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At one o'clock in the afternoon, at the Four Seasons Hotel in Beverly Hills, the press room was lit with flashing lights.

After Matthew signed the contract, he took the initiative to take a step back and asked Cindy Crawford, who had completed the signing ceremony together, to complete the contract exchange ceremony with the marketing director of Rolex first, and after the two shook hands, they took the initiative to step forward and shake hands with the marketing director of Rolex, and then exchanged contracts in each other's hands.

This is Rolex's signing ceremony for the global face of the world in Los Angeles, and since Roger Federer is playing at the French Open, only Matthew and Cindy Crawford are present.

Since the beginning of June, Helen Herman has been in final negotiations with Rolex on behalf of Matthew, and after several rounds of negotiations, the cooperation was finally reached.

As Helen Herman said before, Rolex signed a five-year contract with Matthew for a total endorsement fee of $15 million, but after negotiations, Helen Herman also won another right for Matthew.

The endorsement fee, totaling $15 million, does not involve TV commercials, and Rolex will have to pay Matthew separately if it wants Matthew to shoot the TV commercial.

The scope of endorsements stipulated in the contract is mainly print media advertisements and Matthew must wear a Rolex watch on occasions such as the red carpet, the Oscars or other media occasions, and Rolex will provide him with a full range of high-end watches.

As far as Matthew knows, Cindy Crawford has a similar contract to him.

After exchanging contracts, Matthew and Cindy Crawford stood in front of Rolex's huge logo and let the media take pictures.

Subsequently, the two also gave a brief interview, and all they said was something like the joy of working with Rolex.

The signing ceremony ended quickly, and Matthew and Cindy Crawford did not stop in the press room, and immediately went to the upper floor of the Four Seasons Hotel and entered their respective make-up rooms to prepare for the print ad shoot for Rolex.

The reason why it was compressed to one day was mainly due to Matthew's request in this regard, he had other affairs to deal with next, and he would follow the crew to Dominica for location in a few days, and his schedule was very tight.

Fortunately, Helen Herman had enough communication with Cindy Crawford's agent in advance, plus Cindy Crawford had a relationship with Matthew before, and Matthew also helped her daughter once, and Cindy Crawford didn't have much of an opinion on this.

The make-up artist put on makeup, changed into a dark men's suit, put on a classic Rolex Submariner watch, and was led by a staff member into a temporary studio next to it.

Originally a large meeting room at the Four Seasons Hotel, it was temporarily transformed into a photo studio by a team of professionals hired by Rolex to shoot print advertisements for Matthew and Cindy Crawford.

Due to the slower speed of women's makeup, the photography team first shot a personal print ad for Matthew.

Matthew stands in front of the backdrop, following the photographer's instructions, posing in various poses, the first thing that stands out when shooting is the Rolex watch on his left wrist, after taking a set of photos, he will replace a brand new Rolex watch with the assistance of his assistant, and continue to shoot the next group.

"A little to the left, a little more to the left. Standing in front of a black starry sky, the photographer adjusts Matthew's posture through the lens of the camera, "The left hand is raised a little higher, and then a little higher, and the dial is facing the side of the camera." ”

Listening to the photographer's words, Matthew patiently adjusted his posture and posed like a thinker in the dark.

"OK! hold for five seconds!"

The photographer adjusts the camera lens and presses the shutter repeatedly.

At the door, Cindy Crawford walked in with her assistant and a little girl, and followed the staff to a place away from the filming area.

"Huh......" The little girl looked at the filming area, blinked her puzzled eyes for a while, and asked hesitantly, "Mom, have we seen that person?"

Cindy Crawford pulled over a chair and took the little girl to sit down, then another chair and sat down next to the little girl, and said, "Have you forgotten, Kaeya? ”

The little girl moved forward, letting her legs hang down from the chair, and said, "I remember, I met my mother in hide-and-seek." ”

Cindy Crawford reached out and pinched her daughter's face, "Kaiya is so smart. ”

At this time, a staff member came over, and Cindy Crawford knew that she was going to shoot, and said to her daughter, "Kaiya, Mommy is going to work, will you follow Auntie?"

The little girl nodded and replied very seriously, "Okay, Mom." ”

Cindy Crawford explained a few words to her assistant and followed the crew to the filming location.

Matthew saw Cindy Crawford and nodded at her, "Hi, Cindy. ”

Cindy Crawford smiled, "Hello, Matthew. ”

The two had a brief exchange, and immediately entered the working state, and under the command of the photographer, posed for some classic male and female double shooting poses.

Of course, the focus is on the Rolex watches on the wrists of the two.

After shooting a few looks, Matthew found that although he had basically retired from the catwalk, Cindy Crawford's aura was still strong, perhaps graphic shooting was the basic skill of the model, and he felt that he was gradually suppressed by Cindy Crawford's aura, and he couldn't help but cheer up the spirit.

"Relaxing, pushing too hard can cause the body to stiffen. ”

In between the shoots, Cindy Crawford whispered a few words to remind him, "Try to return yourself to your natural state, just as if I didn't exist." ”

Matthew nodded slightly, "Thank you." ”

Compared to a supermodel like Cindy Crawford, he is seriously inexperienced in shooting print ads.

The shoot continued, and perhaps it was Cindy Crawford's reminder that played a role, and Matthew's state improved significantly, and this kind of two-person print ad was very different from a one-man shoot, and the excellent state of the work partner could easily affect the people around him.

Although Cindy Crawford is thirty-nine years old, she is still beautiful and sexy, probably in a well-maintained relationship, she does not look old like traditional Western women, her body shape and skin are almost perfect, and she still looks like she is in her twenties.

Even now, she is one of the most exposed cover girls in the world, appearing in fashion magazines far more often than any other model.

The five supermodels who were once famous all over the world, Cindy Crawford, Claudia Schiffer, Christy Durrington, Naomi Campbell and Linda Ivan Golinsta created the pinnacle of the modeling industry, even Matthew doesn't know much about the modeling industry now, and knows that a group of Victoria's Secret angels can't be compared with the top five supermodels.

Perhaps Ji Niangniang in the future has reached the height of the peak of the five supermodels.

Of course, admiration aside, Matthew has no other thoughts about Cindy Crawford, who is thirty-nine years old and has a stable marriage.

Just like Diane Kruger, he wouldn't ruin other people's marriages, and there are more women in Hollywood and modeling, so why take such a risk that would seriously damage his reputation.

Playboy will make people envious, jealous and hateful, but the third party will make people spurn.

Angelina Jolie has appeared in the media until now, and the first impression given is that she is a junior who destroys other people's families, especially on the Internet, after the absence of the film "Mr. and Mrs. Smith", there are countless people who abuse Angelina Jolie.

The shoot went well, and by 4 p.m., Matthew had done all of his shoots, and Cindy Crawford had to continue shooting a separate print commercial.

This is only a print ad for initial promotion, and a relatively small number is needed, and according to Helen Herman, if the print ad is well received, Rolex will add a TV commercial deal to the two.

In the past, Rolex has not used Hollywood stars for advertising very often, and Sean Connery, the actor of the first generation of 007, used to be the face of Rolex, but celebrities in the sports world have served as the face of Rolex more times.

This is also related to the positioning of Rolex, which focuses on resistance and durability in addition to the effect of luxury brands.

Perhaps many people have the impression that Rolex is more like a special watch for the nouveau riche, but there is a saying in Hollywood - there are only three kinds of watches in the world, Patek Philippe, Rolex and others.

Matthew walked towards the exit, and as he passed by the rest area, he saw a familiar child.

"Hi, Kaeya. He remembered that it was Cindy Crawford's daughter, "We met again." ”

The little girl beckoned to a woman who looked like an assistant next to her, and when the assistant reached over, she jumped off the chair with her hand, and said in a milky voice, "Hello, I remember you, we met in the gallery." ”

Matthew couldn't help but crouch down, fell to about the height of a little girl, and said, "Yes, we've seen you in the gallery, and you're taller than that." ”

"I'm four years old. The little girl put her hands behind her back, shook her body and said, "Of course you have grown taller." ”

Matthew laughed, and wanted to reach out to rub the little girl's curly hair, but his hand reached halfway, realizing that it was not appropriate, and quickly took it back, and said, "Well, you will definitely grow to be as tall as your mother." ”

He had seen it just after the shoot, and Cindy Crawford was wearing eight-point high heels, almost as tall as him.

"Thank you. "The little girl seemed very well-behaved and polite.

"You're welcome. Matthew replied politely and got up slowly, "I should go." Goodbye, Kaia. ”

The little girl waved her hand, "Goodbye." ”

After Matthew went out, he first went to the make-up room to remove his makeup, and then drove back to Horner Manor to meet Charlize Theron, the two were running out of time together, and according to the tacit agreement reached in several parties, he and Charlize Theron were about to break off their engagement.