Chapter 1543: A Multi-pronged Strategy

To be honest, Bai Ningyuan's mood at this time was quite unhappy.

Not to mention that his original plan was completely ruined, the most important thing is that Bai Ningyuan felt that he had been provoked.

With the development and growth of the orchestra step by step, from a little-known small website in the past, it has suddenly developed into a behemoth that almost monopolizes more than 80% of the domestic online group buying market.

Although there have been challengers like Meigou before, who have been stirring up trouble and competing with great fanfare, in general, people's understanding of this industry has not changed much.

But now, the capital injection of C.Baidu and Alibaba into Meigou means that they are ambitious for this market, and they want to compete head-on with Bai Ningyuan.

Whether it is Ma Yun or Hong Yan, although Bai Ningyuan and the two of them have a good relationship, at least they can be regarded as peaceful, after all, everyone is a big man in the domestic Internet industry, and they don't see each other when they look down, so they try to avoid head-to-head competition as much as possible on weekdays, and their respective development is also well water and not river water, of course, it is also inappropriate to say that Bai Ningyuan has no covetousness for the field they are good at, not to mention anything else, whether it is Su Ning Yisco or Jingdong Mall, it shows Bai Ningyuan's determination to take a share of the pie in the field of e-commerce, and Tesco, which is in preparation, will undoubtedly reveal this。

It's just that I want to think about it, but Bai Ningyuan has always hidden it better and behaved more restrained, just like the previous one, Bai Ningyuan still cares about a lot of things, and now, Qianbaidu and Ali Baba's approach is undoubtedly an excuse for Bai Ningyuan to do it.

If you go into my territory first, don't blame me for stabbing in your realm.

So Bai Ningyuan was entangled for a moment, then he looked at Zhang Yan, who had been watching him, and said: "Since they want to compete with us in this field, then we can only accompany us to the end, after all, the market of group buying websites is impossible for us to give up, with so little money for so many years, it is not easy to cultivate the market and start to make profits, at this time if you want to pick peaches with us, where is there such a simple thing, in addition, Tesco's plan can also be officially launched." ”

Tesco plan is the relevant function of Lexin store proposed by Bai Ningyuan,Since August and September, it has been secretly preparing the relevant research and development work of this function,In fact,For social platforms like Lexin,Tesco plan is just a new function,In addition, it is related to Lepay Finance,It is not very difficult to achieve,It has been prepared until last month,It's just that it hasn't been officially launched,Now Bai Ningyuan's words,It means that this function that has been prepared for a long time,It's finally going to be launched。

But Zhang Yan's face is still with a dignified look, the significance of the launch of the Tesco function, she is naturally very clear, even if Lexin now has enough user base, but want to snatch the market from the leader in the field of e-commerce Ali Baba, and compete with them head-on, it is not a very simple thing, Ali Baba has cultivated the market foundation for so many years, and the user's consumption habits, Consumer dependence and recognition are quite high, coupled with the fact that the carriers relied on by both sides are also different, compared with the PC side, the mobile phone side still has such and such limiting factors, it is foreseeable that with the launch of the Tesco function, a high-profile battle will be completely kicked off.

Whether it is Lo International or Ali Baba, they are both well-known large companies in China, and the head-on collision between them will inevitably cause everyone to talk about and attract people's attention.

Of course, Bai Ningyuan also once said that entering the field of e-commerce is just an attempt, even if it fails, it is nothing more than a loss of money, not to mention Lo International, even for Lexin, it can't hurt the muscles and bones, but once it is possible, what they can have will be an incomparably huge market.

The prospect of madness is enough for them to put all their burdens down and try it.

Tesco's main features are two, the first is the quality standard of Lo International reputation guarantee, to ensure that there will be no three no products and counterfeit goods on the platform, and the second is cross-border shopping, so that users only need to click on their mobile phones, they can buy foreign goods with guaranteed quality simultaneously, for this reason, Lexin has set up a procurement department internally, scattered to various countries around the world, so far, more than 200 well-known brands have officially joined Tesco's cross-border shopping partners.

In the past two years, the vigorous development of overseas shopping business, so that the world's merchants have noticed the growing horror consumption capacity of Huaxia, so the Huaxia market is also becoming one of their major profit growth points, how to better open the Huaxia market, is also a topic they have been studying and discussing, in addition to formal imports, they are also looking for more cooperation models, and Lo International's cross-border direct procurement, so that they can not ask for it, the two sides can be said to hit it off.

"What we have to face next is a two-front battle. Zhang Yan looked at Bai Ningyuan and said, even if Bai Ningyuan didn't give her too much pressure and burden, she had already prepared in her heart, but when this scene really happened, it would be absolutely a lie to say that she was not nervous.

What the result is not important, the important thing is just the process of trying, although it can be said, but who doesn't want to do the best thing about his sweetheart, especially in the case of a very good foundation, Zhang Yan is the same, in her cognition, although Ali Baba has always occupied an advantage, but with Lexin's user base and distinctive characteristics, Tesco is not without a win, in this case, how can she be willing to really fail.

"What I want is to let them take care of one thing and lose the other, just when they want to fight with us in the field of group buying and compete on price, I will first make a move to draw salaries from the bottom of the kettle and burn the war on their own bodies, and see how they can calmly get involved in my field. Bai Ningyuan said lightly, but his eyes were burning with fierce battle intent.

After a pause, Bai Ningyuan's face showed a cold smile and said again: "What if Alibaba and Qianbaidu join in, even if Meigou has abundant funds, the big deal is to continue to burn money, see who can have the last laugh, anyway, on the orchestra's side, I still have the killer feature of the orchestra's takeaway, it's just a few hundred million, and the orchestra is still burning!"

When he said this, Bai Ningyuan's eyes did not have a trace of emotional fluctuations, as if what he threw out was not hundreds of millions of funds, as if it was like a piece of eight cents, if ordinary people saw such a handiwork, they would have been distressed to death.

It can only be said that the current Bai Ningyuan really has enough "trenches"!

The orchestra's takeaway function, also when it was originally planned for Tesco, Bai Ningyuan had already mentioned it to the orchestra, and during this time, the orchestra was also actively preparing, signing merchants, training food delivery staff, etc., compared with Tesco's simple program construction, this function of the orchestra is obviously more time-consuming and laborious to implement, but all the preparatory work has basically ended now, and has been waiting for a suitable opportunity to officially launch.

When this plan was first decided, the takeaway function was already regarded as a killer feature to deal with the price competition of the American shopping network and a new profit point for the orchestra, and everyone attached great importance to it, so it was not immediately launched in a hurry.

Now, seeing that Alibaba and Qianbaidu's capital have also joined the battle, Bai Ningyuan feels that it is time to launch the takeaway function.

For the takeaway function, Bai Ningyuan did not hide it from Zhang Yan, and now Zhang Yan, in addition to being responsible for the related affairs of the entire Lexin, can be said to be a think tank behind Bai Ningyuan's scenes, and Zhang Yan also thinks deeply of what Bai Ningyuan said.

In the case of a fire in his own backyard, how much spare energy can Ali Baba put into head-to-head competition with the orchestra, not to mention that with the continuous subsidies for takeaway profits, the orchestra that has formed a virtuous circle is not afraid to compete with them in price, so the final result can be imagined.

The future is bright, but in this bright future, the road is extremely tortuous, and it is not so simple to achieve.

Anyway, seeing Bai Ningyuan's warlike appearance, Zhang Yan suddenly felt that the burdens that were originally pressed on his heart seemed to have become much easier.

"I just don't know, what kind of thoughts will Zheng Qing have now, with my understanding of him, he will not be so willing to be treated as an outcast, he will continue to fight for control of Meigou desperately, in this way, if they want to compete with us head-on, they have to solve their internal contradictions first. When he said this, Bai Ningyuan's face couldn't help but show a faint sneer.

He is not the kind of person who likes to sit still, since the other party has taken the initiative to expose his weaknesses, if he doesn't take this opportunity to fall into the ground, Bai Ningyuan feels that it really doesn't fit his style.

Then, while their foothold is not stable, let yourself be the horn of the first attack, and take the lead.

Thinking like this in his heart, after discussing the next countermeasures with Zhang Yan, Bai Ningyuan passed the news to the orchestra, and a high-profile collision gradually filled the smoke of gunpowder......

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