Chapter 100: Negative Marketing?
In my memory, Uncle Guang was a film director, and in 13 years, he made a youth public welfare movie "School Bus", and then there was no more, and when I saw him again in Zhou Gongzi's TV series version of "Red Sorghum", people who didn't know thought he was a mess.
In fact, in 2003, Uncle Guang cooperated with Capital Haiyu Film and Television Group to invest in the establishment of YN Runshi Rongguang Film Production Co., Ltd., and has served as the president until now.
Speaking of assets, Uncle Guang's assets should not be underestimated, don't look at the fact that he rarely makes news headlines, but almost all the TV series he has filmed are stars, which can be said to be a good way to make money.
If Li Xiang hadn't invited him to star in "Hurricane Rescue", Uncle Guang would have lived quite comfortably according to the trajectory of his previous life.
But if you ask Yu Rongguang's heart, I think he still prefers the identity of a movie actor.
At the age of 11, he was admitted to the Fenglei Peking Opera Troupe in the capital city as an actor, practicing martial arts since he was a child, and after watching "Shaolin Temple" starring Li Lianjie, he had the idea of making a kung fu movie, but he failed to be selected when he was admitted to the actor training class of the Capital Film Academy.
In 1982, Uncle Guang was discovered by HK director Xu Xiaoming, starred in the film "Kapok Robe", played the role of the number one villain, and appeared on the screen for the first time, and then filmed "Blood and Tears and Hatred", "Ancient and Modern Wars of Qin Warriors" and other films.
Looking back on his development in HK, he has shot a total of 50 films, and he has worked with countless HK directors and actors, but what really made his acting skills recognized by everyone was the movie "The Undefeated Comeback of the East" with Aunt Qingxia.
Uncle Guang plays an undefeated court official in the play, and his performance is very delicate and amazing.
After 93 years, HK's film industry declined in an all-round way, and HK filmmakers couldn't support themselves, let alone actors from the mainland, so Uncle Guang returned to the mainland.
Now this opportunity is in front of him, Uncle Guang not only has the opportunity to make a movie in Hollywood, but also can become a director of a series of films, even if Uncle Guang loves to joke, it is inevitable that he is a little excited, he said to Li Xiang: "You are so optimistic about me, you must know that I will be 51 this year!"
Uncle Guang was born in 58 years, and he really started his post-50s career in August this year.
"Harrison Ford is 65 years old, and he starred in "Raiders of the Lost Ark 4" last year! Sean Connery can still play "Fallen from the Sky" when he is 73 years old! You are only 51, even compared to Harrison Ford, you have at least 14 years to star in action movies, why am I not optimistic about you?" Li Xiang asked in a firm tone.
"Can that be the same? How famous are they? I'm far behind!" Yu Rongguang felt that he didn't dare to compare with these two people.
"What's the difference? Aren't they all with handles, who is worse than whom?" Li Xiang has so many works, how can he make one or two superstars, right? Then he continued: "You don't have to think about it so much, go to North America with me first to shoot "Law-abiding Citizen", let's walk and watch the rest, how about it?"
"Ahh Listen to you, listen to you!" Yu Rongguang was helpless and moved.
···
Looking at the domestic film industry, even if the shooting speed of "The Invisible Guest" is not the fastest, it must be regarded as a member of the super-fast ranks, and it is set for the first day of the Lunar New Year.
The Spring Festival in 09 is much earlier than in previous years, and January 26 is the first day of the Lunar New Year, which means that "The Invisible Guest" took less than three months from preparation to release.
Not to mention Wu Ershan, the assistant director of the crew, at this speed, even everyone else was dumbfounded.
People are like this, instinctively have fear of things beyond their understanding, and fear is anger to the extreme, so as soon as the movie trailer came out, all media and netizens began to sing "The Invisible Guest" in unison.
"It took 90 days from preparation to release, a joke by genius commercial film director Li Xiang?"
"This may be a fake Li Xiang, I suspect that he is possessed by the king of bad movies!"
"A movie that was completed in such a short time, how much reverence does Li Xiang have for the movie?"
"The rich second generation is finally revealed? Li Xiang's movie is suspected of being OEM!"
Negative remarks like this have been in the dust for a while, and the media is like this, how high they can praise you, how miserable they can throw you, without discipline and bottom line.
Li Xiang didn't pay attention to these clamors, at the moment he was concentrating... taught Yang Mi to play "Parasitic Eve".
Even the PS3 has been out for 3 years, not to mention the PS1 launched in 1994, the top picture quality at that time now seems to be full of slots for the producer, and at the same time, the various mutant creatures that are called terrifying have suddenly become stupid and cute.
"Are you sure this is a horror game?" I have to say that Yang Mi is still very talented in games, and after Li Xiang's guidance, she quickly got started, and she has time to complain at this time.
"Sister, this is a game from 11 years ago, you can't ask too much for it!" Li Xiang is also very helpless, if the development speed of the movie is a sports car, then the development of the game is an airplane, and the speed of product replacement far exceeds that of the movie.
Li Xiang was watching the young lady manipulating AYA to kill the monster with ease, and the mobile phone in her pocket rang.
"Hey, Uncle Wang, what's the matter?" Li Xiang asked with a smile when he saw that it was the eldest king calling.
"What's the matter? The guests are about to be hacked, and you, the director, don't say a word!"
"Uncle Wang, isn't this good?" Li Xiang smiled in amazement.
"Where's the good?" said the eldest Wang laughed angrily at Li Xiang's words.
"It just so happens that our publicity time is short, and this group of media can make more people go into the cinema to watch our movies!"
"You mean negative marketing?" Da Lao Wang was born as a reporter, and he still has this comprehension ability.
"Look, have I missed before?"
"Not really..."
"So the audience won't just listen to the media, they will definitely go to see the quality of my films, and then they will choose to take sides, right?"
"You're making this movie a little fast!"
"My Uncle Wang, this is a feature film, the actors are not NG, I can't forcibly extend the filming time, right?" Li Xiang rolled his eyes.
"Then you tell me honestly, how is the quality of the guests?"
"You Uncle Wang, Lao Tu should be able to finish editing the film this afternoon, won't you know it yourself when you watch it?
"Ahh I owe you all my life!"
"If you don't like me, are you willing to invest 25 million US dollars in me?"
"It's hard to say if it can be done, you kid cheer me up, I made it all together!"
"Don't worry, I won't let you lose!"