The director's commercial ability, the box office appeal of the cast, the commercial quality of the film, the acceptance of the market, the demand of the times, the schedule chosen, and the competitive films in the same period...... There are too many factors that affect the box office of a movie, so no one or an institution dares to say how much the box office of a certain movie will be, because no matter how powerful the director is in the past, the director will overturn, and the actor with strong box office appeal will become box office poison, and no matter how unknown the nobody, there is the possibility of becoming famous overnight, the entertainment industry is such a magical place, there is no reason at all, it is like a big casino, and this is the charm of the entertainment industry. Pen % fun % Pavilion www.biquge.info

The only thing people in the entertainment industry can do is to make the most likely judgment with the resources at hand, and then use their own chips to steer things in their favor as much as possible, such as finding the best director they can find, recruiting the stars with the most box office appeal they can recruit, carefully selecting a script that seems to have the highest commercial value, etc., and in this, it is quite important to choose a good schedule.

The box office of the same movie is completely different from that of March, and it is even more so for some big directors, and it is very likely that the box office of the same movie will vary by hundreds of millions and billions in different schedules. In terms of schedules, this year's Qixi Festival is undoubtedly a very embarrassing schedule - in the past, the various fierce films in July have been squeezed out of the market, and in the future, there are still more than ten days to September, jumping out of the summer file. The only thing worth mentioning is that the fierce films will not be released in time for this year's Qixi Festival, there are no fierce films with strong box office appeal on the top, and there are still more than ten days of summer files to make up the tail, this may be the biggest advantage of this year's Qixi file, the so-called no tiger in the mountains, the monkey is called the king, that's it. And this year's monkeys have "All Wishes Come True", "Xiaoshan", "Contract Lover", "Very Love", all four movies are love films, which cater well to the characteristics of Qixi Festival, and all of them chose to be released the day before Qixi Festival.

These four monkey movies have their own advantages: "Xiaoshan" has Du An, a screenwriter and part-time job, and also made a cameo appearance in a small supporting role, and a small highlight of Song Zhen, a new star, in addition to the strength of "Xiaoshan" in all aspects, it can be said that it is at the bottom; "Very Love" has a more comprehensive layout, although the crew members are not big, but the director Ye Nianchen, starring Fang Lishen, Zhang Jingxuan, Yang Aijin, Zhong Jiaxin are also familiar faces in the circle, and the overall strength is relatively balanced; They have all gone up a notch, among them, "All Wishes Come True" is Zheng Zhongji's first self-written, directed and self-starred film, this Xiangjiang artist still has a lot of fans, and the cast of "All Wishes Come True" has Zheng Zhongji, Leung Jiahui (supporting role), Gu Dezhao, etc., all of which are familiar names to the audience, "Contract Lover", director Zhang Jianting is also a well-known director in Xiangjiang, representative works include "The Story of Hu Yue", "Father and Son", "Flying Dragon Regeneration" (producer), etc., starring Ren Xianqi, Zhu Bingbing, Xu Zishan, Yuanhua's lineup is no worse than the lineup of "All Wishes Come True".

Judging by the consistent comprehensive scoring system in the entertainment industry, among the four monkeys rushing to the Qixi Festival, "All Wishes Come True" and "Contract Lover" are the first gear, "Very Love" is the second gear, and "Xiaoshan" is the third gear - the pre-judgment scoring of these movies is not only done by the interested companies of a few films, but also by many unrelated companies in order to expand their databases and improve the accuracy of decision-making.

In fact, if it was placed before the release of "Truman", and Du An's only the screenwriter and producer of "Xiao Shan", then it would have been able to reach the second level in the rating system of many companies, but unfortunately the release of "Truman" directly lowered Du An's system score in the database of major companies, and "Xiao Shan" is only one of Du An's four production plans, and it was only four months from the announcement of the entire plan to the official release of the film, so "Xiao Shan" was classified as the third gear.

The strategic level of "Xiaoshan" is so low that many people were surprised when it finally sat in the second place of the four monkeys in the first weekend of the big battle.

The first two-day box office of the monkey movie of the four people who rushed to the Qixi Festival, the first "Contract Lover" won the first place as everyone expected, with a box office of 87.5 million, and the second place was "Xiaoshan", which was ranked in the third gear by many companies.

This film, which is not even eligible to rush to the Qixi Festival in all its ratings except for Duane, won 63.78 million box office in 1,890 theaters in the first weekend and won the second place among the four monkeys.

The third place is "Very Love", 57.01 million, and the fourth place is "All Wishes Come True", 54.98 million.

The two-day box office performance of the first weekend surprised many professionals staring at the data: first, they didn't expect that "Xiaoshan", which was at the bottom of the comprehensive score, could rush to the second place, and second, they didn't expect that "All Wishes Come True", a monkey with the first comprehensive score, would be at the bottom!

The box office market is really changing and unpredictable. However, combined with the specific quality of several films, this result is also reasonable.

First of all, it is "All Wishes Come True", which was originally the first movie, in which Zheng Zhongji perfectly shows the development trend of the current Xiangjiang films, which can be summarized in the eight-character test language: the more you shoot, the worse you get, the worse you shoot. This movie can be said to be a classic continuation of the old-school movies in Xiangjiang, with rough production, crude scripts, random performances by actors, and a single and unbright shot composition like a TV series......

Such a movie may still make some money in the eighties and nineties, but now that mainland films are on the rise, in contrast to those commercial films in the mainland that are becoming more and more sophisticated, there are ghosts who can make money. is also because the lineup is really good, so it didn't lose too badly in the first weekend, but judging from the extensive evaluation of the audience, the trend of the next movie is really not optimistic.

Secondly, it is "Xiaoshan".

This film that unexpectedly rushed to the second place seems to many people to really don't know how to evaluate it: if it is not good, its production is excellent compared to several Hong Kong films, whether it is the meticulous performance of the actors or the intention of the composition and color of the picture, you can really feel it, but if you want to say that it is good, this film is really a bit dragged, making people always feel a little drowsy and unable to lift their energy, which does not meet the general definition of commercial films in the market. So much so that many companies don't know how to judge the box office trend after it, but fortunately, the market will make the fairest response on their behalf.

In the second week of the official release of the Four Monkeys, it jumped to the first place among the four monkeys when the screening theater chain of "Xiaoshan" quietly expanded to 2,743, and it was also the first place in the weekly box office list of that week, with a total domestic weekly box office of 582 million.