When it comes to the promotion of youth-oriented film and television works, Disney Studios admits itself second in Hollywood, and no one dares to say that it is the first, which can be called Disney's housekeeping ability.

Miley Sellers jumped out, on the one hand, to cheer for "Twilight", and on the other hand, to gain attention for Disney's "Hannah Montana" movie version to be released next spring.

In other words, Disney Studios and Miley Sellers also came to rub the traffic of "Twilight".

Compared with those commercial blockbusters, the audience of "Twilight" coincides very much with "Hannah Montana", and the traffic effect of "Twilight" may be better.

Not only that, Disney Studios also invited Matthew to make a cameo appearance in the upcoming "Hannah Montana", which is not too much, just one side.

Considering the increasingly close working relationship with Disney, Matthew did not refuse, and the film was shot in Disney studios, which is a typical kind of fast production and quick release, and his cameo scenes can basically be done in a morning or an afternoon.

On Saturday, along with the box office data, Matthew also got a statistic about the market segment.

Of the $41.2 million that "Twilight" contributed to the box office, nearly 80 percent were women, and 65 percent were under the age of 25.

Facts have proved that the strategy of market segmentation is very correct for publicity and marketing, and "Twilight" is like a Hollywood version of Qiong Yao drama, which has captured the hearts of countless girls.

Even the arrogant critics admit that this is a film for young girls.

Roger Albert said through a column in the Chicago Sun: "Twilight" is really old-fashioned and pale, and it is simply a human ghost love story packaged as a "vampire + youth campus romance". The so-called "love" in this movie is lifeless, full of boring long shots of handsome guys and beautiful women's pretty faces, shabby performances, procrastinating plots, and breathless and incoherent lines. But this is also the best film for teenagers to find at the moment!

So, when many adults didn't have heard much of the name "Twilight", it became popular all of a sudden, and the movie became even more popular......

Ms. Mel's meticulous descriptions and refined and elegant writing evoke the reader's endless imagination, and the real and fantasy stories and strange plot twists and turns arouse the reader's desire to read. ”

In the face of the reporter's interview, Matthew not only spoke out for the movie, but also praised it, "In particular, Ms. Mel's real and delicate portrayal of the protagonist's emotional confusion and confusing emotional entanglements in adolescence resonates and moves readers." ”

This is the quintessential fan series, and it is, and future sequels are actually still, that could build a solid audience base for the film.

Speaking of films, Matthew pushed Lily Collins, who accompanied him to the briefing, to the front of reporters.

"In the daydreams of girls, either the tall, mighty, handsome and sunny Prince Charming appears, or the gloomy and cold, thin and charming handsome man appears. ”

Although it seems a little simple, Lily Collins is a typical Hollywood family and has worked as a host on Nickelodeon, and she has a clear idea of what to say to the media, "And in the eyes of girls now, Prince Charming is too out, cold and tall, and the boy full of enigmatic charm is the most in line with their fantasies - and such an image is not a vampire?"

However, when the interview ended and left the scene after Matthew, she whispered to Matthew, "I don't like those vampires at all. ”

Matthew turned his head to look at her and asked curiously, "Why?"

Lily Collins didn't think about it, and said directly, "Vampires are feminine and twisted, without a bit of masculinity, not like men." ”

In the subsequent announcement, Matthew officially announced that Sofia Coppola and Stephanie Mayer have begun to work on the adaptation of "New Moon" and "Eclipse", and Studio 13 will continue to work with Skydance Pictures to bring the second and third installments of "Twilight" to the big screen.

And this is not the end, the two companies will make a four-part film series according to the story pattern of the original book with a total of four books.

Such news can be imagined as exciting for fans of the original work, and many fans have walked into the theater and started to brush it for the second or even the third time.

However, as the number of viewers who saw "Twilight" increased, the film's reputation declined very quickly, not only in the media and professional reputation, but also in the audience's reputation.

As we all know, a good reputation does not necessarily have a high box office, and conversely, a high box office does not mean a good word of mouth.

IMDB's nearly 20,000 users gave it an ultra-low average score of 5.4, while 13 media outlets in Yahoo's survey scored a C overall, while the Cinema Score averaged only a B for theater audiences.

It seems that everything points to "Twilight" will be a bad movie with a very bad box office.

The numbers don't tell the whole story, though.

In fact, there are also many viewers who have given "Twilight" extremely high praise.

There is a clear polarization trend in the Cinema Score's audience scores——— with 37 percent grading A and more than 40 percent grading C or less, with male viewers scoring an average of D- and female viewers scoring an average A, and among audiences under the age of 18, boys scoring D and girls scoring A+......

All of this is actually in line with Matthew's expectations for "Twilight", a low-reputation bad movie with a box office that far exceeds the production cost.

The most typical feature of this type of film is that it starts high and goes low.

When Friday consumed the enthusiasm of a large number of fans and teenage audiences, the popularity of "Twilight" began to wane.

Under normal circumstances, the weekend box office trend of Hollywood movies will be higher on Saturday than on Friday, and even if there is a decline, it will not be much, but "Twilight" is different, the single-day box office on Saturday plummeted by 41% compared with Friday, getting $24.3 million.

By Sunday, the film's box office trend continued to decline, falling by more than 40 percent again, earning $14.1 million on the day.

This trend of opening high and going low and declining all the way made David Ellison, who was still holding the box office of "Twilight Car" in North America with a $100 million box office in the opening weekend, a little dumbfounded.

"Matthew!"

In Studio Thirteen's rented office in Century City, David Ellison sighed, "The trend of 'Twilight' is too mesmerizing. ”

Matthew sat on the transfer, but looked very relaxed, and said, "After a weekend of release, the North American box office alone is twice the production cost, what else do you want?"

David Ellison shook his head, indicating that the film's box office potential is likely to be exhausted in two or three weeks, and the long-term box office may not be very effective.

"There is too much false fire, and the box office is powerless!"

He said again, looked up and saw that Ma Xian was busy, so he simply stopped talking, picked up the newspaper in front of him and read it.

"After the new 007 "Quantum of Solace" hit last week, everyone thought that the North American film market would stop a little this week in preparation for next week's Thanksgiving, but we were all wrong...... Today's girls are so powerful that they are invincible, not only did they win "Twilight" on Twitter, but they also contributed $79.6 million to the box office that exceeded all expectations!

"There's no doubt that "Twilight" did show itself to be an unrivaled leader in this weekend's box office battle, and the film's commercial success could boost smaller studios like Studio 13 and Sky Dance. ”

Seeing this, David Ellison felt much more comfortable, after all, judging from the current situation, "Twilight" can recoup its cost by relying on the North American box office alone.

So, for the film "Twilight", it doesn't matter if the box office continues to fall sharply in the future, because the box office for three days over the weekend is already higher than the total box office of the average movie for several weeks, and it is obvious that he and Matthew have achieved a huge commercial victory.

Now the $79.6 million opening weekend box office must have made Paramount Pictures, which refused to shoot the film in the first place, and Summit Entertainment, which was calculating and missing the opportunity in the negotiations, regret it, right?

Of course, he can't get carried away by the current victory, Matthew has said that "Twilight" does not have the same broad public base as "Harry Potter" and "The Lord of the Rings", and there is still a certain risk that the series will be operated according to the multi-part model in the future.

In addition, now that "Twilight" is a big success, if the male and female protagonists of the film take over the sequel, Studio 13 will not want to send them away at a rookie price, so it is difficult for the production fee of the second "New Moon" to continue to be limited to a small cost.

After a few years in Hollywood, David Ellison has become more and more comprehensive.

He suddenly asked, "Will the poor audience reputation of "Twilight" cause certain obstacles to our sequel plans?"

"Some of the bad effects are certain. Matthew put down the document in his hand and said, "As long as we can grasp the core audience, future sequels can still make a difference." ”

He smiled and said, "The popularity of "Twilight" has pushed a fact that no one can deny to our eyes - the post-90s generation, who are still regarded as children, has become one of the main consumer groups of movies. ”

David Ellison fully endorses Matthew's words, "yes. He shook his head again, "Actually, I'm still a little confused, the box office is good, the reputation is bad, and the actors are inexplicably popular, this is the most intuitive feeling that the movie gives me." ”

Matthew said with a smile, "Actually, I have a vision for future sequels, so that the sequel can get another triple jump." ”

"What?, triple jump?" asked David Ellison.

Matthew replied slowly, "The movie is getting worse and worse, the reputation is getting worse and worse, and the box office is getting better and better!"