Chapter 58 Inaugural Issue

Not long after Ye Jianren arrived at the company, Li Ying-jeou came to report his work.

"Senior Brother Li, how is the matter of Xieli?" Ye Jianren asked.

"I have made initial contact and the Wu brothers are happy to sell the company to us. Lai Ying-jeou said, "But Wu Xiejian wants to negotiate with you personally." ”

"Negotiate with me? Ye Jianren nodded, "When." ”

"How was this afternoon?" asked Lai.

"I don't have time this afternoon, I made an appointment with the second senior brother, let's change it to tomorrow. Ye Jianren said.

"Okay, then I'll go tell them. Lai Ying-jeou said.

Meng Bufan was looking for Ye Jianren not for anything else, but because the inaugural issue of the magazine had been completed, he asked him to go over to the staff to give some advice.

The name of the magazine is still called "Dragon, Tiger and Leopard", which is very beautifully done, and the cover is printed with a girl with a whole fruit, and he still knows this woman, it is none other than Yu Sali, the star of the Shaw Brothers.

Ye Jianren remembered that the cover girl of "Dragon, Tiger and Leopard" when it was first published in his previous life was Shaw Brothers star Chen Lili, although the people in this world have changed, but the identity has not changed, and it is indeed the destiny of heaven.

"Good guy, senior brother, you can actually invite Yu Sali over to be the cover girl. Ye Jianren praised.

"It's just a more expensive female branch. Meng Bufan pursed his lips, "The technology is not as good as the young lady in the stall below me." ”

The short two sentences contained a wealth of information, Ye Jianren smiled, did not ask, and continued to look at the magazine in his hand.

In addition to the cover girl, there are some theme slogans similar to normal magazines, such as "Tang people are abused in New York prisons" and the like, but at the bottom of the cover, Ye Jianren found a line of small green letters, which read: "Close-up of the virgin".

"Senior brother, where did this come from?" Ye Jianren asked, pointing to these six words.

"Oh, this is what Xi Cheng saw from an RB magazine, and it was taken by an RB medical scientist with an endoscope, so I took it and borrowed it. Meng Bufan shrugged.

At this time, the copyright system was quite imperfect, and there were often cases of articles being stolen or cited, even if a lawsuit was filed, the lawyer went back and forth, and it took a long time, and even if he won, he would not end up with any benefit.

After the cover, there is the specific column of the magazine. The first one is called I let you fuck it, which is a photo of some amateur dew points, with personal information next to it, such as how much is the measurements, when you lose your body, what posture you like, etc. Behind it is the street photography exposed, which is a few photos of walking away to satisfy the crowd with voyeuristic interest. In addition, there are adult comics, passion stories, etc., with diverse themes, female bosses, male employees, or perverts. At the very end of the magazine, there were more than a dozen letters from readers of various lengths.

"Senior brother, do you still have a letter from a reader in your inaugural issue?" Ye Jianren wondered.

"I wrote it myself. Shen Xicheng said with a smile, "There won't be so many letters from the reader's mailbox in the first few issues of the magazine, so I will write it myself and use fake ones to catch real readers' letters, and many magazines have done this." ”

"Professional. Ye Jianren praised.

"Ye Sheng, you are ashamed of me, any person in the industry will do these things, the key is the content of the magazine. Shen Xicheng said, "I don't know if Ye Sheng has any suggestions." ”

"I can't talk about it, after all, I haven't been involved in these before, but I have some personal opinions, let's talk about it, it's not feasible, whether it is adopted or not, and Editor-in-Chief Shen will measure it himself. Ye Jianren said.

Ye Sheng, please say. Shen Xicheng's attitude was very modest.

"I saw a column called RB Big Wave Girl before, I don't think it's appropriate, don't let readers know that the female model of the magazine was bought by RB, make up an identity, tell readers that they live in Tsim Sha Tsui or Wong Tai Sin, etc., just say what is the Central white-collar workers, let them find it slowly, the distance will make readers have an illusory feeling, not real enough, but if you know that the woman in the magazine lives next to him, of course he will be more interested, and even fantasize that he will meet this woman one day, and there will be some exciting and fragrant stories. Ye Jianren pointed to two of the columns and said to Shen Xicheng.

Shen Xicheng touched his chin and thought for a while, his eyes lit up, and he praised: "Good idea, just do what Ye Sheng said." ”

"Also, it's better not to publish men's organs in magazines, after all, it's all men who buy this book, and no one wants to see other men's close-ups, women can be exposed in any way, but men don't need it, everyone has it, just look at your own. Think about it, you are holding a magazine and turning the pages while playing a, but when you turn it over, wow, a guy who is more majestic than yourself in the picture, will it be very disappointing?"

"That's right, that's right. Shen Xicheng said excitedly, "I thought I was already doing a good job, but I didn't expect that there would be two such big mistakes, and Ye Sheng had any other suggestions." ”

"No, I just think of ...... for the time being," Ye Jianren said halfway through and suddenly remembered something, "Remember to add on the cover that it is forbidden for teenagers under the age of eighteen to buy." ”

"Why do you add this? Wouldn't it lose a lot of business?" Meng Bufan asked puzzled.

"How so? The cover says that it is forbidden to buy, is it that the imp will be obedient? Or will the newspaper guy be obedient? Ye Jianren said, "This sentence was written in the magazine just to prevent people from attacking this point in the future, saying that you poisoned children." In this way, it doesn't matter who the newspaper guy sells to. ”

Meng Bufan can't predict the future, and he doesn't have a clear understanding of the crisis that may occur in the magazine, but he feels that adding one more sentence will not have much impact, so he just adds it.

"How many copies are you going to print in the inaugural issue?" asked Ye Jianren.

"Forty thousand copies. Shen Xicheng said.

"Too little. Ye Jianren shook his head, he remembered that the inaugural issue of "Dragon, Tiger and Leopard" only printed 30,000 copies, but all of them were sold out in half a day, and they could only be reprinted urgently. At its peak, the first issue of "Dragon, Tiger and Leopard" could sell 290,000 copies, and you must know that this ten-day magazine averaged close to 30,000 a day, so this 40,000 copies is too little.

"Print 100,000 copies first. ”

"Is 100,000 copies too much?" Shen Xicheng questioned, "The entertainment magazine with the largest single volume sales in Hong Kong is "Golden Harvest Movie", and when Bruce Lee died, it sold 160,000 copies in a single issue, and I am worried that the 100,000 copies will not be sold out." ”

"As long as you do some publicity in the early stage, you don't have to worry about the number of circulation, and the price of a bowl of cha boy noodles buys a salty and wet magazine, and those men who don't have the money to call chickens will be very interested. Even if the first issue is not enough to distribute the goods, there is no problem at all with 100,000 copies of more than 20,000 newspaper stalls in Hong Kong.

Since we are talking about Golden Harvest, the first issue of the first issue is to learn from "Golden Harvest Movie" to send posters, and they send movie posters, and we will send posters to Guonu! The Information Administration stipulates that the cover of the magazine cannot be dew-pointed, so we will have the dew point of the poster, and the poster will be folded and sandwiched in the magazine to give away, so it is not considered a violation. We didn't make a dew point, but that doesn't mean that the newspaper guy won't do it, you send someone to tell the newspaper guy to let them open the poster and hang it out, how many people's attention will be attracted to a poster? Even if he doesn't buy this magazine, he will remember the name of this magazine, and even if he wants to buy 100,000 copies, if he doesn't pay for it early, he can only wait for the second issue to catch their appetite, and the second issue may be able to sell more!"

Shen Xicheng glanced at Meng Bufan and wanted to ask for his boss's opinion, but Meng Bufan knocked on Erlang's leg and shrugged his shoulders, with a posture that I don't understand, don't ask me, make your own decisions.

Shen Xicheng weighed it for a long time, and finally gritted his teeth and said: "Okay, the first issue will issue 100,000 copies!"