The global box office of 284 million, when it was first released, this box office data may only be able to be completed in one to two days for "Liberation Day", but when the movie has been released for the last week, this data has become quite difficult: when Duane's first film "Chainsaw" was released, it was also "Chainsaw" in the second week The first large-scale screening week won the first place in the weekly box office list with a domestic weekly box office of 57.8 million, and if you add the overseas box office, this number is in the early 100 million, and that is the first week of the large-scale screening of "Chainsaw", but "Liberation Day" has come to the last week, which means that "Liberation Day" will have to harvest more than twice the box office of the large-scale screening of "Chainsaw" in the first week in the last week to complete the task of becoming the first. Pen & Fun & Pavilion www.biquge.info

Of course, this is not the same as in the past, "Chainsaw" and "Liberation Day" are not comparable, such numbers do not say much, but the movies of the same period are comparable.

"Midsummer Light Year" closed 146 million domestic box office last week, and the global box office was more than 300 million, which is very good at the box office, which is enough for the film's director Chen Zhengdao to be regarded by the media as a rising star, and "Liberation Day" is to complete such a very good performance goal in the last week, the difficulty can be imagined.

In addition, the global box office of "Liberation Day" last week also illustrates a lot of problems: the global box office of "Liberation Day" last week was 469 million, according to the general law of the box office market, the global box office that "Liberation Day" can harvest in the last week will probably be in the early 200 million, 210 million, 220 million, 60 or 70 million away from 284 million, even if you add the extra two days, considering that the box office in the last two days will be more unbearable, this gap will be about 40 or 50 million.

The box office of forty or fifty million is like a trench for a movie that has been released to the final stage and its potential has almost been squeezed out, and from this purely data point of view, it is almost impossible for "Liberation Day" to surpass "Hero".

However, there are still many people who think that "Liberation Day" wants to become the first drama because of the following reasons: Although the box office of "Liberation Day" last week was only 469 million, less than 500 million, but according to the number of days, the box office of "Liberation Day" in the last few days of last week is very good, and according to this momentum, "Liberation Day" is still hopeful to receive 284 million in the last nine days; After radio and television subsequently introduced relevant screening restriction policies, most people felt that it would take at least ten years for the first place of "Hero" to be taken away, after all, the time and place were not there, but they didn't expect that in just three years, "Hero" might be ousted from the first throne.

People love to join in the fun, especially in such an era of developed information, worry-free life, and aimless voices, the situation of loving to participate in large-scale public events to show their sense of existence is even more serious, which can be seen from the Internet carnival of netizens who often appear on the Internet - they are even bored to the extent that such an ordinary sentence as "Jia Junpeng, your mother calls you home" can be developed into an Internet carnival, which shows how boring people are now.

And if "Liberation Day" succeeds in surpassing "Heroes", it will be an absolute big event, which will be engraved in history, and so many boring people will become interested in it and then participate in it - not to mention, just be able to shake the rocking chair and say to Sun Tzu in the future, "Sun Tzu, the "Liberation Day" you like has been the No. 1 box office in history for a long time, and your grandfather (grandmother) and I also contributed to this back then", a little more bragging capital is already worth their efforts.

Who's to call them boring? And the cost of getting involved is so small, just spending a dozen dollars on a movie ticket. A dozen yuan can be integrated into history, do you say it is worth it? There must be many people who think it is worth it! So at this last moment, many people may not buy tickets to enter the cinema for the sake of watching the movie at all, but to participate in the event itself.

Based on the above two main reasons, many people still have confidence that "Liberation Day" will surpass "Hero", but the single-day box office of "Liberation Day" on Monday makes these people's hearts cold.

21.8 million, this is the domestic box office of "Liberation Day" on Monday, the overseas single-day box office is 23.76 million, and the total single-day box office is 45.56 million.

45.56 million multiplied by 9, is 410 million, more than the target of 284 million, which looks proper, but the account cannot be calculated like this, but it must be calculated by combining the method of speculating on the follow-up data before and after.

What is in front of 21.8 million? It is a single-day box office of 47.4 million in China, considering the difference between Monday and weekend, such a gap is acceptable, but if you push it forward, you will be shocked.

75.1 million, this is the box office of "Liberation Day" last Saturday.

75.1 million to 474.7 million and then to 21.8 million, almost 50% of it is falling every day, if the emergency situation of the day is okay, the partial life is a continuous sharp decline, this decline is too unconfident, and if it falls like this, let alone surpass "Hero", it is difficult to say whether it can receive 200 million box office this week.

The semi-professional masses who are concerned about this are confused, and the professional analysts of major companies are also so bitter that they pull their hair out -- how do you say that this kind of neurotic data can be analyzed? There are too many unknowable factors, and no data model can be applied!

From a stable daily average of 30 or 40 million, it suddenly jumped to a daily average of more than 10 million, and then jumped to 70 million, then to 40 million, and then to 20 million......

Forget about Monday and Sunday, why did you fall so hard this Sunday and Saturday? So, is it a normal situation or a precursor to a crash that you are taking Monday and Sunday this week?

You can't do this job! Are you a movie box office or a roller coaster?

Therefore, the analysts had to pluck their hair with a sad face in the face of these data and related event reports, and after pulling them for a long time, they resolutely left it alone and went to other work.

What do you love!

Whether "Liberation Day" can surpass "Hero" and the future is confusing, and everyone is like seeing flowers in the fog, no matter how they look at it, they can't understand it.

And these analysts are rational to avoid the analysis of "Liberation Day" as a hot potato, because "Liberation Day" is really a psychotic and returned to the news page on a large scale on Tuesday a day later.

Regardless of the nature of this news, this is good news from the actual effect, because it is equivalent to announcing to the people of the whole country on a large scale: "Liberation Day" is still being released, and those who haven't seen it can still go to the theater to watch it. The box office impact on "Liberation Day" still exists, but it is difficult to say what the specific effect is, it depends on the conversion rate of the box office and the duration of this free publicity.

However, at least on Tuesday, the box office performance of "Liberation Day" was okay, with 16.8 million domestic plus 20.46 million overseas, a total of 37.16 million, judging from the release date, this momentum is quite normal.

And on Wednesday, the war of words between Duane and Shi Zhongtian continued to ferment in the media.

The big-name incident was actually Duane's one-sided little belly, and Shi Zhongtian's remarks that he was actually a good actor who loves his job and has excellent personal character appeared in many media - once there was new material, everyone was unwilling to follow up quickly. As a result, the turmoil continued, and readers were happy to follow the major newspapers and magazines excitedly, looking forward to what the next development of the incident would be.

Of course, at the same time, they also knew that "Liberation Day" was still being released, and some of them still haven't had time to watch it or didn't plan to watch it, and they couldn't help but have thoughts about what this trouble-making movie was.

When the public is paying attention to the next development of the incident and whether Duane will carry out a new round of counterattack, Duane, as the protagonist of the incident, is holding a meeting in the office building of Ruixing Film and Television.

It took two days for Fang Liyong, who has always been cautious, to finally agree with Du An's intention to adjust the marketing strategy, and this time he came here to discuss a few general issues and the specific matters for the next advertising investment that were not discussed at the last meeting, and the participants were still the four people last time.

At this moment, he was talking eloquently to the Fang family brothers.

“…… Now that I've decided to hold a bidding meeting, let me briefly talk about my ideas for this aspect. ”

Duane said, stood up, picked up the documents in front of him and handed out a copy to the three people present, and then returned to his place and sat down, "This is a rough outline that my team made according to my requirements, I call it an inventory package, and then our advertising can be operated in the bidding meeting with such elements." ”

Fang Liyong lowered his head and looked carefully at the information in his hand.

The main body of this information is a table, and the rest of the text is basically an explanation of the contents of the table. It can be seen that on the table, Du An's resources of the whole drama are divided into three categories, namely implantation categories, implantation details, and rights and interests descriptions, among them, the implantation category is divided into two categories: in-play resources and off-play resources, and the resources in the play are divided into three sub-categories: custom implantation, relationship implantation, and natural implantation......

After watching the whole thing, Fang Liyong's feeling is that Du An's dismantling of this drama into thousands of pieces like a cow is clear. If he is an advertiser, he can see at a glance what his ad will look like when it ends up on a movie.

"Director Du, you are professional enough!"

Before Fang Liyong finished reading, Fang Limin spoke.

Duane looked at him and saw that he was smiling at himself, with a friendly expression with a little intimacy, and people who didn't know thought that the two of them were good friends.

When did you have such a good relationship with him?

Du Anxin wondered, but responded with a more friendly and enthusiastic smile on his face, and said: "Now after all, it's different from the past, I also know the practice of other crews, many directors who have produced tens of millions of dollars take a notebook and go directly to the door and point to it and say, 'You pay three million, here will give you two seconds of footage', looking at the practice of the village entrance commissary, where is there a bit of tens of millions of productions? The times are different, and we have to change." The circle has been shouting about the film industry, the film industry, just talking about it but not moving, what's the point?"

"So, we're going to make a change as well. You see, like now, if you buy this thing completely as a commodity, won't that be? The customer looks not only intuitive, but also at ease, after all, we are so detailed that the contract is stipulated well, and when the time comes, there will be no fear of arguing. And we want to engage in bidding, when the time comes, we can't say anything verbally 'give 5 seconds here', just let the customer bid, the customer does not have a specific impression at all, now do this, the customer knows which target is good, which target is cost-effective, at a glance, the bidding can also be targeted. ”

Fang Limin nodded again and again, and sighed: "It's still Director Du, you are thoughtful, compared to you, those directors don't know what they're thinking." ”

This kind of thing should be blamed more on the producer, but Fang Limin made a trick and only said that the director is not - he is a producer himself and has produced a lot of films, so it is impossible to be stupid enough to say that he is not.

Du An saw that Fang Liyong was still reading the information, and he had nothing to do for the time being, so he simply blew water with Fang Limin and said: "Mr. Fang, you are wrong to blame many of our directors, they don't know that their old-fashioned approach is troublesome and easy to rip off, but they can't change." As you know, although our industry has strengthened the development of commercial films in recent years, the Huabiao Awards still favor art films, and these directors in the circle have always advertised themselves as art workers. But I'm thick-skinned, I'm not afraid, as long as this movie makes a lot of money and everyone makes money together, it doesn't matter if I sacrifice myself. ”

Fang Limin was once again moved by Du An's fearless communist spirit of communism, and said continuously: "That's that, I think that Du Dao can really be called a virtue and art in a talent like you." ”

Du An looked at Fang Liyong, this guy was still reading the information, and he didn't know why he had to look at such a simple piece of information for so long, and he could still see that the flowers were coming?

So he continued to blow water with Fang Limin.

"What kind of virtue and art Shuangxin? I'm just a businessman, and talking about virtue and art is really exalting me. ”

"Mr. Fang, you also know that I studied management, we have studied miscellaneous in this major, and I have also learned a little bit of law, in law, the "Film Management Regulations" in 56 has made a characterization of "film", saying that film screening is "purely a commercial act" and cannot be regarded as 'a part of the news media or a tool of public opinion', and movies cannot be accepted' Freedom of speech' protection, the release must be subject to censorship, so, ah, the movie may be called art, but if you want to release it, then it is not art, that is pure commodity, and how many movies are not intended to be released and played by themselves? Dexin is okay, Yixin is exempt......"

On the left, "Film Management Regulations" and "there is no artist", Du An was completely stunned by Fang Limin, and he couldn't answer at all, so he listened to Du An's crackling and talking.

In the end, it was his brother who saved him.

"It can be seen that Director Du has done a lot of preparations,"

Fang Liyong finally looked up from the document and interrupted Du An's words.

He raised the information in his hand and said, "I basically agree with your idea, so let's talk about how to implement it...... )