Chapter 185: Special Express (Subscription Requested)
Ask for commuter passes and recommended tickets!
FedEx trucks drove out of New York and into New Jersey, gradually arriving at Chatham, just over 20 miles from New York, which is one of the famous livable towns near New York, where many successful people buy houses and live here.
When the truck turned into the central neighborhood of Chathamtown, it immediately attracted the attention of many people on the side of the road.
While FedEx trucks are common, it's rare to see them followed by a dozen media coverage vans and even live TV cars.
A live TV truck from NBC Television's entertainment channel followed directly from New York.
Universal Pictures was very well prepared, and when Matthew and the crew sent out such a special express, they contacted NBC TV, which belongs to the same group platform.
This is also the reason why the six major Hollywood companies can become the big six, they not only have a wide range of distribution channels, but also a part of a large media group, from production to publicity to peripherals, etc., there is a very complete industrial chain system.
The long convoy, under the watchful eyes of countless people, passed through the central street of Chatham Town, arrived at the western edge of the town, and then stopped in front of a small cottage, the driver got out of the car first to go to the back of the car, and the staff on the co-pilot also got out of the car, came to the door of the cottage, and rang the doorbell.
The media interview van behind the car also stopped around, and the reporters with cameras or video cameras looked for a suitable place and pointed their cameras at the gate.
Other reporters with microphones are also ready to go, and it seems that they can rush forward at any time.
However, these candidates are all in good locations, all near the brick walls on both sides of the wrought iron gate, and they are basically invisible from the inside.
Even if it's a play, you have to do a full set.
The live TV truck also started to work, transmitting the live signal to the TV station.
Everything is ready for the protagonist to appear.
In such a well-prepared drama, of course, it is impossible for the protagonist not to be at home.
After the doorbell rang, a middle-aged white man came out from behind the wrought iron gate, he walked over and asked loudly, "Is there something wrong?"
The courier immediately said politely, "I'm a FedEx employee...... FedEx took over this peculiar business, and he also had the idea of using the event to advertise for free, and the courier asked, "Are you Mr. Rex Reid?"
"It's me. Rex Reed came to the wrought iron door, "My delivery?"
The courier handed in a courier order through the crack in the wrought iron door, "A courier from Los Angeles." ”
Rex Reid glanced at it, opened the wrought iron door, and walked out, and then saw the media reporters on both sides, the flashing lights turned on instantly, he was slightly stunned, and then returned to normal, isn't this the effect he wants?
With $300,000 to take and appear in numerous media, your fame will inevitably become even greater!
For a critic who is known for his vitriol, those remarks and follow-up do not matter at all, the most important thing for a critic is fame!
For example, that Roger Albert is considered to be the most outstanding film critic in North America, is it because of his unique film criticism and opinions? It is nothing more than that he became famous back then! As long as he is famous enough, there is certainly no problem in surpassing Roger Albert and becoming one of the top film critics in North America.
Even if he did kiss the ass of a donkey later, for a well-known critic, it would be a beautiful talk.
He knew what kind of goods FedEx was sending, and he knew that a large number of reporters were following, but he still walked out without care.
The back door of the FedEx box truck was opened by the driver, and a loud donkey bark was instantly heard inside......
The camera in the reporter's hand immediately focused on that side, where a gray donkey was dragged out of the car by the driver and led to Rex Reid.
Witnessed by more than a dozen reporters and a large number of cameras, Rex Reid signed for this special gift and took the reins from the driver, presumably the donkey was carefully selected and did not make the donkey lose his temper and looked rather docile.
"Look over here!" a reporter greeted.
Rex Reed was very cooperative, leading the donkey to stand on the side of the road, using the FedEx box truck as the background board, allowing the reporter to take pictures, and even if a reporter wanted to take a picture of the express receipt in his hand, he happily agreed.
He knew very well that with NBCUniversal as a promotional platform, these images would soon fly to every corner of North America.
"Hey, Rex!" a reporter with an NBC tag, accompanied by a camera, walked over, "Can you ask a few questions?"
"Yes!" Rex Reed thought he was still very work ethic, and since he had received the money, he would definitely have to do something, "Say hello casually." ”
"Who mailed this donkey?" the reporter asked.
Rex Reid picked up the FedEx receipt and showed it to the camera lens, "The sender has Matthew Horner's name written on it. ”
The reporter continued, "Matthew Horner mailed you a donkey, do you think it is a response to your remarks about him and the Scorpion King some time ago?"
"I guess so. Rex Reid patted the donkey on the head, "You're going to ask him." ”
The reporter looked at the donkey and asked, "If the North American box office of "The Scorpion King" exceeds 10 million dollars, will you really kiss the donkey's butt?"
"I'll correct one thing, it's the North American first-weekend box office!" Rex Reed said very seriously, "I'm a very trustworthy person, if "The Scorpion King" grosses more than $10 million in the first weekend in North America, I will ...... it in public."
He gently touched the donkey's head again, "Kiss this donkey's ass in public!" If the box office of "Scorpion King" in North America does not exceed 10 million US dollars in the first weekend, I will return this donkey to Matthew Horner and let him kiss the donkey's ass in public!"
The surrounding reporters all rushed over and recorded Rex Reid's words in their own ways.
The latter words are not set in advance, but Rex Reid's on-the-spot performance, he feels very good about himself in the face of so many shots, and of course he wants to create a bigger topic and keep himself the focus of media coverage.
What critics need most is fame, and fame also means great commercial value, who can imagine that a top critic is an obscure figure?
Rex Reed added, "You help me call out to Matthew Horner and relay to him what I just said!" he led the donkey into the yard as he said, "Remember to tell me the results." ”
The reporters were all very excited, this donkey incident had been fermenting for a while, and now Rex Reed has made such remarks, and there is no news to write about in the future.
Entering the yard, Rex Reid closed the iron door, he believed that Matthew Horner would definitely respond, even if he had a bad head and didn't know how to hype, the crew of "Scorpion King" would let him respond to his own words.
Maybe after this time, his film review column can ask the newspaper for a new price?
Rex Reid entered the backyard and immediately had the donkey picked up by the professionals waiting there, and the donkey would be well cared for until at least this weekend.
In Los Angeles, the office of Universal Studios, Sean Daniel is working on all kinds of work related to "The Scorpion King," and now that the premiere of the film is over, "The Scorpion King" will be released on a large scale in North America starting with the early screening on Thursday night, and all kinds of affairs are currently concentrated on his desk.
He had just finished processing a printed copy of the document when the office door was pushed open from the outside, and his assistant strode in.
"Boss!" the assistant said, placing a document on his desk, "Universal Pictures' survey of premiere audiences last night came out. ”
Sean Daniel was looking at another document without looking up, "You can just say it." ”
The assistant was not verbose, and said directly, "The market research department of Universal Pictures distributed 100 questionnaires to ordinary audiences last night, and 85 were recovered, and the average score of the premiere of these 85 audiences was A-......"
"A-......" Sean Daniel frowned slightly, this is the third level of audience ratings, and there are A+ and A on it, he waved his hand, "Go on." ”
In the questionnaire, the audience's dissatisfaction with the film was mainly focused on the plot, and the vast majority of them thought that the plot was thin and had little to do with the "Mummy" series. The assistant looked at Sean Daniel, saw that he didn't mean to speak, and continued, "The most satisfying part of the audience is the hero and heroine and the action design, especially the male lead!"
Sean Daniel nodded slightly, he was the host of the post-editing of the film "The Scorpion King", and naturally knew that the film almost maximized Matthew Horner's advantages, with a handsome face, a tall figure, toned muscles and a cool action design......
The assistant added, "In the questionnaire for the audience's favorite part, 52 out of 85 viewers chose the male protagonist Mozius. ”
That is, more than 60% of the audience thinks Matthew Horner is the biggest highlight of the film! It is not difficult for Sean Daniel to come to such a conclusion.
He put down what he was doing, took the document and flipped through it, and then said to his assistant, "Forward this questionnaire to the production department and publicity department of Universal Pictures at the same time, and convey my denial opinion, and the post-production publicity resources should be appropriately biased towards Matthew Horner and the actor Mozius." ”
On Wednesday afternoon, Matthew also obtained the audience survey data for the premiere of Universal Pictures through Helen Herman, and gradually felt confident that even if the film did not meet expectations at the box office, the blow to him would not be fatal.
That night, he appeared in front of reporters for an interview in accordance with the notice of Universal Pictures.