaggerated" propaganda.

"Let's just say, commercials, I can't believe it. ”

"I'm really looking forward to ....."

"I didn't believe it, but I just wondered that there was the merchant behind this thing, with such a big face, and a lot of celebrities helped promote it. ”

This question will soon be answered, log on to the enterprise credit information website to query "Dongfeng Technology Co., Ltd.", and you can easily get the name of the legal person: Qin Ze.

Someone posted a screenshot on the Internet, and everyone suddenly realized.

", it turned out to be Qin Ze, no wonder!"

"That's right, it wouldn't be strange if he could invite so many celebrities to do publicity. ”

"What are fast gunners doing, entering the VR circle, this is a notoriously deep pit, and you can't climb out. ”

"Eat melons silently, does Shennong dare to test poison? ”

"Don't dare, don't dare, I'm afraid I'll die of poison on the spot. ”

Regardless of the decline or expectation, the popularity and topics are enough, and in terms of advertising effect alone, it is undoubtedly a success.

In terms of the sense of expectation of the masses, it is a little worse, not to mention the enterprises and industry people who are deeply trapped in the industry and cannot extricate themselves, even the people who eat melons know that the development of virtual reality technology is like a turtle crawling, a pit like 20,000 miles under the sea.

No matter how powerful the fast gunner is, in the face of hard technology, he can't get up quickly.

The first batch of VR game eye masks produced by Dongfeng are not sold in physical stores for the time being, and this kind of non-large-scale VR game equipment is not a dish of the VR experience hall, so it makes no sense to sell them to them.

It will be in the form of a "game console" and will enter thousands of households.

Just like the previous Xiaobawang game consoles, today's PS game console series.

There is no physical store either, and it is sold in the mode of ordering on the official website and delivered directly to your door.

For this reason, the exaggerated and unserious uncle specially signed a cooperation contract with the express company, Xu Guang has been a loser for so many years, watching the salted fish turn over and become a big man, more than 40 people are angry with their dedication, this holiday back to Shanghai, people have lost more than ten pounds, and my aunt is distressed and almost crying.

The flesh is gone, but the waist bag is bulging, and the body is no longer cheap casual clothes, replaced by designer suits, handmade leather shoes, and an Audi R8.

The nature of the country is easy to change, Xu Guang has been itchy recently, and now that he has made up for his regrets in his career, he wants to get back the face on the gambling table.

Xu Guang's holiday is only three days, and there are still a bunch of things to deal with in the factory, Qin Ze originally defined him as the mascot in the factory, and Xu Yao's team was responsible for the specific matters. But Xu Guang's diligence was beyond his expectations, and it was a good thing that his uncle had a tendency to turn back as a prodigal son.

On the last day of the holiday, Xu Guang came to see his sister with supplements and gifts. I haven't stepped into my sister's house for many years, first, I don't want to see Qin Jianzhang's spicy old radish, and second, I really have no face.

It happened to be the weekend, and Qin Ze and Qin Baobao were also there, as well as Wang Zijin. My sister, as always, didn't give my uncle a good look, and said that she didn't want to hold a concert at her younger brother, but she failed to be coquettish, beat him, and went back to the room.

She has another concert in mid-December, in Beijing, which is already in preparation.

Qin Ze gave Wang Zijin a look, and Sister Zijin chased her best friend into the room very interestingly.

Let's talk about Dongfeng's capital and inventory first, VR game eye mask is just the first batch of products, a test of the waters, the output is not large, the inventory is not much, in fact, its core technology can be used in other fields, and it is not limited to games.

The first batch of products is a stepping stone, first open the market, become famous, how to operate in the future, Qin Ze has a draft in his heart.

"Your online propaganda is really loud, just the exchange meeting I attended in Guangdong before I came back, and when others heard me report the name of our Dongfeng Technology, guess what. Uncle's eyebrows fluttered: "None of them have birded me." ”

Qin Zexin said, is it nothing glorious for you to be without a bird.

My uncle said, "When I know it won't be long, these guys will regret not scolding me at the exchange." ”

Uncle has a very superficial understanding of this industry, after all, it is a halfway monk, for all kinds of new products, but also from the mouth of the technical staff to learn that after the successful production of the equipment, the technical department cheered in the office champagne to celebrate.

The half-hung factory director was unexpectedly very loved by the employees, because he was like a leopard-like bold and high welfare broadcast, before that, Dongfeng was a factory that could not make ends meet, and the welfare was pitiful, at most a box of apples and a box of drinks per person during the New Year, the dumplings of the Dragon Boat Festival did not even have egg yolks, and the moon cakes of the Mid-Autumn Festival turned out to be five-kernel moon cakes. And now, not to mention five insurances and one housing fund, just a departmental dinner once a month is enough for everyone to go to a five-star hotel to eat a buffet of 400 per capita.

"I heard that you secretly ran to Aomen last month?" Qin Ze tossed a cigarette to his uncle.

Xu Guang's face stiffened, and he smiled dryly: "Play casually, you won more than 100,000." ”

How does he know?

Of course Qin Ze knows, not to mention that Dongfeng Technology is Xu Yao's eyeliner, it is too simple for him to check his uncle's whereabouts, and he wants to check the background of his uncle's family, check Xu Guang's information, what ticket he bought, where is the destination, and what time is the flight.

There is no need to bother Pei Nanman.

Qin Ze's face was expressionless: "It just so happened that I heard a very interesting thing from a friend. There is a boss in Zhejiang Province, who went to Aomen to gamble at the beginning of the year, and lost five or six hundred million, and he will not be able to take out so much money for a while and a half, so he said that he would give half a month to go back to the mainland to make up. Then he regretted the money, after all, there are not many assets, five or six hundred million is too painful, uncle, what do you guess the result?"

Cold sweat broke out on Xu Guang's forehead: "What's wrong?"

Qin Ze: "It didn't take long for him to die unexpectedly, you said it was a coincidence." ”

When she was chatting with Su Yu, she said it, and she listened to Pei Nanman.

"You can have a good time, but you can only play in Shanghai, at most twice a month, and each time you can't exceed 500,000. This is the rule I set for you, if you don't listen, I won't take you to play. Anyway, you don't have any shares, I have the final say. ”

Xu Guang grimaced and nodded.

On the day when the VR game goggle was officially put on the shelves, there was a game goggle with a very high exposure rate, with only 2,000 units sold nationwide and 6 million sales.

The unit price is 3,000 per unit.

ps: Yesterday there was something, went on a business trip, and used the mobile phone code on the road for half a chapter, and there was no time code word until noon, and now the code is finally finished. The brain is busy a little messy, and I'll code the next chapter at night.