"Hey, it's Ye Sheng, I'm Li Maowen of Princess Jin. Li Maowen said.

"I don't know what happened when Li Sheng called me, could it be that something went wrong with the movie?" asked Ye Jianren.

"Have you read today's newspaper?" asked Li Maowen.

"Not yet, what's wrong?"

"I saw a report that mentioned that the movie "Nightclub" adapted Miss Teresa Teng's "Sweet Honey", which infringed on Miss Deng's copyright, I wonder if Ye Sheng bought the copyright before the release?" Li Maowen briefly said the matter.

"No, I don't. Ye Jianren said.

"No?" Li Maowen's heart sank, "Ye Sheng, you hurry up and contact Miss Deng now to buy the adaptation copyright, and I will contact the newspaper to clarify it for you." ”

"Why do you want to buy copyright?" Ye Jianren said with a smile: "Ye Sheng, you are too worried, the original song of "Sweet Honey" is an Indonesian folk song in the early 50s of the 20th century, and the author is not determined at all. ”

"I see, that's good. Li Maowen breathed a sigh of relief, "It seems that Ye Sheng has been prepared for a long time." ”

Ye Jianren smiled secretly in his heart, of course I was prepared, because I deliberately put out this report to attract everyone's attention. Movie promotion is not only needed before the release of the movie, but also needs to be constantly promoted when the movie is released, so as to keep the movie hot and attract more people to watch it.

"No matter what, there is still Lao Li born. Ye Jianren thanked.

"This is my business, the momentum of Ye Sheng's movie is very good, I don't want him to have problems, the higher the box office, the better, after all, Ye Sheng's interests are the interests of our Golden Princess!" Li Maowen is a sincere person.

"Then borrow Li Sheng's auspicious words. ”

Although the newspaper that published the film "Nightclub" infringing on Teresa Teng's copyright is not very well-known, many people still saw it, which immediately aroused widespread heated discussions, and some big newspapers also began to reprint it.

Ye Jianren was about to wait for the heat to be higher before he came forward to clarify, but he didn't expect that before he could make a move, someone had already come out to speak, and this person was Gu Jiahui.

There is no need to elaborate on who Gu Jiahui is, the royal soundtrack of the Shaw Brothers, a leading figure in the Xiangjiang music industry, has a very high status.

His article was published in Oriental Daily, first explaining the origin of the song "Sweet Honey", and then his voice changed to mention two other songs in the movie.

"Compared with the changed "Sweet Honey", I am more concerned about the other two songs, one in Chinese, one in Cantonese, one high-pitched and passionate, and one tactful and lingering, which are rare masterpieces, which I have never forgotten after listening to them, but unfortunately I have not been able to hear the full version. ”

Needless to say, that Chinese song is "Conquest" in the original work, and that Cantonese song is "Thousand Thousand Que Song". In order to be an instant hit, Ye Jianren also made a lot of money to gain a firm foothold in Xiangjiang's movies, and directly put masterpieces like "Song of a Thousand Thousand Que" in the movie.

Although the time for Gu Jiahui to stand up and clarify was a little earlier, it slightly disrupted Ye Jianren's plan, and did not let the heat continue to speculate, but Ye Jianren was not very disappointed in his heart. Because in this way, he doesn't have to go down in person, and if he goes out in person every time, it will be too deliberate, and it will be easy to be caught and hurt his feet.

With the word-of-mouth fermentation of the movie "Nightclub", the box office has also risen. The attendance rate on the first day was less than 60%, the average attendance rate on the second day reached 56%, the cumulative box office in the two days was 600,000, the attendance rate soared to 70% on the third day, and the venue was full on the fifth day.

The first-day attendance rate and box office were about the same as "Nightclub", but they also lasted for two days, and then they began to dive, and the attendance rate dropped directly to about 20%, and the box office in the first week added up to only more than 1 million, which was in stark contrast to the box office of "Nightclub" of 3 million.

Now many newspapers have called "Nightclub" a box office miracle, and "Morning Post" even wrote a sensational headline such as "Deng Guangrong was completely crushed, Golden Harvest was defeated by the Golden Princess".

With the explosion of "Nightclub", the names of the leading actors in the movie, directors Zeng Zhiwei and Ye Jianren have gradually become well-known. Everyone was surprised to find that the producer, producer and screenwriter of this movie are all the same person, that is, Ye Jianren. As a result, many people in the industry began to pay attention to this unfamiliar name.

"Ye Sheng, is your movie only released in Princess Jin?" As soon as the box office statistics of the first week came out, Zeng Zhiwei called.

"No, what's wrong?" Ye Jianren asked.

"Some scattered small movies also want to release this movie, but without your contact information, they can only call me. Zeng Zhiwei explained.

In addition to the four major cinema chains, there are also some small cinema chains and independent cinemas in Xiangjiang, and the combined scale is not worse than any cinema chain, but because it is too scattered, Ye Jianren has not come to the door one by one, thinking that they will naturally take the initiative to find themselves after the movie is a big hit.

Sure enough, after the movie was released, these movie theaters surrounded them like sharks smelling fishy, but the time was a little later than Ye Jianren expected.

"Give them a 30% cut and release it if they want. Ye Jianren said.

"Is 30% a little low?" Zeng Zhiwei heard.

"The distribution is my own, the publicity is my own, where is the 30% low, the golden princess is only 33%. Ye Jianren said disdainfully: "Now they are begging me, not me begging them, at most 30%, love or not." ”

"Okay, I'll call them. ”

After hanging up the phone, Zeng Zhiwei relayed Ye Jianren's words to the owners of the movie theaters, and they all agreed after just a little hesitation.

Although the 30% share is a little lower, it is better than not making any money, the big sales of "Nightclub" have caused the attendance rate of the movies they are now showing to drop directly to less than 20%, and most of those that have not yet been released have adjusted their schedules and postponed their release time, hoping to avoid "Nightclub".

Since the second week, in addition to the theaters under the Golden Princess, thirteen new movie theaters have released "Nightclub", which has also caused the attendance rate of "Nightclub" to drop from the original full to only more than 70%.

The decline in attendance means that there is new room for improvement, so an article titled "Nightclub, a milestone work in the history of Hong Kong film" appeared in "Film Fortnightly"

Founded in early 1979, with the tide of Hong Kong films, it witnessed the golden age and rise and fall of Hong Kong films, and the most prestigious "Hong Kong Film Awards" award ceremony in the Chinese-speaking world was also founded by "Film Fortnightly".

This time it's not Ye Jianren who spends money on publicity, Chen Baisen, the editor-in-chief of "Film Fortnightly", is a very professional person, he will help you promote good movies without spending money, and bad movies are useless even if they spend more money.

He wrote such an article before because Ye Jianren came to his door and had an in-depth discussion with him academically, and then he was impressed by Ye Jianren's rich and profound knowledge and expressed his deep agreement with his views.

“…… When I read the article "Nightclub" before, I found that the movie gave some products a lot of shots, and I was very puzzled at the time, until a few days ago I had some exchanges with Mr. Ye Jianren, the screenwriter and producer of the movie "Nightclub", that I learned that this was intentional, because these shots are product placements.

Many people may not understand what product placement means, the author briefly explains, product placement is an advertising method that integrates the representative audio-visual brand symbols of products and services into film and television or stage works, and achieves marketing purposes by leaving a considerable impression on the audience.

This phenomenon first originated as a comic strip in the United States across the ocean, and then developed rapidly. In '32, American Eagle cigars spent a whopping $250,000 on film placement.

Ye Sheng told me that although the advertising costs in his films are not as high as in the United States, they are also in the millions. The author was very shocked when I heard this, but after thinking about it, I felt that this might be an opportunity for our Xiangjiang films and even Xiangjiang enterprises to take off.

Because if done right, product placement can be a win-win-win. First, companies can expand their fame at a relatively small cost, and every year a large part of Hong Kong's films are released to Taiwan and Southeast Asia, and even RB and South Korea. Second, filmmakers will get more investment, and placement will bring a lot of money. Third, the audience will enjoy better movies, and the increase in film production costs means that the quality of the film will improve.

But if it is not done properly, then the film will become an advertising collection, which will greatly affect the audience's viewing experience, so this will be a great test of the skills of the screenwriter and director.

In any case, the use of product placement is a blessing for the film industry in Hong Kong, and the movie "Nightclub" has made a good start for everyone, and as for how to develop in the future, it needs the encouragement of all filmmakers. ”

This report can be said to have caused a thousand waves, not only for ordinary audiences, but also for people in the film industry, because this is something they have never thought of before.

In the past, when they made movies, they generally borrowed venue costumes or something, and then subtitles were credited at the end of the film, and the less famous ones even had to pay for it. Now this article is out telling everyone not only not to pay, but also to collect money, which is simply opening a treasury for these filmmakers.

So knowledgeable filmmakers have consciously begun to study this aspect, and of course they have not forgotten to thank Yibo Ye Jianren, the pioneer.

What is the integrity of filmmakers to insert advertisements in movies, we are watching movies not watching advertisements, and articles such as boycotting "Nightclub" and boycotting Ye Jianren appeared.

I have to say that these articles still played a role, and the attendance rate, which had just begun to pick up, began to decline again, casting a shadow on the prospects of the box office of "Nightclub".

Ye Jianren knew that this should be the Shaw Brothers or Jiahe shot, he snorted coldly in his heart, this is trying to force me to amplify the move!