This is not the first time Li Zhifan has walked the red carpet of the Oscars.

Compared to the last time, this time there is more attention, and there are more cameras aimed at him.

And Jessica became a foil next to him, which can be said to rub Li Zhifan's popularity.

Along the way, other celebrities came up from time to time and asked Li Zhifan some questions.

"Oh, Li, you Oriental Entertainment signed Jessica, and there has been no movement, and I finally met her today!"

"Hello, dear Li, congratulations on your two shortlisted works, it will definitely be no problem to win the award this time!"

"Lee, let me see, oh! You're handsome again!"

“……”

There are not many celebrities who can get together to talk, because the interval between walking the red carpet in a group is only one minute at a time.

But some will drag on for a long time, and when the next few groups catch up, they haven't finished, and some are in a hurry, because they are not big-name stars, or they are destined to accompany them, so they go faster.

Li Zhifan's speed is not slow, slow or slow, neither will people say that he is suspected of rubbing the red carpet, nor will all the cameramen feel that he is walking too fast without leaving a heroic appearance.

Photographers shouted:

"Mr. Li, look here!"

"Lee, look here, look here!"

"Pose!"

"Mr. Lee, let's take a picture with Miss Jessica!"

Listening to it all the way, they all said the same thing, which led to Li Zhifan walking all the way with Pose, but replaying this video, everyone will inevitably feel that he is too handsome along the way.

Who let him have [Male Star Pose Technology Collection]?

After walking for more than four minutes, and finally finished the long red carpet, Li Zhifan stopped at the door, waiting for a group of stars behind him to come up and enter the venue together.

Among the stars he was waiting for was an actor named Gail Steffen, who was one of the most popular candidates for Best Actor tonight.

And his partner is Qiu Yali, who plays the doctor of botany in "Avatar".

Because she became popular in the United States with this role, many people directly called her by the name in the play - Dr. Zhang, or Dr. Zhang Li.

At the beginning, Qiu Yali also explained to people everywhere that her name was Qiu Yali, not Zhang Li, but in the end she found that it was useless, because whether it was pronounced Qiu Yali according to the pronunciation of Chinese, or the habit of Americans to read Yali Qiu, these foreigners could not read it well, but they said "Zhang Li" or "Li-Cheung", which was very smooth and standard, so Qiu Yali did not explain later, let everyone call her, and even many of her friends in the domestic entertainment industry began to call her "Zhang Li".

"Director Li!"

Qiu Yali followed up and said with a smile, "You are so bright, why don't you stay on the red carpet for a while?

"I'm not a blanket star!"

Li Zhifan smiled and waved his hand, "On the contrary, it's you, you should stay longer on the red carpet for the first time?"

"You're kidding me, aren't you?"

Qiu Yali jokingly retorted, "Do you want me to be a blanket star?"

"Not really!"

Li Zhifan said, looking at Gail Steffen on the side, "Hello Gail, thank you for taking care of this Chinese lady all the way!"

"Oh, I should have done it!"

Gail Steffen is about the same age as Li Zhifan, perhaps a little older than him, although the two are not familiar with each other, but they are not strangers, and they have met before at the shortlist luncheon held by the Oscar organizers.

I've talked a few words before, but it's not too deep, it's just a general acquaintance.

After entering the venue, there was still a wave of red carpet to walk, this wave was slightly shorter than the previous one, and it was indoors, and the four of them walked to the signature board to leave their names, and then continued to walk inside.

After finding a seat, Li Zhifan was honored to sit in the third row this time, and the first two rows are the positions of the previous Academy Award winners, actresses, best directors, and judges of the main committee.

At this time, they hadn't come in yet, and Li Zhifan was the first wave.

The whole venue is currently closed, without any media, so everyone is relatively free, and there are staff pushing trolleys with boxed lunches on them, asking if anyone wants them.

After all, it will take nearly four hours until the awards party officially begins, and everyone will have to suffocate to death if they don't eat, drink, or even smoke and drink.

"I'm going to the bathroom!"

Li Zhifan sat for a while, stood up and said.

"Oh, I'll go too!"

Jessica understood and left her seat with Li Zhifan.

The Oscars stage has infinite scenery on the surface, but behind it is stunning.

As soon as I came out of the side door, the corridor was full of celebrities or industry bigwigs, men and women hugging each other, kissing and touching their buttocks, and even some hands reached directly into the top of the mountain, grabbing and pinching in their clothes.

Jessica naturally hugged Li Zhifan's arm, so that the two of them didn't look so different.

At this time, so many people were foreseen all the way, but no one greeted Li Zhifan, because everyone was very busy, where could they take care of social etiquette.

The bathroom is even more overcrowded, and there is no distinction between men's and women's toilets, and there is no place for those who really want to go to the toilet.

A supermodel-turned-American super-first-line white actress is fighting a black hip-hop singer who was invited to perform tonight, while her husband is outside with another female star rubbing electricity, and the two are playing their own games without interfering with each other.

Another actress who was shortlisted for Best Supporting Actress tonight is squatting under an actor who has won the Oscar award, and her boyfriend is said to be a designer, and he also came to the scene today to cheer for his girlfriend, and if he can win the award, he will celebrate, but at this time, people don't know where they are, and they don't know the scene here.

Everyone knew that no one came out with their phones or other camera equipment.

There are no reporters here, no people to spy on them, and the backstage of the Oscars can be the safest backstage for entertainment stars.

If this scene happened in China in the eastern hemisphere and was exposed, the world would definitely be in chaos.

……

In the evening, eight o'clock.

The Oscars were broadcast live worldwide and officially began.

The host is no longer the bastard of the previous session this time, but he is also a talk show host.

The host of the Oscars varies from year to year, and each has its own style.

But telling jokes and making fun of celebrities are all jobs that every host must do.

Li Zhifan's second attendance was inevitably in the ranks of being opened, but the host was still a little conservative and restrained, or he didn't want to think that he would be labeled as discriminating against Asian actors for ridiculing Li Zhifan, in short, the scale was just right.

But on Jessica, the host's scale is bigger, ridiculing her about falling out with her father, and ridiculing her for being shortlisted for the best actress this time, but she sat in the second row, which implies that she has finally climbed to the top of the branch.

But whether it is derogatory or positive depends on what the person being ridiculed thinks.

Of course, the host's words are also the end, and the words that express a meaning in English are very large, and the positive and derogatory words are very clear, the same as Chinese.

First up was the Best Visual Effects Award.

After announcing all the shortlists, it fell into the pocket of "Avatar" without any suspense.

This is not only the first award presented tonight, but also the first award won by "Avatar" at the Oscars.

The post-production director who came to the stage to present the award, although the post-production director is just a puppet and does not produce ideas, but he is responsible for the technical work, and without his technology, this movie would not have been possible.

After winning the award, the post-production director delivered a long acceptance speech, thanking the team, Li Zhifan as the director, screenwriter, starring and post-planning, and publicly thanked the film's marketing consultant team.

From running for the Oscar, to being nominated, to winning an award, it is not an easy process, and it is not enough to have a good movie, and a successful and professional marketing advisory team accounts for 60% of the credit.

This ratio is not an exaggeration at all.

From months or even half a year before the release of the film, these people have already begun to be active.

Screening, advertising, marketing, and schedule fighting all cost money, and this team needs to spend money carefully, even if Oriental Entertainment is a local tyrant, "Avatar" is not short of money, and it is impossible to make it casually, so such a team is needed.

In addition, one of the biggest roles of this team is to lobby everywhere.

And the cost of lobbying is even more expensive than advertising.

The first hurdle of the Academy Awards was the Academy Directors' Awards Dinner, and before that, the marketing team lobbied for everyone at these dinners.

In the case of "Avatar", the marketing team directly sends the relevant materials of the film to the members of the Academy of Motion Picture Arts and Sciences, which is called direct marketing, and the lobbying fee is actually an open bribe, but in the American capitalist market, this is allowed.

Some films use public relations lobbying, most commonly in the mass media and at the pre-conference awards ceremonies, where they denigrate their rivals' works and sing the praises of their own films.

For Best Picture, for example, it costs between $10,000 and $15,000 to hire a PR consultant in the first place, and $20,000 for Best Picture, and $20,000 in commissions if it wins the award.

Other awards also have salaries and commissions, but the standards are different, ranging from $50 million to $10,000.

The wool comes out of the sheep, and the higher the box office, the more consultants can be hired to serve themselves, such as "Avatar", which employs a whole team of consultants, and also includes the lobbying of "Zootopia".

After the Oscar Directors' Awards Dinner, the nomination voting begins.

The directors who have been successfully lobbied will vote for their own main film, and there will be half a month for the nomination deadline and then the announcement of the nomination list.

Until the nominations are announced, the first stage of the competition comes to an end, and those who do not get the nomination can disband the PR team.

After the nominees' luncheon, there are still more than 20 days before the official Oscars ceremony.

And this has to go through the final voting, to the Academy Award ceremony, to the final voting deadline, and then to count the votes and prepare for the award ceremony.

Before the final voting deadline, the lobbying teams of all shortlisted films will begin the second round of lobbying.

But some teams started lobbying earlier than this, a little earlier from the announcement of nominations, and even earlier from the beginning of lobbying, just to win the award.

Whether it is Oriental Entertainment or the lobbying and marketing team of "Avatar", they are all rushing to win awards.

So I was prepared at the beginning, but as for how many prizes I won, it depends on how much money I spend.

Of course, the Hollywood bigwigs behind the Oscars and the award organizers are also two forces that must lobby, otherwise only money will not work.

In fact, for Chinese films, not winning the Oscar actually doesn't have to be uncomfortable at all.

Because there are too many doors in this, even if you win the award, it is also an award that costs money to lobby, and in terms of gold content, it is not as good as the awards awarded by professional film judges at the three major European film festivals.

It's like an exam, there is a famous school with a noble atmosphere, although you can spend money, but it is also the one who spends the most money to get on, and there are a few famous schools, the grade is not bad, but the status in people's hearts is not as good as the previous one, but it is really based on the strength of the ability to get on, which one is better, people who have a rod and scale in their hearts, they will know it when they measure it.

This year's Oscars.

"Avatar" was shortlisted for seven awards.

Best Editing, Best Visual Effects, Best Impact Effects, Best Sound Editing, Best Costume Design, Best Director, and Best Film.

But some teams started lobbying earlier than this, a little earlier from the announcement of nominations, and even earlier from the beginning of lobbying, just to win the award.

Whether it is Oriental Entertainment or the lobbying and marketing team of "Avatar", they are all rushing to win awards.

So I was prepared at the beginning, but as for how many prizes I won, it depends on how much money I spend.

Of course, the Hollywood bigwigs behind the Oscars and the award organizers are also two forces that must lobby, otherwise only money will not work.

In fact, for Chinese films, not winning the Oscar actually doesn't have to be uncomfortable at all.

Because there are too many doors in this, even if you win the award, it is also an award that costs money to lobby, and in terms of gold content, it is not as good as the awards awarded by professional film judges at the three major European film festivals.

It's like an exam, there is a famous school with a noble atmosphere, although you can spend money, but it is also the one who spends the most money to get on, and there are a few famous schools, the grade is not bad, but the status in people's hearts is not as good as the previous one, but it is really based on the strength of the ability to get on, which one is better, people who have a rod and scale in their hearts, they will know it when they measure it.

This year's Oscars.

"Avatar" was shortlisted for seven awards.

Best Editing, Best Visual Effects, Best Impact Effects, Best Sound Editing, Best Costume Design, Best Director, and Best Film.

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