Chapter 652: Expectation
Throughout Leila's films over the years, she has always found ways to create a huge wave of publicity before the movie is released. The way the media helped them promote their movies for free was simply amazing, and she was excited every time she thought about it.
She knows that Leila has a lot of expectations for "Iron Man" this time, so shouldn't she make some moves in publicity?
Leila put down the document in her hand and touched her chin, "In what way?"
Indeed, she used to use some small means to promote movies, but this time it was because she went to the East and met her brother again, which made her completely forget about the publicity.
Louise looked at her expectantly, "It's up to you!"
Leila nodded, "Give me some time to think about it." ”
"Okay, there's still some time, don't rush. Louise understood that a good idea was not forced, so she left the quiet office and quietly walked out by herself.
Leila really didn't come up with any good ways to promote it for a while, and of course the ones she used before could also be used, and the effect might still be achieved. But the use of used means is not the way she likes to use it. And fans are not stupid, once they are fooled, they can still feel novel, and if they come again, they will feel that they are being treated as idiots.
She wants the box office, not the audience's scolding. She doesn't want the film company she has created to be branded as a fraudulent company.
Now the company's publicity methods are relatively popular, which is what other film companies will do. For example, advertising in the media, putting trailers, letting the actors of the crew participate in some programs, accept media interviews, and so on.
Iron Man is a comic book character, and they work with companies to print his image on cups or grocery bags to attract the public.
But the effect of such an action will not be very large, but the investment will be a lot, and in her opinion, it is indeed a little "not cost-effective".
After thinking about it, she pulled out a blank piece of paper and wrote something on it.
The aspect that can be hyped is dominated by Donnie's prodigal son's return. A lot of people like to watch things like this, it's inspirational and funny. Let him participate in more talk shows, such as the ones on NBC.
Adhering to the beautiful quality of "fertilizer and water do not flow into outsiders' fields", Leila marked a lot under this line to remind herself that such a good opportunity should not forget to take care of her own TV station.
She also remembered that "Iron Man" was a comic book character and had some comic book fans in its own right, and these people had to be pulled into the first camp that contributed to the box office. So she thought it would be a good idea to make some merchandise as a giveaway or a limited edition gift.
Generally, young people like comics, and she thinks that those peripherals don't need to be too expensive, and she can get some toys, T-shirts, and props that appear in comics. Not to mention posters or something, everyone has to have one.
One afternoon, Leila planned a lot of promotional methods for the film. It may seem like small little places, not as big as they used to be, but together they will be made up of small streams into large rivers.
And she believes that after the movie is released, even if it is not promoted, the excellent movie effect will attract the audience to make "tap water" and automatically help them promote the movie.
So all she had to do was push the first people into the cinema and then she could sit and count the money.
When Louise got her publicity plan, her expectant eyes suddenly showed a hint of disappointment.
"That's all?"
"Isn't that enough?" said Lylachi. As far as she knows, no other film company has ever made so many promotional plans for a movie, right?
In fact, it can't be said that it is not enough, but compared with the previous vigorous propaganda, this time it is too decent, and there is nothing amazing about it. That's why Louise was disappointed with such a publicity plan with so many expectations.
Maybe she's too greedy, right? No matter how powerful Leila is, she can't come up with a powerful propaganda trick every time. And she was really busy during this time, and she was always looking for a suitable filming location abroad, and she really didn't have much opportunity to think about the publicity plan.
"No, that's enough. Louise didn't make her disappointment too obvious, but put away the propaganda plan as if nothing had happened. This plan is not comparable to the previous ones, but it is also a good plan, and the implementation of it will be of great help to the promotion of the film.
However, her expression did not escape Lyra's eyes. But she didn't care, in her previous life, "Iron Man" was a work of Marvel that was dying and struggling, and it was filmed with the resolution of becoming a benevolent if it didn't work. Because of the lack of all aspects, the investment in publicity is not very abundant.
And Leila's version requires funds and funds, technology and technology, actors and actors, the time and place are better than the original, and a lot of money has been invested in special effects.
You know, she bought several special effects companies and integrated them into one, using their combined technology to create movies. Don't look at the movie that appeared a few years earlier, but she dares to guarantee that the effect will definitely not be worse than a few years later.
In terms of sophistication, she believes that her version will definitely kill the original one.
And she also has a big killer, that is, she knows what future generations will evaluate after watching the movie, and knows what they like and don't like. So she can add more shots where everyone likes, such as the interaction with Jarvis, and holographic stereoscopic imaging.
After taking care of the work at hand, she refocused on the upcoming "Lord of the Rings". According to the plan, the three will be filmed together and then broadcast in three years.
Not long ago, the list of actors was handed to her. Roy gets the role of Legolas, the elven prince, and Zhang Guorong, whom she likes, plays a very important role at her recommendation - Elrond, the elven lord.
At the beginning, Zhang Guorong didn't reply to her for a long time after reading her script, so she thought that she refused to play a role in her movie. Later, I learned from Shu Qi that it turned out that he and his manager Chen Shufen had a disagreement and dragged it to the back.
Zhang Guorong thinks that he is an Oriental, and if he appears in a Western movie, he may make the audience have some bad acceptance, so he doesn't want to choose a role that takes up too many roles. I just want to choose a trick, and then just think of this as an opportunity to see Hollywood movie shooting.
Chen Shufen didn't think so, she thought it was a rare opportunity. The directors have said that he can choose whatever he wants, what else is not good to choose?