Chapter 220: Start planning and shooting an advertisement
Online literature industry. Pen | fun | pavilion www. biquge。 info
Point Niang.
The shock brought by the publication of "Zhu Xian" suddenly spread to the entire circle of online articles at the speed of light.
The opening of the first 30,000 words of "Zhu Xian" can be said to have created a classic.
That night, someone had already counted that the total reward amount for new books that opened at 10 o'clock in the evening exceeded 1 million Huaxia coins before 12 o'clock in the evening, close to 2 million Huaxia coins.
In other words, on the first day of the book, 'Su Xinbao' earned more than one million Huaxia coins.
This can be said to be something that has never happened before in the Chinese online literature circle.
Of course, a large part of this is because the uncle's novels have always been free, and this opening novel is destined to be charged, so many book lovers are very popular.
Two pieces for one, twenty pieces for ten pieces, one hundred and two hundred.
Everyone is tipping to the best of their ability.
In two hours, he earned millions of Chinese coins, which is a miracle in the online literature circle.
"Originally, I just supported this new book with the purpose of supporting my uncle's new book, but I didn't expect that I only read the first chapter of "Zhu Xian", and I was deeply attracted. ”
"Yes, I'm like this, I'm looking forward to that little monkey being rescued by Zhang Xiaofan. ”
"After reading "Zhu Xian", I want to say that this is the real Xianxia novel, Qingyunmen, the old monk, and the uncle's imagination is too strong. ”
"I originally thought that the uncle would write about the rivers and lakes, and he would write romance in the name of Xianxia, but after reading these 30,000 words, I knew that I was wrong. ”
"It's too wrong, this is just the beginning, I already expected it, this is definitely a classic, the Qingyunmen that has been inherited for two thousand years, is there any special tallness?"
"Yes, Zhang Xiaofan is so powerful, I like Zhang Xiaofan so much. ”
"I'm curious what that mysterious bead is. ”
"Isn't the inheritance of Buddhism and Taoism the continuation of the major forces in ancient mythology?"
"It seems that the uncle really integrated the ancient myth into the novel. ”
“……”
Comments such as those similar to those discussing "Zhu Xian" are overwhelming, and they can't be counted.
……
Eleven o'clock in the evening.
Su Cong published 30,000 words in one go. After reading the comments for a while, I closed the page.
"Zhu Xian" will be popular, Su Cong has long been sure in his heart.
After all, in his previous life, it was a novel that created a genre, even in this world, but after all, it was a decision made by himself, and if he entered the circle of long-form online novels for the first time, would he be liked by everyone, Su Cong would also have a trace of worry in his heart.
It's just that when the book came out, so many rewards caught Su Cong off guard, and when he saw so many comments, he was even more relieved.
Turning off the computer, Su Cong was ready to go to bed.
There's business to do tomorrow.
That was to start shooting a commercial for Six Up.
The reason why I didn't start filming until tomorrow is partly because I signed a contract yesterday, but in fact, part of it is because of the new book.
I let go of my thoughts, and I'm a little tired these days.
Decided to have a good rest today.
……
Su Cong is asleep, and all the editors of Dianniang are working overtime.
The entire editorial office is brightly lit.
The editorial department, which usually leaves work at 6 o'clock in the afternoon, is now at 12:24 in the morning, and none of the people in the editorial department have left, all of them are around the front of the Wutong computer.
Watching the data.
"Sixty thousand collections. ”
"Seventy thousand collections. ”
"Eighty thousand collections. ”
“……”
"One hundred thousand collections. ”
“……”
"One hundred and fifty thousand collections. ”
……
"Two hundred thousand collections. ”
“……”
"Three hundred thousand collections. ”
"Hiss......"
Collections are growing at a rapid pace.
There are more than one billion people in China, and there are many people who read novels, and no one can count how many they are.
In this world, because there is no piracy, the data of a genuine novel can be said to be ten times and a hundred times that of the previous life, which is normal.
At the same time, because there is no pirated version of the novel, this world, reading this novel, is cheaper.
That's not the point here.
A novel, 100,000, 200,000 collections, in Dianniang novels, it is very common, and even millions of collected novels, there are many.
However, novels like "Zhu Xian". In less than three hours after opening a new book, 300,000 people have already collected it.
It's horrible.
Moreover, this growth data is still increasing rapidly, and its growth rate has not stopped at all because it has reached 300,000.
Nor did it come down because it was already early in the morning.
On the contrary, the rate of growth seems to be accelerating.
Almost all the editors did not leave, all of them were in front of the computer, watching the background growth data of this novel.
The clicks have already exceeded one million.
The collection is still increasing like crazy, and almost all editors seem to know that they are witnessing the birth of a miracle in the online literature world.
One o'clock in the morning.
The collection exceeded 500,000.
Three o'clock in the morning.
The collection broke one million.
Although some editors can't stand it.
However, most of the editors are still in the office, waiting in front of and behind the computer.
Especially the dragon.
The editor of the Xianxia group, this time the editor-in-chief arranged, and Wutong were in charge of the new book of 'Su Xinbao'.
This is a good thing for You Long, and it is also the kind of peerless beauty, the kind of beauty that can play for a year with just a pair of legs.
Although it was already three o'clock in the morning at this moment, You Long did not feel sleepy at all, and the whole person was excited.
"One million, the collection has broken one million, I damn it, cool, special, it's cooler than when I wrote a novel and broke a thousand collections!"
You Long was incoherent.
Wutong, who was sitting in front of the computer, couldn't get off the ground with excitement.
In five hours, the collection exceeded one million, which is not the most exciting place, the most critical place is that the collection is rising faster and faster.
Don't these book friends have to sleep at night?
The editor, who was standing behind the computer and watching, had this thought in his mind at the moment.
Suddenly, one of the male editors, looking at his phone.
Exclaimed.
"Look at the scarf! ”
This male editor, who usually looks Sven, wears a pair of glasses, has never said dirty words, this editor is called 'Midsummer', and it can be said that he is the most Sven editor of Dianniang, but at this time, he actually broke out foul language.
When the collection of "Zhu Xian" broke one million just now, although he was shocked, he didn't say dirty words, and at this time, he actually broke out foul language.
As soon as this foul language burst out, all the editors took out their mobile phones, and those who did not have a scarf in the mobile phone returned to their computers to log in to the scarf.
"Damn, the scarf actually took the initiative to promote my uncle's new book with a topic. ”
"It's a husky, this is directly creating a hot topic for the uncle!"
"I can't imagine that the scarf is so strong for my uncle. ”
"If I weren't the editor in charge of the propaganda department, I would really think that my uncle would spend a lot of money on this bib propaganda and spend money on special features. ”
"What's the matter, that's not all, you see, my goddess Hu Xinyi actually forwarded the promotional bib of my uncle's new book. ”
And not only the goddess Hu Xinyi, but also several celebrities have also forwarded it. ”
"And A-listers. ”
"Holy. ”
I said. ”
"I ......"
A series of foul language sounded in the editorial office, and the editors who were usually gentlemen in Lysven were like ghosts at the moment, and they kept speaking foul language, as if they couldn't describe their shocked mood without exploding foul language.
Even a few female editors are constantly foul-mouthed. ,
Everyone is an editor who has access to the Internet, and they all know the effect of these stars.
The results of a book, no, it should be said that the potential achievements of a great god can be seen how influential it is when it is collected twenty-four hours after the book is released.
Uncle Su Xinbao's book "Zhu Xian", with 24-hour collection data, is likely to be a shocking data, which will surpass the data of all online novels.
To reach a height that no one can reach.
"Two million collected. ”
Wutong's exclamation crushed all the editors.
What the hell is this......
How long does it take to collect more than one million? a few minutes, ten minutes?
……
No one can imagine what heights its collection will reach tomorrow, nay, twenty-four hours. You know, it's past three o'clock in the morning!
At this time, Wutong suddenly thought of something, and the whole person exclaimed.
"Quickly, notify the technical department to prevent the website from collapsing. ”
When Wutong said this, everyone suddenly understood.
Immediately, some people called directly, and some notified the editor-in-chief.
Especially, because of a book, to prevent such a thing, this ......
No one knows what to say anymore.
The newsroom is still brightly lit.
……
And Su Cong slept soundly.
The next day, I woke up early in the morning, exercised, run, came back to wash, and had breakfast.
Then drive directly to Xinhua Entertainment Company.
The five million money from the Liuxi company has been paid.
The crew, actors, and filming team are all in charge of Su Cong.
These things, if Su Cong gets them by himself, it will be very troublesome, but Su Cong is not stupid to that point, he is an artist of Xinhua Entertainment Company, and this contract is also the spokesperson of the company to help him sign the contract.
And if you sign a contract to shoot and produce advertisements, you will definitely borrow the company's resources.
It's not, drive, go to work at the company.
is to discuss this matter with Liu Yuanchang.
The crew and the filming team can all find people in Xinhua Entertainment Company.
If there is a ready-made one, pay for it yourself, according to the market price, the company can make money, and it will definitely not refuse.
As for the actors, the company will not refuse.
All you need is Liu Yuanchang to say hello, and everything will follow the procedure.
When I signed the contract two days earlier, I had already told my agent.
Therefore, when he came to the company and entered his studio, Su Cong directly instructed his agent Xiaoxue to start working.
The advertising creativity written by Su Cong is two parts, the first is "Through Ancient Times", mainly about the activity of making a wish to win the lottery, a person drank six joys and won the lottery, and the result was to travel back to ancient times, and then with a whoosh, he really returned to ancient times, married a woman with a rather ugly appearance, and a burly body, like a woman with a lion's roar in Hedong became a wife, in order to save the great tragedy of life, so he wrote down the ancestral teachings of the family heirloom, and told his future self not to make a wish......
This advertisement is the very classic "Seven Joys Christmas Wishing Activity Advertisement" in the previous life, Su Cong modified it slightly here, and changed the title to "Six Joys Wishing Winning Activity Advertisement".
This advertisement is divided into two parts, the upper part is that there are too many people who have traveled to ancient times, there are too many ancestors who are reminded, and there are many ancestors who remind not to make wishes in the future, and the lower part is about the funny plot of children in modern times.
It can be said that in the previous life, this advertising idea of 7UP was indeed very classic.
When many people see this advertisement, it can be said that they immediately remember the drink of the brand 7UP.
This advertising idea, put into this world, is definitely a classic of the sensational genre, because no one has ever shot like this.
Su Cong has searched on the Internet for a long time, and there is no such advertising creativity in this world.
A market, the type of product, the quality are all the same, there is not much gap, like carbonated drinks have no technical content, no secret recipe for things, relying on popularity.
If popularity comes up, then organic sales will come up.
It's like, if you go to the store to buy drinks to drink, there are at least seven or eight kinds of carbonated drinks in a row, but you will definitely subconsciously choose Sprite, in fact, most carbonated drinks taste similar, but Sprite is the most famous, so people will subconsciously choose the most famous one.
So what will make you the most famous?
Naturally, the most effective thing is advertising and endorsements.
There are only a few celebrities in endorsements, this is a relationship in which investment is proportional, the greater the celebrity, the more expensive the natural endorsement fee, there is nothing to say.
Then, the manufacturer has to work advertising.
And advertising is to see the effect, if you can make the people who watch the ad be attracted, then the ad is successful.
This is actually a very simple truth.
……
walked out of Liu Yuanchang's office.
Su Cong began to prepare.
I had already greeted Liu Yuanchang just now.
It's common in companies to do things like this.
Some of the company's celebrities have endorsed advertisements, and the actors who are selecting the advertisements or the directors of the shooting are all required, so that they can also accumulate contacts for themselves or create benefits for the company.
This kind of thing is very common, but Su Cong is directly responsible for advertising, and the span is a little larger, but there is nothing special about it.
Liu Yuanchang heard Su Cong's words, and when Su Cong was in front of him, he greeted the relevant departments.
Su Cong thanked him and went out to start planning this matter.
The crew and working group are very good, and the company has spare working groups.
The main problem is the actors.
However, for the selection of actors, this problem is not a big problem.
Xinhua Entertainment belongs to the top entertainment companies in the country, and there is no shortage of artists.
was originally an artist company, naturally, Su Cong had a lot of room for selection, and now it is up to him to see if the artists selected by Su Cong are willing to participate in Su Cong's advertising shooting.
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This is the chapter owed, and the cigarette still owes 4000 words. Not much to say, today's update of a total of 12,000 words is a small explosion.
ps;Cigarettes have to prepare for the extra and new books,The public account will soon open the message function,If you are interested,You can go and take a look,Please pay attention to "jingpinxiangyan318" or "starting point Chinese boutique cigarettes" public 、、、、、、、 number. (To be continued.) )